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News: Tinder will soon make voluntary ID Verification available globally

Tinder announced this morning that in the “coming quarters,” users will be able to verify their ID on the app. This feature was first rolled out in Japan in 2019, where Tinder users must verify that they are at least 18 years old. Aside from places like Japan, where this is mandated by law, ID

Tinder announced this morning that in the “coming quarters,” users will be able to verify their ID on the app. This feature was first rolled out in Japan in 2019, where Tinder users must verify that they are at least 18 years old. Aside from places like Japan, where this is mandated by law, ID verification will “begin as voluntary,” Tinder wrote in a blog post.

ID verification will be free for all users, similar to its photo verification feature. According to a Tinder spokesperson, the company will also use ID verification to cross-reference data like the sex offender registry in regions where that information is accessible. Tinder already does this via credit card lookup when users sign up for a subscription. Per its terms of use, Tinder requires that users “have never been convicted of or pled no contest to a felony, a sex crime, or any crime involving violence, and that you are not required to register as a sex offender with any state, federal or local sex offender registry.”

The existing photo verification feature adds a Twitter-like blue check to a user’s profile, while ID verification will yield another distinct badge. That way, users can tell whether or not a potential date has confirmed their identity via photo verification, ID verification, both or neither.

“Creating a truly equitable solution for ID Verification is a challenging, but critical safety project and we are looking to our communities as well as experts to help inform our approach,” the company wrote.

While Tinder has made continued investments in safety features, free ID verification can only go so far — especially when voluntary, putting the onus on individual users to decide whether or not they feel comfortable meeting up with unverified users. But in March 2021, Match Group, the parent company to Tinder, announced its seven-figure contribution to the nonprofit background check company Garbo. Garbo’s background checks could help detect dating app users with a history of violence or abuse, but we have yet to see how that will be integrated into Tinder, and if users will be charged for access. Notably, Garbo conducts “equitable background” checks, meaning that it will exclude drug possession charges and minor traffic incidents on its platform, citing the way that these charges are disproportionately levied against vulnerable communities.

Though Tinder said it will not be using Garbo’s tech to power its ID verification tools, the company noted to TechCrunch that it will have more information to share about background checks via Garbo in the fall. Tinder didn’t share whether or not access to information from Garbo will be paywalled. At the time of the acquisition, Match Group said it would determine pricing — if it does choose to paywall this information — based on factors like user adoption, how many people want to use it and how many searches they want to perform.

Tinder’s investment in safety features is encouraging, but if left behind a paywall, impact may be limited. Match Group faced serious scrutiny in December 2019, when an investigation by Columbia Journalism Investigations (CJI) and ProPublica found that the company screened for sexual predators on Match, a paid service, but not on free apps like Tinder, OkCupid and PlentyofFish. At the time, a spokesperson for the company said, “There are definitely registered sex offenders on our free products.”

In January 2020, Representative Raja Krishnamoorthi (D-IL) launched an investigation into user safety policies on dating apps, sending letters to Match Group, The Meet Group, Bumble and Grindr. He wrote, “Protection from sexual predators should not be a luxury confined to paying customers.” The following month, U.S. Representatives Ann Kuster (D-NH) and Jan Schakowsky (D-IL) wrote a letter to Match Group, signed by nine other representatives, stating their concern that Match Group doesn’t cross-reference user responses with sex offender registries.

Around the same time, Match Group made several moves to invest more deeply in user safety — for example, it acquired Noonlight in January 2020, which allows users in the U.S. to share who, when and where they’re meeting someone. In dangerous situations, users can discreetly trigger emergency services — Noonlight will first reach out to the user, then call 911 if necessary (Noonlight’s basic version is free, but some features like connecting to an Apple Watch, Google Home or Alexa are only available by upgrading to a $5 or $10 monthly plan). Features like these can be controversial due to concerns about police intervention, but might help some users feel a sense of security. But blocking offenders prior to signup could lessen the need for such intervention in the first place.

News: Regulating crypto is essential to ensuring its global legitimacy

We must eventually find a halfway point between those with valid concerns about the anonymity crypto assets provide and those who see regulation as prohibitively restrictive on crypto.

Henrik Gebbing
Contributor

Henrik Gebbing is co-CEO and co-founder of Finoa, a leading European digital asset custody and financial services platform for institutional investors and corporations.

