Monthly Archives: December 2020

News: Virta Health’s behavioral diabetes treatment service is now worth over $1 billion

• December 2, 2020
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A new $65 million investment led by the growth capital and public investment arm of Sequoia Capital will give Virta Health, a developer of a behavioral-focused diabetes treatment, a valuation of over $1 billion. Virta’s approach, which uses a combination of approaches to change diet and exercise to reverse the presence of type 2 diabetes

A new $65 million investment led by the growth capital and public investment arm of Sequoia Capital will give Virta Health, a developer of a behavioral-focused diabetes treatment, a valuation of over $1 billion.

Virta’s approach, which uses a combination of approaches to change diet and exercise to reverse the presence of type 2 diabetes and other chronic metabolic conditions, has shown clinical success and attracted 100 health care payers to endorse the company’s treatments.

“We partnered with Virta for their ability to deliver unmatched health improvement and cost savings—two clear differentiators from other offerings on the market,” said William Ashmore, CEO of the State Employees’ Insurance Board of Alabama, in a statement. “Especially amid the COVID-19 pandemic, it’s vital that we provide our members the life-changing results Virta is known for delivering, through expert, virtual care delivered right to their home.”

The company said it would use the funding to expand sales and marketing efforts for its services as well as expand its research and development into other non-pharmaceutical therapies for metabolic conditions.

The financing came from Sequoia Capital Global Equities and Caffeinated Capital and brings the company’s total funding to over $230 million and gives it a $1.1 billion valuation, according to a statement.

Alongside Sequoia Capital Global Equities, Caffeinated Capital participated in the round, which brings total funding to more than $230 million and values Virta Health at over $1.1 billion.

Diabetes has long been an attractive condition for startups and has been the first target that companies focused on behavior changes to influence metabolic conditions aim to address. The reason why there are so many diabetes-focused businesses is because of the prevalence of the disease in the U.S. Almost half of adults in the U.S. suffer from obesity, pre-diabetes, or type 2 diabetes and the disease kills thirty people every hour. Diabetes also doubles the risk of death from COVID-19 infections.

Beyond the risks, the costs of treatment are skyrocketing. According to data from the American Diabetes Association released in March 2018, the total costs of treating diagnosed diabetes have risen to $327 billion in 2017 from $245 billion in 2012, when the cost was last examined.

“Given the scope of the metabolic crisis in the U.S. and globally, it cannot be understated how game-changing Virta’s results and care delivery are,” said Patrick Fu, managing partner at Sequoia Capital Global Equities, in a statement. “Virta’s technology-driven, non-pharmaceutical approach has fundamentally changed how diabetes is cared for, and our collective belief in what is possible for population health improvement. This is the future of chronic disease care.”

News: Salesforce applies AI to workflow with Einstein Automate

• December 2, 2020
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While Salesforce made a big splash yesterday with the announcement that it’s buying Slack for $27.7 billion, it’s not the only thing going on for the CRM giant this week. In fact Dreamforce, the company’s customer extravaganza is also on the docket. While it is virtual this year, there are still product announcements aplenty and

While Salesforce made a big splash yesterday with the announcement that it’s buying Slack for $27.7 billion, it’s not the only thing going on for the CRM giant this week. In fact Dreamforce, the company’s customer extravaganza is also on the docket. While it is virtual this year, there are still product announcements aplenty and today the company announced Einstein Automate, a new AI-fueled set of workflow solutions.

Sarah Franklin, EVP & GM of Platform, Trailhead and AppExchange at Salesforce says that she is seeing companies facing a digital imperative to automate processes as things move ever more quickly online, being driven there even faster by the pandemic. “With Einstein Automate, everyone can change the speed of work and be more productive through intelligent workflow automation,” she said in a statement.

Brent Leary, principal analyst at CRM Essentials says that combined these tools are designed to help customers get to work more quickly. “It’s not only about identifying the insight, it’s about making it easier to leverage it at the the right time. And this should make it easier for users to do it without spending more time and effort,” Leary told TechCrunch.

Einstein is the commercial name given to Salesforce’s artificial intelligence platform that touches every aspect of the company’s product line, bringing automation to many tasks and making it easier to find the most valuable information on customers, which is often buried in an avalanche of data.

