Monthly Archives: October 2020

News: Lucid reveals the price of its base Air sedan — $77,400 minus $7,500 US tax credit

Electric car company Lucid finally revealed the price of its least expensive vehicle and it will start at $77,400. US buyers also qualify for a $7,500 tax credit making the vehicle eventually cost $69,900. This version of the Lucid Air comes rightfully less equipped than its more expensive counterparts. For $77,400 buyers get a 480

Electric car company Lucid finally revealed the price of its least expensive vehicle and it will start at $77,400. US buyers also qualify for a $7,500 tax credit making the vehicle eventually cost $69,900.

This version of the Lucid Air comes rightfully less equipped than its more expensive counterparts. For $77,400 buyers get a 480 HP powertrain that Lucid says is good for 408 miles — though the EPA has yet to test it. A dual-motor, all-wheel drive version is also available.

This model is critical to Lucid’s success. The company previously unveiled the specs and prices of the higher priced Air sedans. This model is significantly less expensive than the others, allowing Lucid to reach more buyers while still offering competitive features.

Before today, the company would only commit to saying it would be under $80,000.

During a recent interview with TechCrunch, Lucid CEO Peter Rawlinson told TechCrunch editor Darrell Etherington that the Air would be available at a price “surprisingly lower than $80,000.”

The Lucid Air is launching into a market dominated by Tesla. And at this price, the Lucid Air is still outclassed by the Tesla Model S, which for a similar price, offers the same range from a dual-motor, all-wheel drive affair.

News: Atlassian Smarts adds machine learning layer across the company’s platform of services

Atlassian has been offering collaboration tools, often favored by developers and IT for some time with such stalwarts as Jira for help desk tickets, Confluence to organize your work and BitBucket to organize your development deliverables, but what it lacked was machine learning layer across the platform to help users work smarter within and across

Atlassian has been offering collaboration tools, often favored by developers and IT for some time with such stalwarts as Jira for help desk tickets, Confluence to organize your work and BitBucket to organize your development deliverables, but what it lacked was machine learning layer across the platform to help users work smarter within and across the applications in the Atlassian family.

That changed today, when Atlassian announced it has been building that machine learning layer called Atlassian Smarts, and is releasing several tools that take advantage of it. It’s worth noting that unlike Salesforce, which calls its intelligence layer Einstein or Adobe, which calls its Sensei; Atlassian chose to forgo the cutesy marketing terms and just let the technology stand on its own.

Shihab Hamid, the founder of the Smarts and Machine Learning Team at Atlassian, who has been with the company 14 years, says that they avoided a marketing name by design. “I think one of the things that we’re trying to focus on is actually the user experience and so rather than packaging or branding the technology, we’re really about optimizing teamwork,” Hamid told TechCrunch.

Hamid says that the goal of the machine learning layer is to remove the complexity involved with organizing people and information across the platform.

“Simple tasks like finding the right person or the right document becomes a challenge, or at least they slow down productivity and take time away from the creative high-value work that everyone wants to be doing, and teamwork itself is super messy and collaboration is complicated. These are human challenges that don’t really have one right solution,” he said.

He says that Atlassian has decided to solve these problems using machine learning with the goal of speeding up repetitive, time-intensive tasks. Much like Adobe or Salesforce, Atlassian has built this underlying layer of machine smarts, for lack of a better term, that can be distributed across their platform to deliver this kind of machine learning-based functionality wherever it makes sense for the particular product or service.

“We’ve invested in building this functionality directly into the Atlassian platform to bring together IT and development teams to unify work, so the Atlassian flagship products like JIRA and Confluence sit on top of this common platform and benefit from that common functionality across products. And so the idea is if we can build that common predictive capability at the platform layer we can actually proliferate smarts and benefit from the data that we gather across our products,” Hamid said.

The first pieces fit into this vision. For starters, Atlassian is offering a smart search tool that helps users find content across Atlassian tools faster by understanding who you are and how you work. “So by knowing where users work and what they work on, we’re able to proactively provide access to the right documents and accelerate work,” he said.

The second piece is more about collaboration and building teams with the best personnel for a given task. A new tool called predictive user mentions helps Jira and Confluence users find the right people for the job.

“What we’ve done with the Atlassian platform is actually baked in that intelligence, because we know what you work on and who you collaborate with, so we can predict who should be involved and brought into the conversation,” Hamid explained.