Wilhelm Nöffke
Contributor

Wilhelm Nöffke is the senior compliance manager of Finoa, a leading European digital asset custody and financial services platform for institutional investors and corporations.

The past decade has seen several structural changes in know your customer (KYC) and anti-money laundering (AML) regulations in Europe and globally. High-profile money laundering cases and the penetration of illicit funds into global markets have caught the attention of regulators and the public, and rightfully so.

The Wirecard scandal was a particularly salacious example, in which the investigation into widespread fraud revealed a chain of shell companies involved in illegal distribution of narcotics and pornography. Over at Danske Bank, some $227 billion was laundered through an Estonian subsidiary, going virtually unnoticed for nine years.

In the United States, the Securities and Exchange Commission filed an action against Ripple Labs and two of its executives, claiming they had raised over $1.3 billion through an unregistered, ongoing digital asset securities offering. That case is ongoing.

Traditional forms of regulation from the fiat world do not reciprocally apply to every aspect of crypto nor to the fundamental nature of blockchain technology.

As regulators and financial institutions improve their understanding of these criminal practices, AML requirements have likewise been improved. But these adjustments have been an overwhelmingly reactive, trial-by-fire process.

To address the challenges of the fast-evolving blockchain ecosystem, the European Union has begun to introduce more stringent financial regulations that further bolster the regulatory system in order to improve licensing models. Many member states now regulate crypto assets individually, and Germany is leading the way in being the first to regulate cryptocurrencies.

These individual regulations clearly prescribe the pathway for crypto companies, outlining the requirements for obtaining and maintaining a financial license from the regulator. Compliance naturally boosts investor confidence and protection.

As these financial crimes and crypto itself evolves, so have regulatory bodies’ efforts to monitor, address and enforce restrictions. Internationally, the most prominent monitoring body is the Financial Action Task Force (FATF), which outlines general guidance and determines best practices in anti-money-laundering practices and combating the financing of terrorism.

Although FATF is considered soft law, the task force sets the bar for workable regulations within crypto assets. Especially notable is FATF’s Recommendation 16, better known as the “travel rule,” which requires businesses to collect and store the personal data of participants in blockchain transactions. In theory, access to this data will enable authorities to have better oversight and enforcement of crypto market regulations. In other words, they’ll know exactly who is doing exactly what. Transparency is key.

The travel rule conundrum

FATF’s travel rule impacts two types of businesses: traditional financial institutions (banks, credit firms and so on) and crypto companies, otherwise known as virtual asset service providers (VASPs).

In its original incarnation, the travel rule only applied to banks, but was expanded to crypto companies in 2019. In 2021, many of the FATF member jurisdictions began to incorporate the travel rule into their local AML laws. This regulatory shift sent shockwaves through the crypto sector. The stakes of refusal are high: Failure to incorporate the travel rule results in a service provider being declared noncompliant, which is a major obstacle to doing business.

But, the travel rule is also a major hindrance that doesn’t take into account the novelty of crypto technology. It is problematic for crypto businesses to integrate due to the major amount of effort it poses when obtaining KYC data about the recipient and integrating it into day-to-day business.

In order for crypto businesses to obtain this information for outgoing payments, data would have to be provided by the client and would end up being virtually impossible to verify. This is highly disruptive to the crypto’s emblematic efficiency. Moreover, its implementation presents challenges regarding the accuracy of the data received by VASPs and banks. Also, it creates further data vulnerabilities due to additional data silos being created across the globe.

When it comes to international standardization measures rather than those isolated within certain communities, there is a wide gap between exclusively on-chain solutions (transactions that are recorded and verified on one specific blockchain) and cross-chain communication, which allows for interactions between different blockchains or for combining on-chain transactions with off-chain transactions that are conducted on other electronic systems, such as PayPal.

We must eventually find a halfway point between those with valid concerns about the anonymity crypto assets provide and those who see regulation as prohibitively restrictive on crypto. Both sides have a point, but crypto’s continued legitimacy and viability within the larger financial markets and industry is a net positive for all parties, making this negotiation nothing short of crucial.

Not anti-regulation, just anti-unworkable regulations

Ultimately, we need to regulate with efficacy, which necessitates legislation that is applicable specifically to digital assets and does not hinder the market without really solving any AML-related problems.