Einstein Automate encompasses several products designed to improve workflows inside organizations. For starters, the company has created Flow Orchestrator, a tool that uses a low-code, drag and drop approach for building workflows, but it doesn’t stop there. It also relies on AI to provide help suggest logical next steps to speed up workflow creation.

Salesforce is also bringing Mulesoft, the integration company it bought for $6.5 billion in 2018 into the mix. Instead of processes like a mortgage approval workflow, the Mulesoft piece lets IT build complex integrations between applications across the enterprise, and the Salesforce family of products more easily.

To make it easier to build these workflows, Salesforce is announcing the Einstein Automate collection page available in AppExchange, the company’s application marketplace. The collection includes over 700 pre-built connectors so customers can grab and go as they build these workflows, and finally it’s updating the OmniStudio, their platform for generating customer experiences. As Salesforce describes it, “Included in OmniStudio is a suite of resources and no-code tools, including pre-built guided experiences, templates and more, allowing users to deploy digital-first experiences like licensing and permit applications quickly and with ease. ”

Per usual with Salesforce Dreamforce announcements, the Flow Orchestrator being announced today won’t be available in beta until next summer. The Mulesoft component will be available in early 2021, but the OmniStudio updates and the Einstein connections collection are available today.

News: A roundup of recent unicorn news

• December 2, 2020
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The last few days have been so chock-a-block with news from a host of unicorns, we’ve all fallen behind.

So much for a December news slowdown.

The last few days have been so chock-a-block with news from a host of unicorns, we’ve all fallen behind. This morning, The Exchange is going into summary mode to help us better understand the full scope of recent unicorn activity.

Why unicorns? It would be fun to noodle on early-stage news — Salut raised $1.25 million this week and BuildBuddy picked up $3.15 million — but as we’re in the midst of an IPO cycle and 2021 could have even more public debuts than 2020, we have to keep current on unicorn updates.

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.

What will we cover, then? We’ll go back to Stripe’s possible new round and new valuation. We’ll touch on DoorDash and Airbnb’s expected IPO pricing, along with what we’ve learned from C3.ai’s own S-1 filings. There’s also Gainsight to talk about and the Slack -Salesforce deal.

That’s just the tip of the proverbial iceberg. There’s also recent news from Coinbase, Tanium, Postmates, Olive, Scale AI, Sinch, Gitlab and Kustomer. Then there are rounds for HungryPanda, Flock Freight and Flexe that might make them unicorns — or something rather close. (Update: Also Bizzabo, apparently.)

You can see why it all feels a little overwhelming. But don’t worry, we can get caught up together. Let’s go!

A cavalcade of unicorn updates

There’s no way to make it through all of this news in a reasonable number of words without employing bullet points. Out of respect for your time, I’ll be brief. That said, each of the following news items is worth digging into further if it catches your fancy.

Financial news

• C3.ai dropped an initial pricing range for its IPO. Given how far the company’s growth has slowed, C3.ai’s comfortable expected IPO valuation underscores how interested public markets are in software and tech shops. As far as a bellwether public offering, we have our eyes fixed on C3 and its expected debut that should come next week.
• DoorDash also released an initial price range this week with a valuation that could stretch to $32 billion on a fully-diluted basis. Simpler share counts give the company a valuation of between $23.8 billion and $27 billion at its $75 to $85 per share price target. Regardless of how you prefer to calculate market caps of public companies, DoorDash is expected to see a huge valuation bump in its debut. That’s great news for its investors and employees alike.
• Stripe could be worth $100 billion in its next fundraise. We don’t have new gross payment volume data from the company, but its top line has to be in the billions given what we knew a while back. Why doesn’t Stripe go public? The only good answer to that question is, I reckon, that it is investing in some super complicated stuff that won’t pay off for a while, so it’s taking its time to set up for an even more glorious future as a public company. If it is just being shy, I’ll be cross.
• Airbnb is back, baby! That’s pretty much all you need to know. In more granular detail, the company’s valuation could stretch to $35 billion in its IPO, though if you don’t count unexercised options and the like, the numbers run between $26.2 billion to $30.1 billion. No matter: The company’s IPO will be executed at a multiple of its mid-crisis valuation and can only be viewed as an impending fundraising success story. I have zero idea how the company will trade after floating, but Airbnb is about to raise quite a lot of much cheaper capital than it managed earlier in the year.
  