Finally, the company announced a tool specifically for Jira users, which bundles together similar sets of help requests and that should lead to faster resolution over doing them manually one at a time.

“We’re soon launching a feature in JIRA Service Desk that allows users to cluster similar tickets together, and operate on them to accelerate IT workflows, and this is done in the background using ML techniques to calculate the similarity of tickets, based on the summary and description, and so on.”

All of this was made possible by the company’s previous shift  from mostly on-premises to the cloud and the flexibility that gave them to build new tooling that crosses the entire platform.

Today’s announcements are just the start of what Atlassian hopes will be a slew of new machine learning-fueled features being added to the platform in the coming months and years.

News: Databricks crossed $350M run rate in Q3, up from $200M one year ago

The Exchange regularly covers companies as they approach and crest the $100 million revenue mark. Our goal in tracking startups growing at scale is to scout future IPO candidates and better understand the late-stage financing market. Today we’re digging into a company that is a little bit bigger than that. Namely Databricks, a data analytics company

The Exchange regularly covers companies as they approach and crest the $100 million revenue mark. Our goal in tracking startups growing at scale is to scout future IPO candidates and better understand the late-stage financing market.

Today we’re digging into a company that is a little bit bigger than that. Namely Databricks, a data analytics company that was most recently valued at around $6.2 billion in its October, 2019 Series F when it raised $400 million.


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


The former startup reached a run rate of around $350 million at the end of Q3 2020, up from $200 million in revenue in Q3 2019, putting it on a rapid growth pace for a former startup of its size.

To better dig into the company’s performance, I got on the phone with its CEO, Ali Ghodsi, hoping to better understand how Databricks has managed to grow as much as it has in recent years. Ghodsi took over as CEO in 2016 after serving as the company’s VP of engineering. He’s also a co-founder.

Databricks is an obvious IPO candidate, but it’s also a company with broad private-market options, given its revenue expansion and attractive economics. Today, let’s talk about Databricks’ growth history, how it changed its sales process, and what’s ahead for the unicorn more than six times over.

What does Databricks do?

What does Databricks actually do? Normally I’d be content to wave my hands at data analytics and call it a day. Chatting with Ghodsi, however, clarified the matter, so let me help.

Let’s say that a company has a lot of data on its machinery and wants to know when different pieces are going to fail. Or, perhaps a company wants to find patterns in some economic data. How do they find that information?

Ghodsi reckons you need three things: First, data engineering, or getting customer data “massaged into the right forms so that you can actually start using it.” Second, data science, which Ghodsi describes as “the machine learning algorithms, the predictive algorithms that you need to have.” And third, on top, companies “more and more” also want data warehousing and some “basic analytics,” he added.

News: Zoom launches its events platform and marketplace, brings apps to your calls

Zoom is hosting its virtual Zoomtopia user conference this week. Given the attention the company has received as the de facto standard video meeting service since the start of the pandemic, it’s no surprise that the company is using the event to launch a number of new products. For the most part, though, we’re not

Zoom is hosting its virtual Zoomtopia user conference this week. Given the attention the company has received as the de facto standard video meeting service since the start of the pandemic, it’s no surprise that the company is using the event to launch a number of new products. For the most part, though, we’re not talking about any enhancements to the core Zoom experience here. Instead, the company is using the event to launch its OnZoom events platform and marketplace into general availability (it was previously only available as a private beta) and it is launching Zapps, which brings apps from the company’s 35 launch partners right into the Zoom experience.

Image Credits: Zoom

OnZoom allows hosts to run one-time events or event series with up 100 or 1,000 attendees (depending on their license) and sell tickets for them. The idea here is for anybody — whether a yoga teacher, nonprofit or a professional event organizer — to list and sell tickets on the OnZoom marketplace. Right now, Zoom accepts PayPal and credit card payments, with the team saying that it may look into other payment options in the future. For non-profits, Zoom is also integrating the ability to receive donations through events through its partnership with Pledgeling.

Based on the demo the team shared ahead of today’s announcement, it’s a pretty straightforward experience for both hosts and viewers.

Image Credits: Zoom

For the day-to-day Zoom user, the launch of Zapps (yeah – I don’t love that name either) is probably the more interesting announcement. The idea here is to integrate apps directly into the Zoom experience so that users don’t have to switch back and forth between multiple applications on their desktops.