The already global nature of the traditional financial industry underscores the value of and need for FATF’s issuance of an international framework for regulatory oversight within crypto.

The criminal financial trade — money laundering, illegal weapons sales, human trafficking and so on — is also an international business. Thus, cracking down on it is, out of necessity, an international effort.

The decentralized nature of blockchain, which runs contrary to the central-server standard we know and use nearly everywhere, presents a formidable challenge here. Rules and regulations for traditional financial institutions are being implemented part and parcel onto crypto — a misstep and misunderstanding that ignores the innovation and novelty this economic ecosystem and its underlying technology entails.

Traditional forms of regulation from the fiat world do not reciprocally apply to every aspect of crypto nor to the fundamental nature of blockchain technology. However well intentioned they may be, because these imposed regulations are built on an old system, they must be adapted and modified.

The creation of fair restrictions on the technology’s use requires a fundamental understanding and cooperation within the limits and characteristics of those technologies. In traditional financial circles, the topic of blockchain is currently subject to more impassioned rhetoric than genuine understanding.

At the heart of the issue is the fundamental misunderstanding that blockchain transactions are anonymous or untraceable. Blockchain transactions are pseudo-anonymous and, in most circumstances, can offer more traceability and transparency than traditional banking. Illegal activity conducted on the blockchain will always be far more traceable than cash transactions, for example.

Technology with such immense potential should be made accessible, regulated and beneficial for everyone. Blockchain and digital assets are already revolutionizing the way we operate, and regulatory measures need to follow suit. The way forward cannot simply be delivering old-school directives, demanding obedience and doling out unfair punishments. There’s no reason a new way forward isn’t possible.

The end of the outlaw era

Activity can already be monitored through a collective database of users known to abide by international standards. This knowledge of approved users and vendors allows the industry to spot misconduct or malfeasance far sooner than usual, singling out and restricting illegitimate users.

By means of a well-thought-through tweaking of the suggested regulations, a verified network can collectively be built to ensure trust and properly leverage blockchain’s potential, while barring those bad actors intent on corrupting or manipulating the system. That would be a huge step forward in prosecuting international financial crimes and ensuring crypto’s legitimacy globally.

Crypto’s outlaw days are over, but it’s gained an unprecedented level of legitimacy that can only be preserved and bolstered by abiding with regulatory oversight.

That regulatory oversight can’t just be the old way of doing things copy-and-pasted onto blockchain transactions. Instead, it needs to be one that helps fight criminal activity, shores up investor confidence and throws a bone — not a wrench — to the very mechanics that make crypto a desirable financial investment.

News: Pearson to pay $1M fine for misleading investors about 2018 data breach

Pearson, a London-based publishing and educaiton giant that provides software to schools and universities has agreed to pay $1 million to settle charges that it misled investors about a 2018 data breach resulting in the theft of millions of student records. The U.S. Securities and Exchange Commission announced the settlement on Monday after the agency found

Pearson, a London-based publishing and educaiton giant that provides software to schools and universities has agreed to pay $1 million to settle charges that it misled investors about a 2018 data breach resulting in the theft of millions of student records.

The U.S. Securities and Exchange Commission announced the settlement on Monday after the agency found that Pearson made “misleading statements and omissions” about its 2018 data breach, which saw millions of student usernames and scrambled passwords stolen, along with the administrator login credentials of 13,000 schools, district and university customer accounts.

The agency said that in Person’s semi-annual review filed in July 2019, the company referred to the incident as a “hypothetical risk,” even after the data breach had happened. Similarly, in a statement that same month, Pearson said the breach may include dates of birth and email addresses, when it knew that such records were stolen, according to the SEC.

Pearson also said that it had “strict protections” in place when it actually took the company six months to patch the vulnerability after it was notified.

“As the order finds, Pearson opted not to disclose this breach to investors until it was contacted by the media, and even then Pearson understated the nature and scope of the incident, and overstated the company’s data protections,” said Kristina Littman, chief of the SEC Enforcement Division’s Cyber Unit. “As public companies face the growing threat of cyber intrusions, they must provide accurate information to investors about material cyber incidents.”

While Pearson did not admit wrongdoing as part of the settlement, Pearson agreed to pay a $1 million penalty — a small fraction of the $489 million in pre-tax profits that the company raked in last year.

