Yearly Archives: 2021

News: Crypto world shows signs of being rather bullish

Bitcoin maximalists aren’t going to find much here that underscores their core thesis that every coin not mentioned in Satoshi’s whitepaper is, in fact, a scam. Save your tweets, please.

Welcome back to The Exchange. Today we’re doing something fun with crypto.

Sure, we could write more about how insurtech valuations are under fresh pressure after Hippo’s Q2 earnings report — we spoke to the company’s president yesterday; more to come — or the latest stock market movements in China. There are big rounds worth considering as well. Roblox reported earnings this week. And Monday.com’s earnings pushed its shares sharply higher yesterday. There’s lots of interesting news to chew on.

But instead of all that, we’re digging back into crypto. Why? Because there are some rather bullish trends that indicate the world of blockchain is maturing and creating a raft of winning players


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Writing about crypto is always a little risky. Cybersecurity folks will complain that we’re abusing the phrase crypto, despite the fact that language always evolves. And Bitcoin maximalists aren’t going to find much below that underscores their core thesis that every coin not mentioned in Satoshi’s whitepaper is, in fact, a scam. Save your tweets, please.

But if you care more generally about the larger global cryptoeconomy, it’s time to imbibe some good news. Our goal is to highlight a few recent trends and then talk a little about what we might see coming from startups.

Sound good? Let’s get busy.

Encouraging news from your local distributed ledger

The Exchange finds rising NFT volumes bullish, and we have a new thesis for what the value proposition is for such digital assets. The rising tide of mega-rounds for crypto exchanges belies not only the worldwide demand for access to crypto, but also sets the stage for a global cohort of stable, well-funded and trustworthy on-ramps to the crypto world — and, of course, more exchanges imply lower fees over time.

Non-exchange crypto fees are also bullish. And then there’s a wrinkle to the stablecoin game and what sort of economics things like USDC may command in time. We have notes from an interview with Circle to help us there.

NFTs and the concept of joy

I don’t think anyone actually understands what the metaverse is. But the possibility that, in time, unique assets on particular chains — NFTs — will have a part to play in larger digital worlds seems like a reasonable conjecture. One can easily imagine life, as we all become Increasingly Online, leaning on human desires for scarcity as a method of showing status. NFTs will help meet that demand in certain digital ecosystems. Games, probably, though what we consider a game will also evolve as VR becomes more mainstream.

But that future is not here yet. So, what value are NFTs providing today that makes them potentially worthwhile? Joy.

News: Holoride’s in-car VR gaming system leaves the track for the real world

Holoride’s VR gaming system for passengers caught our attention a few years back at CES. The company is back, demoing two games and threw off the shackles of the track for the real world.

Holoride’s VR gaming system for passengers caught our attention a few years back at CES when we were given a ride in an Audi on a track and had the game react to the movement of the vehicle while we played. Well, the company is back and this time they demoed two games and threw off the shackles of the track for the real world.

We took a ride in an Audi with the Holoride system and again enjoyed video games while someone else drove. The company is currently courting developers to build games via their recently announced SDK and are partnering with automakers to make sure that the data they need from the car to make their games a reality is available. Watch the video above for the full story.

Editor’s note: This post originally appeared on Engadget.

News: FloodMapp wants to predict where water goes before it washes away your home

Floods are devastating. They rip asunder communities, wipe out neighborhoods, force the evacuation of thousands of people every year, and recovering them can take years — assuming recovery is possible at all. The U.S. government estimates that floods in recent decades (exclusive of hurricanes and tropical storms) have caused an estimated $160 billion in damage

Floods are devastating. They rip asunder communities, wipe out neighborhoods, force the evacuation of thousands of people every year, and recovering them can take years — assuming recovery is possible at all. The U.S. government estimates that floods in recent decades (exclusive of hurricanes and tropical storms) have caused an estimated $160 billion in damage and killed hundreds of people.

One would think that we should have a real-time model for where water is and where it is going around the world, what with all of those sensors on the ground and satellites in orbit. But we mostly don’t, instead relying on antiquated models that fail to take into account the possibilities of big data and big compute.

