Monthly Archives: August 2021

News: This Week in Apps: Google, TikTok add protections for minors, app store bill proposes big changes, what’s new with Samsung

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone.

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.

This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.

Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters

Top Stories

A new Senate bill could put an end to app stores’ dominance

Apple app store iOS

Image Credits: TechCrunch

A bipartisan group of three U.S. senators — Richard Blumenthal (D-CT), Amy Klobuchar (D-MN) and Marsha Blackburn (R-TN) — introduced a new piece of legislation called the Open Markets Act, could change the way mobile software is distributed. The bill would give developers the right to tell their customers about lower prices outside the app stores (without fear of punishment), and permit alternative payment mechanisms, sideloading and third-party app stores where developers could avoid platform fees. It would also bar platform makers like Apple and Google from using non-public information they collect via app stores to build out competing products, or rank those products more favorably.

The bill is being applauded by Apple critics, including the Coalition for App Fairness and its members, Epic Games, Spotify, Tile and others, who are now urging Congress to swiftly pass the legislation to level the playing field.

As regulatory pressure on platform makers has intensified, the companies looked for ways to better cater to smaller developers with drops in commission rates, as well as increased privacy and security measures — the latter which could help boost their arguments that the app store model is favorable to consumer interests.

Such a bill is a notable first step toward some sort of market changes, but it’s still too early to know if or when the bill will gain traction, much less be passed into law.

Tech giants Google, YouTube and TikTok follow Instagram with increased protections for minors

Google and YouTube (as well as TikTok) this week rolled out a series of changes to their products and services to increase the privacy and security of accounts belonging to teenaged users under the age of 18. The specific changes vary a bit from service to service, but are largely focused on making younger people’s accounts more private by default, ensuring they’re making an intentional choice when shifting accounts or content to become public, and limiting to what extent advertisers can target them. TikTok went a bit further to restrict push notifications after “bedtime” hours for its teen users, while YouTube chose to turn on its “take a break” and “bedtime” reminders by default instead.

Image Credits: TikTok

The changes follow similar moves announced just weeks ago by Instagram, and follow increased pressure from the U.S. Congress to do more to protect younger users from the harmful impacts of using technology.

One piece of legislation, which tech companies may be trying to get ahead of, is an update to COPPA that would expand some protections to children under the age of 18, instead of just under 13. What’s missing from all these initiatives, however, is any plan to more strictly verify children’s ages on an app. Since many kids already know to lie about their birth year at sign-up, it’s unclear how effective these measures will be in the long term.

Samsung Unpacked Wrap-Up

Image Credits: Brian Heater

Samsung this week hosted its Unpacked event, where it debuted the company’s latest mobile products. This time, the smartphone maker showed off a new crop of foldables, including the Galaxy Z Fold 3 and Galaxy Z Flip 3 (clamshell, woo!), which will give app makers even more device styles and formats to consider when designing their apps. Well, if these foldables ever gain market traction that is, instead of existing in consumers’ minds as a gimmick. (For what it’s worth, Microsoft hopped on the bandwagon.)

Samsung also introduced a new smartwatch powered by Google’s WearOS (if you can’t beat ’em…), the Galaxy Watch 4, and entry-level wireless earbuds, the Galaxy Buds 2.

Weekly News

Platforms: Apple

  • Apple released the fifth betas of iOS 15 and iPadOS 15 to developers, which offer some more minor tweaks and stability improvements as the platforms head toward a fall release. New additions include an updated weather icon, shading around the tab interface in Safari on iPad, an option to use larger icons on iPad, a new warning pop-up that reminds you the iPhone is still findable when off, new splash screens for Apple’s apps, the integration of TestFlight info in the App Store and more.
  • Apple released a new developer tool that allows app makers to test how their app behaves when the device is connected to 5G instead of Wi-Fi. The tool is necessary because iOS 15/iPadOS 15 devices can automatically prioritize 5G over Wi-Fi when the latter’s performance is slow.
  • Apple settled a 2019 lawsuit with Corellium, a company that builds virtual iOS devices used by security researchers. Apple had said Corellium was infringing on its copyright, selling its product indiscriminately and compromising platform security. A judge dismissed Apple’s claims as “puzzling,” noting Corellium established “fair use.” The settlement terms were not disclosed.
  • Apple’s Find My app in iOS 15 will use Bluetooth technology to precisely locate AirPods (Pro and Max) devices, and will tie AirPods to users’ Apple ID.

Platforms: Google

wall of phones - Android 12 Google I/O 2021

Image Credits: Google

  • Google launched Android 12 beta 4, whose biggest new feature is that the platform has now reached stability. Developers can now test apps before the public release, without having to worry about future breaking changes. Android 12 offers a big redesign, with a more personalized “Material You” design language and increased privacy protections.
  • Google banned the location data firm SafeGraph, funded by a former head of Saudi intelligence, which was paying developers to include their data collection tools in their apps so they could resell the data to other companies or government agencies. Any apps working with SafeGraph will have to remove the code.

