Yearly Archives: 2021

News: OnePlus Buds Pro review: Much better

What does a company have to do to differentiate wireless earbuds in 2021? The near ubiquity of good hardware has made this an increasingly difficult question to answer. I’ve probably tested around 10 different sets of buds over the last year or so, and honestly, they were all pretty good. Companies like Nura and Nothing

What does a company have to do to differentiate wireless earbuds in 2021? The near ubiquity of good hardware has made this an increasingly difficult question to answer. I’ve probably tested around 10 different sets of buds over the last year or so, and honestly, they were all pretty good.

Companies like Nura and Nothing are taking interesting approaches to the category, but for hardware makers who also sell their own handsets, sometimes being the best pair of headphones for a specific mobile device is enough.

OnePlus is in something of a void between the two worlds. The company makes its own phones, of course, but doesn’t pull in numbers approaching goliaths like Samsung and Apple. Fittingly, the OnePlus Buds Pro walk that line — serving as a solid pair of buds that play nicely with its own devices, while sprinkling in a few — at the very least — interesting additions that somewhat differentiate them from a crowded field.

OnePlus’s work in the category has been — to this point — unexceptional at best, and downright lackluster at worst. I was very much unimpressed when the company finally entered the fully wireless category last year, after a tethered play in the space. The sub-$100 price point was nice, but they otherwise felt like a set that could have flown maybe three or four years ago, when the pickings were far slimmer.

Image Credits: Brian Heater

The Pros are, mercifully, better in practically every respect. That has to be a bit of a relief for the company, as one of its co-founders launched his own new headphones within a month of their product. At $150, the product comes in at a $50 premium over both the Ear (1) and its standard buds. It’s a fair price for what you’re getting here, however, taking a broader look at the current landscape.

I should note, that for this review, I took the headphones for a spin with a non-OnePlus Android phone I had handy, as well as an iPhone. That requires the use of the HeyMelody OnePlus/Oppo app, which is, in a word, lacking. But it gets the job done with some key features. There’s a fit test to ensure that you have a good seal, and OnePlus Audio ID, which helps you create a custom sound profile.

The latter is a rudimentary version of what Nura offers with an old-school sound test that runs you through a number of different tones, asking whether you can hear the playback. It’s a bit of a slog, but it ultimately makes a difference. The result was a fair bit fuller and richer when I finished. Unfortunately, there’s not a lot of EQ customization beyond that. That said, I really don’t have a lot to complain about on the sound side of things, beyond an over reliance on bass.

Image Credits: Brian Heater

The noise canceling, which can either be controlled on the app or via the headphones’ stems, is also effective. A long (three-second) click of the stems, meanwhile, will pop up one of the buds’ most unique features: Zen Mode Air. It’s a clever if unnecessary addition in an era when every tech company is thinking about mindfulness. The feature pipes white noise into your eyes. The default is “Warm Sunrise” — kind of a meadow soundscape with chirping birds and insects. There are four other preloaded sounds, including campfires and the beach. It’s not a feature I ever thought I’d need, but in year where everything is stressful basically all of the time, I kind of dig it.

On the design side, companies have one of two choices these days. You can either embrace the AirPod or try something defiantly different. It’s pretty clear with a glance which direction OnePlus went. It’s a bit less pronounced on the matte black pair the company sent for review, but the white versions are unmistakable. The metal stems appear to be tossed in so as to not make them infringingly close to the market leaders.

Image Credits: Brian Heater

From a comfort perspective, they’re tough to beat. I’ve had them in for extended periods and gone running with them in and have no complaints. I guess there’s something to the AirPods design, after all. Battery life is pretty stellar, with five to seven hours on the buds (depending on ANC usage) and a combined 28 to 38 (ditto) with the slim case factored in. The case also supports wireless charging — an increasingly ubiquitous feature at this price point.

OnePlus clearly wanted to hew close to its budget roots by launching with the $99 buds first. But I think there’s something to the Google approach of showing what you can do with a more premium model and then dropping the budget take. There’s a strong case to be made that these were the headphones OnePlus should have released a year or two ago. But, hey, better late than never.

News: Making a splash in the marketing world

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage

“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage of the funnel.”

In an oversaturated market, how can you differentiate yourself? This week in marketing, Sanders took the time to answer that, break down B2B SaaS marketing, and tell us how marketers can do it right. Anna Heim, Extra Crunch daily reporter, interviewed Robert Katai, a Romanian marketing expert, as part of our TechCrunch Experts series. If there’s a growth marketer that you think we should know about, fill out our survey and tell us why!

Marketer: One Net Inc.
Recommended by: The Good Ride
Testimonial: “Exceptional SEO expertise. My e-comm startup relies 100% on SEO traffic and three years ago we were delisted from Google because we didn’t understand about duple content. One Net fixed our site and optimized it for Google, which allowed us to get back into the SERPs. Bottom line is: They saved our business.”

