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News: Put your city on the TC map — TechCrunch’s European Cities Survey 2021

TechCrunch is embarking on a major new project to survey European founders and investors in cities outside the larger European capitals. Over the next few weeks, we will ask entrepreneurs in these cities to talk about their ecosystems, in their own words. This is your chance to put your city on the Techcrunch Map! This

TechCrunch is embarking on a major new project to survey European founders and investors in cities outside the larger European capitals.

Over the next few weeks, we will ask entrepreneurs in these cities to talk about their ecosystems, in their own words.

This is your chance to put your city on the Techcrunch Map!

This is the follow-up to the huge survey of investors (see also below) we’ve done over the last 6 or more months, largely in capital cities.

These formed part of a broader series of surveys we’re doing regularly for ExtraCrunch, our subscription service which unpacks key issues for startups and investors.

In the first wave of surveys (as you can see below) the cities we wrote about were largely capitals.

This time, we will be surveying founders and investors in Europe’s other cities to capture how European hubs are growing, from the perspective of the people on the ground.

We’d like to know how your city’s startup scene is evolving, how the tech sector is being impacted by COVID-19, and generally how your city will evolve.

We leave submissions mostly un-edited, and generally looking for at least one or two paragraphs in answers to the questions.

So if you are tech startup founder or investor in one of these cities please fill out our survey form here.

Austria: Graz, Linz
Belgium: Antwerp
Croatia: Zagreb, Osjek
Czech Republic: Brno, Ostrava, Plzen
England: Bristol, Cambridge, Oxford, Manchester
Estonia: Tartu
France: Toulouse, Lyon, Lille
Germany: Hamburg, Munich, Cologne, Bielefeld, Frankfurt
Greece: Thessaloniki
Ireland: Cork
Israel: Jerusalem
Italy: Trieste, Bologna, Turin, Florence, Milan
Netherlands: Delft, Eindhoven, Rotterdam, Utrecht
Northern Ireland: Belfast, Derry
Poland: Gdańsk, Wroclaw, Krakow, Poznan
Portugal: Porto, Braga
Romania: Cluj, Lasi, Timisoara, Oradea, Brasov
Scotland: Edinburgh, Glasgow
Spain: Valencia
Sweden: Malmo
Switzerland: Geneva, Lausanne

Thank you for participating. If you have questions you can email mike@techcrunch.com and/or reply on Twitter to @mikebutcher

Here are the cities that previously participated in The Great TechCrunch Survey of Europe’s VCs:

Amsterdam/Netherlands

Athens/Greece

Berlin/Germany

Brussels/Belgium

Bucharest/Romania

Copenhagen/Denmark

Dublin/Ireland

Helsinki/Finland

Lisbon/Portugal

London/UK

Madrid & Barcelona/Spain (Part 1 & Part 2)

Oslo/Norway

Paris/France

Prague/Czech Republic

Rome, Milan/Italy

Stockholm/Sweden

Tel Aviv/Israel

Vienna/Austria

Warsaw/Poland (Part 1 & Part 2)

Zurich/Switzerland

News: Soda monitors data and helps you fix issues before it’s too late

Meet Soda, a data monitoring platform that is going to help you discover issues with your data processing setup. This way, you can react as quickly as possible and make sure that you keep the full data picture. If you’re building a digital-first company, you and your customers are likely generating a ton of data.

Meet Soda, a data monitoring platform that is going to help you discover issues with your data processing setup. This way, you can react as quickly as possible and make sure that you keep the full data picture.

If you’re building a digital-first company, you and your customers are likely generating a ton of data. And you may even be leveraging that data to adjust your product itself — think about hotel pricing, finding the right restaurant on a food delivery website, applying for a loan with a fintech company, etc. Those are data-heavy products.

“Companies build a data platform — as they call it — in one of the big three clouds [Amazon Web Services, Google Cloud, Microsoft Azure]. They land their data in there and they make it available for analytics and more,” Soda co-founder and CEO Maarten Masschelein told me.

