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News: Indonesian edtech startup Gredu raises $4M Series A to keep teachers, parents and students engaged with one another

Many teachers and parents in Indonesia rely on WhatsApp to keep in touch, creating “multiple groups that often become messy and highly ineffective, and result in confusion or lost threads,” says Rizky Aniez, the co-founder and chief executive officer of Gredu. The Jakarta-based startup was created to give everyone involved in the educational process—school administrators,

Many teachers and parents in Indonesia rely on WhatsApp to keep in touch, creating “multiple groups that often become messy and highly ineffective, and result in confusion or lost threads,” says Rizky Aniez, the co-founder and chief executive officer of Gredu. The Jakarta-based startup was created to give everyone involved in the educational process—school administrators, teachers, parents, guardians and students—apps that let them keep track of everything and communicate with one another. Today it is announcing a $4 million Series A, led by Intudo Ventures, an Indonesia-focused venture capital firm, with participation from returning investor Vertex Ventures. 

While some teachers use Google Classroom, Gredu was created to work with Indonesia’s K-12 National Curriculum and Islamic Curriculum programs, used in both private and public schools. The startup is also developing new verticals, including software for preschools and university programs. 

Founded in September 2016, Gredu is now used by more than 400 schools, with a total of 400,000 users.  Its Series A will be used to expand in the Greater Jakarta Region and into major cities throughout Indonesia, plus product development and hiring. 

Gredu’s subscription software is centered around a management system that lets administrators and teachers keep on touch of all their their tasks—including syllabuses, teaching schedules and communicating with parents and students. Aniez told TechCrunch that the onboarding process is simple, and “in an ideal solution, it can be done within hours.” Gredu was designed to be modular, so it can be customized to a school or district’s needs. 

The platform currently has four main parts. Gredu School Management System was created for administrators, while Gredu Teacher lets educators track student attendance, create and score exams and arrange class activities. Gredu Parents enables parents and guardians to keep track of their kids’ performance and talk to teachers. Gredu Student, meanwhile, lets students look up their test scores, attendance records and school activities. 

Gredu launched an Online Assignment feature before COVID-19 and during the pandemic, it added Interactive Class to enable remote learning. Aniez said the company plans to add new features and adapt Interactive Class for other uses once in-person schooling becomes the norm again. “We believe that many of the digitization in schools adopted during the pandemic will continue to be used for the future, changing the way administrators manage schools and improving transparency for local education authorities, teachers and parents,” he added.

Gredu is part of a crop of Indonesian edtech startups that have recently raised funding, including tuition platform InfraDigital; homework help and tutoring app CoLearn; and ErudiFi for education financing. 

In a statement, Intudo Ventures founding partner Patrick Yip said, “Working with school districts and administrators, GREDU provide innovative solutions specifically tailored to enhance the quality, transparency and effectiveness of Indonesia’s education system. We are proud to support GREDU at this critical juncture as they help more schools digitize their operations and create positive impact for students throughout Indonesia.” 

News: Google faces a major multi-state antitrust lawsuit over Google Play fees

A group of 37 attorneys general filed a second major multi-state antitrust lawsuit against Google Wednesday, accusing the company of abusing its market power to stifle competitors and forcing consumers into in-app payments that grant the company a hefty cut. New York Attorney General Letitia James is co-leading the suit alongside the Tennessee, North Carolina

A group of 37 attorneys general filed a second major multi-state antitrust lawsuit against Google Wednesday, accusing the company of abusing its market power to stifle competitors and forcing consumers into in-app payments that grant the company a hefty cut.

New York Attorney General Letitia James is co-leading the suit alongside the Tennessee, North Carolina and Utah attorneys general. The bipartisan coalition represents 36 U.S. states, including California, Florida, Massachusetts, New Jersey, New Hampshire, Colorado and Washington, as well as the District of Columbia.

“Through its illegal conduct, the company has ensured that hundreds of millions of Android users turn to Google, and only Google, for the millions of applications they may choose to download to their phones and tablets,” James said in a press release. “Worse yet, Google is squeezing the lifeblood out of millions of small businesses that are only seeking to compete.”

In December, 35 states filed a separate antitrust suit against Google, alleging that the company engaged in illegal behavior to maintain a monopoly on the search business. The Justice Department filed its own antitrust case focused on search last October.

In the new lawsuit, embedded below, the bipartisan coalition of states allege that Google uses “misleading” security warnings to keep consumers and developers within its walled app garden, the Google Play store. But the fees that Google collects from Android app developers are likely the meat of the case.

“Not only has Google acted unlawfully to block potential rivals from competing with its Google Play Store, it has profited by improperly locking app developers and consumers into its own payment processing system and then charging high fees,” District of Columbia Attorney General Karl Racine said.

Like Apple, Google herds all app payment processing into its own service, Google Play Billing, and reaps the rewards: a 30 percent cut of all payments. Much of the criticism here is a case that could — and likely will — be made against Apple, which exerts even more control over its own app ecosystem. Google doesn’t have an iMessage equivalent exclusive app that keeps users locked in in quite the same way.