E-commerce

  • DoorDash recently held talks to buy Instacart, according to a report from The Information. The $40 billion-$50 billion deal would have combined two top food delivery apps — one for restaurants, the other for groceries — but talks fell through.
  • Weedmaps added in-app cannabis purchasing for iPhone users. Thanks to looser App Store restrictions, Weedmaps users can now browse, select and purchase cannabis and have it delivered or set for pickup directly within the app.
  • Instagram is testing ads in its Shop tab, which allow brands to feature either an image or image carousel. The ads will launch with an auction-based model and will only appear on mobile devices.

Augmented Reality

  • Snap hired a Facebook AR executive, Joe Darko, The Information reported. The new AR leader, who previously launched the Spark AR Partner Network at Facebook, will now oversee Snap’s AR Developer Relations.

Fintech

Image Credits: Venmo

  • Venmo announced it would allow its credit card holders to automatically buy cryptocurrency with their card’s cashback, through a new feature called Cash Back to Crypto. Cardholders can select between Bitcoin, Ethereum, Litecoin and Bitcoin Cash, which will be purchased monthly with no transaction fees.

Social

  • Some Snap creators have left for other platforms as the company’s creator bonuses dried up, CNBC found. Snap had been paying $1 million per day in prize money for creators posting to its TikTok competitor, Spotlight. Now, it’s paying “millions” per month — and creators are chasing bigger bonuses elsewhere.
  • Instagram’s TikTok competitor, Reels, added a new feature that allows users to search for audio to include in their short-form videos, and the pages for the tracks will show the other videos that used them — like TikTok offers.
  • A report circulating this week claims TikTok surpassed Facebook’s downloads in 2020, which um, we already knew many months ago? But yeah, it did.
  • Instagram rolled out new anti-abuse features after high-profile incidents of racism took place on its platform following the Euro 2020 final, where angry fans attacked players. New tools include Limits, which lets you restrict certain groups from DM’ing and commenting for a period of time; plus an expansion of Hidden Words to include new strings of emoji; and a more aggressive “Hide More Comments” feature.
  • Instagram took down a website, LikeUp.Me, selling fake likes and followers. The site, which was served a C&D from Facebook, had earned around $100K in the past year.
  • Reddit is rolling out a TikTok-like video feed button on its iOS app. The feature has reached “most” iOS users and drops them into a full screen experience where users can upvote, downvote, comment on, gift an award or share the video. You can also swipe up to see more videos, also like TikTok. Surprisingly, the company claims its acquired Dubsmash IP was not a part of this project.

Messaging

Image Credits: WhatsApp

  • WhatsApp will gain the ability to transfer chat history between mobile operating systems. The feature is coming to Samsung devices first, followed by a broader Android rollout, then iOS. Samsung customers can use the company’s transfer tool, Smart Switch, which already copies other personal data between devices, to also now move their encrypted WhatsApp chat history, including voice notes, photos and conversations.
  • Google is pushing mobile Hangouts users to switch to Google Chat through an in-app message that reminds users that Hangouts will be discontinued. Disgruntled users took to Google Play to express their anger with dozens of one-star reviews. How’s that mess of a messaging app strategy looking now, Google?
  • Messenger delves into the design of its recently launched “Soundmojis,” which pair an emoji and sound together to create a new form of expression that would be universally understood and surprising.
  • Facebook is bringing end-to-end encryption to Messenger calls, noting that E2E was the industry standard and what people now expect. The company said also it would begin testing E2E for group chats and calls in Messenger and Instagram DMs.

Photos

  • Apple’s next iPhones will reportedly allow users to take “video portraits,Bloomberg reported. Other additions will offer the ability to record video in the higher-quality format called ProRes and a new filters system to improve the look of photos.
  • As Instagram’s photography community is getting increasingly frustrated by the app’s shift to video, a new app called Glass launched into beta to serve photographers of all sizes. As reported by Om Malik, who has been testing the app for nearly six months, subscription-based Glass is beautiful and fresh, and reminiscent of early Instagram, with support for comments and followers, but differentiates itself by not chasing clout though public likes.

Image Credits: Glass

Dating

  • Facebook Dating is gaining an “audio chat” feature, which will allow matches to have voice chats to get to know one another. It’s also adding a Lucky Pick, to suggest daters outside someone’s typical preferences, and Match Anywhere, which allows users to consider locations outside their current city.
  • A Match beta test is targeting users’ most common dating app complaints, like too much swiping and ghosting. Now, Match will offer weekly “Matched by Us” recommendations and will prompt users to unmatch or respond, instead of leaving conversations hanging. The company also hinted that it may roll out a human-led matchmaking feature in the future, as well.
  • Tinder’s interactive feature, “Swipe Night,” is coming back after a 20 million user turnout from its “season 1.” The new version won’t be a choose-your-own-adventure, but rather a “Gen Z whodunit,” the company said, and will use the quick chat feature that allows users to chat without having first matched.