You can then tap into those data lakes or data warehouses to display analytics, visualize your data, monitor your services, etc. But what happens if there’s an issue in your data workflows?

It might take you a while to realize that there’s some missing data, or that you’re miscounting some stuff. For instance, Facebook miscalculated average video view times for several years. When you spot that issue, an important part of your business might be affected.

Soda wants to catch data issues as quickly as possible by monitoring your data automatically and at scale. “We sit further upstream, closer to the source of data,” Masschelein said.

When you set up Soda with your data platform, you instantly get some alerts. Soda tells you if there’s something off. For example, if your application generated only 6,000 records today while you usually generate 24,000 records in 24 hours, chances are there’s something wrong. Or if you usually get a new entry every minute and there hasn’t been an entry in 15 minutes, your data might not be fresh.

“But that only covers a small part of what is considered data issues. There’s more logic that you want to test and validate,” Masschelein said.

Soda lets you create rules to test and validate your data. Basically, think about test suite in software development. When you build a new version of your app, your code needs to pass several tests to make sure that nothing critical is going to break with the new version.

With Soda, you can check data immediately and get the result. If the test doesn’t pass, you can programmatically react — for instance, you can stop a process and quarantine data.

Today, the startup is also launching Soda Cloud. It’s a collaboration web application that gives you visibility in your data flows across the organization. This way, non-technical people can easily browse metadata to see whether everything seems to be flowing correctly.

Basically, Soda customers use Soda SQL, a command-line tool that helps someone scan data, along with Soda Cloud, a web application to view Soda SQL results.

Beyond those products, Soda’s vision is that data is becoming an entire category in software products. Development teams now have a ton of dev tools available to automate testing, integration, deployment, versioning, etc. But there’s a lot of potential for tools specifically designed for data teams.

Soda has recently raised a $13.5 million Series A round (€11.5 million) led by Singular, a new Paris-based VC fund that I covered earlier this week. Soda’s seed investors Point Nine Capital, Hummingbird Ventures, DCF and various business angels also participated.

News: Buy a pass to Disrupt 2021 and get a free Extra Crunch membership

Are you ready to do whatever it takes to move the needle and drive your startup forward? Then you’re ready for TechCrunch Disrupt 2021. The leading tech conference focused on founders takes place September 21-23. There’s nothing like the thrill that comes from discovering early-stage startups and Disrupt is the world’s top launch platform. The

Are you ready to do whatever it takes to move the needle and drive your startup forward? Then you’re ready for TechCrunch Disrupt 2021. The leading tech conference focused on founders takes place September 21-23. There’s nothing like the thrill that comes from discovering early-stage startups and Disrupt is the world’s top launch platform.

The three days of Disrupt 2021 will be jam-packed not only with experts, panel discussions, exhibitors and the leading tech makers, shakers and investors from around the globe — it’ll be packed with value and opportunity.

Let’s talk value. Right out of the gate, you’ll receive a 3-month membership to Extra Crunch — free — when you purchase a Disrupt pass (excluding the Expo Pass). That’s a $45 value-add.

Extra Crunch, a members-only community created by TechCrunch, is specifically designed to help founders and startup teams get and stay ahead. You’ll enjoy articles on startup investment trends, fundraising, late-stage startups and more. You’ll receive weekly startup investor surveys, private tech market analysis, how-tos on fundraising and growth, topical newsletters and other exclusives delivered daily.

Membership also entitles you to Extra Crunch Live, our weekly virtual event series, discounts on TechCrunch events, discounts from software partners and more. Whew — that should keep your fingers on the pulse of everything startup.

Let’s talk even more value. Take advantage of super early-bird pricing on Founder, Innovator and Investor passes, and you can attend Disrupt 2021 for less than $100. But don’t procrastinate. Buy your pass before this time-sensitive offer disappears on May 13, 11:59 pm (PST).