While the lawsuit discusses Google’s “monopoly power” in the app marketplace, the elephant in the room is Apple — Google’s thriving direct competitor in the mobile software space. The lawsuit argues that consumers face pressure to stay locked into the Android ecosystem, but on the Android side at least, much of that is ultimately familiarity and sunk costs. The argument on the Apple side of the equation here is likely much stronger.

The din over tech giants squeezing app developers with high mobile payment fees is just getting louder. The new multi-state lawsuit is the latest beat, but the topic has been white hot since Epic took Apple to court over its desire to bypass Apple’s fees by accepting mobile payments outside the App Store. When Epic set up a workaround, Apple kicked it out of the App Store and Epic Games v. Apple was born.

The Justice Department is reportedly already interested in Apple’s own app store practices, along with many state AGs who could launch a separate suit against the company at any time.

News: TikTok wants you to send video resumes directly to brands to land your next gig

A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network. TikTok announced that, starting today, it will invite users to submit video resumes to participating companies, including Target, Chipotle, Shopify, Meredith, NASCAR and the WWE. The company encourages applicants to show off their skills in a creative way

A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network.

TikTok announced that, starting today, it will invite users to submit video resumes to participating companies, including Target, Chipotle, Shopify, Meredith, NASCAR and the WWE. The company encourages applicants to show off their skills in a creative way while tagging the content with the hashtag #TikTokResumes.

The pilot program is TikTok’s latest effort to streamline the relationship between brands and creators, giving both even more reason to invest time and cash into the platform.

“#CareerTok is already a thriving subculture on the platform and we can’t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,” TikTok Global Head of Marketing Nick Tran said of the pilot.

TikTok resumes sample page

The new pilot program will be discoverable through the dedicated hashtag and on standalone site tiktokresumes.com, which also has some tips for applying and sample videos. On that site, anyone can browse job listings by employer and fill out a short questionnaire, attaching their video link. And yes, for better or worse, pointing potential employers to your LinkedIn profile is still encouraged.

TikTok views the new pilot as a “natural extension” of its college ambassador program, which recruits students to serve as on-campus representatives promoting the social network’s brand. The pilot program will accept TikTok resumes through July 31.

Of the participating brands listed on the new site, many openings are just for regular ol’ jobs, like NASCAR seeking a sales rep and Target hunting for hourly warehouse workers to cover the night shift. (Should we really be encouraging unemployed people to jump through more hoops to land gigs like this?)

Some listings are more tailored to the TikTok skill set, like an opening at All Recipes for on-camera talent to teach viewers how to make fluffy biscuits or a supervising social producer role at Popsugar.

The traditional resume hasn’t changed much over the years — list the stuff you did, keep it on one page — but any brand hiring a social media manager or any other kind of content creator could be well served by TikTok’s latest creator economy experiment.

News: BMW is finally producing its retro-futuristic CE 04 electric scooter, but at $12K will anyone buy it?

We’ve been hearing about BMW’s electric city scooters, not to be confused with electric kick scooters, for years. The German automaker came out with the BMW Motorrad Concept Link in 2017, a concept vehicle that imagines the future of expensive micromobility. After revealing the latest concept scooter, the CE 04, in November 2020, BMW is

We’ve been hearing about BMW’s electric city scooters, not to be confused with electric kick scooters, for years. The German automaker came out with the BMW Motorrad Concept Link in 2017, a concept vehicle that imagines the future of expensive micromobility. After revealing the latest concept scooter, the CE 04, in November 2020, BMW is now actually going through with production.

On Wednesday, the company announced the new CE 04 will officially be a part of its 2022 lineup, with an expected global market launch of Q1. It’s a sweet-looking ride, with a decidedly retro-futuristic vibe, harkening back to what people in the 70s or 80s might have thought a “futuristic” vehicle would look like.

This is not the first electric scooter BMW has sold. Back in 2014, it came out with the C Evolution, which never really took off in the States. Maybe it was because it was ahead of its time. Maybe it’s because it cost $13,000.

The CE 04 starts at just around $12,000. Now, the whole point of the BMW Motorrad Concept Link is to provide “a vision of what will be important in the urban environment in the future,” so maybe BMW doesn’t care if it doesn’t crush it with sales. But until BMW produces something much cheaper than its gas equivalents (you can buy a new Vespa for under $5,000), the automaker’s new scooter is not guaranteed to take cities by storm.

With a 8.9 kWh battery pack, compared to the Evolution’s 12.7 kWh pack, BMW should be able to produce this vehicle and turn a profit for a lot less than it’s selling it for. Especially given the automaker’s access to higher quality technology and the cheaper price of batteries today when compared to five years ago.

A spokesperson for BMW Motorrad told TechCrunch the CE 04 is priced in the mid-range of the motorcycle market, and is still much less expensive than an electric car.