FloodMapp, a Brisbane, Australia-based startup, is aiming to wash out the old approaches to hydrology and predictive analytics and put in place a much more modern approach to help emergency managers and citizens know when the floods are coming — and what to do.

CEO and co-founder Juliette Murphy has spent a lifetime in the water resources engineering field, and saw first hand the heavy destruction that water can cause. In 2011, she watched as her friend’s home was submerged in the midst of terrible flooding. The “water went right over the peak of her house,” she said. Two years later in Calgary, she saw the same situation again: floods and fear as friends tried to determine whether and how to evacuate.

Those memories and her own professional career led her to think more about how to build better tools for disaster managers. She ultimately synced up with CTO and co-founder Ryan Prosser to build FloodMapp in 2018, raising $1.3 million AUD along with a matching grant.

The company’s premise is simple: we have the tools to build real-time flooding models today, but we just have chosen not to take advantage of them. Water follows gravity, which means that if you know the topology of a place, you can predict where the water will flow to. The challenge has been that calculating second-order differential equations at high resolution remains computationally expensive.

Murphy and Prosser decided to eschew the traditional physics-based approach that has been popular in hydrology for decades for a completely data-based approach that takes advantage of widely available techniques in machine learning to make those calculations much more palatable. “We do top down what used to be bottoms up,” Murphy said. “We have really sort of broken the speed barrier.” That work led to the creation of DASH, the startup’s real-time flood model.

FloodMapp’s modeling of the river flooding in Brisbane. Image Credits: FloodMapp

Unlike typical tech startups though, FloodMapp isn’t looking to be its own independent platform. Instead, it interoperates with existing geographic information systems (GIS) like ESRI’s ArcGIS by offering a data layer that can be combined with other data streams to provide situational awareness to emergency response and recovery personnel. Customers pay a subscription fee for access to FloodMapp’s data layer, and so far, the company is working with the Queensland Fire and Emergency Services in Australia as well as the cities of Norfolk and Virginia Beach in Virginia.

But it’s not just emergency services the startup is ultimately hoping to attract. Any company with physical assets, from telcos and power companies to banks and retail chains with physical stores could potentially be a customer of the product. In fact, FloodMapp is betting that the SEC will mandate further climate change financial disclosures, which could lead to a … flood of new business (I get one flood pun, okay, I get one).

FloodMapp’s team has expanded from its original two founders to a whole crop of engineering and sales personnel. Image Credits: FloodMapp

Murphy notes that “we are still in our early stages” and that the company is likely to raise further financing early next year as it gets through this year’s flood season and onboards several new customers. She hopes that ultimately, FloodMapp will “not only help people, but help our country change and adapt in the face of a changing climate.”

News: Spotify expands its radio DJ-like format, Music + Talk, to global creators

Last fall, Spotify introduced a new format that combined spoken word commentary with music, allowing creators to reproduce the  radio-like experience of listening to a DJ or music journalist who shared their perspective on the tracks they would then play. Today, the company is making the format, which it calls “Music + Talk,” available to

Last fall, Spotify introduced a new format that combined spoken word commentary with music, allowing creators to reproduce the  radio-like experience of listening to a DJ or music journalist who shared their perspective on the tracks they would then play. Today, the company is making the format, which it calls “Music + Talk,” available to global creators through its podcasting software Anchor.

Creators who want to offer this sort of blended audio experience can now do so by using the new “Music” tool in Anchor, which provides access to Spotify’s full catalog of 70 million tracks that they can insert into their spoken-word audio programs. Spotify has said this new type of show will continue to compensate the artist when the track is streamed, the same as it would elsewhere on Spotify’s platform. In addition, users can also interact with the music content within the shows as they would otherwise — by liking the song, viewing more information about the track, saving the song, or sharing it, for example.

The shows themselves, meanwhile, will be available to both free and Premium Spotify listeners. Paying subscribers will hear the full tracks when listening to these shows, but free users will only hear a 30-second preview of the songs, due to licensing rights.