Marketer: Natalia Bandach, Hypertry
Recommended by: Jean-Noel Saunier, Growth Hacking Course
Testimonial: “Natalia is someone with an out-of-the-box approach to growth drivers and experimentation, full of creative solutions and many ideas that she quickly tests through experimentation. Rather than focusing on one area, she tries to verify what makes the most sense to a business and designs experiments that are crucial not only short but also long term. She is an ethical growth manager, likes to know that the business brings real value and is ready to pivot in every direction, [which] she does fast, however, with a focus on the team’s well-being, professional growth and always avoiding burnout.”

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation in this quick survey and we’ll share the results with everybody.

Marketer: Avi Grondin, Variance Marketing
Recommended by: Adam Czach, Explorator Labs
Testimonial: “They have a hands-on approach and worked with my team to not only drive results, but educate us on how we can grow our company further.”

Marketer: Nate Dame, Profound Strategy
Recommended by: Amanda Valle, Adobe
Testimonial: “They offered a robust content research, management and writing platform, which is enabling us to manage, produce and collaborate around our content better.”

Marketer: Oren Greenberg, Kurve
Recommended by: Michael Lorenzos
Testimonial: “He’s the most well-versed growth marketer I’ve met with a wide range of expertise and an uncanny ability to zoom in and out for business context and tactical implementation.”

(Extra Crunch) Are B2B SaaS marketers getting it wrong?: Konrad Sanders, a content strategist in addition to being the founder and CEO at The Creative Copywriter, wrote about SaaS marketing for Extra Crunch. He dove into what SaaS marketers are getting wrong, how to stand out in the crowded industry and the importance of how to approach each section of your funnel. Sanders says, “By creating content for every stage of the funnel, you’ll address your prospects’ concerns at the appropriate point in the buyer journey and increase the chances that when they do come to make a purchase, it’s with you.”

Romanian marketing expert Robert Katai explains how to get the most out of your content: This week, Anna profiled Robert Katai. Katai told her all about Romania’s startup scene and his views on repurposing content. When speaking about using content for carousels on Instagram and LinkedIn, he says, “The first slide should grab attention — it can be a question. The second slide can be a link to the interview so that even if people don’t click it, it will be on their minds. Then you can have slides with insights.” Read the full interview to find out what the third slide should be!

Tell us who your favorite startup growth marketing expert to work with is by filling out our survey.

News: Daily Crunch: In latest tech crackdown, China plans severe algorithm restrictions

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

Hello and welcome to Daily Crunch for Friday, August 27, 2021. What a week! In the last 24 hours we’ve had big news from around the world, including China’s latest regulatory push, Apple making modest concessions regarding the App Store and, of course, startup news aplenty.

Oh, and Canva CEO Melanie Perkins is coming to Disrupt. — Alex

The TechCrunch Top 3

  • China to crack down on algorithms: The push to more closely regulate and control China’s domestic technology market continued Friday with a government body announcing a draft set of rules for algorithms. The new rules come as China seeks to limit corporate data collection and more. Irony, of course, is dead.
  • Corporations can’t get enough startup equity: That’s our takeaway from digging into the recent, record results from the corporate venture capital (CVC) world. CVCs are taking part in more, bigger startup funding rounds. We dug into the why and the how of the latest data.
  • Apple makes smallest App Store concession: Per a settlement today, TechCrunch reports that Apple will now allow apps to “share information on how to pay for purchases outside of their iOS app or the App Store.” Apple called the change a clarification, which was interesting. Apple’s grip on the App Store is still tight, but we may be seeing indicators that its hold is slipping modestly.

Startups/VC

Up top, let’s talk about a16z, the venture capital conglomerate. Sure, it has crypto funds and main funds and other funds aplenty. But today the group announced a $400 million capital pool just for seed deals. The fund size indicates that a16z is either expecting to pay lots for seed equity or that it is going to make a host of bets. We’ll see.