“Zapps help surface all the applications you need to be productive and enable the free flow of information between teams before, during, and after the meeting,” the company writes. “Think of Zapps as an app store right where you need it most — in a Zoom meeting, chat, webinar, phone call, and even your contacts directory.”

These apps can be launched as screen shares, but more importantly, you can send them to all participants for real-time collaboration.

The 35 launch partners include the likes of Asana, Atlassian, Dropbox, Hubspot, Slack, SurveyMonkey, Wrike and Zendesk.

 

News: Spotify introduces a new music-and-spoken word format, open to all creators

Spotify today is launching a new feature that combines spoken word audio commentary with music tracks. The new format will allow Spotify to reproduce the radio-like experience of listening to a DJ or a music journalist offering their perspective on the music. But Spotify is also making it possible for anyone to use the format

Spotify today is launching a new feature that combines spoken word audio commentary with music tracks. The new format will allow Spotify to reproduce the radio-like experience of listening to a DJ or a music journalist offering their perspective on the music. But Spotify is also making it possible for anyone to use the format to create a music-filled podcast through an integration with Spotify’s own DIY podcasting app, Anchor.

Spotify says the new shows will still compensate the artist the same as if the track was streamed normally, as the format relies on Spotify’s music catalog licenses just like regular streams.

However, the experience will be customized to listeners based on what tier of Spotify’s service they use.

Image Credits: Spotify

Premium subscribers will be able to hear the full tracks as part of the shows, Spotify explains, while free listeners will only hear the 30-second previews.

Listeners can also interact with the music content within the shows as they otherwise could in a playlist — by liking the songs, saving the track, or viewing more information about the track without having to leave the episode page or do a search. To do this, you’ll hit “Explore Episode” on the show’s episode page, or tap the play bar at the bottom of the screen to pull up the track list.

Image Credits:

The format is similar in some ways to Pandora’s Stories, also a combination of music and podcasting, introduced last year. But Pandora’s effort focused on allowing artists to add narratives to their music — like talking about the meaning of a song or what inspires them. Other creators could also apply for access.

Spotify’s new format, meanwhile, is immediately open to all users in supported regions.

As of today, the Anchor app will now allow any user to create a show using this format in the U.S., U.K., Canada, Australia, New Zealand, and Ireland, to start.

The app’s update will allow users to select a new “Music” tool, which then connects them with the entire Spotify music catalog of over 65 million tracks. Users will also be able to connect their Spotify account to browse and select songs from their own playlists to add to shows.

This is a significant update, as limitations around streaming rights had previously limited podcast creators from being able to easily integrate licensed music in their programs.

Image Credits: Spotify

Creators will also be about to insert ads in their shows, via Anchor Sponsorships. The company notes that this process is still considered a beta, and it will be manually reviewing shows using the format for now. The review process can take up to 24 hours.

Spotify says the feature will expand to more markets soon.

At launch, Spotify is also launching its own set of seven Spotify Original Shows that put the new format to work, which can be found in the new “Shows With Music” hub in the Browse section of the Spotify app or in a programmed shelf in your Home tab.

These first seven shows include (descriptions via Spotify):

  • Halleloo Happy Hour with DJ Shangela – Grab a drink and join our effervescent host, “Shangela” (A Star is Born, Ru Paul’s Drag Race), for her weekly happy hour playlist! Featuring games, guests, and tea. Halleloo!
  • Murder Ballads – Explore the history and folklore behind some of America’s most mysterious and violent songs.
    60 Songs That Explain the 90s – The 1990s were a turning point in music. Listen along as The Ringer’s preeminent music critic Rob Harvilla curates and explores 60 iconic songs from the ‘90s that define the decade.
  • Our Love Song – Every week a couple shares the soundtrack that defines their love story. As a culture we are fascinated by love and romance. It is why the majority of songs are about love and heartbreak. This show will not only explore entertaining love stories, but also the classic songs that define these relationships.
  • Conspiracy Theories: Music Edition – A deeper look at some of the most fascinating theories surrounding famous artists and the music industry as it affects the world.
  • Rock This with Allison Hagendorf – Rock This with Allison Hagendorf is a weekly show celebrating all things Rock & Alternative culture, featuring one of a kind interviews and highlighting music from your favorite and emerging artists.
  • 10 Songs That Made Me – An artist or celebrity creates a storytelling playlist of 10 songs that mark meaningful moments in their lives, providing personal insights into each song choice.