Let’s talk opportunity. You’ll find it in every corner of Disrupt. Whether you’re networking on the fly in our virtual platform’s chat feature or curating your own meetings using CrunchMatch, our AI-powered networking platform, you’ll connect with people eager to collaborate, educate, learn and inspire. It’s a great way to expand your network.

The all-new Startup Alley is ground zero for opportunity — exhibitors can gain valuable media exposure, attract customers, schedule product demos and track leads. Plus, the TechCrunch editorial team will choose two stand-out exhibiting startups to compete in Startup Battlefield for the $100,000 prize. And check out the new Startup Alley+ opportunity here. Exhibiting at Disrupt is an opportunity you don’t want to miss.

The world-famous Startup Battlefield pitch competition is another huge opportunity, and we’ll start accepting applications for the 2021 cohort in Q2.

Opportunity meets value at Disrupt 2021 on September 21-23. You’re ready to do whatever it takes, so jump on this chance to attend for less than $100. Buy your super early-bird pass before May 13, 11:59 pm (PST). Then sit back and enjoy that tasty, ExtraCrunch(y) membership.

Is your company interested in sponsoring or exhibiting at Disrupt 2021? Contact our sponsorship sales team by filling out this form.

News: Starship Technologies CEO/CTO Ahti Heinla joins TC Sessions: Mobility 2021

For obvious reasons, food delivery was among the categories that soared during a year of Covid-19 related lockdowns. The question remains how these changes will impact both grocery and restaurant delivery long-term, but at the very least, it seems certain that the categories have hit an inflection point. This could also be the moment that

For obvious reasons, food delivery was among the categories that soared during a year of Covid-19 related lockdowns. The question remains how these changes will impact both grocery and restaurant delivery long-term, but at the very least, it seems certain that the categories have hit an inflection point.

This could also be the moment that delivery robotics finally come into their own, as more services look beyond human messengers to plan for future pandemics and other potential issues.

It’s a moment Starship Technologies has been planning for since 2014. With around $100 million of funding under its belt, the company has already been testing its delivery robots in a number of different real-world markets. In January, it added another $17 million in funding to continue growing impressive growth that includes a five-fold increase in its fleet size since the beginning of the pandemic.

The company’s co-founder and CEO/CTO Ahti Heinla will join us at TC Sessions: Mobility 2021 to discuss Starship’s role in the push for last-mile robotic delivery. It’s been a long road for the startup, and there’s still a ways to go, in dealing with everything from technology to regulatory red tape. We’ll discuss these challenges and whether the on-going pandemic will be the push these technologies need to become a more mainstream reality.

By late summer 2021, Starship Technologies plans to expand to 100 universities  – leaping from the 15 campuses it operated from at the beginning of this year. Not only that, but Starship Technology is growing in just about every meaningful way for startups, including delivery locations, number of deliveries, fleet size and workforce, which now is about 400 strong.

We can’t wait to hear from Ahti and more mobility-industry leaders at TC Sessions: Mobility on June 9. Make sure to grab your Early Bird pass before May 6 to save 35% on tickets and join the fun!

News: Kaltura puts debut on hold. Is the tech IPO window closing?

The Exchange doubts many folks expected the IPO climate to get so chilly without warning. But we could be in for a quarter’s pause.

The Exchange just yesterday discussed a downward revision in the impending Compass IPO and the disappointing Deliveroo flotation as signals that market demand for high-growth, unprofitable tech shares could be slipping. Recent news underscores the possibly chilling conditions. This morning, Kaltura, a technology company that provides video streaming software and services, delayed its IPO. JioForMe reports that the postponement comes after Kaltura’s “valuation demand was lower than expected.”


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


TechCrunch noted yesterday that Kaltura had not released a second, higher IPO price range. The fact stood out given how hot the public markets had proven in recent months for new tech offerings. Kaltura’s S-1 filing detailed accelerating revenue growth, which at the time we thought would be more than enough to fetch the company an attractive initial public valuation.

