Tag Archives: Blog

News: Training platform Virti raises $10M Series A led by IQ Capital to teach soft skills in VR

As the pandemic took hold, training staff had to ‘go virtual’. Typically, that would have meant falling back on existing corporate training solutions, which we all know and “love”. Could there be another way? In 2018, trauma surgeon Dr. Alex Young took the training required for high-stress scenarios like surgery and applied it to a virtual

As the pandemic took hold, training staff had to ‘go virtual’. Typically, that would have meant falling back on existing corporate training solutions, which we all know and “love”. Could there be another way?

In 2018, trauma surgeon Dr. Alex Young took the training required for high-stress scenarios like surgery and applied it to a virtual reality environment, ending up with, he says, a radical and effective approach to training.

His digital training platform Virti has now raised $10 million in a Series A round led by IQ Capital, which was joined by Cedars-Sinai Medical Center and a new, UK-based learning technology VC fund, Descenture Capital. In additional news, Kurt Kratchman and Mark Ashworth join Virti from Oracle as CRO and CFO/COO respectively.

Founded in Bristol, UK, the Virti platform works across mobile or desktop devices, or VR/AR headsets and captures data across all three to analyze, measure, and give feedback on employee performance, turning a lot of subjectively assessed skills into more objective and measurable data. It’s even managed to have been named one of TIME’s Best Inventions of 2020.

Virti claims its deep learning technology is improving training outcomes by up to 230% and the startups says it has increased revenues by 978%. It also has a cloud-based, no-code simulation creation suite allowing organizations to build their own bespoke training modules.

Dr Alexander Young, CEO and founder of Virti, commented: “At Virti, our goal is to maximize human performance by making experiential learning affordable and accessible for everyone. In-person training has always been expensive with e-learning often unengaging – and research shows that employees forget upwards of 80% of episodic training.”

Max Bautin, managing Partner at IQ Capital, said: “E-learning has seen strong growth over the last 5 years, and COVID-driven shift to remote work has increased demand many times over. Virti’s deeptech experiential learning platform is by far the best in the world.”

Virti competes with normal desktop-based training solutions. But on the VR side, more so with StriVR which has raised $51 million, and Mursiun which has raised $35.1 million.

Speaking to me over a call Young told me: “Our system, which we’ve patented in terms of the analytics, can actually track what people are looking at if they’re in a virtual reality headset. So we can really pull out some deep engagement metrics, a bit like heat map data you might see on marketing platforms. Combined with how people are interacting and doing things like making decisions in these environments, we can then predict how they may perform better in real-world environments and share that on a reporting dashboard. The other aspect is if you’re not practicing things you forget about 80% of what you can learn. Our system allows people to jump back in and reminds them and because it’s accessible on mobile as well as VR, AR headsets, they get that hit of updates and learning to keep them up-skilled and remembering information for longer.”

News: Max Q: Licensed to space

Max Q is a weekly newsletter from TechCrunch all about space. Sign up here to receive it weekly on Mondays in your inbox. Space this week was all about preparatory steps — and it’s looking more and more like we’re setting up for an out-of-this-world July, with just a few days left before the month

Max Q is a weekly newsletter from TechCrunch all about space. Sign up here to receive it weekly on Mondays in your inbox.

Space this week was all about preparatory steps — and it’s looking more and more like we’re setting up for an out-of-this-world July, with just a few days left before the month kicks off.

Starship headed to orbit?

Starship SN15 in flight

Image Credits: SpaceX

SpaceX President Gwynne Shotwell told virtual conference attendees on Friday that the company is hoping to fly its Starship rocket to orbit for the first time as early as next month. Starship has completed quite a few test flights to date, including one that went as well as could be expected right from launch to landing.

The first orbital test of Starship is a significant milestone for the spacecraft’s development program, and if it does indeed happen in July that’s an impressive turnaround for the launch company, which has been working on both Starship and its Super Heavy booster in south Texas.

Getting to orbit with Starship won’t mean that SpaceX is ready to use the vehicle for commercial missions, however; this first attempt, which if the history of rocket testing is any indication, might not go so well, will just be about seeing how the prototype handles space. SpaceX will use later tests to refine other key components of Starship, including its controlled re-entry and landing burn.

Before Starship can attempt to leave Earth’s atmospheric confines, it needs to get clearance from the FAA to even do so, and that’s still pending. SpaceX and the FAA seem to have a somewhat fraught relationship, however, especially as regards Starship testing.