The format is somewhat reminiscent of Pandora’s Stories, which was also a combination of music and podcasting, introduced in 2019. However, in Pandora’s case, the focus had been on allowing artists to add their own commentary to music — like talking about the inspiration for a song — while Spotify is making it possible for anyone to annotate their favorite playlists with audio commentary.

Since launching last year, the product has been tweaked somewhat in response to user feedback, Spotify says. The shows now offer clearer visual distinction between the music and talk segments during an episode, and they include music previews on episode pages. To date, creators have produced “tens of thousands” of shows using the format, Spotify told TechCrunch, but the company isn’t providing exact numbers at this time.

The ability to create Music + Talk shows was previously available in select markets ahead of this global rollout, including in the U.S., Canada, the U.K., Ireland, Australia, and New Zealand.

With the expansion, creators in a number of other major markets are now gaining access, including Japan, India, the Philippines, Indonesia, France, Germany, Spain, Italy, the Netherlands, Sweden, Mexico, Brazil, Chile, Argentina, and Colombia. Alongside the expansion, Spotify’s catalog of Music + Talk original programs will also grow today, as new shows from Argentina, Brazil, Colombia, Chile, India, Japan, and the Philippines will be added.

Spotify will also begin to more heavily market the feature with the launch of its own Spotify Original called “Music + Talk: Unlocked,” which will offer tips and ideas for creators interested in trying out the format.

News: Blumira raises $10.3M Series A to bring cloud-based SIEM to mid-market companies

Blumira today announced it raised a $10.3 million Series A financing round. The Ann Arbor-based cybersecurity company says the capital will be used to expand its product offering, double its headcount to 80 employees, and grow its partnership program with managed service providers. The company, founded in 2018, seeks to provide enterprise-level security to medium-sized

Blumira today announced it raised a $10.3 million Series A financing round. The Ann Arbor-based cybersecurity company says the capital will be used to expand its product offering, double its headcount to 80 employees, and grow its partnership program with managed service providers.

The company, founded in 2018, seeks to provide enterprise-level security to medium-sized businesses through turn-key, cloud-based solutions. Blumira’s solution upends the traditional security information and event management market with a powerful suite of tools designed specifically for mid-market companies that’s relatively more affordable. According to Blumira, its product deploys quickly and gives these companies the security and threat monitoring ability of tools used by giant corporations.

With the new funding, the firm has raised $12.9 million since its founding in 2018. New investor Mercury led Blumira’s Series A with Managing Director Aziz Gilani joining Blumira’s board as a director. The Series A also included participation from Ten Eleven Ventures, enterprise angles, and existing investors of M25, Array Ventures, and Duo
Security co-founder and angel investor Jon Oberheide.

“Having additional capital behind us accelerates our velocity and ability to execute our vision of democratizing the detection and response market,” said Steve Fuller, co-founder and CEO at Blumira. “We’ve built incredible momentum in just a few short years, and we’re thrilled to have the support of world-class investors as we work to make security operations simple, automated, affordable and accessible to organizations of all sizes.”

News: Enable bags $45M for B2B rebate management platform

Its technology automates how distributors and manufacturers create, execute and track rebates.

Enable, a startup developing a cloud-based software tool for business-to-business rebate management, announced Wednesday a $45 million Series B funding round.

The round is led by Norwest Venture Partners with participation from existing investors Menlo Ventures and Sierra Ventures, and a group of angel investors. Including the new round, the company has raised a total of $62 million, which includes a $13 million Series A raised in 2020.

The company, which started in the U.K. and moved to San Francisco in 2020, was co-founded by Andrew Butt and Denys Shortt in 2015 but launched fully in 2016. Its technology automates how distributors and manufacturers create, execute and track rebates. These types of trading programs are a common industry practice and are relied on by distributors as a way to turn a profit.

Since raising its Series A last year, Butt, chief executive officer, moved to the Bay Area, grew its North American operations to 60 people, tripled revenue and more than tripled its customer base, he told TechCrunch. The new funding will be used for product innovation and building sales and go-to-market teams.

“The Series A was proving traction in the U.S. and Canada and gave us the ability to hire a U.S. leadership team,” he added. “When we saw that momentum, the market size was large and the opportunity was now getting bigger and bigger, we started scaling up the business.”