A Pearson spokesperson told TechCrunch: “We’re pleased to resolve this matter with the SEC. We also appreciate the work of the FBI and the Justice Department to identify and charge those responsible for a global cyberattack that affected Pearson and many other companies and industries, including at least one government agency.”

Pearson said the breach related to its AIMSweb1.0 web-based software for entering and tracking students’ academic performance, which it retired in July 2019. “Pearson continues to enhance its cybersecurity efforts to minimize the risk of cyberattacks in an ever-changing threat landscape,” the spokesperson added.

News: Roblox acquires Discord competitor Guilded

Roblox is using M&A to bulk up its social infrastructure, announcing Monday morning that they had acquired the team at Guilded which has been building a chat platform for competitive gamers. The service competes with gaming chat giant Discord, with the team’s founders telling TechCrunch in the past that as Discord’s ambitions had grown beyond

Roblox is using M&A to bulk up its social infrastructure, announcing Monday morning that they had acquired the team at Guilded which has been building a chat platform for competitive gamers.

The service competes with gaming chat giant Discord, with the team’s founders telling TechCrunch in the past that as Discord’s ambitions had grown beyond the gaming world, its core product was meeting fewer competitive gaming needs. Like Discord, users can have text and voice conversations on the Gulded platform, but Guilded also allowed users to organize communities around events and calendars, with plenty of specific functionality designed around ensuring that tournaments happened seamlessly.

The startup’s product supported hundreds of games, with specific functionality for a handful of titles including League of Legends, Fortnite, CS: GO and, yes, Roblox. Earlier this year, the company launched a bot API designed to help non-technical users build bots that could enrich their gaming communities.

Guilded had raised $10.2 million in venture capital funding to date according to Crunchbase, including a $7 million Series A led by Matrix Partners early last year. The company launched out of Y Combinator in mid-2017.

Terms of the Roblox deal weren’t disclosed. In an announcement post, Roblox detailed that the Guilded team will operate as an independent product group going forward. In a separate blog post, Guilded CEO Eli Brown wrote that existing stakeholders will be able to continue using the product as they have previously.

“Everyone – including communities, partners, and bot developers – will be able to keep using Guilded the same way you are now,” Brown wrote. “Roblox believes in our team and in our mission, and we’re going to continue to operate as an independent product in order to achieve it.”

Roblox has seen profound success and heightened investor attention in recent years as the pandemic has pushed more gamers online and brought more users into the fold, but that success has drawn the attention of competitors. In June, Facebook acquired a small Roblox competitor called Crayta, with CEO Mark Zuckerberg announcing just weeks ago that he planned to transform Facebook into a “metaverse” company, using a term many have come to associate closely with what Roblox has been building. Guilded represents an opportunity for Roblox to bring its user base deeper inside its own suite of products, creating a social infrastructure that keeps users bought in.

News: Jeff Bezos’ Blue Origin goes toe to toe with NASA in federal court over award to SpaceX

Blue Origin, the space company helmed by billionaire Jeff Bezos, is taking NASA to court. The company filed a complaint with a federal claims court on Monday over the agency’s decision to award a lunar lander contract solely to rival company SpaceX. The complaint, which Blue Origin successfully petitioned to have sealed, says NASA’s evaluation

Blue Origin, the space company helmed by billionaire Jeff Bezos, is taking NASA to court. The company filed a complaint with a federal claims court on Monday over the agency’s decision to award a lunar lander contract solely to rival company SpaceX.

The complaint, which Blue Origin successfully petitioned to have sealed, says NASA’s evaluation of proposals for the the Human Landing System was “unlawful and improper.”

“Blue Origin filed suit in the U.S. Court of Federal Claims in an attempt to remedy the flaws in the acquisition process found in NASA’s Human Landing System,” a company spokesperson told TechCrunch. “We firmly believe that the issues identified in this procurement and its outcomes must be addressed to restore fairness, create competition, and ensure a safe return to the Moon for America.”

The Human Landing System, a key part of NASA’s forthcoming Artemis program, is the lander that will return humans to the moon’s surface for the first time since the days of Apollo. NASA aims to have the human lander touching down at the lunar south pole in 2024.