  • Rivian files to go public: In case you were looking for yet another EV company to add to your personal investments, good news! Rivian has filed privately to go public! Frankly, we’re excited by this deal; Lordstown this is not. The company recently closed $2.5 billion in external capital, bringing it to more than $10 billion in total. We want to know what all that funding has bought the firm in terms of results.
  • Forbes is also going public: Via a SPAC, we should note, but yes, Forbes the media-and-magazine company is taking advantage of the boom in blank-check combinations to take itself public. We dug into its deck to see what the company has coming up and how heavily COVID-19 impacted its results.
  • Toast is also going public, but your humble servant failed to get a post up on the matter by the time it was newsletter o’clock. More to come on TechCrunch.com.
  • Payroll API startup Zeal raises Series A: The embedded fintech space is busy, and competitive, which makes what Zeal is building rather interesting. Is there a big enough market for just a payroll API product? A few years ago I would have quibbled, but if the OKR startup world has taught me anything, it’s to not underestimate how much demand there is in the world for software.
  • Sitenna wants to help telcos place 5G antennas: Coming in the next batch of Y Combinator-backed startups, Sitenna is looking for a piece of the capital wave that will push 5G mobile connectivity into our lives. The startup is neat, so read the post, but also keep in mind that demo day for YC is next week, so we’re heading into a very heavy news cycle over the next few days.
  • Sastrify raises $7M: Based in Cologne, Sastrify wants to help companies buy and manage their SaaS spend. Why does the world need this? Well, now that all software is a subscription fee, not overpaying and generally knowing what one is paying for is a big deal. And big deals plus some founder work equals a startup. Notably, Sastrify is already cash-flow-positive despite its youth.

The pre-pitch: 7 ways to build relationships with VCs

Many founders must overcome a few emotional hurdles before they’re comfortable pitching a potential investor face-to-face.

To alleviate that pressure, Unicorn Capital founder Evan Fisher recommends that entrepreneurs use pre-pitch meetings to build and strengthen relationships before asking for a check:

This is the ‘we actually aren’t looking for money; we just want to be friends for now’ pitch that gets you on an investor’s radar so that when it’s time to raise your next round, they’ll be far more likely to answer the phone because they actually know who you are.

Pre-pitches are good for more than curing the jitters: These conversations help founders get a better sense of how VCs think and sometimes lead to serendipitous outcomes.

“Investors are opportunists by necessity,” says Fisher, “so if they like the cut of your business’s jib, you never know — the FOMO might start kicking hard.”

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

  • Peloton’s bad week: What happens when you have a lackluster earnings report — by Wall Street’s standards — and then get “subpoenaed by both the U.S. Department of Justice and Department of Homeland Security”? Well, your share price goes down, and you hope that Monday will wind up much better than how Friday went.
  • Tesla wants to sell power: This is a fun one. Per an application, the world learned that Tesla wants to sell power in Texas under the rubric of being a retail electric provider, meaning that it may “purchase wholesale electricity from power generators and sell it to customers,” per TechCrunch.
  • Twitter tried to bring back the old times: By having its service stutter and go down for folks today. Remember the good old times, when Twitter broke all the time? Personally, I miss the Fail Whale. Twitter, we reckon, does not.
  • To close us out, Venky Adivi from Canonical has some thoughts on open source software and the U.S. government. Spoiler: The news is mostly good.

TechCrunch Experts: Growth Marketing

Illustration montage based on education and knowledge in blue

Image Credits: SEAN GLADWELL (opens in a new window) / Getty Images

We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices. Fill out the survey here.

Read one of the testimonials we’ve received below!

Marketer: Natalia Bandach, Hypertry

Recommended by: Jean-Noel Saunier, Growth Hacking Course

Testimonial: “Natalia is someone with an out-of-the-box approach to growth drivers and experimentation, full of creative solutions and many ideas that she quickly tests through experimentation. Rather than focusing on one area, she tries to verify what makes the most sense to a business and designs experiments that are crucial not only [in the short term] but also [in the long run]. She is an ethical growth manager, likes to know that the business brings real value, and is ready to pivot in every direction, [which] she does fast — however, with a focus on the team’s well-being, professional growth and always avoiding burnout.”

Community

Image Credits: Diversion Books

Join Danny Crichton on Twitter Spaces on Tuesday, August 31st at 1 p.m. PDT/4 p.m. EDT as he talks with Azeem Azhar about his upcoming book, “The Exponential Age: How Accelerating Technology is Transforming Business, Politics and Society,” which will be released on September 7, 2021.

News: TikTok bans viral ‘milk crate challenge’ over safety concerns

TikTok has banned the popular ‘milk crate challenge’ from its platform due to concerns that users participating in the trend could be seriously injured. The challenge saw TikTok users stacking milk crates into a pyramid and then attempting to climb across the unstable structure. A spokesperson from the company told TechCrunch in an email that

TikTok has banned the popular ‘milk crate challenge’ from its platform due to concerns that users participating in the trend could be seriously injured. The challenge saw TikTok users stacking milk crates into a pyramid and then attempting to climb across the unstable structure.

A spokesperson from the company told TechCrunch in an email that “TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content. We encourage everyone to exercise caution in their behavior whether online or off.”

In most videos depicting the trend, TikTok users are seen tumbling to the ground as they try to climb up one side of the makeshift pyramid and down the other. The ban comes after several healthcare workers took to social media to voice their concerns about the trend and the danger it poses to those participating in it.