Streaming & Entertainment

  • HBO Max added free episodes to its platform, including its app for mobile devices. Users can sample 13 episodes from top shows and originals without paying, including “Euphoria,” “Game of Thrones,” “Lovecraft Country,” “The Flight Attendant,” “Veneno,” “Warrior” and more, as well as browse the catalog to see what else is offered with a paid subscription.
  • A Spotify representative told users in the company’s forum that its work to add support for the nearly 3-year-old AirPlay 2 technology was being abandoned for the time being, citing “driver compatibility issues.” The post gained a lot of attention from disgruntled users and press, leading Spotify to clarify that it “will support AirPlay 2,” without offering a time frame. The company, a staunch Apple critic, has been hesitant to support other Apple products, including HomePod speakers, where native support isn’t available.
  • YouTube’s Android app is trying out a new gesture that will allow users to navigate its video “Chapters” by double-tapping with two fingers.
  • A new U.S. streaming report by Penthera found that 71% of viewers stream video on 2 devices per day, on average, including a connected TV device and mobile. And 80% said they watch videos at home. But now 92% (up from 88% last year) now say re-buffering is the biggest problem they face while streaming.

Gaming

Image Credits: App Annie

  • App Annie released its 2021 gaming report, which estimates mobile gaming will reach $120 billion in consumer spending by year-end, or 3.1x more than consoles. Other highlights include:
    • 4 of the top 10 most downloaded subgenres across all games are in the hypercasual category. 
    • “Happy Glass” is the fastest ever hypercasual game to break 100 million downloads.
    • The pandemic pushed gaming to new levels. Weekly game downloads topped 1 billion in March 2020, and have stayed there ever since.
    • In H1 2021, there were over 810 games surpassing $1 million in consumer spending per month, up 25% from 2019.
    • In H1 2021, per week there were over 1 billion downloads, $1.7 billion spent and 5 billion hours spent on mobile games globally.
    • The U.S. topped the mobile games market by App Store consumer spending. 
    • AppLovin topped the charts for worldwide downloads, while Tencent dominated consumer spend.
    • U.S. mobile game usage skews female (64% of gamers are female). That’s not the same in other markets, where more mobile gamers are men — like Japan (56% male) and South Korea (53% male). 
  • U.S. mobile tabletop game spending rose by 40% to $704 million over the past 12 months, a Sensor Tower report found. The top grossing game was Solitaire Grand Harvest from Supertreat, followed by Solitaire TriPeaks from GSN, then Yahtzee with Buddies Dice from Scopely. Downloads, however, declined by 12% YoY, with 202.7 million installs over the past 12 months, versus 230.7 million in the year-ago period.
  • Epic Games CEO Tim Sweeney discovered a surprise in a set of recently unsealed court documents in the Epic Games v. Google antitrust case. He learned that Google had once mulled acquiring his company at some point — which Sweeney said was related to Epic’s decision to compete with Google Play. The documents also refer to the “frankly abysmal” sideloading experience on Android.

Food

  • Google-owned navigation app Waze announced a partnership with Too Good To Go, an organization that works with small businesses and organizations to decrease food waste. The partnership will highlight independent restaurants and grocery stores in select U.S. cities that are taking steps to reduce food waste by showcasing them on the Waze map. These businesses also sell “surprise” bags of food that contain three times more food than the cost of the bag at the end of the day. The food is perfectly good, but can’t be sold the second day, so would otherwise be thrown out.
  • OpenTable’s app added a new Direct Messaging feature that lets diners and restaurants communicate directly after a reservation is made, instead of having to place a phone call. The feature can be used to clarify a diner’s requests, or other changes, or even message after the reservation has ended in case of items that were left behind, or other needs.

Image Credits: OpenTable

Adtech

  • Tapjoy launched MobileVoice, a market research solution for surveying mobile-first consumers where researchers bid for each response. Higher bids will give users more virtual currency for their game, which motivates consumers to share their opinions.

Government & Policy

  • WhatsApp, Facebook, Instagram, Messenger and Twitter were restricted in Zambia amidst ongoing general elections on Thursday, polling day, through Sunday, when votes counts are expected to have ended.
  • Facebook’s acquisition of GIF database Giphy has come under fire from U.K. regulator, the Competition and Markets Authority, which announced a preliminary finding that the deal “will harm competition.”
  • India’s government says Twitter is now in compliance with the country’s new IT laws, which required the company to appoint a chief compliance officer, a nodal contact person and a resident grievance officer in the country.

Security & Privacy

  • Recommended Reading: TechCrunch Editor-in-Chief Matthew Panzarino interviewed Apple Privacy head Erik Neuenschwander about the company’s plans to detect CSAM and Apple’s new Messages app safety features. Apple’s announcement stirred controversy in the security community because of how the company is implementing the technology, which some have argued could leave the door open for other governments or agencies to compromise for their own ends. Neuenschwander explains the system’s protections that make it less useful for doing so — meaning that its technology itself, and not just Apple’s word, could prevent this type of abuse. And in terms of user privacy, there is an opt-out — you just turn off iCloud Photos.

Funding and M&A

💰 Privacy-oriented search app Xayn raised $12 million in Series A funding led by Japanese investors Global Brain and KDDI (a Japanese telecommunications operator) for its app that fuses together search, a discovery feed and a mobile browser. The app will focus on Asian markets and Europe.