 

News: With a new focus on marketing software, NewsCred relaunches as Welcome

The company formerly known as NewsCred has a new name and a new product: Welcome. Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business, Islam said NewsCred has been increasingly focused on building a broader software platform for marketers (a

The company formerly known as NewsCred has a new name and a new product: Welcome.

Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business, Islam said NewsCred has been increasingly focused on building a broader software platform for marketers (a platform that it uses itself).

Eventually, this led the company to sell its content services business to business journalism company Industry Dive and its owner Falfurrias Capital Partners over the summer. Now Welcome is officially unveiling its new brand, which it’s also using for its new marketing orchestration software.

“It’s not often not often that startups like ours get to close one chapter and open another chapter,” Islam said. “We kind of went back to being a Series A, Series B startup, iterating and working very closely with our customers.”

While today is the official launch of Welcome platform, Islam said the company has been moving the software in this direction for the past year, and that this side of the business has already seen significant growth, with daily average users up 300% year-over-year.

Islam also suggested that while this was the right time to come up with a new company name, it’s something that’s been discussed repeatedly in the past.

Welcome Gantt Calendar

Image Credits: Welcome

“Every time we raised money ever in last 10 years, the new investor would say, ‘What about the name? Can we change it?’” he recalled. “We could never do it, because we had this content heritage built up and enough brand equity. Finally, with this deal, and with the launch of the new software … we came up with the name Welcome.”

While there’s no shortage of marketing software out there already, Islam said marketers need an orchestration system to manage their projects and workflows — most of them, he said, are stuck using “horizontal” project management tools that aren’t really built for their needs, such as Asana or Jira.

“Marketers have very specific needs,” Islam said. “It could be a simple thing like … marketers work with campaigns, so what are your specific campaigns, marketing briefs or marketing-specific workflows? Our approach was: How do we create something that’s really specific to marketers versus all horizontal solutions out there?”

He also noted that “close to half the engineering team works on the interoperability problem,” so that Welcome can integrate all the other tools that marketers are using, like HubSpot and Marketo. The goal, Islam said, is to become “something marketers standardize on,” the way that salespeople log into their Salesforce accounts every day.

Islam also argued Welcome will take advantage of the way that the pandemic has accelerated changes in the enterprise sales process.

“I personally believe the way people buy software is changing,” he said. “The days of wining and dining and selling to the CMO, that still exists, but that’s not how everyone wants to buy anymore.”

To adapt to this new world, Islam said the startup is adopting a more “bottoms up” sales approach, with a free version of the platform due for release next month.

News: Twitter hack probe leads to call for cybersecurity rules for social media giants

An investigation into this summer’s Twitter hack by the New York State Department of Financial Services (NYSDFS) has ended with a stinging rebuke for how easily Twitter let itself be duped by a “simple” social engineering technique — and with a wider call for key social media platforms to be regulated on security. In the

An investigation into this summer’s Twitter hack by the New York State Department of Financial Services (NYSDFS) has ended with a stinging rebuke for how easily Twitter let itself be duped by a “simple” social engineering technique — and with a wider call for key social media platforms to be regulated on security.

In the report, the NYSDFS points, by way of contrasting example, to how quickly regulated cryptocurrency companies acted to prevent the Twitter hackers scamming even more people — arguing this demonstrates that tech innovation and regulation aren’t mutually exclusive.

Its point is that the biggest social media platforms have huge societal power (with all the associated consumer risk) but no regulated responsibilities to protect users.

The report concludes this is a problem U.S. lawmakers need to get on and tackle stat — recommending that an oversight council be established (to “designate systemically important social media companies”) and an “appropriate” regulator appointed to ‘monitor and supervise’ the security practices of mainstream social media platforms.

“Social media companies have evolved into an indispensable means of communications: more than half of Americans use social media to get news, and connect with colleagues, family, and friends. This evolution calls for a regulatory regime that reflects social media as critical infrastructure,” the NYSDFS writes, before going on to point out there is still “no dedicated state or federal regulator empowered to ensure adequate cybersecurity practices to prevent fraud, disinformation, and other systemic threats to social media giants”.