Searching for the trend’s hashtag on the app now brings up a “no results found” notice. The search results page notifies users that “this phrase may be associated with behavior or content that violates our guidelines. Promoting a safe and positive experience is TikTok’s top priority.” However, some videos depicting the trend are still visible on the app if users search for incorrect spellings of keywords associated with the challenge, such as ‘milk craate’ or ‘milk cratee.’ It’s worth noting that although these videos don’t have a significant amount of views, they’ve still managed to slip through the cracks of the ban and remain on the app.

TikTok’s rise to popularity has seen numerous dangerous challenges go viral on the platform over the past few years. In 2019, a popular ‘throw it in the air’ trend involved TikTok users forming a circle where nobody is allowed to move and then putting a phone on the floor to record them throwing an item up in the air on top of themselves to see who the object hits on its way down. Last year, a popular ‘skull-breaker’ trend that went viral on the app prompted criminal charges after a teen was hospitalized as a result of the challenge. The trend involved tricking a person to fall backwards on their head.

Dangerous trends like these, including the most recent milk crate challenge, have forced TikTok to take action to prevent its users from putting themselves in harmful situations.

News: Extra Crunch roundup: Pre-pitch tactics, Warby Parker S-1, Israel’s fintech ecosystem

Forget what you’ve heard: There are *many* shortcuts to success.

Forget what you’ve heard: There are many shortcuts to success.

Tapping into someone else’s experience is a tried-and-true method, which is why two-time Y Combinator participant Chris Morton wrote a guest post for Extra Crunch with advice for founders hoping to be accepted by the famed accelerator.

Morton, who has also reviewed thousands of YC applications, shares his thoughts on when to submit an application, what to do if you miss the deadline and whether you’ll need to relocate if accepted.

“Remember that your application should be good enough to get an interview, not win a prize,” says Morton. “Go back to work instead of spending more time perfecting an application.”


Full Extra Crunch articles are only available to members
Use discount code ECFriday to save 20% off a one- or two-year subscription


Robert Katai

Image Credits: Robert Katai under a license.

In an interview with reporter Anna Heim, Romania-based marketer Robert Katai discussed some of the methods he uses to help clients refine their content and branding strategies.

“Today, content creation is free — everybody can do it. The hard part is how you distribute and amplify that.”

Katai also shared his impressions of Romania’s startup ecosystem, suggestions for maintaining top-of-mind status with customers, and reinforced the often-overlooked need to continually repurpose content to grab mindshare.

Like our other growth marketing interviews, there’s no paywall.

Thanks very much for reading Extra Crunch this week! I hope you have a fantastic weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

Why global investors are flocking to back Latin American startups

Image Credits: Bryce Durbin / TechCrunch

Latin America’s increasingly dynamic venture capital scene has been making headlines of late. To learn more about why investors are so enthusiastic, senior reporter Mary Ann Azevedo spoke to several who are actively engaged with the region:

  • Shu Nyatta, managing partner, SoftBank
  • Ethan Choi, partner, Accel
  • Julie Ruvolo, director of venture capital, LAVCA
  • Bill Cilluffo, partner, QED Investors
  • Ana Cristina Gadala-Maria, principal, QED Investors
  • Ross Darwin, principal, Owl Ventures

“I am not surprised by all the activity,” Mary Ann writes. “However, I am a bit taken aback by the sheer number of rounds, the caliber of firms leading them and the sky-high valuations.

“It seems that the region is finally, and deservedly, being taken seriously. This is likely just the beginning.”

Corporate venture capital follows the same trend as other VC markets: Up

Corporations are not remaining on the sidelines of the fiery 2021 venture capital game, Alex Wilhelm and Anna Heim note in The Exchange.

After parsing data from CB Insights and Stryber and chatting with a handful of investors, Alex and Anna concluded that the corporate venture capital market looks a lot like other VC markets.

“Perhaps this should not be a surprise,” they write. “We’ve seen non-venture funds flow into the later stages of startup land, pushing VCs toward earlier-stage and more venture-y deals. Why would CVCs be immune to the same trend?”

Ramp and Brex draw diverging market plans with M&A strategies

Image Credits: Bryan Mullennix (opens in a new window) / Getty Images

Corporate spending management startup Brex raised a $300 million Series C and acquired Buyer just a week after rival Brex announced it had acquired Israeli fintech Weav.

Ryan Lawler and Alex Wilhelm dug into the Ramp-Brex rivalry, and what those acquisitions say about their diverging strategies.

“From a high level, all of the recent deal-making in corporate cards and spend management shows that it’s not enough to just help companies track what employees are expensing these days,” they write.

“As the market matures and feature sets begin to converge, the players are seeking to differentiate themselves from the competition.”