💰 Social banking app Kroo raised $24.5 million in Series A funding led by Rudy Karsan, a high-net-worth tech entrepreneur and founder of Karlani Capital. The London-based fintech offers a prepaid card service but is moving toward offering expanded banking services in its mobile app.

🤝Pokémon GO developer Niantic acquired the iPhone and iPad app Scaniverse for an undisclosed sum. The Scaniverse app allows users to scan objects and environments into high-res 3D, and will remain live on the App Store, and the founder will join Niantic’s AR team.

💰 Car ownership “super app” Jerry raised $75 million in Series C funding led by existing backer Goodwater Capital, valuing its business at $450 million. The app uses automation to give consumers customized quotes from more than 45 insurance carriers, but is expanding into areas like financing, repair, warranties, parking, maintenance and more.

💰 Mobile field service startup Youreka Labs raised $8.5 million in Series A funding co-led by  Boulder Ventures and Grotech Ventures. The company simplifies development of mobile service applications with a no-code authoring studio and one-click deployment to Apple, Android and Windows.

💰 Reddit confirmed it has raised $410 million of a planned $700 million Series F funding round, led by Fidelity, valuing the business at $10 billion. The funds will be used to further build out community and advertising efforts, as well as increase headcount.

🤝  U.S. grocery delivery service Gopuff acquired U.K. competitor Dija, which was only eight months old, to expand into Europe. Gopuff had previously acquired a similar startup, Fancy, just three months ago.

💰 India’s VerSe Innovation, makers of Dailyhunt and Josh apps, raised over $450 million in a Series I funding round led by Siguler Guff, Baillie Gifford, affiliates of Carlyle Asia Partners Growth II and others. The company’s new valuation is now “nearing $3 billion.” Dailyhunt now has over 300 million MAUs and Josh has 115 million MAUs.

💰 Social calendar app Saturn raised $35 million led by General Catalyst, Insight Partners and Coatue, bringing its total raise to date to $44 million. The app allows high school students to manage their schedule, track assignments, chat with friends and more across web and mobile devices.

🤝  Fintech Robinhood acquired Say Technologies, a company offering a communications platform that allows smaller shareholders to pose questions to companies in which they invest. The $140 million all-cash deal is Robinhood’s first major purchase since going public in late July.

🤝  Medal.tv, a short-form video clipping service and social network for gamers, entered the livestreaming market with the acquisition of Rawa.tv, a Twitch rival based in Dubai. Deal terms were not revealed, but the deal was in the seven figures.

💰 Turkey’s Trendyol, an e-commerce website and app serving over 30 million shoppers, raised $1.5 billion in a round that valued the company at $16.5 billion. General Atlantic, SoftBank Vision Fund 2, Princeville Capital and sovereign wealth funds, ADQ (UAE) and Qatar Investment Authority, co-led.

💰 Argentine fintech Ualá raised $350 million in Series D funding, valuing its business at $2.45 billion. The company offers a Mastercard and app, where users can access bill pay solutions, investment products, personal loans, BNPL installments and insurance. To date, the startup has issued more than 3.5 million cards in Mexico and Argentina.

💰 Fintech Chime Financial raised $750 million in a round that values the business at $25 billion, ahead of a planned IPO next year. The round was led by new investor Sequoia Capital Global Equities. Chime today offers credit cards and no-fees banking services through a mobile app.

💰Mexico’s Orchata, a mobile app for getting groceries delivered via micro-fulfillment centers, raised $4 million in seed funding from investors including Y Combinator, JAM Fund, FJ Labs, Venture Friends, Investo and Foundation Capital, and angel investors Ross Lipson, Mike Hennessey, Brian Requarth and Javier Mata.

Public Markets

Krafton, the South Korean maker of PUBG, closed 9% down on its first day of trading on Tuesday after first debuting at $432 per share. Analysts said the company tried to go out with a valuation that was too high. At closing, the valuation was $19.32 billion. To date, PUBG Mobile has generated $6.3 billion in player spending across the app stores.

Crypto app Coinbase’s stock jumped 7% on Wednesday after better-than-expected earnings, where the company reported $1.6 billion in net profit for the quarter (earnings per share of $3.45), beating analyst estimates. Coinbase trading volumes were also up 38% to $462 billion in Q2.

TikTok owner ByteDance is considering a Hong Kong IPO, The FT reported. The Beijing-based tech company may list in either Q4 2021 or early 2022. As of its last fundraise of $5 billion in December 2020, the company was valued at $180 billion.

Mobile marketer and game provider AppLovin’s stock jumped 4.2% in after-hours trading Wednesday after the company reported 123% revenue growth to $669 million year-over-year from $299 million, beating analyst estimates. EPS was 4 cents versus a loss of 10 cents in the year-ago period.

The Disney+ streaming service beat analyst expectations to reach 116 million subscribers in Disney’s fiscal Q3. Disney now has nearly 174 million subscribers across Disney+, Hulu and ESPN+.