  

News: Space Perspective raises $7M for its plan to ferry tourists to the edge of space

• December 2, 2020
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Space tourism startup Space Perspective has raised a new $7 million in seed funding, from investors including Prime Movers Lab and Base Ventures . The company, founded by Jane Poynter and Taber MacCallum, who previously founded stratospheric balloon company World View, is focused on developing Spaceship Neptune, a pressurized passenger capsule that is meant to

Space tourism startup Space Perspective has raised a new $7 million in seed funding, from investors including Prime Movers Lab and Base Ventures . The company, founded by Jane Poynter and Taber MacCallum, who previously founded stratospheric balloon company World View, is focused on developing Spaceship Neptune, a pressurized passenger capsule that is meant to be carried by an ultra-high altitude balloon to the very edge of space to provide passengers with an unparalleled view.

Spaceship Neptune is designed to carry up to eight passengers per trip, on a six-hour journey that will include two hours spent at the upper edge of Earth’s atmosphere and a water landing in the Atlantic Ocean. The first test flight is currently targeted for the end of the first quarter of 2021, according to Space Perspective, and it will involve flying an uncrewed Neptune capsule prototype, which also won’t have the pressurized cabin of the final version.

From there, the plan is to test and develop systems necessary for Neptune to take up its first human passengers, with the goal of doing that by sometime around 2024, with ticket pre-sales launching from 2021 for interested, deep-pocketed parties.

Poynter and MacCallum’s prior venture World View originally included human stratospheric space tourism trips as part of its business model, but the company has since pivoted to focus on scientific and commercial communication and observation payloads exclusively under its current leadership. World View appointed Ryan Hartman as CEO in 2018, replacing Poynter in the top spot.

News: Teen banking service Step raises $50M, adds TikTok star Charli D’Amelio to investor list

• December 2, 2020
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Step, a mobile banking service aimed at teens, announced this morning it has raised $50 million in Series B funding after growing to over 500,000 users only two months after its official launch. The round was led by Coatue, with returning investors from Stripe, Crosslink Capital, Collaborative Fund, and Will Smith’s Dreamers VC. The startup

Step, a mobile banking service aimed at teens, announced this morning it has raised $50 million in Series B funding after growing to over 500,000 users only two months after its official launch. The round was led by Coatue, with returning investors from Stripe, Crosslink Capital, Collaborative Fund, and Will Smith’s Dreamers VC. The startup also added some celeb investors to this round, including Charli D’Amelio, Justin Timberlake, The Chainsmokers, as well as big names from the world of sports, like Eli Manning, Kelvin Beachum, Larry Fitzgerald and Andre Iguodala.

This is notably Charli D’Amelio’s first startup investment, Step tells TechCrunch.

The company had partnered with the TikTok star only a few weeks ago to promote the product and talk about financial literacy across her TikTok and Instagram accounts, which have 101.9 million and 34.4 million followers, respectively. Now she will do that not only as a partner and customer, but as an investor, as well.

“As a Step partner and customer, I’ve been able to see firsthand how easy Step makes it to manage your money while providing the educational resources that today’s teens need but have largely been unable to find—myself included,” said D’Amelio, in a statement. “I’m excited to be able to use my platform to help close this gap and have made a direct investment in Step to help them develop even more useful products.”

Other celeb investors may also promote the product on social media, including The Chainsmokers, but promotional deals aren’t finalized with the full list.

Smith, however, has been investing in startups in recent years at the seed stage.

“As a person who hasn’t always had financial stability, and made many mistakes in that arena as a young man, I know the importance of financial education and having access to economic platforms that can work for everyone,” Smith said, in a statement. “While I’ve tried to instill that same mentality in my own children it was hard to find a banking platform that was intuitive and met our needs as a family. We’ve reinvested in Step because not only are their products built specifically for teens but they’ve started an important conversation around financial literacy that kids are actually engaged in.”