Virgin Galactic gets green light for ‘spaceline’ operations

MOJAVE, UNITED STATES – OCTOBER 10: (EDITORIAL USE ONLY, NO SUBJECT SPECIFIC TV BROADCAST DOCUMENTARIES OR BOOK USE) Virgin Galactic vehicle SpaceShipTwo completes it’s successful first glide flight at Mojave on October 10, 2010 over Mojave in California. (Photo by Mark Greenberg/Virgin Galactic/Getty Images)

Virgin Galactic is gearing up for a final series of crewed test flights before it begins taking its paying passengers up to space. It also just received approval from the FAA for its ‘spaceline’ operator’s license, which is like an airline but with space.

This is an adaptation of its existing commercial spaceflight license that now allows it to also begin transporting paying passengers, including space tourists and researchers, to low Earth orbit using its SpaceShipTwo vehicle. That’s a key ingredient, but the company will still be doing its series of three test flights, the first ever with a full crew on board, before it actually does begin operating in that capacity. Richard Branson is set to be a passenger on the second of those three test flights, according to the current plan.

Orbion raises $20M for space thrusters

orbion factorytartup Orbion has raised a $20 million Series B for its plasma thruster technology. Plasma thrusters are a key means of in-space propulsion, and that’s a booming sector in light of the emergence of more and more small spacecraft operators as low Earth orbit becomes a high-traffic zone.

Orbion’s approach reduces the cost of production and, by extension, the cost to its clients, which puts the technology more within reach for resource-constrained satellite startups.

Join us at TC Sessions: Space in December

Last year we held our first dedicated space event, and it went so well that we decided to host it again in 2021. This year, it’s happening December 14 and 15, and it’s once again going to be an entirely virtual conference, so people from all over the world will be able to join — and you can, too.

News: Late-stage capital is having a ‘cascading effect’ on European VC activity

We’re taking a look at the early-stage venture capital market, this time through a European lens, helped by a few investors from the continent.

Capping off our dig into the early-stage venture capital market, we’re taking a quick look at Europe this morning. Previously, The Exchange tucked into the United States’ early-stage market for startup capital, uncovering startups using abundant seed capital to get more done before raising a Series A, while others were using pedigree, team and market size to accelerate their first lettered raise.

For both cohorts, it appeared that a rapid-fire Series B could be in the offing, with VCs looking to get capital into winners early.


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.


The Latin American venture capital market for early-stage startups had a number of similar hallmarks. That shouldn’t have been surprising. According to Seth Pierrepont, a partner at London-based Accel, “fundraising dynamics are now no longer U.S.- or European-specific — they’re global.” Fundraising over videoconferencing services like Zoom has done more than make geographical distances less impactful inside of countries — it’s even made national borders and even oceans less meaningful.

Is the European startup market similar to what we’ve seen in Latin America and the United States — a cognate for the North American venture capital scene, given its outsized global weight by round count and amount invested?

Largely, yes, a trend that appears to be shaking up prices and the talent wars. This morning, we’re taking a final look at the early-stage venture capital market, this time through a European lens, with an assist from a few investors from the continent.

An influx of late-stage capital

Broadly, early-stage venture capital rounds in Europe are happening “earlier and are larger in size,” according to Draper Esprit’s Vinoth Jayakumar, an investor based in London. The correlate of larger rounds being raised while startups are younger is valuation expansion, according to Jayakumar, who said that prices are going up “because larger rounds are very dilutive to founders if done at normal — or in this case too low — valuations.”

News: Digital greeting card startup Givingli raises $3 million seed round

While the digital revolution has transformed nearly every social interaction and communication type in the past couple decades, the humble birthday card has shown surprising resiliency. Givingli, a small LA-based startup with an app aiming to challenge how Gen Z sends digital greeting cards, is picking up some seed funding from investors betting on their

While the digital revolution has transformed nearly every social interaction and communication type in the past couple decades, the humble birthday card has shown surprising resiliency.

Givingli, a small LA-based startup with an app aiming to challenge how Gen Z sends digital greeting cards, is picking up some seed funding from investors betting on their philosophy around modern gifting. The startup has raised a $3 million seed round led by Reddit co-founder Alexis Ohanian’s Seven Seven Six, while Snap’s Yellow Accelerator also participated in the raise.

The wife and husband co-founding team stumbled into the world of digital greetings and gifts after abandoning physical invitations for their wedding and exploring how the digital greetings space had and hadn’t evolved. They’ve taken a mobile-first approach to tackling greetings for special events and moments where users just want to let someone know they’re thinking of them.