Downloads

Reelgood (update)

Streaming guide Reelgood has historically offered a great service for discovering new things to watch, and keeping track of where you’ve left off with favorite shows. Now, the company is introducing a new feature called Search Party, which makes it easier for two or more people to find something to watch that they all agree on. Using a familiar swipe left or right mechanism, users try to find a “match.” The feature also lets you set other filters, like release year, IMDb rating, genre and more, to narrow its suggestions. When one or more matches is detected, Reelgood notifies the group and displays the matches in a new tab where they’re organized by the total number of “Likes.” Reelgood is a free download on iOS and Android.

PairPlay

PairPlay is a clever new app from Jonathan Wegener, previously co-founder of Timehop and product designer at Snap, which turns a pair of AirPods into a two-person adventure game. You and one other player will split the pair, with one person taking the left AirPod and the other taking the right, to start the audio challenge. The players will hear different sides of the audio adventure story at the same time, which they can then play out together. Storylines may have you playing as secret agents, ghost hunters, robots and more. The game is family-friendly and can be played with kids as young as 7, though arguably some adults will have fun with this one, too. The app is a free download and requires AirPods.

News: Resurrecting the humble business card, why going public is good, BNPL is everywhere at once

Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter for your weekend enjoyment.

Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by what the weekday Exchange column digs into, but free, and made for your weekend reading. Want it in your inbox every Saturday? Sign up here

Happy weekend, friends. I am writing to you on Friday afternoon after powering through a grilled cheese. But as I have a huge iced coffee on deck, we can dodge a food coma and get right to work. Today we’re talking about a pretty neat venture round, chatting with a founder about verticalization and riffing on Marqeta’s earnings report. So, we have fintech and SaaS and public company notes for your enjoyment. Let’s do it!

HiHello’s ambitious Series A

You may be familiar with Manu Kumar. He’s a venture capitalist at K9 Ventures. But he’s also building a startup at the same time, and it’s the latter effort that we’re interested in today.

The company, called HiHello, raised a $7.5 million Series A, it announced recently. Foundry led the investment, Lux Capital took part, and a host of angels also kicked in checks. So far, so ordinary. But the round is not the interesting bit of the HiHello story. Instead, it’s what the company is building.

A question: When did you last order business cards? I can’t recall, frankly, but somewhere between my last job and coming back to TechCrunch I forgot to get new cards. And not simply thanks to COVID or the fact that I now live far from San Francisco. I just didn’t think of it as they didn’t seem too useful.

HiHello is building something akin to the future of business cards for the internet. Per Kumar, everyone still needs a way to show their identity and introduce themselves, even in a digital world. Sure, for scheduled gatherings, he argued, you can do prep. But for meeting folks in a more unplanned manner, having a way to share your identity is useful.

So, HiHello lets you create virtual business cards of a sort for yourself. But not just one, the idea is to have several, one for each of your personas. Kumar said that I could have one for our podcast (Equity), one for TechCrunch proper and so forth. You can make them for your personal life as well.

I figured that business cards were dead. And that we didn’t need to rebuild them. Kumar doesn’t agree. He sees a future where HiHello can create what are, in effect, personal social networks around context. It’s bold and it’s counterintuitive. Good startup fodder, in other words.

HiHello is monetizing off of consumer revenue today and has a business product as well. Let’s see how quickly the startup can grow. It’s about time we got excited about a new sort of social product.

Going vertical

I’ve written about Skyflow a few times. It’s co-founder, Anshu Sharma, is someone I’ve known for ages. We met when he was at Storm Ventures. Since then he’s invested as an angel and founded a few companies, one of which is Skyflow. The software startup sells a digital vault that allows for PII and other critical information to be secured on customers’ behalf and accessed in a safe manner, allowing companies for whom information security is not their core focus to avoid breaches.

The model is working, with Skyflow raising capital at a pretty aggressive rate. And Sharma seems chuffed thus far with customer progress. (Sharma also provided notes that helped me ground an essay the other day.)

Recently Skyflow announced a particular flavor of product for the healthcare market. Given that I’ve been tracking the company since it first launched, I was curious. So I got Sharma back on the phone to explain his verticalization strategy — I was curious how he was picking markets to pursue and where he might take his company next.

Sharma said that his company’s plan is to prove its technology in complex markets, and then expand its remit over time. Hence the healthcare push and Skyflow’s work with storing financial data. By solving hard problems and selling to complicated customers he said, Skyflow will earn market permission to offer its tech to other folks.

From the CEO’s perspective, we need to “rewire” the internet from the ground up with a privacy focus. Citing a Marc Andreeseen riff about how not building payments tech into the internet from the start was an error, Sharma argued that two things were forgotten in the early days of the web: payments, yes, and privacy.

The verticalization strategy of Skyflow, then, is to tackle the hardest problems that it can — healthcare data is privy to all sorts of rules and regulations — and then broaden its focus until PII is safer for everyone. It’s a fundamentally optimistic take on where the internet could be heading. Not a Facebookian world where privacy is theoretical and adtech is persistent, but a world where your data is yours and is safe, stored and out of reach.

The competitive landscape that Skyflow plays in will harden. But so long as even some of the startups in the market that want to return privacy to individuals wins, I will be content.