Other participants in the round include fintech executives from Facebook, Square, Venmo, Visa and others. To date, Step has raised over $75 million.

Though competing in now-crowded space of mobile banking services which replace traditional banks with an app on your phone, Step’s entry point to the market is different from most. It specifically targets teen users ages 13 to 18, by offering them an FDIC-insured bank account without fees, and a secured Visa card that helps them establish credit before they turn 18.

The app, meanwhile, also serves as a peer-to-peer (P2P) platform so they can send money to friends, similar to Apple Pay or Venmo.

Image Credits: Step

“I think the best way to think about it is ‘Venmo meets Chase for the next generation,’” explains Step founder and CEO CJ MacDonald. “You have to be 18 to be on Venmo or Cash app, and [with those] you have to have an underlying bank account attached to that to get money in or money out. And most people don’t use Venmo or Cash app to spend money — they just use it to send and receive,” he says.

Combining P2P and banking in one platform has proven so far to be fairly popular. Step says it’s now adding around 7,000 to 10,000 new accounts per day, on top of the existing 500,000-plus users it already has. Much of this has comes from the organic, word-of-mouth growth offered by Step’s referral program, not paid ads. Step offers teens $3 (it used to be just $1) for every friend that signs up under their referral. The teens put the link in their Instagram bio or share it on Snapchat and soon they’ve made a decent amount of cash, even as much as $30 or $40.

In the near-term, Step plans to leverage its newly partnered celebs to help spread the word about mobile banking and financial responsibility across social media, and is hiring across the board in the face of its rapid growth. Longer-term, however, the company envisions helping teens take the next step in their financial future when they turn 18 with new products.

“The average college student graduates with thousands of dollars of credit card debt. The average college student also overdrafts two or three times a year, and traditional banking overdraft fees cost $35 in most cases,” says MacDonald. “When you go to college or you turn 18, you’re going to need some level of help. So we absolutely will offer new financial products and services tailored toward that demographic,” he says.

These products may include credit cards, loans, and more.

“Student loans are a big thing. Being able to extend credit to these folks. Being able to offer new products and services so they’re not paying these outrageous, predatory banking fees and high interest credit cards,” MacDonald, says, speaking to Step’s plans. “We’re really going to push the envelope and offer new types of products and services that are cost effective,” he adds.

Step, based in San Francisco, currently has 50 employees and is hiring.

News: Welcome raises $6M to help your company hire and keep employees

• December 2, 2020
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Welcome, the HR software that helps organizations make and close offers to new candidates, announced the close of a $6 million seed round today, led by FirstMark Capital. Participating investors include Ludlow Ventures, Nat Turner and Zach Weinberg, and Keenan Rice and Ben Porterfield (which were existing investors), as well as a wide array of

Welcome, the HR software that helps organizations make and close offers to new candidates, announced the close of a $6 million seed round today, led by FirstMark Capital. Participating investors include Ludlow Ventures, Nat Turner and Zach Weinberg, and Keenan Rice and Ben Porterfield (which were existing investors), as well as a wide array of angels.

TechCrunch last covered Welcome in August, when it announced a $1.4 million funding round. That the startup was able to raise more as quickly as it has is testament to how hot the early-stage venture capital market is today, and likely an endorsement of Welcome’s economic profile and recent growth.

Past the new capital, Welcome is also launching a new product today called Total Rewards, which helps not just new candidates but also existing employees get a complete, easy-to-understand picture of their compensation, across salary, benefits, equity, etc.

But let’s back up.

Welcome was founded in 2019 by Nick Gavronsky and Rick Pereira, with a mission to help organizations close offers on candidates by providing a much clearer picture of compensation, particularly around equity. Cofounder and CEO Nick Gavronsky explained that many candidates don’t truly understand the value of the equity they’re offered, or how it works.

“A lot of recruiting teams aren’t well-equipped to use it as a selling tool and explain it effectively and showcase the value to candidates to help them think about their ownership at the company,” he added.

Image Credits: Welcome

Welcome allows companies to organize their compensation offers based on level and position, and deliver that information digitally to candidates in a way that makes sense.