As customer needs changed and incentives were growing in terms of revenue and profitability, Enable saw that they were more critical to manage; the incentives needed to be more dynamic and easy to make targeted and personalized. In a sense, incentives have “gone from being blunt instruments to very sharp in size and volume,” Butt said.

Reaching the year over year revenue doubling was a milestone for the company, and his immediate next steps are to get a fully ramped team so Enable can continue on that growth trajectory. The market for incentives is big, but “there is no credible competition,” so the company is also working to build that distribution and sales team now, he added.

It was also over the past year that Butt met Sean Jacobsohn, partner at Norwest Venture Partners, who, as part of the investment, joined Enable’s board of directors.

Jacobsohn had noticed Enable and asked for an introduction to the company when it hired Jerry Brooner as its president of global field operations. Jacobsohn was tracking Brooner’s next moves after leaving Scout, a Workday company, and the hire got his attention.

Enable checks all of the boxes Jacobsohn said he looks for in a company: strong CEO, a good team and good customer feedback — many of them were dissatisfied with the legacy software, he said.

“I also love companies going after a big market where there is no credible competition,” Jacobsohn added. “There is a lot of greenfield space here. What’s great about a player like that is they can come in, create a category and be the new generation cloud player. This isn’t something someone can wake up and start. You need deep domain expertise.”

 

News: Rapid Robotics raises another $36.7M

Rapid Robotics announced a $12 million Series A all the way back in April 2021. Four months later, the Bay Area-based robotic manufacturing firm is back with a $36.7 million Series B, led by Kleiner Perkins and Tiger Global. The round, which also features existing investors NEA, Greycroft, Bee Partners and 468 Capital, brings the

Rapid Robotics announced a $12 million Series A all the way back in April 2021. Four months later, the Bay Area-based robotic manufacturing firm is back with a $36.7 million Series B, led by Kleiner Perkins and Tiger Global. The round, which also features existing investors NEA, Greycroft, Bee Partners and 468 Capital, brings the company’s total funding up to $54.2 million.

The funding values the startup at $192.5 million — an impressive figure for a firm that was raising its seed in 2020. The Series B is Rapid’s third (!) in less than a year, no doubt spurred on by the immense interest in robotics and automation being fueled by a seemingly endless global pandemic.

As companies look for alternatives to “non-essential” workers, investments in these technologies have only accelerated. Manufacturing bottlenecks throughout the pandemic have also brought into sharp focus the need for flexible and global production.

Rapid’s value prop is a Rapid Machine Operator (RMO) robot that can be deployed in a manufacturing setting in a matter of hours, without the need for programming and other robotics knowledge. The system is available under the RaaS (robotics as a service) model for $25,000 a year. The system is flexible and can be assigned various tasks — a nice feature for companies that can’t afford devoted systems.

“We hear a lot about the semiconductor shortage, but that’s just the tip of the iceberg. Contract manufacturers can’t produce gaskets, vials, labels — you name it,” CEO Jordan Kretchmer said in a release tied to the news. “I’ve seen cases where the inability to produce a single piece of U-shaped black plastic brought an entire auto line to a halt.”

Automotive is a target for Rapid, though the company notes that Bay Area-based health company TruePill is now employing its systems to fill and label prescription bottles.

News: Stacker raises $20M Series A to help business units build software without coding

No code platforms have developed into a hot market, and Stacker, a London-based no-code platform is attempting to bring the concept to a new level. Not only can you create a web application from a spreadsheet, you can pull data from a variety of sources to create a sophisticated business application automatically (although some tweaking

No code platforms have developed into a hot market, and Stacker, a London-based no-code platform is attempting to bring the concept to a new level. Not only can you create a web application from a spreadsheet, you can pull data from a variety of sources to create a sophisticated business application automatically (although some tweaking may be required).

Today the company announced a $20 million Series A led by Andreessen Horowitz with participation from existing investors Initialized Capital, Y Combinator and Pentech. Today’s investment brings the total raised to $23 million, according to Crunchbase data.