Marqeta’s first earnings call

Somewhat lost amidst the wave of IPOs that we’ve seen this year was Marqeta’s debut, a fintech unicorn working in the card issuing space. It reported its earnings publicly for the first time this week, so I got on the phone with its CEO Jason Gardner to yammer about the results.

In brief, Marqeta grew quickly in the second quarter, easily besting expectations. The company lost more money than the markets anticipated however, leading to its shares shedding effectively all their post-IPO gains.

A few notes from the call. First, Gardner seems content to be past the public offering. He said that he’s had the chance to fall back in love with running the company now that his 18-month IPO market is complete. And he said that swapping yearly board-level planning for quarterly reports has been enjoyable, as having more regular disclosures brings a sense of urgency to the company’s work.

As we usually hear private company CEOs worry about distracting earnings calls and the like, it was somewhat refreshing to hear a public executive praise floating their company. It reminded us of the comments that we heard from BigCommerce CEO Brent Bellm on the same topic, even if they like being public for different reasons.

More important to our understanding of the world of startups, however, was Marqeta’s notes on the BNPL market. In the wake of Klarna’s rise, Square buying Afterpay and a zillion startup BNPL rounds, seeing Marqeta note the buy now. pay later space as a growth market for its work caught our eye. Why was BNPL helping a card issuing platform?

Well, it turns out, the virtual cards that Marqeta and others can spin up for customers are often used as part of the software sinew that makes BNPL transactions possible. The fintech world is always more interconnected than you expect. So, when we consider BNPL as a category, we’ll do well to also keep tabs on what other boats its growth may be floating. That expands the number of startups that could be riding the BNPL wave.

One tip before we go. The fastest way to get an explanation of a market dynamic that you are not familiar with is to ask a public CEO to explain it to you. The downside to this particular educational method is that if you were close to understanding the concept before but missed a single key element, you will feel pretty silly when said CEO tells you in small words what you previously failed to grok.

However, as I am, in fact, very dumb, I refuse to be red-faced about not knowing things. Alright, that’s enough for today. There’s an extra Equity episode out today, and The Exchange is back on Monday morning!

Hugs, and get vaccinated. Your friend,

Alex

News: China roundup: Alibaba’s sexual assault scandal and more delayed IPOs

A sexual assault case at Alibaba has sparked a new round of #MeToo reckoning in China. Industry observers believe this is a watershed moment for the fight against China’s allegedly misogynist tech industry. Meanwhile, social media operators are still undecided on how to deal with the unprecedented public uproar against the powerful internet giant.

Hello and welcome back to TechCrunch’s China roundup, a digest of recent events shaping the Chinese tech landscape and what they mean to people in the rest of the world.

A sexual assault case at Alibaba has sparked a new round of #MeToo reckoning in China. Industry observers believe this is a watershed moment for the fight against China’s allegedly misogynist tech industry. Meanwhile, social media operators are still undecided on how to deal with the unprecedented public uproar against the powerful internet giant.

In other news, more Chinese tech companies have delayed plans to go public overseas after Didi’s fallout with Chinese regulators over its rushed IPO, including Tencent’s music streaming empire and one of China’s highest-valued autonomous driving startups.

Call for justice

Just past midnight last Sunday, an Alibaba employee posted on the company’s internal forum a detailed account saying her manager and a client had sexually assaulted her on a business trip. She took the case public after failing to obtain support from her superiors and human resources.

The post quickly made its rounds through China’s social media platforms. People stayed up blasting Alibaba’s ignorance, toxic business drinking, and the pervasive objectification of women in the Chinese “tech industry,” which has grown so far-reaching that it’s just the contemporary corporate world.

A day later, on August 9, Alibaba swiftly fired the alleged perpetrator. Two managers resigned and the firm’s head of HR was given a “disciplinary warning.” Alibaba’s CEO Daniel Zhang said he felt “shocked, angry and ashamed” about the incident and called on the company to work with the police to investigate the case.

This is arguably the most high-profile #MeToo case embroiling a major Chinese tech company by far and one that seems to have beckoned the toughest response from the company involved. Alibaba is formulating company policies to prevent sexual assaults, which surprises many that the global tech behemoth didn’t already have those in place.

The case managed to garner widespread public attention in China thanks to social media. Within the first few hours, it seemed as though discussion around the incident was propagating organically and uncensored on microblogging platform Weibo, in which Alibaba owns a majority stake.

But people soon noticed that despite the severity of the event, it took days before the case climbed to the top of Weibo’s trending chart, a bellwether for the most talked about topic on the Chinese internet. The perceived delay recalls Weibo’s censorship of an extramarital affair involving Alibaba executive Jiang Fan last year.

Talang Qingnian, roughly “Surfing Youth,” a social media column under state paper People’s Daily, blasted in an article:

The slow buildup of discussion again raised suspicion over whether Alibaba has manipulated public discourse.

Ever since the Jiang Fan case, the country’s attitude has been very clear that capital must not control the media.

As the basic infrastructure for truthful news in China, Weibo should not be a tool for any stakeholder to manipulate public opinion.