Boston’s startup market is more than setting records in scorching start to year

Alex Wilhelm and Anna Heim interviewed VCs and corralled data to present a detailed picture of Boston’s startup funding scene.

“Boston is benefiting from larger structural changes to at least the U.S. venture capital market, helping close historical gaps in its startup funding market and access funds that previously might have skipped the region,” they write.

“And local university density isn’t hurting the city’s cause, either, boosting its ability to form new companies during a period of rich investment access.”

Europe’s quick-commerce startups are overhyped: Lessons from China

Image of a motorcycle courier speeding down a street.

Image Credits: Andrew Holt (opens in a new window) / Getty Images

Half of the companies offering instant grocery delivery in Europe were founded last year as the pandemic reshaped most aspects of our existence.

To date, they’ve raised about $2 billion, but Picus Capital’s Alexander Kremer says startup lessons from China suggest that “instant delivery is not the magic bullet to crack the dominance” of old-school grocery players.

“If the performance of online grocery platforms in China (a market five to seven years ahead of Europe in terms of online retail) is anything to go by, a range of B2C business models would be more likely to displace the traditional grocery retailers.”

D2C specs purveyor Warby Parker files to go public

For The Exchange, Alex Wilhelm examines the S-1 filing from Warby Parker, “a consumer hardware company with two main sales channels, largely attractive economics, falling losses and rising adjusted profitability. You could even argue that it handled the pandemic well, despite COVID-19’s negative impact on its operations.”

But how are its growth prospects?

Dear Sophie: Can I still get a green card through marriage if I’m divorcing?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

I received a conditional green card after my wife and I got married in 2019. Recently, we have made the difficult decision to end our marriage. I want to continue living and working in the United States.

Is it still possible for me to complete my green card based on my marriage through the I-751 process or do I need to do something else, like ask my employer to sponsor me for a work visa?

— Better to Have Loved and Lost

Using AI to reboot brand-client relationships

Artificial intelligence robot arm and businessman completing gear jigsaw puzzle (teamwork).

Image Credits: Getty Images under an alashi (opens in a new window)license.

Marketing automation can help boost key metrics, but it can also be a disservice to brands by perpetually devaluing goods and services, ShareThis’ Michael Gorman writes in a guest column.

Companies with a narrow focus on driving conversions are missing the bigger picture: AI can help create richer experiences that identify consumer actions and intent while also improving customer experiences.

“We live in a world rich with data, and insights are growing more vibrant every day,” he writes.

Israel’s maturing fintech ecosystem may soon create global disruptors

Abstract of israel map network, internet and global connection concept, Wire Frame 3D mesh polygonal network line, design sphere, dot and structure. Vector illustration eps 10. (Abstract of israel map network, internet and global connection concept, W

Image Credits: Thitima Thongkham (opens in a new window) / Getty Images

Fintech startups based in Israel raised more than $1.8 billion in 2019, but in Q1 2021, companies in the category raised $1.1 billion.

Facilitating a wide range of services, more than a dozen fintech unicorns have already emerged in a country that has a population slightly smaller than Los Angeles County, many of them started by entrepreneurs who lacked financial backgrounds.

“So what is it about Israeli-founded fintech startups that stand out from their scaling neighbors across the pond?” asks Flint Capital’s Tel Aviv-based investor, Adi Levanon.

Forbes jumps into hot media liquidity summer with a SPAC combo

For The Exchange, Alex Wilhelm takes stock of Forbes’ SPAC combination during a week when POLITICO was snatched up for more than $1 billion by Axel Springer and just a few months after BuzzFeed went public via a blank-check company.

“Is it the most exciting debut? No,” he writes.

“But it does highlight that with enough sheer gumption, one can take a magazine business into the digital age and keep aggregate revenue growing. That’s worth something.”

Are B2B SaaS marketers getting it wrong?

A square peg forced into a round hole. 3D render with HDRI lighting and raytraced textures.

Image Credits: mevans (opens in a new window) / Getty Images

Technical jargon is one of the most annoying aspects of technology marketing.

Sadly, it tends to perpetuate itself: Marketers are terrified of making a wrong move, so they tend to copy what everyone else is doing.

If you want to attract customers and drive higher conversions, cut the jargon.

“Do everything you can to be immediately understood and you’ll have a much better chance of cutting through the noise and pushing clear and persuasive benefits in a way no prospect can resist,” advises Konrad Sanders, CEO of The Creative Copywriter.

News: Linux 5.14 set to boost future enterprise application security

Linux is set for a big release this Sunday August 29, setting the stage for enterprise and cloud applications for months to come. The 5.14 kernel update will include security and performance improvements. A particular area of interest for both enterprise and cloud users is always security and to that end, Linux 5.14 will help

Linux is set for a big release this Sunday August 29, setting the stage for enterprise and cloud applications for months to come. The 5.14 kernel update will include security and performance improvements.