“The Twitter Hack demonstrates, more than anything, the risk to society when systemically important institutions are left to regulate themselves,” it adds. “Protecting systemically important social media against misuse is crucial for all of us — consumers, voters, government, and industry. The time for government action is now.”

We’ve reached out to Twitter for comment on the report

Among the key findings from the Department’s investigation are that the hackers broke into Twitter’s systems by calling employees and claiming to be from Twitter’s IT department — through which simple social engineering method they were able to trick four employees into handing over their log-in credentials. From there they were able to access the Twitter accounts of high profile politicians, celebrities, and entrepreneurs, including Barack Obama, Kim Kardashian West, Jeff Bezos, Elon Musk, and a number of cryptocurrency companies — using the hijacked accounts to tweet out a crypto scam to millions of users.

Twitter has previously confirmed that a “phone spear phishing” attack was used to gain credentials.

Per the report, the hackers’ “double your bitcoin” scam messages, which contained links to make a payment in bitcoins, enabled them to steal more than $118,000 worth of bitcoins from Twitter users.

Although a considerably larger sum was prevented from being stolen as a result of swift action taken by regulated crypto companies — namely: Coinbase, Square, Gemini Trust Company and Bitstamp — who the Department said blocked scores of attempted transfers by the fraudsters.

“This swift action blocked over 6,000 attempted transfers worth approximately $1.5 million to the Hackers’ bitcoin addresses,” the report notes.

Twitter is also called out for not having a cybersecurity chief in post at the time of the hack — after failing to replace Michael Coates, who left in March. (Last month it announced Rinki Sethi had been hired as CISO).

“Despite being a global social media platform boasting over 330 million average monthly users in 2019, Twitter lacked adequate cybersecurity protection,” the NYSDFS writes. “At the time of the attack, Twitter did not have a chief information security officer, adequate access controls and identity management, and adequate security monitoring — some of the core measures required by the Department’s first-in-the-nation cybersecurity regulation.”

European Union data protection law already bakes in security requirements as part of a comprehensive privacy and security framework (with major penalties possible for security breaches). However an investigation by the Irish DPC of a 2018 Twitter security incident is still yet to conclude after a draft decision failed to gain the backing of the other EU data watchdogs this August — triggering a further delay to the pan-EU regulatory process.

News: Shure’s SRH1540 headphones can upgrade your home setup with quality sound and all-day comfort

We’re going checking out a range of different headphones on TC this week and next as part of our ‘Headphone Week’ series, and today I’m checking out the Shure SRH1540 ($499). These aren’t new – they’ve been a stand-by among audiophiles in their price range for years now. But there’s a great reason for that:

We’re going checking out a range of different headphones on TC this week and next as part of our ‘Headphone Week’ series, and today I’m checking out the Shure SRH1540 ($499). These aren’t new – they’ve been a stand-by among audiophiles in their price range for years now. But there’s a great reason for that: They offer fantastic sound quality and value, as well as amazing comfort and wearability.

The basics

The SRH1540 from Shure are closed-back headphones that provide premium sound suitable either just for people who really like high-quality audio, or for those who actually have to work with audio on a regular basis, including sound engineers and podcast producers. They manage to produce a soundstage that’s very comparable to what you get out of open-back headphones, albeit with less noise leakage (great for shared work-from-home offices).

In the box, Shure includes not one but two cables, as well as a spare set of the Alcantara-covered ear-ads. They come with a hard-sided plastic carrying case, and a threaded adapter for using them with a 6.3mm audio jack (the cable is 3.5mm out of the box).

Design and features

Shure’s design with the SRH1450 is all about comfort and quality. The headphones are extremely lightweight – but don’t let that fool you into thinking it’s made of cheap materials. The frame uses aircraft-grade aluminum and carbon fiber to offer the most strength without creating something that’s going to weigh heavy on your head for long listening sessions.

The Alcantara material used in the earpads is also very durable, while offering a pleasantly soft-touch feel. There’s ample padding in the cups, too, and they rest lightly on your head while providing necessary give to accommodate a number of different head and ear shapes.

Shure uses a dual-connector cord design here, with each gold-plated end of the headphone side clipping in securely. They’re color-coded for accurate placement, and the cable itself is kevlar-wrapped to ensure the cord will last a long time. There’s a twin backup in the box as well just in case.