The article fanned up more public outrage but was soon taken down, likely because its wording was too strong. The Chinese state media apparatus is vast and only a few outlets, such as Xinhua, consistently convey top-level leaders’ official opinions. It’s not uncommon to see the less authoritative state-affiliated publications back down on reports that have cause backlashes. Last week, an article from a state-affiliated economic paper removed a piece calling video games “spiritual opium,” a loaded description that had earlier tanked the stocks of Tencent and NetEase, and republished the article with a softer tone.

Smaller war chests

Regulatory uncertainties have always been flagged as a risk by Chinese companies seeking overseas listings, but it was largely up to foreign investors to decide whether they were worthwhile investments. China’s recent regulatory onslaught on its tech darlings, however, has become a real deterrent for Chinese firms’ IPO dream.

This week, reports arrived that NetEase Music, a popular music streaming service, and Pony.ai, an autonomous vehicle startup last valued at $5.3 billion, have respectively postponed their plans to list in Hong Kong and New York.

Beijing has become warier of its data-rich companies getting scrutinized by U.S. regulators. Last month, the U.S. securities regulator said Chinese companies that want to raise capital in the U.S. must provide information about their legal structure and disclose the risk of Beijing’s interference in their business.

Many Chinese tech firms have learned from Didi’s fallout with the government, which had reportedly told the ride-sharing company to hold off on its listing until it sorted out a data protection framework. Didi went ahead regardless, triggering a government probe into its data practice and tanking its shares, which now stand at $8 apiece compared to $16 around its debut in early July.

Beijing’s crackdown has affected every major player in China’s consumer tech sector, wiping as much as $87 billion off the net worth of the country’s tech billionaires, including Pony Ma of Tencent and Colin Huang of Pinduoduo, according to Financial Times. The government wants “hard tech” like semiconductors and clean energy, so it has made it clear to future entrepreneurs where they should allocate their energy. The new generation of startups is listening now.

News: How the law got it wrong with Apple Card

The Apple Card case is a strong example of how current anti-discrimination laws fall short of the fast pace of scientific research in the emerging field of quantifiable fairness.

Liz O’Sullivan
Contributor

Liz O’Sullivan is CEO of Parity, a platform that automates model risk and algorithmic governance for the enterprise. She also advises the Surveillance Technology Oversight Project and the Campaign to Stop Killer Robots on all things artificial intelligence.
More posts by this contributor

Advocates of algorithmic justice have begun to see their proverbial “days in court” with legal investigations of enterprises like UHG and Apple Card. The Apple Card case is a strong example of how current anti-discrimination laws fall short of the fast pace of scientific research in the emerging field of quantifiable fairness.

While it may be true that Apple and their underwriters were found innocent of fair lending violations, the ruling came with clear caveats that should be a warning sign to enterprises using machine learning within any regulated space. Unless executives begin to take algorithmic fairness more seriously, their days ahead will be full of legal challenges and reputational damage.

What happened with Apple Card?

In late 2019, startup leader and social media celebrity David Heinemeier Hansson raised an important issue on Twitter, to much fanfare and applause. With almost 50,000 likes and retweets, he asked Apple and their underwriting partner, Goldman Sachs, to explain why he and his wife, who share the same financial ability, would be granted different credit limits. To many in the field of algorithmic fairness, it was a watershed moment to see the issues we advocate go mainstream, culminating in an inquiry from the NY Department of Financial Services (DFS).

At first glance, it may seem heartening to credit underwriters that the DFS concluded in March that Goldman’s underwriting algorithm did not violate the strict rules of financial access created in 1974 to protect women and minorities from lending discrimination. While disappointing to activists, this result was not surprising to those of us working closely with data teams in finance.

There are some algorithmic applications for financial institutions where the risks of experimentation far outweigh any benefit, and credit underwriting is one of them. We could have predicted that Goldman would be found innocent, because the laws for fairness in lending (if outdated) are clear and strictly enforced.

And yet, there is no doubt in my mind that the Goldman/Apple algorithm discriminates, along with every other credit scoring and underwriting algorithm on the market today. Nor do I doubt that these algorithms would fall apart if researchers were ever granted access to the models and data we would need to validate this claim. I know this because the NY DFS partially released its methodology for vetting the Goldman algorithm, and as you might expect, their audit fell far short of the standards held by modern algorithm auditors today.

How did DFS (under current law) assess the fairness of Apple Card?

In order to prove the Apple algorithm was “fair,” DFS considered first whether Goldman had used “prohibited characteristics” of potential applicants like gender or marital status. This one was easy for Goldman to pass — they don’t include race, gender or marital status as an input to the model. However, we’ve known for years now that some model features can act as “proxies” for protected classes.

If you’re Black, a woman and pregnant, for instance, your likelihood of obtaining credit may be lower than the average of the outcomes among each overarching protected category.

The DFS methodology, based on 50 years of legal precedent, failed to mention whether they considered this question, but we can guess that they did not. Because if they had, they’d have quickly found that credit score is so tightly correlated to race that some states are considering banning its use for casualty insurance. Proxy features have only stepped into the research spotlight recently, giving us our first example of how science has outpaced regulation.