A particular area of interest for both enterprise and cloud users is always security and to that end, Linux 5.14 will help with several new capabilities. Mike McGrath, vice president, Linux Engineering at Red Hat told TechCrunch that the kernel update includes a feature known as core scheduling, which is intended to help mitigate processor-level vulnerabilities like Spectre and Meltdown, which first surfaced in 2018. One of the ways that Linux users have had to mitigate those vulnerabilities is by disabling hyper-threading on CPUs and therefore taking a performance hit. 

“More specifically, the feature helps to split trusted and untrusted tasks so that they don’t share a core, limiting the overall threat surface while keeping cloud-scale performance relatively unchanged,” McGrath explained.

Another area of security innovation in Linux 5.14 is a feature that has been in development for over a year-and-a-half that will help to protect system memory in a better way than before. Attacks against Linux and other operating systems often target memory as a primary attack surface to exploit. With the new kernel, there is a capability known as memfd_secret () that will enable an application running on a Linux system to create a memory range that is inaccessible to anyone else, including the kernel.

“This means cryptographic keys, sensitive data and other secrets can be stored there to limit exposure to other users or system activities,” McGrath said.

At the heart of the open source Linux operating system that powers much of the cloud and enterprise application delivery is what is known as the Linux kernel. The kernel is the component that provides the core functionality for system operations. 

The Linux 5.14 kernel release has gone through seven release candidates over the last two months and benefits from the contributions of 1,650 different developers. Those that contribute to Linux kernel development include individual contributors, as well large vendors like Intel, AMD, IBM, Oracle and Samsung. One of the largest contributors to any given Linux kernel release is IBM’s Red Hat business unit. IBM acquired Red Hat for $34 billion in a deal that closed in 2019.

“As with pretty much every kernel release, we see some very innovative capabilities in 5.14,” McGrath said.

While Linux 5.14 will be out soon, it often takes time until it is adopted inside of enterprise releases. McGrath said that Linux 5.14 will first appear in Red Hat’s Fedora community Linux distribution and will be a part of the future Red Hat Enterprise Linux 9 release. Gerald Pfeifer, CTO for enterprise Linux vendor SUSE, told TechCrunch that his company’s openSUSE Tumbleweed community release will likely include the Linux 5.14 kernel within ‘days’ of the official release. On the enterprise side, he noted that SUSE Linux Enterprise 15 SP4, due next spring, is scheduled to come with Kernel 5.14. 

The new Linux update follows a major milestone for the open source operating system, as it was 30 years ago this past Wednesday that creator Linus Torvalds (pictured above) first publicly announced the effort. Over that time Linux has gone from being a hobbyist effort to powering the infrastructure of the internet.

McGrath commented that Linux is already the backbone for the modern cloud and Red Hat is also excited about how Linux will be the backbone for edge computing – not just within telecommunications, but broadly across all industries, from manufacturing and healthcare to entertainment and service providers, in the years to come.

The longevity and continued importance of Linux for the next 30 years is assured in Pfeifer’s view.  He noted that over the decades Linux and open source have opened up unprecedented potential for innovation, coupled with openness and independence.

“Will Linux, the kernel, still be the leader in 30 years? I don’t know. Will it be relevant? Absolutely,” he said. “Many of the approaches we have created and developed will still be pillars of technological progress 30 years from now. Of that I am certain.”

 

 

News: The pre-pitch: 7 ways to build relationships with VCs

Building relationships with potential investors requires you to think less like a founder and more like a marketer — much of the legwork comes long before it’s time to ask for a commitment.

Evan Fisher
Contributor

Founder of Unicorn Capital and Minimal Capital, Evan Fisher‘s pitching and investor strategy has helped startups raise more than $2.5 billion.

Most founders fall into an extremely common trap: Just because you produced outstanding results for the last round of investors doesn’t mean new investors will believe you. This new cohort hasn’t seen that performance firsthand, and they have no reason to trust you yet.

As a founder approaching your next round, it’s common to wonder, “How do I get this new group of investors to trust that I will perform?”

In our experience, founders who fundraise successfully are great at building relationships, and they usually deliver what we call “the pre-pitch.” This is the “we actually aren’t looking for money; we just want to be friends for now” pitch that gets you on an investor’s radar so that when it’s time to raise your next round, they’ll be far more likely to answer the phone because they actually know who you are.

But the concept of the pre-pitch goes deeper than just having potential investors be aware of your existence. Building relationships with potential future investors requires you to think less like a founder and more like a marketer — much of the relationship heavy lifting comes long before it’s time to ask for a capital commitment.

If an investor has made a deal in your space, there’s a good chance they know an earlier-round investor who could potentially be a good fit for you today.