“This could be an entryway to electric mobility at a fraction of the cost for some people,” he said.

Of course, the fanboys will go for it, like the one BMW fictionalized in a strange press release we’re trying really hard not to make fun of. Here’s a snippet:

“It’s early in the morning. The city is awakening. On the way to my garage I breathe in the still cool air. I’m wear [sic] a casually cut parka that’s both fashionable and functional at the same time. The protectors are inconspicuous but give me a sense of security. I’m ready for the day to start.”

Wait, there’s more:

“The first birds are chirping, the urban jungle is awakening. The sounds of the city begin to swell. Everything is set in motion. People move – with each other and in parallel. Paths cross.

What will the new day bring? Tapas with friends at the little bar by the river? Or the exhibition at the modern art museum? First of all there are appointments at the office. Workshops, meetings, customer visits. This is what life feels like.

I pair my smartphone with the scooter, and with a flick of my wrist I activate the parka. Its LEDs light up. I’m quiet, but I want to be seen. It’s all so simple and smooth.

We’re off again at last. Even when I was having my breakfast, I couldn’t wait. Not even the birds notice me. I glide almost silently through my neighbourhood. I’m a part of the city again.”

One with the city

 

“The new BMW CE 04 is the logical and at the same time rethought continuation of BMW Motorrad’s electromobility strategy,” said Florian Römhild, project manager of the BMW CE 04, in a statement. “Urban areas are its element. This is where it sets a new benchmark – in terms of both technology and visual style.”

For the European and Asian markets, the CE 04 will be marketed as an urban vehicle, but in the U.S., where that category barely exists, the scooter will try to reach the urban commuter.

The CE 04 has a maximum output of 42 horsepower and a maximum speed of 75 miles per hour, meaning it can go on highways, the clogged arteries of America. It can ride for an estimated range of 80 miles and can be charged in under two hours using an at-home level 2 charger or any public charging station. Riders can choose ECO mode, Rain mode or Road mode to make driving efficient, and for those who want to kick it up a notch, there’s the Dynamic mode, part of the Premium package which costs an extra $1,650.

The avant-garde form follows function with the flat battery, which is placed in the middle of the vehicle, for smooth, low rides, as well as design freedom to include a storage compartment for the helmet and charging cable, which can be reached while sitting. The regenerative braking system helps feed energy back into the battery, which is likely to happen a lot if the rider is driving in the city.

As all modern vehicles should have, there’s a 10.25-inch color screen on the handlebars with integrated navigation and connectivity to the rider’s device, and there’s even a USB-C charging port.

The vehicle comes standard in “light white,” but to have the way more badass “Magellan grey metallic avant-garde” coloring, it’ll cost you an upgraded $225. Either way, both come with bright orange accents.

More to come?

“Our CEO said that because it’s an 04, there’s space under and over the 4, so I’d say there’s space for more electrified scooters in our future,” said the spokesperson.

BMW has no other specific models in the works, or timing on when they will be produced, but the CE 04 is part of BMW’s overall plan to have delivered about 2 million full-electric vehicles to customers by 2025 and 10 million by 2030.

“Things are moving so quickly we may see new additions to the CE range within a year or two,” said the spokesperson.

News: Daily Crunch: Indian startups raised a record $10.46 billion in the first half of 2021

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

Hello and welcome to Daily Crunch for July 7, 2021! Today was a doozy, with everything from global startup fundraising news to frivolous lawsuits attacking tech companies all the way back to European unicorn liquidity. Hope you’re ready! Also, Early Stage is tomorrow. See you there! — Alex

The TechCrunch Top 3 5

  • Former U.S. president needs money: The previous U.S. president, Donald Trump, made a laughingstock of himself today by announcing lawsuits against major social media companies. His arguments were instantly ridiculed. But Trump is already fundraising off his attempt to slander private companies, the media and generally anyone who doesn’t bow to his wishes. That’s what today’s brouhaha was actually about.
  • Why Microsoft’s big cloud deal fell apart: We noted yesterday that the big Microsoft-U.S. military cloud deal was kaput. Today, Ron Miller explained why, namely that by trying to find a single vendor for the $10 billion deal, it was doomed from the start. Maybe the Department of Defense can figure out a multicloud approach. I bet there are a few startups willing to help if that’s the case.
  • India’s bonkers startup ecosystem: TechCrunch’s Manish Singh has been a force of nature since he joined, covering the Indian startup market with verve. Today he wrote “Dispatch from Banaglaore.” It’s amazing. Details include that India produced 16 unicorns this year and that its startups raised $10.46 billion in the first six months of 2021. Wild.
  • How European unicorns are looking for exits: U.S. companies are going public. European companies are going public. Chinese companies were going public. But the SPAC boom seems to be largely an American affair. Is that set to change? TechCrunch investigates.
  • $100M for mmhmm: Remember mmhmm, the startup that made neat Zoom tools earlier in the pandemic? It just raised a $100 million round. That’s a pile of ducats for the company. Let’s see what it can do with nine figures worth of capital. Also, Darrell’s headline was lovely for this piece — we awarded him 10 points.