Image via Givingli

“Initially, we thought it would mainly be birthdays and categories like weddings, graduation, etc., and I think we just threw in some ‘just because’ cards, but then that became the most popular category, by far,” CEO Nicole Emrani Green tells TechCrunch. “I think that it’s what kicked off our virality, because obviously with every Givingli sent you’re pulling someone else in and then the conversation continues.”

The app monetizes through a $3.99 monthly premium subscription which gives users access to a greater variety of digital greeting designs from the more than 40 artists that the startup has licensed work from. Alongside paying for premium subscriptions, users can also shop for digital gift cards to send along with their greetings. Givingli’s gift card storefront has more than 150 brands available including Amazon, Spotify, Nike and DoorDash.

A big sell for Givingli’s offering has been its customization. Although users are pushed to select from the hundreds of available greeting cards, they can also spice them up by adding photos or videos in addition to writing text. The aim is to create a moment that rivals messages that can be shared via email, text or on social media services.

“For a generation of digitally native users, it’s not surprising that the ability to like, swipe, upvote or shoot a quick text from our phones have become the predominant ways we connect with others,” said Ohanian in a press release announcing the seed round. “What first attracted me to Givingli is that Nicole and Ben acutely understood this evolution and built a platform that provides the creative tools needed to elevate those interactions and deepen connections. Whether it’s sending a digital birthday gift, or a note just because – it’s clear that Givingli has put snail mail on notice.”

One of the team’s big challenges has been highlighting the visibility of their native app which users download to send greetings. Last fall, the Givingli team debuted a partnership with Snap that brought their gifting service inside Snapchat via a bite-sized Snap Mini app integration. The rollout followed the startup’s participation in Snap’s Yellow Accelerator program.

Emrani Green says that partnership has helped bring more users to their platform, and that more than 5 million people have used Givingli to send greetings since the app launched in 2019.

 

News: Doug Landis, Emerge Capital growth partner, will talk startup storytelling at TC Early Stage in July

How psyched are you about our TC Early Stage: Marketing & Fundraising event? Still need some convincing? Here’s another great session we’ve got planned for the show, which will span July 8 and 9. Emerge Capital Growth Partner Doug Landis will be joining us to discuss how early stage companies can build out the proper

How psyched are you about our TC Early Stage: Marketing & Fundraising event? Still need some convincing? Here’s another great session we’ve got planned for the show, which will span July 8 and 9.

Emerge Capital Growth Partner Doug Landis will be joining us to discuss how early stage companies can build out the proper story for pitching VCs. It’s an important, but underdiscussed aspect of helping set your company apart from countless other startups vying for the same venture funding.

Landis knows a thing or two about storytelling. Before joining Emergence as a growth partner, it was actually part of his job title, serving as the chief storyteller and VP of sales productivity and enablement at Box. Before that, he served as a skills training manager at Google and senior director of corporate sales productivity at Salesforce.

These days, Landis drives sales and go-to-market strategies for Emergence Capital’s portfolio companies, working to help develop the next major player in the SaaS world.

Landis is joining a stacked lineup for our TC Early Stage: Marketing & Fundraising event. The list includes Sequoia’s Mike Vernal (Product Market Fit Is All About Tempo), Coatue’s Caryn Marooney (formerly Facebook’s head of comms) and Superhuman’s Rahul Vohra (Growth Hacking) and Designer Fund’s Scott Tong (IFTTT co-founder and former head of product design at Pinterest). Grab your ticket now to attend Landis’s session plus 20 others (including a pitch off)!

News: Revel unveils electric vehicle fast charging superhub with 25 chargers in Brooklyn

On a muggy Tuesday morning in Brooklyn, electrified mobility company Revel unveiled its first electric vehicle fast charging superhub. U.S. Secretary of Energy Jennifer Granholm joined the New York-based startup, alongside Revel’s founder and CEO Frank Reig in a ribbon cutting ceremony.  “Thank you, ⁦Revel, for being an example of what we need in this country Thank

On a muggy Tuesday morning in Brooklyn, electrified mobility company Revel unveiled its first electric vehicle fast charging superhub. U.S. Secretary of Energy Jennifer Granholm joined the New York-based startup, alongside Revel’s founder and CEO Frank Reig in a ribbon cutting ceremony. 

“Thank you, ⁦Revel, for being an example of what we need in this country[…] Thank you for showing the county how it can be done,” said Granholm at the opening event on Tuesday.