There’s a host of advantages to the pre-pitch approach:

  • Good practice: You’re not asking for money. Instead, you’re offering a sneak peek. Since your relationship-builder pre-pitch doesn’t have millions on the line, you’ll invariably be less anxious, which leads to better relationships. Remember: If it’s not a good fit, who cares?
  • Candid feedback: When you’re not asking for money, you’re more likely to receive honest feedback that you might not get in a high-stakes environment.
  • Set the baseline: You should go over where you’re currently at, why it’s actually not time to raise capital quite yet (the inverse of “Why Now”), and what you still have to accomplish until the time is right.
  • Performance-based trust: Put your performance where your mouth is by showing your potential investor where you are today and what you expect to do in the short term. Later on, you can prove to them that you achieved what you said you would.

7 ways to build relationships with VCs

Now you’re probably wondering, “What the heck do I say to build a good relationship with that next-round investor?” Here are a few notes on how to approach the pre-pitch:

Seek the relationship, not the money

Acknowledge you’re early, but mention that you think it could potentially be a good fit later on. State it up front that you’re seeking a relationship and want to find out if you could eventually be a good fit for one another. Don’t sneak in an ask; let the relationship blossom organically.

Here’s an example: “We’re actually not raising yet, and we’re probably too early for you. But I think this is something you might be very interested in, and thought it made sense to reach out, open up a relationship and see if there might be a fit.”

Don’t waste time

News: Microsoft is discontinuing its Office apps for Chromebook users in favor of web versions 

Since 2017, Microsoft has offered its Office suite to Chromebook users via the Google Play store, but that is set to come to an end in a few short weeks. As of September 18, Microsoft is discontinuing support for Office (which includes Word, Excel, PowerPoint, OneNote and Outlook) on Chromebook. Microsoft is not, however, abandoning

Since 2017, Microsoft has offered its Office suite to Chromebook users via the Google Play store, but that is set to come to an end in a few short weeks.

As of September 18, Microsoft is discontinuing support for Office (which includes Word, Excel, PowerPoint, OneNote and Outlook) on Chromebook. Microsoft is not, however, abandoning the popular mobile device altogether. Instead of an app that is downloaded, Microsoft is encouraging users to go to the web instead.

“In an effort to provide the most optimized experience for Chromebook customers, Microsoft apps (Office and Outlook) will be transitioned to web experiences (Office.com and Outlook.com) on September 18, 2021,” Microsoft wrote in a statement emailed to TechCrunch. 

Microsoft’s statement also noted that “this transition brings Chromebook customers access to additional and premium features.” 

The Microsoft web experience will serve to transition its base of Chromebook users to the Microsoft 365 service, which provides more Office templates and generally more functionality than what the app-based approach provides. The web approach is also more optimized for larger screens than the app.

In terms of how Microsoft wants Chromebook users to get access to Office and Outlook, the plan is for customers to, “…sign in with their personal Microsoft Account or account associated with their Microsoft 365 subscription,” according to the statement. Microsoft has also provided online documentation to show users how to run Office on a Chromebook.

Chromebooks run on Google’s Chrome OS, which is a Linux-based operating system. Chromebooks also enable Android apps to run, as Android is also Linux based, with apps downloaded from Google Play. It’s important to note that while support for Chromebooks is going away, Microsoft is not abandoning other Android-based mobile devices, such as tablets and smartphones.

For those Chromebook users that have already downloaded the Microsoft Office apps, the apps will continue to function after September 18, though they will not receive any support or future updates.

News: Stipop offers developers and creators instant access to a huge global sticker library

With more than 270,000 stickers, Stipop’s library of colorful, character-driven expressions has a little something for everyone. The company offers keyboard and social app stickers through ad-supported mobile apps on iOS and Android, but it’s recently focused more on providing stickers to developers, creators and other online businesses. “We were able to gather so many

With more than 270,000 stickers, Stipop’s library of colorful, character-driven expressions has a little something for everyone.

The company offers keyboard and social app stickers through ad-supported mobile apps on iOS and Android, but it’s recently focused more on providing stickers to developers, creators and other online businesses.

“We were able to gather so many artists because we actually began as our own app that provided stickers,” Stipop co-founder Tony Park told TechCrunch. The team took what they learned from running their own consumer-facing app — namely that collecting and licensing hundreds of thousands of stickers from artists around the world is hard work — and adapted their business to help solve that problem for others.

Stipop was the first Korean company to go through Yellow, Snapchat’s exclusive accelerator. The company is also part of Y Combinator’s Summer 2021 cohort.

Stipop’s sticker library is accessible through an SDK and an API, letting developers slot the searchable sticker library into their existing software. The company already has more than 200 companies that tap into its huge sticker trove, which offers a “single-day solution” for a process that would otherwise necessitate a lot more legwork. Stipop launched a website recently that helps developers integrate its SDK and API through quick installs.