It appears that Kaltura was also surprised that it was not trending toward a higher IPO price.

In another sign of how quickly the temperature for new tech flotations may have chilled, digital comms firm Intermedia Cloud Communications also delayed its IPO today. In a release, CEO Michael Gold said the decision is due “to challenging current conditions in the market for initial public offerings, especially for technology companies.”

Challenging current conditions? For IPOs? For tech IPOs? That’s new.

Uh-oh

Axios reporter Dan Primack noted this morning that SPAC formation appears to be slowing. Mix that into the delays and yesterday’s anemic-to-awful IPO news, and the market could be seeing a somewhat rapid retrenchment toward more historical valuations and demand levels for unprofitable equities.

Thinking out loud: We should expect SPAC formation and deal volume to fall the fastest of all the signals we’re tracking, including IPO pricing, the pace of S-1 filings and first-day trading performance. Why? Because it’s the most exotic of the various data points we’ve observed on the way up during the tech boom. Therefore, it should also be the thing most vulnerable to rising financial gravity.

News: Holler raises $36M to power ‘conversational media’ in your favorite apps

Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding. You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments,

Holler, described by founder and CEO Travis Montaque as “a conversational media company,” just announced that it’s raised $36 million in Series B funding.

You may not know what conversational media is, but there’s a decent chance you’ve used Holler’s technology. For example, if you’ve added a sticker or a GIF to your Venmo payments, Holler actually manages the app’s search and suggestion experience around that media. (You may notice a little “powered by Holler” identifier at the bottom of the window.)

Montaque told me the company started out initially as a news and video content app before focusing on messaging in 2016. Messaging, he argued, is “the most important experience for people online,” since “it’s where we communicate with the people who are closest to us.”

He continued, “It seemed bizarre that we haven’t seen much innovation in the text messaging experience since the first text message was sent in 1992.”

So Holler works with partners like PayPal-owned Venmo and The Meet Group to bring more compelling content into the messaging side of their apps — or as Montaque put it, the startup aims to “enrich conversations everywhere.”

Holler/Venmo screenshot

Image Credits: Holler

There’s both an art and a science to this, he said. The art involves creating and curating the best stickers and GIFs, while the science takes the form of Holler’s Suggestion AI technology, which will recommend the right content based on the user’s conversations and contexts — the stickers and GIFs you want to send in a dating app are probably different from what you’d in a work-related chat. Montaque said that this context-focused approach allows the company to provide smart recommendations in a way that also respects user privacy.

“I believe that the future is context, not identity,” he said. “Because I don’t really need to know about Anthony, I just need to know someone is in need of lunch. If I know you’re in the mood for Mexican food, I don’t need to know every aspect of the last 10 times you went to a Mexican restaurant.”

Holler monetizes this content by partnering with brands like HBO Max, Ikea and Starbucks to create branded stickers and GIFs that become part of the company’s content library. Montaque said the startup has also worked with brands to measure the impact of these campaigns across a variety of metrics.

Holler’s content now reaches 75 million users each month, compared to 19 million users a year ago, while revenue has grown 226%, he said. (Apparently, last year was the first time the company saw significant revenue growth.)

The startup has now raised more than $51 million in total funding. The Series B was co-led by CityRock Venture Partners and New General Market Partners, with participation from Gaingels, Interplay Ventures, Relevance Ventures, Towerview Ventures and WorldQuant Ventures.

“Holler is more than simply a groundbreaking technology company,” said CityRock Managing Partner Oliver Libby in a statement. “Under Travis Montaque’s visionary leadership, Holler boldly stands for a new era of ethics in social media, and also deeply reflects the values of diversity, inclusion, and belonging.”

Montaque (who, as a Black tech CEO, wrote a post for TechCrunch last year about bringing more diversity to the industry) said that Holler will use the funds to continue developing its product and advertising model. For one thing, he noted that although stickers and GIFs were an obvious starting point, the company is now looking to explore and create new media formats.