Startups/VC

Sure, we had to expand the TechCrunch Top 3 to five entries, but that doesn’t mean that there wasn’t another mountain of news to cover. Here’s your startup and venture capital highlight reel:

  • Turning IRL surgery into a VR game: News broke today that Osso VR, a San Francisco-based startup, raised $27 million to “upend modern surgical instruction with a virtual-reality-based solution that allows surgeons to interact with new medical devices in 3D space.” That means we can train more surgeons faster, right? If so, this is good news.
  • In which Alex tried to cover developer tools. Again. Today r2c, a startup that is building a SaaS service around the Semgrep open-source project, raised a preemptive Series B. I wrote about it, trying to explain a developer cybersecurity tool in the process. I give myself a B-, mostly for effort. The round is cool, though.
  • Today’s Tiger deal is Unit21: It wouldn’t be a weekday without a Tiger-led deal, right? Unit21 announced that the ever-present investing group led a $34 million Series B into its business, valuing it at around $300 million. The no-code, anti-fraud startup raised its Series A less than a year ago.
  • Opioid-treatment apps are being a bit too free with their data collection: TechCrunch was not enthused.

Pakistan’s growing tech ecosystem is finally taking off

So far this year, startups in Pakistan are on track to raise more than in the previous five years combined, according to Mikal Khoso, an early-stage investor at Wavemaker Partners.

“Even more excitingly, a large portion of this capital is coming from international investors from across Asia, the Middle East and even famed investors from Silicon Valley,” he notes in a guest post for Extra Crunch.

He’s identified three factors that are fueling investor interest: rapidly expanding mobile connectivity, an improved security situation, and critical legal and regulatory changes that are making the country more startup- and VC-friendly.

Drawing a map of Pakistan’s tech ecosystem, Khoso identifies local companies trying to grab a slice of grocery delivery, e-commerce, ride-hailing and other sectors before examining the challenges still in place.

“The segments in Pakistan that are likely to attract the best entrepreneurs and most investor capital in the years to come will be fintech, e-commerce and edtech,” says Khoso.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

Still here? Good. There’s even more news to get through. Let’s talk big companies:

  • Satellite SPACs are here: Beep beep beep everyone, both Satellogic and Planet are going public via blank-check companies. Sure, you are tired of SPACs. But these deals are out of this world! Har har har.
  • $200M for Outbrain before it goes public: Ye olde bridge round is still a thing, it turns out. Outbrain, which TechCrunch described as “an adtech company that provides clickbait ads below news articles,” put together a huge round before its own debut.
  • India’s tech oversight is shaking up: Keep an eye on what comes next.

TechCrunch Experts: Growth Marketing

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Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

If you’re curious about how these surveys are shaping our coverage, check out this interview Anna Heim did with Peep Laja: “To stay ahead of your competitors, start building your narrative on day one.”

TC Eventful

If you’ve been waiting to get your ticket to TC Early Stage – Marketing & Fundraising, well today just might be your lucky day! We’re giving the first 10 Daily Crunch readers a free ticket to attend the event, which kicks off tomorrow. Simply click this link and select the free ticket type to redeem. But you’ll want to hurry because once they’re gone, they’re gone! Register now.

News: European challenger bank Bunq raises $228 million at $1.9 billion valuation

Amsterdam-based challenger bank Bunq has been self-funded by its founder and CEO Ali Niknam for several years. But the company has decided to raise some external capital, leading to the largest Series A round for a European fintech company. The startup is raising $228 million (€193 million) in a round led by Pollen Street Capital.

Amsterdam-based challenger bank Bunq has been self-funded by its founder and CEO Ali Niknam for several years. But the company has decided to raise some external capital, leading to the largest Series A round for a European fintech company.

The startup is raising $228 million (€193 million) in a round led by Pollen Street Capital. Bunq founder Ali Niknam is also participating in the round — he’s investing $29.5 million (€25 million) while Pollen Street Capital is financing the rest of the round.

As part of the deal, Bunq is also acquiring Capitalflow Group, an Irish lending company that was previously owned by … Pollen Street Capital.

Founded in 2012, Ali Niknam has already invested quite a bit of money into his own company. He poured $116.6 million (€98.7 million) of his own capital into Bunq — that doesn’t even take into account today’s funding round.

But it has paid off as the company expects to break even on a monthly basis in 2021. The company passed €1 billion in user deposits earlier this year. So why is the company raising external funding after turning down VC firms for so many years?

“Everything has a right time. In the beginning of Bunq, it was important to get a laser user focus in the company. Having to also focus on fundraises and the needs of investors distracts. Bunq now is mature enough to start scaling up significantly, so more capital is welcome,” Niknam said.