The startup integrates with a variety of other software providers including Slack, Lever, Greenhouse, ADP and Justworks to name a few, simplifying onboarding for Welcome clients and bringing a broad array of information into one place.

Offers sent through Welcome show a description of the role, equity details, total compensation and even include a welcome note and video. This is in stark contrast to the black and white legal PDF often sent to candidates.

The next phase for the company comes in the form of the launch of Total Rewards, which is meant to help retain existing employees, helping them understand their compensation value and their potential at the company.

“Painting a better picture becomes a pre-retention tool,” said Gavronsky. “An employee will sometimes leave thousands of dollars on the table because they don’t understand what they’re walking away from. A lot of times companies will wait until that person is going to resign. Let me now bring up all the things that are great about our company and talk through your stock options. But the decision’s already made. So we wanted something that we can kind of put in with performance reviews.”

Welcome also has plans to offer a third product pillar in the form of real-time accurate industry-wide compensation data, helping companies understand where they fit into the larger ecosystem with regards to compensation.

Thus far, Welcome has 40 companies on the platform, including Uncork and Betterment, with hundreds on the waitlist according to the cofounders. The company plans to use the funding to build out the team and the product.

News: Self-driving trucks startup TuSimple raises $350M from U.S. rail, retail and freight giants

• December 2, 2020
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Self-driving trucks startup TuSimple has closed a $350 million funding round from a diverse consortium of strategic investors that include major U.S. corporations in rail, retail and freight, according to sources familiar with the deal.  The round, which was oversubscribed, was led by VectoIQ LLC, confirming a report by TechCrunch in September. VectoIQ is the consulting

Self-driving trucks startup TuSimple has closed a $350 million funding round from a diverse consortium of strategic investors that include major U.S. corporations in rail, retail and freight, according to sources familiar with the deal. 

The round, which was oversubscribed, was led by VectoIQ LLC, confirming a report by TechCrunch in September. VectoIQ is the consulting and investment company founded by Steve Girsky, the former GM vice chairman, consultant and investor whose special purpose acquisition company merged with hydrogen electric startup Nikola Corp. this summer. 

The injection of capital stands out not only because of its size, but the array of companies involved. Goodyear, Union Pacific, CN Rail, freight company U.S. Xpress and retailer Kroger all participated in the round, sources familiar with the deal told TechCrunch. Existing investors Volkswagen AG’s heavy-truck business The Traton Group and Navistar also participated. (Last month, Traton, which already held a 16.6% stake in Navistar agreed to acquire its remaining shares.)

TuSimple has raised $648 million since its founding in 2015.

The company declined to comment. 

TuSimple was one of the first autonomous trucking startups to emerge in what has become a small, yet bustling industry that now includes Aurora, Embark, Ike, Kodiak and Waymo. While TuSimple’s founding team and its earliest backers Sina and Composite Capital are from China, a chunk of its operations are in the United States, including its global headquarters in San Diego. TuSimple also operates an engineering center and truck depot in Tucson and more recently set up a facility in Texas to support its autonomous trips —always with a human safety operator behind the wheel. TuSimple also has operations in Beijing and Shanghai. 

As TuSimple has scaled with workforce and testing in the U.S., it has diversified its customer and investor base. The company has attracted a number of investors and partners in recent years, including UPS, Korean Tier 1 supplier Mando Corporation, Traton Group and now U.S. Xpress. 

TuSimple raised $55 million in 2017 with plans to use those funds to scale up testing to two full truck fleets in China and the United States. By 2018, TuSimple began to test on public roads, beginning with a 120-mile highway stretch between Tucson and Phoenix in Arizona and another segment in Shanghai. TuSimple has since expanded operations into Texas. 

Last year, the company’s valuation eked over the $1 billion-mark after raising $95 million in a Series D funding round. It’s unclear what TuSimple’s new post-money valuation is.