In April, NASA awarded the HLS contract to a single company – SpaceX, which submitted a $2.9 billion bid. That NASA selected only one company, rather than two, was a surprise (the agency likes to hedge its bets). Only a few weeks later, Blue Origin and defense contractor Dynetics, which also submitted a bid for the lander program, filed separate protests with the Government Accountability Office over the decision. GAO later upheld NASA’s decision, maintaining that “the [contract] announcement reserved the right to make multiple awards, a single award, or no award at all.”

(Read a blow-by-blow of GAO’s rationale by TechCrunch’s Devin Coldewey here).

When GAO released its decision, it seemed like that might have been case closed: SpaceX won, Blue Origin lost. This new lawsuit, filed to the U.S. Court of Federal Claims, is a clear signal that Jeff Bezos’ company has no intention of backing down.

If a federal court filing represents Blue Origin’s buttoned-up protests, the company has also been waging a separate attack on social media, releasing a series of infographics aimed at discrediting SpaceX’s Starship and NASA’s decision to use it for moon missions.

On one infographic, referring to Starship, the words “IMMENSELY COMPLEX & HIGH RISK” blaze across the image in red; another described it as “a launch vehicle that has never flown to orbit and is still being designed.”

The case number is 1:21-cv-01695-RAH. TechCrunch has reached out to NASA for comment and will update the story if they respond.

News: Tropic picks up $25M to streamline software procurement experiences

The pandemic was a catalyst for showing companies looking to cut costs, just how much they were spending on their software tools.

The pandemic was a catalyst for showing companies looking to cut costs just how much they were spending on their software tools. New York-based Tropic’s platform not only uncovers those savings, but also brings a click-and-approve approach to buying software. Today, the company announced a $25 million Series A round of funding.

Canaan Partners led the round, with participation from Founder Collective and Mo Koyfman’s new fund, Shine. It gives Tropic $27.1 million in total funding since the company emerged from stealth in 2020, CEO David Campbell told TechCrunch.

Prior to founding the company with Justin Etkin, Campbell was in technology and sales roles, selling software contracts of every size, and realized how complex and rigid the contracts were getting as companies grew larger and the lack of price transparency increased. The complexity of some contracts can cause companies to overpay, even locking companies into payments they can’t afford, Campbell said.

On top of that, more buyers are younger now and their experience with purchasing software is pulling out their phone to download an app, while buying a customer relationship management tool will take six months to buy and cost thousands of dollars.

“Looking at the space, we are in a mirror maze of software, including companies using software to build products that they then sell back to the software companies,” Campbell said. “Companies are only buying software once a year, yet the process can be so complex.”

Tropic’s SaaS procurement model gathers the whole process under one platform. Unlike some competitors’ approaches, it takes on the heavy lifting so when companies have to buy or renew a contract, users can access Tropic’s one-click purchasing service to outsource the transaction. After the contracts are signed, its platform manages the technology and ensures financing is in order. This approach saves companies 23%, on average, on the software purchases, which Campbell said “moves the needle” for many companies where software is the No. 1 cost after salary.

In recent years, cloud software has become a fast-growing spend category across most businesses. Campbell said the average company can have more than 100 software contracts, while that jumps to over 500 for enterprise organizations. Meanwhile, global spend on enterprise software is forecasted to reach $599 billion by the end of 2021, a 13.2% increase over the previous year, according to Statista.

In the last 12 months, the company added over 60 customers, counting Qualtrics, Vimeo, Zapier and Intercom, surpassed $250 million in managed spend and processed transactions for over 1,200 vendors. The company is seeing 100% quarter over quarter growth, and in the last quarter, doubled its annual recurring revenue, Campbell said.

Tropic will use the funding for R & D and to deepen integrations with existing procurement tools in the cloud software ecosystem. Over the past year, the company’s headcount has grown to 50 and Campbell has “aggressive hiring plans between now and the rest of the year” focused on the tech side with engineering and product management.

Hootan Rashidifard, principal from Canaan Partners, said his firm was tracking the software procurement sector and learned about Tropic through Founder Collective, which led the company’s seed round.

“We’re seeing software and financial services converge and Tropic sits squarely at the intersection of both in a category with massive tailwinds,” Rashidifard said via email. “Software is accelerating the share of expenses while also penetrating every part of an organization, and software purchasing is becoming more decentralized. Tropic’s platform is in a fragmented market with high payment volume, which is ripe for layering on all kinds of adjacent services.”