In particular, the company expects to acquire smaller companies to fuel its growth strategy. Challenger banks have also represented a highly competitive market over the past years in Europe. It’s clear that there will be some consolidation at some point.

Bunq offers bank accounts and debit cards that you can control from a mobile app. It works particularly well if your friends and family are also using Bunq as you can instantly send money, share a bunq.me payment link with other people, split payments and more.

In particular, if you’re going on a weekend trip, you can start an activity with your friends. It creates a shared pot that lets you share expenses with everyone. If you live with roommates, you can also create subaccounts to pay for bills from that account.

The company offers different plans that range from €2.99 per month to €17.99 per month — there’s also a free travel card with a limited feature set. By choosing a subscription-based business model, the startup has a clear path to profitability as most users are paid users.

News: Navigating ad fraud and consumer privacy abuse in programmatic advertising

To capitalize on the promise of video advertising in mobile and CTV, and measure ad efficacy with confidence, business leaders must ensure that they’re reaching customers — not bots.

Jalal Nasir
Contributor

Jalal Nasir is the founder and CEO of Pixalate, a global ad fraud intelligence and marketing compliance platform. Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building adtech and enterprise privacy technologies.

Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Unfortunately, however, it’s also a business sector rife with fraud and consumer privacy abuse, particularly in emerging media forms like CTV and mobile.

Global losses to ad fraud exceeded $35 billion last year, a figure expected to rise to $50 billion by 2025, according to the World Federation of Advertisers. Per the WFA, ad fraud is “second only to the drugs trade as a source of income for organized crime,” but there is no one-size-fits-all ad fraud strategy.

To capitalize on the promise of video advertising in mobile and CTV, and measure ad efficacy with confidence, business leaders must ensure that they’re reaching customers — not bots — and achieving their business goals while remaining compliant with the latest regulations and laws.

There are a few key steps business leaders can take to guard their reputation and their ad spend:

  • Deploy sophisticated tools to reveal the types of ad fraud attacks to which your ad budgets are falling prey.
  • Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach.
  • Acknowledge that the “Age of Privacy” has arrived; business leaders must remain compliant and protect their brand image in the ad marketplace.

Know the different types of ad fraud in CTV and mobile in-app to better protect your ad spend

It’s important to consider the various ways your ad budgets can be squandered on invalid traffic. Although 78% of U.S. households are now reachable via programmatic CTV advertising, ad fraud rates remain high, at 24% in Q4 2020. Traditional ad fraud attacks, such as spoofing (i.e., pretending to be a different publisher) and fake sites or apps, are being supplanted by more advanced schemes, such as CTV device farms.

Knowing that ad fraud is eating away at your budget is the first step, but business leaders need to understand the different schemes so they can apply the right protection in the right moments.

Knowing that ad fraud is eating away at your budget is the first step, but business leaders need to understand the different schemes so they can apply the right protection in the right moments.

Looking at reach through a quality lens

Historically, the standard way to measure advertising has been focused on reach. However, reach is now more of a vanity metric if uncoupled from traffic quality.

Striving for reach while ignoring quality creates a prime opportunity for ad fraud. Generating fake traffic to create the illusion of “reach” has become a staple in many ad fraud schemes, with some CTV schemes fabricating up to 650 million bid requests a day per day from bots, per The Drum.

High impression rates that fail to convert into actual sales and pricing anomalies (as compared to a peer group) are compelling harbingers of traffic quality issues.

Because the growing CTV ecosystem commands premium pricing, advertisers may be tempted to seek out deals. However, several leading streaming TV providers, such as XUMO and Philo, have warned advertisers about prices that seem too good to be true, noting that they may be signals of fraudulent activity. Work to identify where traffic is coming from and ask questions when the data looks suspicious.

The ad industry itself is also fighting back by giving tools to business owners meant to stymie ad fraud. There are several industry working groups and watchdog organizations — including the Media Rating Council, Interactive Advertising Bureau and Trustworthy Accountability Group — that accredit certain platforms and suppliers to combat ad fraud. These working groups and organizations also regularly release industry standards and programs designed to address fraudulent activity, such as the Ads.txt initiative meant to help advertisers know they are buying inventory via legitimate third parties. All business owners should utilize certified platforms — along with emerging programs and standards — to stay on top of the latest trends in ad fraud.

Business leaders need to prioritize brand safety and compliance

In addition to navigating the complex world of ad quality, brands must now consider whether the publishers they are working with are brand safe and compliant with the latest consumer privacy and compliance laws.

Pixalate’s May 2021 estimates show that 22% of Apple App Store apps and 9% of Google Play Store apps that serve programmatic advertisements don’t have a privacy policy. This is significant because there are already documented cases of consumer data being misused as part of ad fraud schemes. And 70% of Google Play Store apps have at least one of what Google calls “dangerous permissions,” an increase of 5% in 2020. Additionally, of apps that serve programmatic ads, 80% of Apple App Store apps and 66% of Google Play Store apps count children aged 12 and under as part of their audience, which brings COPPA compliance risks into the equation as well.