News: Qualcomm’s Snapdragon 888 will land on phones in Q1 2021

• December 2, 2020
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As promised, more info following yesterday’s Snapdragon 888 announcement. First off, as expected, the company’s next flagship SoC will arrive in the first quarter of next year. We’re still waiting on specific models, but as noted yesterday, the San Diego-based chip giant already has a lineup of smartphone makers planning to employ the 765 follow-up,

As promised, more info following yesterday’s Snapdragon 888 announcement. First off, as expected, the company’s next flagship SoC will arrive in the first quarter of next year. We’re still waiting on specific models, but as noted yesterday, the San Diego-based chip giant already has a lineup of smartphone makers planning to employ the 765 follow-up, including ASUS, Black Shark, LG, MEIZU, Motorola, Nubia, realme, OnePlus, OPPO, Sharp, vivo, Xiaomi and ZTE.

The focuses are also what you’d expect: 5G, AI, speed, security, imaging and gaming. As Qualcomm announced earlier, the new system sports the third-gen X60 5G modem, which supports both sub-6 and mmWave variations of the wireless technology with speeds up to 7.5 Gbps. Also on board is support for Wi-Fi 6 and Bluetooth 5.2.

The sixth-gen version of the company’s AI Engine brings faster processing speeds at lower power consumption — specifically up to 3x performance per watt, per Qualcomm’s numbers. That’s capable of up to 26 tera operations per second (TOPS). Compare that to the “incredible” 5.5 TOPS the company was talking up on the Snapdragon 765 roughly this time last year. The AI stuff is primarily used to boost camera, gaming, connectivity and voice assistants like Google’s.

On the camera side, the new chip features the improved Spectra 580, sporting the line’s first triple ISP (image signal processor). That’s going to go a ways toward fostering multi-camera setup, with the ability to simultaneously have three cameras at up to 2.7 gigapixels a second. The system also supports capture of three 4K HDR videos at once — overkill, perhaps, but neat. There’s improved low-light support as well, to brighten up dark shots — always a nice thing.

The on-board Adreno 660 GPU can do up to 35% faster graphics. The Kryo 680 — based on the new Arm Cortex-X1 architecture — brings up to a 25% uplift in CPU performance. Game rendering has been improved by up to 30%, and titles will get access to Variable Rate Shading — a first for a Qualcomm chip. As for security, the new chip offers a number of new features aimed at protecting on-device data, including the Qualcomm Secure Processing Unit.

News: Jitsu nabs $2M Seed to build open source data integration platform

• December 2, 2020
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Jitsu, a graduate of the Y Combinator Summer 2020 cohort, is developing an open source data integration platform that helps developers send data to a data warehouse. Today, the startup announced a $2 million seed investment. Costanoa Ventures led the round with participation from YCombintaor, The House Fund and SignalFire. In addition to the open

Jitsu, a graduate of the Y Combinator Summer 2020 cohort, is developing an open source data integration platform that helps developers send data to a data warehouse. Today, the startup announced a $2 million seed investment.

Costanoa Ventures led the round with participation from YCombintaor, The House Fund and SignalFire.

In addition to the open source version of the software, the company has developed a hosted version that companies can pay to use, which shares the same name as the company. Peter Wysinski, Jitsu’s co-founder and CEO, says a good way to think about his company is an open source Segment, the customer data integration company that was recently sold to Twilio for $3.2 billion.

But he says, it goes beyond what Segment by allowing you to move all kinds of data whether customer data, connected device data or other types. “If you look at the space in general, companies want more granularity. So let’s say for example, a couple years ago you wanted to sync just your transactions from QuickBooks to your data warehouse, now you want to capture every single sale at the point of sale. What Jitsu lets you do is capture essentially all of those events, all of those streams, and send them to your data warehouse,” Wysinski explained.

Among the data warehouses it currently supports include Amazon Redshift, Google BigQuery, PostGres and Snowflake.

The founders built the open source project called EventNative to help solve problems they themselves were having moving data around at their previous jobs. After putting the open source version on GitHub a few months ago, they quickly attained 1000 stars, proving that they had delivered something that solved a common problem for data teams. They then built the hosted version, Jitsu, which went live a couple of weeks ago.

For now, the company is just the two co-founders, Wysinski and CTO Vladimir Klimontovich, but they intend to do some preliminary hiring over the next year to grow the company, most likely adding engineers. As they begin to build out the startup, Wysinski says that being open source will help drive diversity and inclusion in their hiring.