Michael Skelly, CEO and co-founder at Stacker, says that the idea is to take key business data and turn it into a useful app to help someone do their job more efficiently. “[We enable] people in business to create apps to help them in their working life — so things like customer portals, internal tools and things that take the data they’re already using, often to run a process, and turn that into an app,” Skelly explained.

“We really think that in order to actually be useful for business, you need to be hooked into the data that a business cares about. And so we let people bring their spreadsheets, SQL databases, Salesforce data, bring all the data that they use to run their business, and automatically turn it into an app,” he said.

Once the company pulls that data in and creates an app, the user can begin to tweak how things look, but Stacker gives them a big head start toward creating something usable from the get-go, Skelly said.

Jennifer Li,  a partner at lead investor Andreessen Horowitz likes the startup’s approach to no code. “We’ve been watching the no-code space for a while, and Stacker stands apart from the rest because of its thoughtful product approach, allowing business operators to instantly generate a functional app that perfectly fits existing business processes,” she said in a blog post announcing the funding round.

The company currently has 19 employees with plans to put the new capital to work to reach 30-40 by the end of the year. Skelly sees building a diverse company as a key goal and is proactive and thoughtful about finding ways to achieve that. In fact, he has identified three ways to approach diversity.

“Firstly is just making sure that we get a diverse pipeline of people. I really think that the ratio of the people you talk to is probably going to be the biggest indicator of the people you hire. Secondly we try to find ways we can hire people who are maybe further down their career profile, but [looking] to grow,” he said.

Thirdly, and I think this is something that is not talked about enough, there are plenty of people who would like to get into programming roles, and who are under represented, and so we have members of our team who are converting from various non-technical roles to DevOps — and I think it’s just like a really great route to add to the overall pool [of diverse candidates],” he said.

The company is remote first with Skelly in London and his co-founder based in Geneva and they intend to stay that way. They founded the company in 2017 and originally created a different product that was much more complex and required a lot of hand holding before eventually concluding that making it simple was the way to go, They released the first version of the current product at the end of 2019.

The company has a big vision to be the software development tool for business units. “We really think that in the future just like everyone’s got email, a chat tool, a spreadsheet and a video conferencing tool nowadays, they will also have a software tool, where they write and run the custom software that they run their business on,” he said.

News: T-Mobile says at least 47M current and former customers affected by data breach

T-Mobile has confirmed that millions of current and former customers had their information stolen in a data breach, following reports of a hack over the weekend. In a statement, T-Mobile, which has more than 100 million customers, said its preliminary analysis shows 7.8 million current postpaid T-Mobile customers had information taken in the data breach.

T-Mobile has confirmed that millions of current and former customers had their information stolen in a data breach, following reports of a hack over the weekend.

In a statement, T-Mobile, which has more than 100 million customers, said its preliminary analysis shows 7.8 million current postpaid T-Mobile customers had information taken in the data breach. The carrier said that some personal data on current and former postpaid was also taken, including customer names, dates of birth, Social Security numbers, and driver’s license information for a “subset” of current and former postpay customers and prospective T-Mobile customers.

The company also said that 40 million records of former and prospective customers was taken, but that “no phone numbers, account numbers, PINs, passwords, or financial information were compromised.”

But the company warned that approximately 850,000 active T-Mobile customer names, phone numbers, and account PINs were in fact compromised, and that customer names, phone numbers and account PINs were exposed. T-Mobile said it’s reset those customer PINs. T-Mobile said it was “recommending all postpaid customers” to proactively change their account PIN, which protects their accounts from SIM-swapping attacks.

Vice reported this weekend that T-Mobile was investigating a possible hack after a seller on a known criminal forum claimed to be in possession of millions of records. The seller told Vice that they had 100 million records on T-Mobile customers, which included customer account names, phone numbers, and the IMEI numbers of phones on the account.

T-Mobile warned that there could be more fallout to come, noting that it confirmed there was “some additional information from inactive prepaid accounts accessed through prepaid billing files,” but did not say what, only that it was not financial information.