Revel’s superhub will have 25 brand-agnostic, RTM75 chargers from DC fast charging manufacturer Tritium. According to Reig, this Bed-Stuy charging station, which is open 24-7, will be the largest public charging station in North America. 

More than two-thirds of New York City’s energy grid is currently powered by fossil fuels, meaning about a quarter of NYC’s greenhouse gas emissions come from electricity. The state has ambitious plans to require statewide electricity to be 70% renewable by 2030 and 100% carbon-free by 2040. This might be difficult to accomplish given the imminent shutting down of Indian Point’s two nuclear reactors which provide the city with about a quarter of its energy, according to 2018 data from the mayor’s office. In addition, most forms of renewable energy require plenty of space to harness solar or wind power, which will be doubly difficult in a dense and expensive city like New York. 

Speaking of power, the superhub is located at the old Pfizer manufacturing building on Flushing Avenue, a site with seven megawatts of power. 

“There’s enough power at this site and we have built this site in a future-proofing sort of way, so that every single charger can be upgraded in the future without having to dig up any infrastructure,” Reig told TechCrunch. “So if we want to put a 250 or 350 charger in two years from now, three years from now, as cars are able to accept those kinds of speeds, we can do that.”

Revel also chose to place its charging station at the Pfizer building because it’s at “New York City’s urban core,” rather than far out at the airports or in private garages where chargers are inaccessible to the majority of New Yorkers who would ideally like to charge on the street. 

We were on a panel recently about equity, and one of the things that Revel feels very strongly about is making sure not just this site but any site in the future as well, there won’t be parking fees to get access to the charger,” said Reig. “So as opposed to many fast chargers in New York where you have to pay a parking garage $10 to $20 to park your car, and then you have to pay for the charger, this site is completely publicly available 24-7. There are no entrance fees. The only thing you’re paying is electricity itself.”

Charging up a car costs 39 cents per kilowatt hour, which turns into about $15 to $20 for a full charge, and that shouldn’t take more than 15 to 30 minutes. While drivers wait, they can access the redesigned space inside the old Pfizer building, which is now a co-working space for startups and a food giant court, because that’s what Brooklyn does.

Revel Chargers

Image Credits: Revel

Revel’s chargers will take up about a third of the parking lot at the site, and Revel’s fleet of 50 Teslas that make up its troubled ridehail service also have designated parking where they’ll charge overnight. Reig says this makes energy demand available for individual EV owners at the hours they tend to charge their cars, which is in the morning, afternoon and early evening.

Reig is expecting the biggest usage of the chargers at first to come from Revel’s ridehail fleet, but the NYC Taxi and Limousine Commission (TLC) voted last week to block the issuance of new for-hire vehicle licenses for electric vehicles. When Revel announced its new service in April, it was hoping to skirt by on a loophole in the city’s rules that exempts wheelchair-accessible and electric vehicles from the new vehicle-for-hire cap that was designed to curb the amount of new Uber and Lyft drivers taking over the streets. 

“We’re absolutely working with the TLC,” said Reig. “Obviously we’re disappointed by their recent ruling to take away the EV exemption in the future. But, you know, we’re exploring ways with them right now to get on the road, and we’re going to be finding a solution in the future. We operate legally with every product line always offered, and we’re going to continue to do that here with this business.”

News: Soft Robotics raises another $10M, citing pandemic-related demand

Add Soft Robotics to the long list of automation companies that have seen a boost in investment interest amid the pandemic. The New England-based firm announced this morning a $10 million raise that serves as an extension of the $23 million Series B it announced in January of last year. The extension was led by

Add Soft Robotics to the long list of automation companies that have seen a boost in investment interest amid the pandemic. The New England-based firm announced this morning a $10 million raise that serves as an extension of the $23 million Series B it announced in January of last year.

The extension was led by Material Impact, Scale Venture Partners and Calibrate Ventures and featured existing investors Tekfen Ventures and industrial robotics giant ABB. The latest round brings the company’s total funding to around $58 million.

Founded in 2013, the company takes a novel approach to picking machines, with a soft, pneumatic-powered gripper that’s ideal for fragile food stuffs that might otherwise be damaged by rigid robotics. Food, of course, has been a prime target for interest in automation during the pandemic, due to labor shortages and fears of disease transmission.

“Today’s industrial robots are unable to deal with product variability or unstructured environments typically found across the labor challenged food supply chain in areas such as agriculture, food processing, and logistics,” Soft Robotics COO Mark Chiappetta said in a release. “With our revolutionary soft grasping, 3D perception, and AI technologies, Soft Robotics unlocks robotic automation by augmenting widely available industrial robots with true hand-eye coordination allowing them to perform tasks that traditionally could only be performed by human workers.”