“The goal is essentially to go after that open source community and hire people from anywhere because engineers aren’t just […] one color or one race, they’re everywhere, and being open source, and especially being in a remote world, makes it so so much simpler [to build a diverse workforce], and a lot of companies I feel are going down that road,” he said.

He says along that line, the plan is to be a fully remote company, even after the pandemic ends, as they hire from anywhere. The goal is to have quarterly offsite meetings to check in with employees, but do the majority of the work remotely.

News: Shop-Ware raises cash as cars make a comeback

• December 2, 2020
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Shop-Ware has been waiting for a year like 2020 since 2015. The startup, which sells software to neighborhood automotive shops to digitize their operations, had struggled to capture capital from venture firms. Until recently, its sole major investor was aftermarket automotive giant Bosch. For companies like Shop-Ware, the disruptive wake of COVID-19 has cleared a

Shop-Ware has been waiting for a year like 2020 since 2015.

The startup, which sells software to neighborhood automotive shops to digitize their operations, had struggled to capture capital from venture firms. Until recently, its sole major investor was aftermarket automotive giant Bosch.

For companies like Shop-Ware, the disruptive wake of COVID-19 has cleared a path to capital as mainstream investors have sought out startups with services and products needed in the pandemic era. Investors finally get Shop-Ware founder Carolyn Coquillette’s vision and business. Their endorsement: $15 million in funding through a Series A round led by Insight Partners.

“It’s a different level of validation in terms of this industry going through a transition and catching the eye of traditional investors,” Coquillette said.

Coquillette says Shop-Ware will use he funds to fuel growth across its operations, sales and marketing teams.

The fresh capital comes as Shop-Ware has tripled its customer base while also lowering churn, Coquillette said, although she would not disclose total revenue numbers or whether the company is profitable.

The idea of Shop-Ware began when Coquillette started her own San Francisco-based auto shop, Luscious Garage, in 2007. The goal from the get-go was to offer customers a peek into what happens in an auto shop. It meant more communications from the repair-person to the car-owner, and a software platform was the best way to do it. Eventually, the push for modernized software became less of an in-house project and more of a standalone company. By 2015, she had a product and an incorporated company.

Shop-Ware helps auto-repair shops streamline operations both inside and out of the shop. Auto-repair shops are able to use Shop-Ware to track employee hours, inventory ordering and management and integrate with third-party tools such as Quickbooks. Shop-Ware also helps the neighborhood auto-repair worker communicate and charge customers through text or a web-based interface.

The intricacies of car ownership are something that Coquillette thinks that the average consumer doesn’t understand, so she built an entire business around adding more transparency to the clunky process.

“There is no way that a normal person is going to appreciate what it takes to fix their car,” Coquillette said. “The car is built to distract you and hide its complication for you by design so that you agree to buy it.” In other words, she says, you’re buying a “magic carpet.”

It’s an easy pitch for the most part, the founder says.

“Everybody who owns the car has gone to a repair shop and had an unsavory experience,” she said. “It’s pretty obvious to be like ‘oh yeah, you can make that experience less unsavory.’”

The real roadblock for the startup is convincing a business to adopt technology to change a process that isn’t technically broken. COVID-19 has been the impetus for auto shops — some of which have been steadfast in their pen-and-paper approach —to turn to a digital platform to communicate and operate.

The sector of digitizing auto-repair processes has grown considerably since Shop-Ware first launched five years ago.

Concierge startups such as CarDash and Wrench have popped up over the past several years to give customers an easier way to request maintenance checks. The services consolidate auto repair shops under one, approachable umbrella, which Coquillette thinks is the wrong approach.

“I’m a real big believer that you need to enable those independent providers,” she said. “You have to basically let those special snowflakes be their own snowflakes.”

A closer competitor to Shop-Ware is Shopmonkey, which raised a $25 million Bessemer-led Series B in August. It is welcome competition, Coquillette remarks, because it has put an investment spotlight on the category.

“There’s been a wakeup call around autonomy and how we related to our cars,” she said.

Now it’s up to Shop-Ware to take that wakeup call and turn it into cash.