This is the fifth time that T-Mobile was hacked in recent years, following incidents as recently as January and other incidents dating back to 2018.

News: Evervault’s ‘encryption as a service’ is now open access

Dublin-based Evervault, a developer-focused security startup which sells encryption vis API and is backed by a raft of big name investors including the likes of Sequoia, Kleiner Perkins and Index Ventures, is coming out of closed beta today — announcing open access to its encryption engine. The startup says some 3,000 developers are on its

Dublin-based Evervault, a developer-focused security startup which sells encryption vis API and is backed by a raft of big name investors including the likes of Sequoia, Kleiner Perkins and Index Ventures, is coming out of closed beta today — announcing open access to its encryption engine.

The startup says some 3,000 developers are on its waitlist to kick the tyres of its encryption engine, which it calls E3.

Among “dozens” of companies in its closed preview are drone delivery firm Manna, fintech startup Okra, and healthtech company Vital. Evervault says it’s targeting its tools at developers at companies with a core business need to collect and process four types of data: Identity & contact data; Financial & transaction data; Health & medical data; and Intellectual property.

The first suite of products it offers on E3 are called Relay and Cages; the former providing a new way for developers to encrypt and decrypt data as it passes in and out of apps; the latter offering a secure method — using trusted execution environments running on AWS — to process encrypted data by isolating the code that processes plaintext data from the rest of the developer stack.

Evervault is the first company to get a product deployed on Amazon Web Services’ Nitro Enclaves, per founder Shane Curran.

“Nitro Enclaves are basically environments where you can run code and prove that the code that’s running in the data itself is the code that you’re meant to be running,” he tells TechCrunch. “We were the first production deployment of a product on AWS Nitro Enclaves — so in terms of the people actually taking that approach we’re the only ones.”

It shouldn’t be news to anyone to say that data breaches continue to be a serious problem online. And unfortunately it’s sloppy security practices by app makers — or even a total lack of attention to securing user data — that’s frequently to blame when plaintext data leaks or is improperly accessed.

Evervault’s fix for this unfortunate ‘feature’ of the app ecosystem is to make it super simple for developers to bake in encryption via an API — taking the strain of tasks like managing encryption keys. (“Integrate Evervault in 5 minutes by changing a DNS record and including our SDK,” is the developer-enticing pitch on its website.)

“At the high level what we’re doing… is we’re really focusing on getting companies from [a position of] not approaching security and privacy from any perspective at all — up and running with encryption so that they can actually, at the very least, start to implement the controls,” says Curran.

“One of the biggest problems that companies have these days is they basically collect data and the data sort of gets sprawled across both their implementation and their test sets as well. The benefit of encryption is that  you know exactly when data was accessed and how it was accessed. So it just gives people a platform to see what’s happening with the data and start implementing those controls themselves.”

With C-Suite executives paying increasing mind to the need to properly secure data — thanks to years of horrific data breach scandals (and breach déjà vu), and also because of updated data protection laws like Europe’s General Data Protection Regulation (GDPR) which has beefed up penalties for lax security and data misuse — a growing number of startups are now pitching services that promise to deliver ‘data privacy’, touting tools they claim will protect data while still enabling developers to extract useful intel.

Evervault’s website also deploys the term “data privacy” — which it tells us it defines to mean that “no unauthorized party has access to plaintext user/customer data; users/customers and authorized developers have full control over who has access to data (including when and for what purpose); and, plaintext data breaches are ended”. (So encrypted data could, in theory, still leak — but the point is the information would remain protected as a result of still being robustly encrypted.)

Among a number of techniques being commercialized by startups in this space is homomorphic encryption — a process that allows for analysis of encrypted data without the need to decrypt the data.

Evervault’s first offering doesn’t go that far — although its ‘encryption manifesto‘ notes that it’s keeping a close eye on the technique. And Curran confirms it is likely to incorporate the approach in time. But he says its first focus has been to get E3 up and running with an offering that can help a broad swathe of developers.

“Fully homomorphic [encryption] is great. The biggest challenge if you’re targeting software developers who are building normal services it’s very hard to build general purpose applications on top of it. So we take another approach — which is basically using trusted execution environments. And we worked with the Amazon Web Services team on being their first production deployment of their new product called Nitro Enclaves,” he tells TechCrunch.