 

News: The Nuro EC-1

Six years ago, I sat in the Google self-driving project’s Firefly vehicle — which I described, at the time, as a “little gumdrop on wheels” — and let it ferry me around a course in Mountain View.

Six years ago, I sat in the Google self-driving project’s Firefly vehicle — which I described, at the time, as a “little gumdrop on wheels” — and let it ferry me around a closed course in Mountain View, California.

Little did I know that two of the people behind Firefly’s ability to see and perceive the world around it and react to that information would soon leave to start and steer an autonomous vehicle company of their very own.

Dave Ferguson and Jiajun Zhu aren’t the only Google self-driving project employees to launch an AV startup, but they might be the most underrated. Their company, Nuro, is valued at $5 billion and has high-profile partnerships with leaders in retail, logistics and food including FedEx, Domino’s and Walmart. And, they seem to have navigated the regulatory obstacle course with success — at least so far.

Yet, Nuro has remained largely in the shadows of other autonomous vehicle companies. Perhaps it’s because Nuro’s focus on autonomous delivery hasn’t captured the imagination of a general public that envisions themselves being whisked away in a robotaxi. Or it might be that they’re quieter.

Those quiet days might be coming to an end soon.

This series aims to look under Nuro’s hood, so to speak, from its earliest days as a startup to where it might be headed next — and with whom.

The lead writer of this EC-1 is Mark Harris, a freelance reporter known for investigative and long-form articles on science and technology. Our resident scoop machine, Harris is based in Seattle and also writes for Wired, The Guardian, The Economist, MIT Technology Review and Scientific American. He has broken stories about self-driving vehicles, giant airships, AI body scanners, faulty defibrillators and monkey-powered robots. In 2014, he was a Knight Science Journalism Fellow at MIT, and in 2015 he won the AAAS Kavli Science Journalism Gold Award.

The lead editor of this EC-1 was Kirsten Korosec, transportation editor at TechCrunch (that’s me), who has been writing about autonomous vehicles and the people behind them since 2014; OK maybe earlier. The assistant editor for this series was Ram Iyer, the copy editor was Richard Dal Porto, and illustrations were drawn by Nigel Sussman. The EC-1 series editor is Danny Crichton.

Nuro had no say in the content of this analysis and did not get advance access to it. Harris nor Korosec have any financial ties to Nuro.

The Nuro EC-1 comprises four articles numbering 10,600 words and a reading time of 43 minutes. Here are the topics we’ll be dialing into:

We’re always iterating on the EC-1 format. If you have questions, comments or ideas, please send an email to TechCrunch Managing Editor Danny Crichton at danny@techcrunch.com.

News: How Google’s self-driving car project accidentally spawned its robotic delivery rival

Nuro doesn’t have a typical Silicon Valley origin story. It didn’t emerge after a long, slow slog from a suburban garage or through a flash of insight in a university laboratory.

Nuro doesn’t have a typical Silicon Valley origin story. It didn’t emerge after a long, slow slog from a suburban garage or through a flash of insight in a university laboratory. Nor was it founded at the behest of an eccentric billionaire with money to burn.

Nuro was born — and ramped up quickly — thanks to a cash windfall from what is now one of its biggest rivals.

Nuro was born — and ramped up quickly — thanks to a cash windfall from what is now one of its biggest rivals.

In the spring of 2016, Dave Ferguson and Jiajun Zhu were teammates on Google’s self-driving car effort. Ferguson was directing the project’s computer vision, machine learning and behavior prediction teams, while Zhu (widely JZ) was in charge of the car’s perception technologies and cutting-edge simulators.

“We both were leading pretty large teams and were responsible for a pretty large portion of the Google car’s software system,” Zhu recalls.

As Google prepared to spin out its autonomous car tech into the company that would become Waymo, it first needed to settle a bonus program devised in the earliest days of its so-called Chauffeur project. Under the scheme, early team members could choose staggered payouts over a period of eight years — or leave Google and get a lump sum all at once.

Ferguson and Zhu would not confirm the amount they received, but court filings released as part of Waymo’s trade secrets case against Uber suggest they each received payouts in the neighborhood of $40 million by choosing to leave.

“What we were fortunate enough to receive as part of the self-driving car project enabled us to take riskier opportunities, to go and try to build something that had a significant chance of not working out at all,” Ferguson says.