“They can just add a single line of code inside their product and will have a fully customized sticker feature [so] users will be able to spice up their chats,” Park said.

Park points out that stickers encourage engagement — and for social software, engagement means growth. Stickers are a playful way to send characters back and forth in chat, but they also pop up in a number of other less obvious spots, from dating apps to ecommerce and ridesharing apps. Stipop even drives the sticker search in work collaboration software Microsoft Teams.

The company has already partnered with Google, which uses Stipop’s sticker library in Gboard, Android Messages and Tenor, a GIF keyboard platform that Google bought in 2018. That partnership drove 600 million sticker views within the first month. A new partnership between Stipop and Coca-Cola on the near horizon will add Coke-branded stickers to its sticker library and the company is opening its doors to more brands that understand the unique appeal of stickers in messaging apps.

Park says that people tend to compare stickers and gifs, two ways of wordlessly expressing emotion and social nuance, but stickers are a world unto themselves. Stickers exist in their own creative universe, with star artists, regional themes and original casts of characters that take on a life of their own among fans. “Sticker creators have their own profession,” Park said.

Visual artists can also find a lot of traction releasing stickers, even without sophisticated illustrations. And since they’re all about meaning rather than refinement, non-designers and less skilled artists can craft hit stickers too.

“Stickers are great for them because it [is] so easy to go viral,” Park said. The company has partnered with 8,000 sticker creators across 25 languages, helping those artists monetize their creations and generate income based on how many times a sticker is shared.

Stickers command their own visual language around the world, and Park has observed interesting cultural differences in how people use them to communicate. In the West, stickers are often used in place of text, but in Asia, where they’re used much more frequently, people usually send stickers to enhance rather than replace the meaning of text.

In East Asia, users tend to prefer simple black and white stickers, but in India and Saudi Arabia, bright, golden stickers top the trends. In South America, popular stickers take on a more pixelated, unique quality that resonates culturally there.

“With stickers, you fall in love with [the] characters you send… that becomes you,” Park said.

News: 3 ways to become a better manager in the work-from-home era

The seismic shift in how we work requires a reassessment of how we manage, even for — or especially for — seasoned leaders.

Jeremy Epstein
Contributor

Jeremy Epstein is the chief marketing officer at Gtmhub, the world’s leading SaaS provider enabling the OKR (objectives and key results) goal-setting methodology.

The average employee will prefer to work from home nearly half the time after the pandemic is over. Employees are also demanding flexible schedules and remote work, and as a result, executives are planning to reduce office space by 30%. The data surrounding the global shift to remote work is piling up and our post-pandemic professional landscape is starting to take shape.

Are you ready to lead a digital workforce?

The seismic shift in how we work requires a reassessment of how we manage, even for — or especially for — seasoned leaders. How do you wrangle a highly educated, decentralized workforce and rally them around a singular mission? How do you become a better people manager amid a workplace sea change?

As a seasoned CMO who has managed global workforces, I’ve finally hit my stride as a remote-only manager, all while navigating a global pandemic and riding my company’s unprecedented growth. What’s the secret sauce to managing today’s remote workforce? Strengthen your team by creating authentic workplace transparency, using numbers as a universal language and providing meaning behind your team’s work.

The biggest secret behind my management practices? It’s possible to produce more success with less stress. Consider these three ways I’ve strengthened my team and, in turn, become a more nimble manager.

Focus your team on meaningful work

A Harvard Business Review study found that knowledge workers are more fulfilled when they understand what organizations are trying to achieve and how their work lifts up their workplaces as a whole. In other words, meaning motivates your digital workforce.

On the surface, communicating your organization’s overarching mission, its reason for being, seems like a simple enough task. But I challenge you to ask each one of your team members to define your organization’s mission. If you have 10 employees, I bet you get nine or 10 different answers.

Instead of expecting employees to find your organization’s mission and vision on PowerPoint decks or on the website’s “about us” page, use the proven objectives and key results (OKRs) methodology.

The next piece of the puzzle helps you raise the visibility around why your employees are doing what they’re doing every day and creates a culture of motivation through meaning. Collaborate with your employees to create individual OKRs that identify goals and metrics for achievement. These OKRs should detail exactly how each employee contributes to the organization’s success and become the impetus behind everything an employee does.

I tell my workforce to review their OKRs every morning to help them focus on what’s important. It is like daily meditation for your business. So I didn’t worry when my director of marketing recently moved and had a baby. Because we had worked together to set thoughtful OKRs, my team member’s objectives and results were well defined. She knew where to focus her limited time. No distractions from the cacophony of requests. No anxiety over letting down her team. Just peace of mind that she was focusing on the right tasks.

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