There are a couple of things at play when it comes to brand safety that business leaders and brands should be aware of. The most important is that what is deemed “safe” for a brand is solely based on that brand — there is no golden standard because each brand has a different vision, mission and goals. Brand safety is subjective. However, it’s essential for success.

Ad fraud, brand safety and data compliance continually evolve, and leaders must follow the numbers, stay educated on market changes, and invest in the right partnerships to ensure consumers, not bots, are engaging with the most impactful and effective content.

News: Kobo Elipsa review: A sized-up e-reading companion with clever note taking

Kobo’s Elipsa is the latest in the Amazon rival’s e-reading line, and it’s a big one. The 10.3-inch e-paper display brings it up to iPad dimensions and puts it in direct competition with the reMarkable and Boox’s e-reader tablets. It excels on reading experience, gets by on note-taking and drawing, but falls a bit short

Kobo’s Elipsa is the latest in the Amazon rival’s e-reading line, and it’s a big one. The 10.3-inch e-paper display brings it up to iPad dimensions and puts it in direct competition with the reMarkable and Boox’s e-reader tablets. It excels on reading experience, gets by on note-taking and drawing, but falls a bit short on versatility.

Kobo has been creeping upmarket for a few years now, and though the cheaper Clara HD is still the pick of the litter in my opinion, the Forma and Libra H2O are worthy competitors to the Kindle lines. The $400 Elipsa represents a big step up in size, function, and price, and it does justify itself — though there are a few important caveats.

The device is well designed but lacks any flourishes. The tilted “side chin” of the Forma and Libra is flattened out into a simple wide bezel on the right side. The lopsided appearance doesn’t bother me much, and much of the competition has it as well. (Though my favorite is Boox’s ultra-compact, flush-fronted Poke 3)

The 10.3″ screen has a resolution of 1404 x 1872, giving it 227 pixels per inch. That’s well below the 300 PPI of the Clara and Forma, and the typography suffers from noticeably more aliasing if you look closely. Of course, you won’t be looking that closely, since as a larger device you’ll probably be giving the Elipsa a bit more distance and perhaps using a larger type size. I found it perfectly comfortable to read on — 227 PPI isn’t bad, just not the best.

There is a frontlight, which is easily adjustable by sliding your finger up and down the left side of the screen, but unlike other Kobo devices there is no way to change the color temperature. I’ve been spoiled by other devices and now the default cool grey I lived with for years doesn’t feel right, especially with a warmer light shining on your surroundings. The important part is that it is consistent across the full display and adjustable down to a faint glow, something my eyes have thanked me for many times.

Image Credits: Devin Coldewey / TechCrunch

It’s hard to consider the Elipsa independent from the accessories it’s bundled with, and in fact there’s no way to buy one right now without the “sleep cover” and stylus. The truth is they really complete the package, though they do add considerably to its weight and bulk. What when naked is lighter and feels smaller than a standard iPad is heavier and larger once you put its case on and stash the surprisingly weighty stylus at the top.

Image Credits: Devin Coldewey / TechCrunch

The cover is nicely designed, if a bit stiff, and will definitely protect your device from harm. The cover, secured by magnets at the bottom, flips off like a sheet on a legal pad and folds flat behind the device, attaching itself with the same magnets from the other direction. A couple folds in it also stiffen up with further magnetic arrangement into a nice, sturdy little stand. The outside is a grippy faux leather and the inside is soft microfiber.

You can wake and turn off the device by opening and closing the cover, but the whole thing comes with a small catch: you have to have the power button, charging port, and big bezel on the right. When out of its case the Elipsa can, like the others of its lopsided type, be inverted and your content instantly flips. But once you put it in the case, you’re locked in to a semi-right-handed mode. This may or may not bother people but it’s worth mentioning.

The Elipsa, center, with the Forma and reMarkable 2 to its left and right.

The reading experience is otherwise very similar to that on Kobo’s other devices. A relatively clean interface that surfaces your most recently accessed content and a not overwhelming but still unwelcome amount of promotional stuff (“Find your next great read”). Ebooks free and paid for display well, though it’s never been my preference to read on a large screen like this. I truly wish one of these large e-readers would make a landscape mode with facing pages. Isn’t that more booklike?

Articles from the web, synced via Pocket, look great and are a pleasure to read in this format. It feels more like a magazine page, which is great when you’re reading an online version of one. It’s simply, foolproof and well integrated.

Kobo’s new note-taking prowess

What’s new on the bottom row, though, is “Notebooks,” where unsurprisingly you can create notebooks for scribbling down lists, doodles, notes of course, and generally use the stylus.

The writing experience is adequate. Here I am spoiled by the reMarkable 2, which boasts extremely low lag and high accuracy, as well as much more expression in the line. Kobo doesn’t approach that, and the writing experience is fairly basic, with a noticeable amount of lag, but admirable accuracy.