The round also sees Tyson Food’s investment wing, Tyson Ventures joining the fold. Tyson, which produces poultry, beef and pork in massive volumes, is an existing customer.

“At Tyson Ventures, we are continually exploring new areas in automation that can enhance safety and increase the productivity of our team members,” Tyson Ventures’ Rahul Ray said in the release. “Soft Robotics’ best-in-class robotic technology, computer vision and AI platform have the potential to transform the food industry and will play a key role in any company’s automation journey.”

News: Beeflow raises $8.3 million to save the bees AND put them to work

Bees are absolutely critical to the health of our agricultural system, ecosystem, and overall wellbeing as a species here on Earth. And yet bee populations are decreasing and extinction concerns are growing. Beeflow, a startup that today announced the close of a $8.3 million Series A round, is looking to both save the bees and

Bees are absolutely critical to the health of our agricultural system, ecosystem, and overall wellbeing as a species here on Earth. And yet bee populations are decreasing and extinction concerns are growing.

Beeflow, a startup that today announced the close of a $8.3 million Series A round, is looking to both save the bees and help farmers be more efficient and effective at the same time.

The startup uses proprietary scientific technology that essentially makes bees healthier, particularly in cold weather. A wealth of research led the company to understand that certain plant-based foods and molecules, when fed to the bees, can reduce the mortality rate of bees by up to 70 percent, and help them perform better in colder weather.

You might be wondering what I mean by performance. That’s fair.

Bees are the planet’s natural pollinators. They turn flowers into fruit, spreading pollen from one landing spot to another. Many farmers will ‘rent out’ bees from beekeepers to hang out on their farms and pollinate their plants. In almost every way, the effectiveness of this can’t be measured, and the bees themselves can’t truly be controlled.

Beeflow’s technology ensures that the bees are healthy and strong, and can fly up to 7x more during colder weather than they’d be able to without it. This means that those bees are much more likely to effectively and efficiently pollinate crops for the farmers.

Beyond reducing the mortality rate of bees, the company also offers a second product called ToBEE, which trains the bees to target a specific crop, such as blueberries or almonds.

Combined, these Beeflow products have increased crop yields for farmers up to 90 percent.

Beeflow’s business model is two-fold. They have their own bees that they loan out to farmers for pollination, and also work with beekeepers to bring them into the Beeflow network. Bee keepers do not pay for Beeflow’s technology, but do hand over the rights to their relationships with farmers.

The startup was founded by Matias Viel, who is from Argentina, and is mostly operational in Latin America and the West Coast of the U.S., with plans to expand to the East Coast and Mexico.

“The greatest challenge is operational and around execution,” said Viel. “There is so much demand and we need to scale our team and our operations now.”

The financing round was led by Ospraie Ag Science, with participation from Future Ventures’ Steve Jurvetson, Jeff Wilke, Vectr Ventures, SOSV’s IndieBio and Grid Exponential.

News: Amazon introduces Reading Sidekick, a kids reading companion for Alexa, and Voice Profiles for Kids

Amazon today announced a new feature that will turn Alexa into a reading companion for children as well as new support for Alexa Voice Profiles for Kids, which personalize the child’s Alexa experience across all Echo devices in the household. The two features go hand in hand, as the Voice Profile allows Alexa to identify

Amazon today announced a new feature that will turn Alexa into a reading companion for children as well as new support for Alexa Voice Profiles for Kids, which personalize the child’s Alexa experience across all Echo devices in the household. The two features go hand in hand, as the Voice Profile allows Alexa to identify who’s speaking, so the device can appropriately respond to a request like “Alexa, let’s read.” Alexa will then start the reading companion experience, which Amazon is calling Reading Sidekick.

This feature isn’t available to all Alexa device owners, as it requires an Amazon Kids+ subscription. This is the $2.99 per month subscription service that also provides families with children access to thousands of kid-friendly books, TV shows, movies, educational apps and games, in addition to premium content for Echo devices, like ad-free radio stations and playlists, Audible books, and exclusive Alexa skills.

Image Credits: Amazon

Once subscribed, the child can then direct Alexa to read with them and they’ll pick up a compatible book or ebook to get started. Alexa will ask what book they’re reading and how much does the child want to read: a lot, a little, or taking turns? The feature works with the hundreds of children’s books for ages 6 to 9 that are included as part of the Amazon Kids+ subscription, including both the print or digital versions. When it’s the child’s turn reading. Alexa will listen and provide encouragement when the child is doing well, and will offer support when the child is struggling.