“We want to invent a new kind of content consumption paradigm,” he said.

News: UK’s antitrust watchdog takes a closer look at Facebook-Giphy

Potential threats to the free flow of GIFs continue to trouble the UK’s competition watchdog. Facebook’s $400M purchase of Giphy, announced last year, is now facing an in-depth probe by the CMA after the regulator found the acquisition raises competition concerns related to digital advertising. It now has until September 15 to investigate and report.

Potential threats to the free flow of GIFs continue to trouble the UK’s competition watchdog.

Facebook’s $400M purchase of Giphy, announced last year, is now facing an in-depth probe by the CMA after the regulator found the acquisition raises competition concerns related to digital advertising. It now has until September 15 to investigate and report.

The watchdog took a first look at the deal last summer. It kept on looking into 2021. And then last week the CMA laid out its concerns — saying the (already completed) Facebook-Giphy acquisition could further reduce competition in the digital advertising market where the former is already a kingpin player (with over 50% share of the display advertising market).

The regulator said it had found evidence that, prior to the acquisition, Giphy had planned to expand its own digital advertising partnerships to other countries, including the UK.

“If Giphy and Facebook remain merged, Giphy could have less incentive to expand its digital advertising, leading to a loss of potential competition in this market,” it wrote a week ago.

The CMA also said it was worried a Facebook-owned Giphy could harm social media rivals were the tech giant were to squeeze the supply of animated pixels to others — or require rivals to sign up to worse terms (such as forcing them to hand over user data which it might then use to further fuel its ad targeting engines, gaining yet more market power).

On March 25 the companies were given five days by the regulator to address its concerns — by offering legally binding proposals intended to allay concerns.

An in-depth ‘phase 2’ investigation could have been avoided if concessions were offered which were acceptable to the regulator but that is evidently not the case as the CMA has announced the phase 2 referral today. And given the announcement has come just five working days after the last notification it appears no concessions were offered.

We’ve reached out to Facebook and the CMA for comment.

A Facebook spokesperson said: “We will continue to fully cooperate with the CMA’s investigation. This merger is good for competition and in the interests of everyone in the UK who uses Giphy and our services — from developers to service providers to content creators.”

While Facebook has already completed its acquisition of Giphy, the CMA’s investigation continues to put a freeze on its ability to integrate Giphy more deeply into its wider business empire.

Albeit, given Facebook’s dominant position in the digital advertising space, its business need to move fast via product innovation is a lot less pressing than years past — when it was building its market dominance free from regulatory intervention.

In recent years, the CMA has been paying close mind to the digital ad market. Back in 2019 it reported report substantial concerns over the power of the adtech duopoly, Google and Facebook. Although in its final report it said it would wait for the government to legislate, rather than make an intervention to address market power imbalances itself.

The UK is now in the process of setting up a pro-competition regulator with a dedicated focus on big tech — in response to concerns about the ‘winner takes all’ dynamics seen in digital markets. This incoming Digital Market Unit will oversee a “pro-competition” regime for Internet platforms that will see fresh compliance requirements in the coming years.

In the meanwhile, the CMA continues to scrutinize tech deals and strategic changes — including recently opening a probe of Google’s plan to depreciate support for third party cookies in Chrome after complaints from other industry players.

In January it also announced it was taking a look at Uber’s plan to acquire Autocab. However on Monday it cleared that deal, finding only “limited indirect” competition between the pair, and not finding evidence to indicate Autocab was likely to become a significant and more direct competitor to Uber in the future.

The regulator also considered whether Autocab and Uber could seek to put Autocab’s taxi company customers that compete against Uber at a disadvantage by reducing the quality of the booking and dispatch software sold to them, or by forcing them to pass data to Uber. But its phase 1 probe found other credible software suppliers and referral networks that the CMA said these taxi companies could switch to if Uber were to act in such a way — leading to it to clear the deal.