Within weeks of their departure, the two had incorporated Nuro Inc, a company with the non-ironic mission to “better everyday life through robotics.” Its first product aimed to take a unique approach to self-driving cars: Road vehicles with all of the technical sophistication and software smarts of Google’s robotaxis, but none of the passengers.

In the five years since, Nuro’s home delivery robots have proven themselves smart, safe and nimble, outpacing Google’s vehicles to secure the first commercial deployment permit for autonomous vehicles in California, as well as groundbreaking concessions from the U.S. government.

While robotaxi companies struggle with technical hitches and regulatory red tape, Nuro has already made thousands of robotic pizza and grocery deliveries across the U.S., and Ferguson (as president) and Zhu (as CEO) are now heading a company that as of its last funding round in November 2020 valued it at $5 billion with more than 1,000 employees.

But how did they get there so fast, and where are they headed next?

Turning money into robots

“Neither JZ nor I think of ourselves as classic entrepreneurs or that starting a company is something we had to do in our lives,” Ferguson says. “It was much more the result of soul searching and trying to figure out what is the biggest possible impact that we could have.”

News: Why regulators love Nuro’s self-driving delivery vehicles

Nuro’s autonomous vehicles (AVs) don’t have a human driver on board. There’s no room in the narrow chassis for a driver’s seat, no need for a steering wheel, accelerator or brake pedals.

Nuro’s delivery autonomous vehicles (AVs) don’t have a human driver on board. The company’s founders Dave Ferguson (president) and Jiajun Zhu’s (CEO) vision of a driverless delivery vehicle sought to do away with a lot of the stuff that is essential for a normal car to have, like doors and airbags and even a steering wheel. They built an AV that spared no room in the narrow chassis for a driver’s seat, and had no need for an accelerator, windshield or brake pedals.

So when the company petitioned the U.S. government in 2018 for a minor exemption from rules requiring a rearview mirror, backup camera and a windshield, Nuro might have assumed the process wouldn’t be very arduous.

They were wrong.

If Nuro is to become the generation-defining company its founders desire, it will be due as much to innovation in regulation as advances in the technology it develops.

In a 2019 letter to the U.S. Department of Transportation, The American Association of Motor Vehicle Administrators (AAMVA) “[wondered] about the description of pedestrian ‘crumple zones,’ and whether this may impact the vehicle’s crash-worthiness in the event of a vehicle-to-vehicle crash. Even in the absence of passengers, AAMVA has concerns about cargo ejection from the vehicle and how Nuro envisions protections from loose loads affecting the driving public.”

The National Society of Professional Engineers similarly complained that Nuro’s request lacked information about the detection of moving objects. “How would the R2X function if a small child darts onto the road from the passenger side of the vehicle as a school bus is approaching from the driver’s side?” it asked. It also recommended the petition be denied until Nuro could provide a more detailed cybersecurity plan against its bots being hacked or hijacked. (R2X is now referred to as R2)

The Alliance of Automobile Manufacturers (now the Alliance Automotive Innovation), which represents most U.S. carmakers, wrote that the National Highway Transportation Safety Agency (NHTSA) should not use Nuro’s kind of petition to “introduce new safety requirements for [AVs] that have not gone through the rigorous rule-making process.”

“What you can see is that many comments came from entrenched interests,” said David Estrada, Nuro’s chief legal and policy officer. “And that’s understandable. There are multibillion dollar industries that can be disrupted if autonomous vehicles become successful.”

To be fair, critical comments also came from nonprofit organizations genuinely concerned about unleashing robots on city streets. The Center for Auto Safety, an independent consumer group, thought that Nuro did not provide enough information on its development and testing, nor any meaningful comparison with the safety of similar, human-driven vehicles. “Indeed, the planned reliance on ‘early on-road tests … with human-manned professional safety drivers’ suggests that Nuro has limited confidence in R2X’s safe operation,” it wrote.

Nuro-R2-specs-infographic

Nuro’s R2 delivery autonomous vehicle. Image Credits: Nuro

Despite such concerns, the National Highway Traffic Safety Administration (NHTSA) granted Nuro the exemptions it sought in February last year. Up to 5,000 R2 vehicles could be produced for a limited period of two years and subject to Nuro reporting any incidents, without a windshield, rearview mirror or backup camera. Although only a small concession, it was the first — and so far, only — time the U.S. government had relaxed vehicle safety requirements for an AV.