“The bigger focus for us is less about the underlying technology itself and it’s more about taking what the best security practices are for companies that are already investing heavily in this and just making them accessible to average developers who don’t even know how encryption works,” Curran continues. “That’s where we get the biggest nuance of Evervault vs some of these others privacy and security companies — we build for developers who don’t normally think about security when they’re building things and try to build a great experience around that… so it’s really just about bridging the gap between ‘the start of art’ and bringing it to average developers.”

“Over time fully homomorphic encryption is probably a no-brainer for us but both in terms of performance and flexibility for your average developer to get up and running it didn’t really make sense for us to build on it in its current form. But it’s something we’re looking into. We’re really looking at what’s coming out of academia — and if we can fit it in there. But in the meantime it’s all this trusted execution environment,” he adds.

Curran suggests Evervault’s main competitor at this point is open source encryption libraries — so basically developers opting to ‘do’ the encryption piece themselves. Hence it’s zeroing in on the service aspect of its offering; taking on encryption management tasks so developers don’t have to, while also reducing their security risk by ensuring they don’t have to touch data in the clear.

“When we’re looking at those sort of developers — who’re already starting to think about doing it themselves — the biggest differentiator with Evervault is, firstly the speed of integration, but more importantly it’s the management of encrypted data itself,” Curran suggests. “With Evervault we manage the keys but we don’t store any data and our customers store encrypted data but they don’t store keys. So it means that even if they want to encrypt something with Evervault they never have all the data themselves in plaintext — whereas with open source encryption they’ll have to have it at some point before they do the encryption. So that’s really the base competitor that we see.”

“Obviously there are some other projects out there — like Tim Berners-Lee’s Solid project and so on. But it’s not clear that there’s anybody else taking the developer-experience focused approach to encryption specifically. Obviously there’s a bunch of API security companies… but encryption through an API is something we haven’t really come across in the past with customers,” he adds.

While Evervault’s current approach sees app makers’ data hosted in dedicated trusted execution environments running on AWS, the information still exists there as plaintext — for now. But as encryption continues to evolves it’s possible to envisage a future where apps aren’t just encrypted by default (Evervault’s stated mission is to “encrypt the web”) but where user data, once ingested and encrypted, never needs to be decrypted — as all processing can be carried out on ciphertext.

Homomorphic encryption has unsurprisingly been called the ‘holy grail’ of security and privacy — and startups like Duality are busy chasing it. But the reality on the ground, online and in app stores, remains a whole lot more rudimentary. So Evervault sees plenty of value in getting on with trying to raise the encryption bar more generally.

Curran also points out that plenty of developers aren’t actually doing much processing of the data they gather — arguing therefore that caging plaintext data inside a trusted execution environment can thus abstract away a large part of the risk related to these sort of data flows anyway. “The reality is most developers who are building software these days aren’t necessarily processing data themselves,” he suggests. “They’re actually just sort of collecting it from their users and then sharing it with third party APIs.

“If you look at a startup building something with Stripe — the credit card flows through their systems but it always ends up being passed on somewhere else. I think that’s generally the direction that most startups are going these days. So you can trust the execution — depending on the security of the silicon in an Amazon data center kind of makes the most sense.”

On the regulatory side, the data protection story is a little more nuanced than the typical security startup spin.

While Europe’s GDPR certainly bakes security requirements into law, the flagship data protection regime also provides citizens with a suite of access rights attached to their personal data — a key element that’s often overlooked in developer-first discussions of ‘data privacy’.

Evervault concedes that data access rights haven’t been front of mind yet, with the team’s initial focus being squarely on encryption. But Curran tells us it plans — “over time” — to roll out products that will “simplify access rights as well”.

“In the future, Evervault will provide the following functionality: Encrypted data tagging (to, for example, time-lock data usage); programmatic role-based access (to, for example, prevent an employee seeing data in plaintext in a UI); and, programmatic compliance (e.g. data localization),” he further notes on that.

 

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