News: What’s on deck today at TC Early Stage 2021

Who’s ready for bootcamp? Today’s the day new founders get down to the business of, well, building a better business. TechCrunch Early Stage 2021: Operations & Fundraising provides early-stage founders with access to top founders, investors and subject-matter experts across the startup realm. The goal? Learn and develop the skills essential for startup success, avoid

Who’s ready for bootcamp? Today’s the day new founders get down to the business of, well, building a better business. TechCrunch Early Stage 2021: Operations & Fundraising provides early-stage founders with access to top founders, investors and subject-matter experts across the startup realm. The goal? Learn and develop the skills essential for startup success, avoid common mistakes, expand your network and discover new opportunities.

Procrastination Station: You can still get your founder bootcamp on. Buy a pass right here, right now.

Ready to roll up your sleeves, get to work and have some fun? We’re highlighting just a few of today’s sessions you won’t want to miss. You’ll find descriptions of all the presentations in the program-packed agenda.

Don’t miss our special partner sessions. These eight interactive presentations, scheduled throughout the day, cover a range of hot topics.

  • Creating and Protecting IP Value in Connection with VC Financings (Perkins Coie)
  • Scientist Entrepreneurs – Scaling Breakout Engineering Biology Companies (Mayfield)
  • Using Fast Feedback to Make Higher-Confidence Decisions and Accelerate the Dev Process (UserTesting)
  • An M&A Playbook for Startup Founders: Lessons from Google and Microsoft (Merus Capital)
  • How to Scale a Remote-First Startup (Remote)
  • Why Founders Should adopt OKRs Now (Dell for Entrepreneurs)
  • Naming & Protecting Your Company’s Intellectual Property with Brainbase (Brainbase)
  • Nailing the Little Things: How Startups can Achieve Operational Excellence from Day One (B Capital Group)

Wondering how to pitch effectively in these virtual times? Melissa Bradley, co-founder of Ureeka, shows how to bring the heat in How to Nail Your Virtual Pitch Meeting. The rules of the pitch meeting have changed. Instead of traveling across the country, wasting time in planes, trains and automobiles, founders can take upwards of 30 meetings in a day from the comfort of their home. Entrepreneur and VC Melissa Bradley will outline how to make the most of that half hour on Zoom and lock in the next one.

If you build it, who will sell it? Learn everything you need to know about Building and Leading a Sales Team. Contrary to popular opinion, even the very best products don’t sell themselves. Salespeople do. Hear from Zoom’s Chief Revenue Officer, at the helm of the company’s sales team during the biggest period of growth of any software company ever, lay out how to build a stellar sales team.

Thanks to video on demand, you won’t miss a minute of TC Early Stage. Watch your favorites again to catch nuance you may have missed or check out topics you couldn’t fit into your schedule. All videos will be available after the conference ends and you can access them with the free Extra Crunch membership that you get with your ticket!

That’s a sweet peek at just some of the presentations happening today at TechCrunch Early Stage 2021: Operations & Fundraising. Are you ready? It’s time for bootcamp!

News: Facebook launches profile frames that help you encourage friends to get the Covid-19 vaccine

As Covid-19 vaccines are becoming more readily available to larger groups of the U.S. population, Facebook has teamed up with the U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) to launch new Facebook profile frames that allow users to share their support for getting vaccinated with their

As Covid-19 vaccines are becoming more readily available to larger groups of the U.S. population, Facebook has teamed up with the U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) to launch new Facebook profile frames that allow users to share their support for getting vaccinated with their family and friends. The effort follows a similar launch in the U.K. through a partnership with National Health Services (NHS), which has already resulted in a quarter of Facebook users in the U.K. having seen a Facebook friend with the profile frame.

At launch, users in the U.S. can pick between frames which include banners that say either “Let’s Get Vaccinated” or “I Got My Covid-19 Vaccine” in English or Spanish. The banner will appear overlaid on the edge of their profile picture next to a blue bubble that reads “We Can Do This.”