Meanwhile, support for new Alexa Voice Profiles for Kids will also begin rolling out, starting today. This opt-in feature allows parents or guardians to create a voice profile for each child in their family (up to 4 kids). When enabled, the Alexa experience will be personalized to the individual speaking. That means Alexa will automatically apply the appropriate parental controls that have been configured, automatically filter explicit music, limit calls and messages sent through Alexa only to approved contacts, and restrict the child only to the Alexa skills parents have pre-approved. Alexa will also provide the child with access to kid-friendly games, skills, music, and videos and will provide kid-friendly responses to kids’ inquiries.

While features like these can make the Alexa experience more fun and useful for families, parents have to weigh their comfort with having their children’s voices recorded and analyzed and determine how long they would want such recordings stored. Today, Amazon uses kids’ voice recordings to train its speech recognition and natural language understanding systems in order to improve Alexa’s ability to understand children’s questions and requests. In some number of cases, these recordings are also manually reviewed. Parents who don’t want to participate can delete recordings associated with their child’s history either one-by-one or all at once via the Alexa app Settings. They can also set recordings to automatically delete on an ongoing 3-month or 18-month basis and can delete recordings via voice requests.

However, if the parent chooses not to save the child’s recordings, they’ll not be able to go back through the history to see the requests their child has made over time from the Parent Dashboard.

Every parent will need to make a decision about what’s right for their own household before enabling features like Reading Sidekick or Voice Profiles, or, more broadly about whether they want to bring a smart speaker of any kind into their home.

Amazon says the new Alexa Voice Profiles for Kids should reach all Amazon customers by Friday, July 2. Reading Sidekick is available today.

News: Co-op raises $5.8M to help online merchants land customers for less

Ask anyone looking to sell online about their customer acquisition costs compared to a few years ago, and you’ll hear a tale of woe. Channels that were once a cost-effective ground for acquiring customers, like various social networks, have become increasingly pricey real estate. Facebook’s recent broaching of the $1 trillion market cap threshold attests

Ask anyone looking to sell online about their customer acquisition costs compared to a few years ago, and you’ll hear a tale of woe. Channels that were once a cost-effective ground for acquiring customers, like various social networks, have become increasingly pricey real estate. Facebook’s recent broaching of the $1 trillion market cap threshold attests to the fact.

But co-op wants to shake up how online sellers find new customers, and it wants to do so with a spirit of collaboration at a discount. The startup announced a $5.8 million round today that closed earlier this month, evidence that it has found backers for its model that has already collected 500 brands.

That final figure matters because co-op is an almost uniquely collaborative company. Brands that sign up to be part of co-op include its technology on their post-purchase page, allowing for other, related items to be shown to customers who just finished buying something. By including the widget, a company’s product will be shown on the post-purchase page of another company.

That sounds anti-capitalist at the very least, which wouldn’t work in a venture-backed world. So, what’s the twist? The post-purchase page widget shows three or four products, giving it extra inventory that it can sell to its partnered brands. Presto, revenue.

The company’s founder and CEO, Conner Sherline, told TechCrunch that his startup can deliver advertising space at around half the cost-per-action of Facebook and other channels; how the economics of its model scale as more brands join will be fascinating to watch.

The startup also offers software tooling, including a post-purchase survey feature that costs 5 cents per order for customers to leverage.

Sherline’s startup appears to be growing quickly. When it raised pre-seed capital last July, it had around 20 brands onboarded to its service. Today, the company is adding another 50 to 100 each month. At that rate, it could reach 1,000 brands in total by the end of the year, barring any deceleration in its ability to attract new brands to its network.

The startup’s early progress attracted Sugar Capital to lead its latest round, which also saw participation from Bessemer Venture Partners and online e-commerce giant Shopify. The Shopify check is interesting; co-op already exists on the Shopify app store, for example. TechCrunch will keep an eye out for more integrations between the two companies, something that could turbo-charge the startup’s growth.

There are a number of places for co-op to expand into. Sherline told TechCrunch in an interview that its collaborative network is the first thing that the company is working on. But with lots of sales data and a wealth of partners, co-op could build out partner networks aimed at other parts of the e-commerce sales life cycle pretty easily, we reckon.

Regardless, the company now has a multiple of the $1.6 million that it had raised before. Let’s see how quickly it can scale its brand base with the new funds.

WordPress Image Lightbox Plugin