There are five pen tips, five line widths, and five line shades, and they’re all fine. The stylus has a nice heft to it, though I’d like a grippier material. Two buttons on it let you quickly switch from the current pen style to a highlighter or eraser, where you have stroke-deleting or brush modes. The normal notebooks have the usual gridded, dotted, lined and blank styles, and unlimited pages, but you can’t zoom in or out (not so good for artists).

Then there are the “advanced” notebooks, which you must use if you want handwriting recognition and other features. These have indelible lines on which you can write, and a double tap captures your words into type very quickly. You can also put in drawings and equations in their own sections.

Handwriting is shown on the Elipsa tablet before and after conversion to typed text.

Close enough. Image Credits: Devin Coldewey / TechCrunch

The handwriting recognition is fast and good enough for rough notes, but don’t expect to send these directly to your team without any editing. Likewise the diagram tool that turns gestural sketches of shapes and labels into finalized flowcharts and the like — better than the original wobbly art but still a rough draft. There are a few clever shortcuts and gestures to add or subtract spaces and other common tasks, something you’ll probably get used to fairly quick if you use the Elipsa regularly.

The notebook interface is snappy enough going from page to page or up and down on the “smart” notebooks but nothing like the fluidity of a design program or an art-focused one on an iPad. But it’s also unobtrusive, has good palm blocking, and feels nice in action. The lag on the line is definitely a con, but something you can get used to if you don’t mind the resulting product being a little sloppy.

A sketched diagram is turned into a real one by the Elipsa.

Image Credits: Devin Coldewey / TechCrunch

You can also mark up ebooks, which is nice for highlights but ultimately not that much better than simply selecting the text. And there’s no way you’re writing in the margins with the limitations of this stylus.

Exporting notepads can be done via a linked Dropbox account or over USB connection. Again the reMarkable has a leg up here, for even if its app is a bit restrictive, the live syncing means you don’t ever have to worry about what version of what is where, as long as it’s in the system. On the Kobo it’s more traditional.

Compared to the reMarkable, the Kobo is really just an easier platform for everyday reading, so if you’re looking for a device that focuses on that and has the option of doodling or note-taking on the side, it’s a much better deal. On the other hand, those just looking for an improvement to that stylus-focused tablet should look elsewhere — writing and sketching still feels way better on a reMarkable than almost anything on the market. And compared with something like a Boox tablet, the Elipsa is more simple and focused, but doesn’t allow the opportunity of adding Android apps and games.

At $400 — though this includes a case and stylus — the Elipsa is a considerable investment and comparably priced to an iPad, which is certainly a more versatile device. But I don’t particularly enjoy reading articles or books on my iPad, and the simplicity of an e-reader in general helps me focus when I’m making notes on a paper or something. It’s a different device for a different purpose, but not for everyone.

It is however probably the best way right now to step into the shallow end of the “big e-reader” pool, with more complex or expensive options available should you desire them.

News: DeFi investor platform Zerion raises $8.2 million Series A

While crypto exchanges have demystified some of the largest cryptocurrencies for retail investors, many of the intricacies of decentralized finance are still lost on even more savvy investors as a result of DeFi’s weave of diverse offerings. Zerion, a startup building a decentralized finance “interface” for crypto investors, has attracted venture capitalist attention on the

While crypto exchanges have demystified some of the largest cryptocurrencies for retail investors, many of the intricacies of decentralized finance are still lost on even more savvy investors as a result of DeFi’s weave of diverse offerings.

Zerion, a startup building a decentralized finance “interface” for crypto investors, has attracted venture capitalist attention on the back of recent growth. Amid a renewed crypto gold rush, the company has processed more than $600 million in transaction volume so far this year, now with over 200 thousand monthly active users, CEO Evgeny Yurtaev tells TechCrunch

The startup has also wrapped an $8.2 million Series A funding round led by Mosaic Ventures, with participation from Placeholder, DCG, Lightspeed, Blockchain.com Ventures, among others. Mosaic’s Toby Coppel and Placeholder’s Brad Burnham have joined Zerion’s Board, the startup also shared.

Zerion gives customers access to more than 50,000 digital assets and 60 protocols on the Ethereum blockchain through their app which streamlines the UI of DeFi. Users can access tokens and invest through the app similar to exchanges like Coinbase or Gemini, but do so using their own personal wallets like MetaMask, meaning user funds and private keys aren’t controlled by or accessible to Zerion, a sticking point for Yurtaev, a life-long crypto enthusiast and builder.

Image via Zerion

“There are a bunch of different tokens and protocols in the DeFi space,” Yurtaev says. “In theory, it’s supposed to be easy to navigate, but in reality, it’s all a mess… We try to demystify them.”