Although there were already a variety of vaccine-promoting profile frames to choose from on Facebook, these were all third-party efforts until now. The new frames were created, in part, by Facebook, which will allow the company to better track their usage over time.

Image Credits: Facebook

In the weeks ahead, Facebook says it will show people a summary in their News Feed of all your friends, family members and people you follow who are using the new Covid-19 vaccine profile frames. For that reason, adopting the first-party frames will be important, if you want to be a part of that list that’s shown to others.

Facebook notes that it’s launching the frames because research shows how social norms can have a major impact on people’s attitude and behavior when it comes to their health — a notable assertition, given that the company wants otherwise downplay the power its network has when it comes to the spread of disinformation or anti-vax sentiments.

For this effort, Facebook believes, and the research supports, that when people see others who they know and trust getting the vaccine, and they’ll be encouraged to do the same. This can be particularly effective when it comes to encouraging those who were otherwise unsure about getting the vaccine.

Leveraging social media to encourage vaccinations has been part of the CDC’s toolkit as well, which is why you likely saw several photos from healthcare workers and essentials workers sharing their vaccination photos and talking about their experience. The CDC had also provided a sets of sample social media graphics and messages that could be used by organizations that wanted to promote vaccinations across Facebook, Twitter and LinkedIn.

The new profile frames are rolling out starting today to Facebook users in the U.S.

News: Kintent nabs $4M seed to automate compliance questionnaire process

Every tech vendor has to pass security muster with customers, typically a tedious activity involving answering long questionnaires. Kintent, a new startup that wants to automate this process, announced a $4 million seed today led by Tola Capital with help from a bunch of tech industry angel investors. After company co-founder and CEO Sravish Sridhar

Every tech vendor has to pass security muster with customers, typically a tedious activity involving answering long questionnaires. Kintent, a new startup that wants to automate this process, announced a $4 million seed today led by Tola Capital with help from a bunch of tech industry angel investors.

After company co-founder and CEO Sravish Sridhar sold his previous startup Kinvey, which provided Backend as a Service to mobile app developers, he took a couple of years off while he decided what to do next. The sale to Progress Software in 2017 gave him that luxury.

He knew first-hand from his experience at Kinvey, that companies like his had to adhere to a lot of compliance standards and the idea for the next company began to form in his head. He wanted to create a new startup that could make it easier to figure out how to become compliant with a given standard, measure the current state of compliance and get recommendations on how to improve. He created Kintent to achieve that goal.

“So the big picture idea is can we build a system of record for trust and our first use case is information security and data privacy compliance, specifically if you’re a company that is building a SaaS business and you’re storing customer data or PHI, which is health information,” Sridhar explained.

The company’s product is called Trust Cloud. He says that they begin by looking at the lay of your technology land in terms of systems and the types of information you are storing, looking at how compliant each system is with whatever standard you are trying to adhere to.

Then based on how you classify your data, the Trust Cloud generates a list of best practices to stay in compliance with your desired standard, and finally it provides the means to keep testing to validate what you’ve done and that you are remaining in compliance.

The company launched in 2019, spent the first part of 2020 developing the product, and began selling it last October. Today, it has 35 paying customers. “We’re in the high six figures in revenue. We’ve been growing at about 20-30% month-over-month consistently since we launched in October, and the customers are across 11 verticals already,” he said.

With 14 employees and some money in the bank from this funding round, he is thinking ahead to adding people. He says that diversity has to be more than something you just talk about, and he has made it one of the core founding values of the company, and one he takes very seriously.

“I’m very conscious with every hire that we make that we’re really pushing to extend ourselves to [find] people from different walks of life, different statuses and so on,” he said.

The company is also working on a DEI component for the Trust Cloud, which it will be offering for free, which enables companies to provide a set of diversity metrics to measure against and then report on how well you are doing, and how you can improve your numbers.

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