Now Estrada and Nuro hope to use that momentum to chip away at a mountain of regulations that never envisaged vehicles controlled by on-board robots or distant humans, extending from the foothills of local and state government to the peaks of federal and international safety rules.

If Nuro is to become the generation-defining company its founders desire, it will be due as much to innovation in regulation as advances in the technology it develops.

Regulate for success

“I don’t think any of the credible, big AV players want this to be a free-for-all,” said Dave Ferguson, Nuro’s co-founder and president. “We need the confidence of a clear regulatory framework to invest the hundreds of millions or billions of dollars necessary to manufacture vehicles at scale. Otherwise, it’s really going to limit our ability to deploy.”

News: How Nuro became the robotic face of Domino’s

Pandemic pizza was definitely a thing. U.S. consumers forked out a record-breaking $14bn to have pizza delivered to their doors in 2020, and nearly half of that was spent with one brand: Domino’s.

Pandemic pizza was definitely a thing.

U.S. consumers forked out a record-breaking $14 billion to have pizza delivered to their doors in 2020, and nearly half of that total was spent with just one brand: Domino’s.

“Domino’s is the home of pizza delivery,” said Dennis Maloney, Domino’s chief innovation officer. “Delivery is at the core of who we are, so it’s very important for us to lead when it comes to the consumer experience of delivery.”

U.S. consumers forked out a record-breaking $14 billion to have pizza delivered to their doors in 2020, and nearly half of that total was spent with just one brand: Domino’s.

In its latest TV ad, an order of Domino’s pizza speeds to its destination inside a Nuro R2X delivery autonomous vehicle (AV). The R2X (now known as R2) deftly avoids potholes, falling trees and traffic jams caused by The Noid — a character created by Domino’s in the 1980s to symbolize the difficulties of delivering a pizza in 30 minutes or less.

The reality is much more sedate. Domino’s currently has just one R2X that operates from a single Domino’s store on the generally calm streets of Woodland Heights in Houston, Texas. And since the AV’s introduction in April, The Noid has yet to put in an appearance.

“The R2X adds a bunch of efficiencies while not taking away from any existing capabilities,” Maloney said. “As we start getting the bot into regular operation, we’ll see if it plays out the way we expect it to. So far, all the indications are good.”

Nuro-Domino

Nuro and Domnio’s launched the autonomous pizza delivery service in Huston in April this year. Image Credits: Nuro

Partnerships are key for Nuro. The company’s business model is to sign contracts with established brands that either have their own branded vehicles or use traditional delivery companies like UPS or the U.S. Postal Service.

Nuro is carrying out trials and pilot deliveries with a number of companies, including fast casual restaurant chain Chipotle, Kroger grocery stores, CVS pharmacies, bricks-and-mortar retail behemoth Walmart, and, most recently, global parcel courier FedEx. While it is a dizzyingly impressive list for a company less than five years old, their interest was driven as much by global trends as by Nuro’s technology, admits Cosimo Leipold, head of partnerships at Nuro.

“Everybody today wants what they want and they want it faster than ever, but frankly they’re not willing to pay for it,” Leipold said. “We’ve reached a point where almost every company is going to have to offer delivery services, and now it’s just the question of how they’ll do it in the best possible way and with the most possible control.”

Nuro’s delivery AVs — aka bots — offer the tantalizing promise of safe, reliable and efficient delivery without sacrificing revenue and customer data to third-party platforms like Grubhub, DoorDash or Instacart. Alongside Nuro’s stated aim of driving the cost of delivery down to zero, it is little surprise that Nuro now finds itself in the enviable position of being able to pick and choose the partners it wants — and the less enviable position of having to choose which partner to prioritize.

Here’s the story of how one of Nuro’s biggest partnerships came to be, and the lessons and companies that will drive its future growth.

Deliveries with extra cheese

Domino’s has a long history of innovating in delivery, usually accompanied by a strong marketing campaign. In the 1980s, the company bought 10 customized Tritan Aerocar 2s, a Jetsons-styled three-wheeler, for use as delivery vehicles. In 2015, the company unveiled the DXP, a Chevrolet Spark modified with a single seat and a built-in warming oven, designed specifically for transporting pizza.

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