Alongside major growth in Ethereum and Bitcoin prices, DeFi volume has surged in 2021, up from just under $20 billion at the year’s start to nearly $90 billion this May. The DeFi market et large has proven just as volatile as Bitcoin, with market volume falling some 35 percent in the past couple months to just over $57 billion.

The startup’s mobile app on iOS and Android has become a particularly popular way for crypto investors to track the market and the tokens they’re backing. The average user opens the app more than 9 times per day, the company says.

Crypto’s 2021 upswing has drawn plenty of investor attention, not only to the assets themselves but to the platforms facilitating those transactions. Last month, venture capital firm Andreessen Horowitz announced that they had raised more than $2.2 billion to invest in startups building products in crypto spaces including decentralized finance.

 

News: Trump’s new lawsuits against social media companies are going nowhere fast

Trump’s spicy trio of lawsuits against the social media platforms that he believes wrongfully banned him have succeeded in showering the former president with a flurry of media attention, but that’s likely where the story ends. Like Trump’s quixotic and ultimately empty quest to gut Section 230 of the Communications Decency Act during his presidency,

Trump’s spicy trio of lawsuits against the social media platforms that he believes wrongfully banned him have succeeded in showering the former president with a flurry of media attention, but that’s likely where the story ends.

Like Trump’s quixotic and ultimately empty quest to gut Section 230 of the Communications Decency Act during his presidency, the new lawsuits are all sound and fury with little legal substance to back them up.

The suits allege that Twitter, Facebook and YouTube violated Trump’s First Amendment rights by booting him from their platforms, but the First Amendment is intended to protect citizens from censorship by the government — not private industry. The irony that Trump himself was the uppermost figure in the federal government at the time probably won’t be lost on whoever’s lap this case lands in.

In the lawsuits, which also name Twitter and Facebook chief executives Jack Dorsey and Mark Zuckerberg as well as Google CEO Sundar Pichai (Susan Wojcicki escapes notice once again!), Trump accuses the three companies of engaging in “impermissible censorship resulting from threatened legislative action, a misguided reliance upon Section 230 of the Communications Decency Act, and willful participation in joint activity with federal actors.”

The suit claims that the tech companies colluded with “Democrat lawmakers,” the CDC and Dr. Anthony Fauci, who served in Trump’s own government at the time.

The crux of the argument is that communication between the tech companies, members of Congress and the federal government somehow transforms Facebook, Twitter and YouTube into “state actors” — a leap of epic proportion:

“Defendant Twitter’s status thus rises beyond that of a private company to that of a state actor, and as such, Defendant is constrained by the First Amendment right to free speech in the censorship decisions it makes.”

Trump’s own Supreme Court appointee Brett Kavanaugh issued the court’s opinion on a relevant case two years ago. It examined whether a nonprofit running public access television channels in New York qualified as a “state actor” that would be subject to First Amendment constraints. The court ruled that running the public access channels didn’t transform the nonprofit into a government entity and that it retained a private entity’s rights to make editorial decisions.

“… A private entity… who opens its property for speech by others is not transformed by that fact alone into a state actor,” Justice Kavanaugh wrote in the decision.

It’s not likely that a court would decide that talking to the government or being threatened by the government somehow transform Twitter, YouTube and Facebook into state actors either.

Trump vs. Section 230 (again)

First Amendment aside — and there’s really not much of an argument there — social media platforms are protected by Section 230 of the Communications Decency Act, a concise snippet of law that shields them from liability not just for the user-generated content they host but for the moderation decisions they make about what content to remove.

In line with Trump’s obsessive disdain for tech’s legal shield, the lawsuits repeatedly rail against Section 230. The suits try to argue that because Congress threatened to revoke tech’s 230 protections, that forced them to ban Trump, which somehow makes social media companies part of the government and subject to First Amendment constraints.

Of course, Republican lawmakers and Trump’s own administration made frequent threats about repealing Section 230, not that it changes anything because this line of argument doesn’t make much sense anyway.

The suit also argues that Congress crafted Section 230 to intentionally censor speech that is otherwise protected by the First Amendment, ignoring that the law was born in 1996, well before ubiquitous social media, and for other purposes altogether.

For the four years of his presidency, Trump’s social media activity — his tweets in particular — informed the events of the day, both nationally and globally. While other world leaders and political figures used social media to communicate or promote their actions, Trump’s Twitter account was usually the action itself.

In the shadow of his social media bans, the former president has failed to re-establish lines of communication to the internet at large. In May, he launched a new blog, “From the Desk of Donald J. Trump,” but the site was taken down just a month later after it failed to attract much interest.

The handful of pro-Trump alternative social platforms are still struggling with app store content moderation requirements at odds with their extreme views on free speech, but that didn’t stop Gettr, the latest, from going ahead with its own rocky launch last week.

Viewed in one light, Trump’s lawsuits are a platform too, his latest method for broadcasting himself to the online world that his transgressions eventually cut him off from. In that sense, they seem to have succeeded, but in all other senses, they won’t.

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