Sound-wise, these are excellent headphones that should please even the most discerning audiophiles, especially when paired with a DAC or USB audio interface like the Focusrite Scarlett 2i2 I mostly tested them with. They provide an amazing level of clarity and detail, and great bass without being totally overwhelming or washing out the soundstage. I’ve long used open-back headphones as my standard wired cans for audio editing and all-day wear, but the SRH1450s have converted me.

Bottom line

These are an amazing choice for anyone looking to spend a bit of money (but not too much, in the world of premium audio equipment) in order to get a pair of headphones that offer great sound quality along with durability and all-day comfort. The one caveat to keep in mind is that they aren’t really at all sound-isolating, though they’re better in this regard than open-back headphones.

News: Celonis acquires Czech startup Integromat to accelerate move to process automation

Celonis began as a company to help customers understand how work flowed through your company by building a process map. This was valuable in itself, but the next logical step was to not only analyze the processes, but find ways to make them more efficient. Today, the company announced it has acquired Czech startup Integromat

Celonis began as a company to help customers understand how work flowed through your company by building a process map. This was valuable in itself, but the next logical step was to not only analyze the processes, but find ways to make them more efficient. Today, the company announced it has acquired Czech startup Integromat to help speed up the automation side of the house, which they started building into the platform last year.

The terms of the deal were not disclosed, but Celonis co-founder and CEO Alexander Rinke said the deal was over $100 million. “It was a three digit amount of over $100 million. We can’t disclose the exact price, but we’re just giving this range,” he said. The deal has already closed.

Rinke describes Integromat as an enterprise version of Zapier, one that has been quite successful, building a $10 million business with over 11,000 customers, and will help the company automate processes across applications, something that is difficult to do.

“They really develop what I believe is a disruptive approach to automation. And obviously it’s very important for us because we are we looking to expand our product from being primarily a process mining tool that is focused on surfacing the insights as to how processes executed today, and evolve that into what we call an execution management system, which is on an ongoing basis really helping you to optimize the execution of your key processes,” Rinke explained.

Rinke says that every company has a key set of operations, and if you can begin to automate across these systems, as Integromat enables them to do now, you can begin to squeeze out ways to make your business more efficient through automation.

“We believe that there needs to be a layer that comes in on top of that [key set of operations] to first of all understand what’s going on, measure the capacity that organizations executes with today, measure where the biggest gaps are and where the capacity is trapped, and then also unleash that automation. This is an important piece because when you figure that out, you ideally want to automate as much as possible,” he said.

Integromat’s 60 employees will become part of Celonis, but Rinke says the company’s technology will be both incorporated into the Celonis platform and continue to service current customers as a separate stand-alone product, which has to be good news for those customers.

Celonis launched in 2011 and has raised over $364 million. It raised $290 million last November on a valuation of $2.5 billion. Integromat was launched in 2012 and has not raised any money. Both company’s financial information is according to Pitchbook.

News: What the iPhone 12 tells us about the state of the smartphone industry in 2020

The smartphone industry was in transition well before COVID-19 was a blip on anyone’s radar. More than 13 years after the launch of the original iPhone, these products have long since transitioned from luxury items to commodities, losing some of their luster in the process. The past several years have seen slower upgrade cycles as

The smartphone industry was in transition well before COVID-19 was a blip on anyone’s radar. More than 13 years after the launch of the original iPhone, these products have long since transitioned from luxury items to commodities, losing some of their luster in the process. The past several years have seen slower upgrade cycles as consumers grew reluctant to pay $1,000 or more for new devices.

And while the iPhone 12 was no doubt in development long before the current pandemic, the pandemic’s global shutdown has only exacerbated many existing problems for smartphone makers. The clearest representation of Apple’s reaction is in the sheer number of iPhones announced at today’s “Hi Speed” event. Long gone are the days when a company could rest on a single flagship or two.

Today’s event brought a grand total of four new iPhone models, ranging in price from $699 to $1,099: the 12, 12 mini, 12 Pro and 12 Pro Max. As with the Apple Watch, the company is keeping last year’s iPhone 11 around and has cut the price to $599. That puts the older model in the high-mid-range for Android devices, but represents a far cheaper entry point than we’re accustomed to for Apple phones.

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