In the absence of protected features, DFS then looked for credit profiles that were similar in content but belonged to people of different protected classes. In a certain imprecise sense, they sought to find out what would happen to the credit decision were we to “flip” the gender on the application. Would a female version of the male applicant receive the same treatment?

Intuitively, this seems like one way to define “fair.” And it is — in the field of machine learning fairness, there is a concept called a “flip test” and it is one of many measures of a concept called “individual fairness,” which is exactly what it sounds like. I asked Patrick Hall, principal scientist at bnh.ai, a leading boutique AI law firm, about the analysis most common in investigating fair lending cases. Referring to the methods DFS used to audit Apple Card, he called it basic regression, or “a 1970s version of the flip test,” bringing us example number two of our insufficient laws.

A new vocabulary for algorithmic fairness

Ever since Solon Barocas’ seminal paper “Big Data’s Disparate Impact” in 2016, researchers have been hard at work to define core philosophical concepts into mathematical terms. Several conferences have sprung into existence, with new fairness tracks emerging at the most notable AI events. The field is in a period of hypergrowth, where the law has as of yet failed to keep pace. But just like what happened to the cybersecurity industry, this legal reprieve won’t last forever.

Perhaps we can forgive DFS for its softball audit given that the laws governing fair lending are born of the civil rights movement and have not evolved much in the 50-plus years since inception. The legal precedents were set long before machine learning fairness research really took off. If DFS had been appropriately equipped to deal with the challenge of evaluating the fairness of the Apple Card, they would have used the robust vocabulary for algorithmic assessment that’s blossomed over the last five years.

The DFS report, for instance, makes no mention of measuring “equalized odds,” a notorious line of inquiry first made famous in 2018 by Joy Buolamwini, Timnit Gebru and Deb Raji. Their “Gender Shades” paper proved that facial recognition algorithms guess wrong on dark female faces more often than they do on subjects with lighter skin, and this reasoning holds true for many applications of prediction beyond computer vision alone.

Equalized odds would ask of Apple’s algorithm: Just how often does it predict creditworthiness correctly? How often does it guess wrong? Are there disparities in these error rates among people of different genders, races or disability status? According to Hall, these measurements are important, but simply too new to have been fully codified into the legal system.

If it turns out that Goldman regularly underestimates female applicants in the real world, or assigns interest rates that are higher than Black applicants truly deserve, it’s easy to see how this would harm these underserved populations at national scale.

Financial services’ Catch-22

Modern auditors know that the methods dictated by legal precedent fail to catch nuances in fairness for intersectional combinations within minority categories — a problem that’s exacerbated by the complexity of machine learning models. If you’re Black, a woman and pregnant, for instance, your likelihood of obtaining credit may be lower than the average of the outcomes among each overarching protected category.

These underrepresented groups may never benefit from a holistic audit of the system without special attention paid to their uniqueness, given that the sample size of minorities is by definition a smaller number in the set. This is why modern auditors prefer “fairness through awareness” approaches that allow us to measure results with explicit knowledge of the demographics of the individuals in each group.

But there’s a Catch-22. In financial services and other highly regulated fields, auditors often can’t use “fairness through awareness,” because they may be prevented from collecting sensitive information from the start. The goal of this legal constraint was to prevent lenders from discrimination. In a cruel twist of fate, this gives cover to algorithmic discrimination, giving us our third example of legal insufficiency.

The fact that we can’t collect this information hamstrings our ability to find out how models treat underserved groups. Without it, we might never prove what we know to be true in practice — full-time moms, for instance, will reliably have thinner credit files, because they don’t execute every credit-based purchase under both spousal names. Minority groups may be far more likely to be gig workers, tipped employees or participate in cash-based industries, leading to commonalities among their income profiles that prove less common for the majority.

Importantly, these differences on the applicants’ credit files do not necessarily translate to true financial responsibility or creditworthiness. If it’s your goal to predict creditworthiness accurately, you’d want to know where the method (e.g., a credit score) breaks down.

What this means for businesses using AI

In Apple’s example, it’s worth mentioning a hopeful epilogue to the story where Apple made a consequential update to their credit policy to combat the discrimination that is protected by our antiquated laws. In Apple CEO Tim Cook’s announcement, he was quick to highlight a “lack of fairness in the way the industry [calculates] credit scores.”

Their new policy allows spouses or parents to combine credit files such that the weaker credit file can benefit from the stronger. It’s a great example of a company thinking ahead to steps that may actually reduce the discrimination that exists structurally in our world. In updating their policies, Apple got ahead of the regulation that may come as a result of this inquiry.

This is a strategic advantage for Apple, because NY DFS made exhaustive mention of the insufficiency of current laws governing this space, meaning updates to regulation may be nearer than many think. To quote Superintendent of Financial Services Linda A. Lacewell: “The use of credit scoring in its current form and laws and regulations barring discrimination in lending are in need of strengthening and modernization.” In my own experience working with regulators, this is something today’s authorities are very keen to explore.

I have no doubt that American regulators are working to improve the laws that govern AI, taking advantage of this robust vocabulary for equality in automation and math. The Federal Reserve, OCC, CFPB, FTC and Congress are all eager to address algorithmic discrimination, even if their pace is slow.

In the meantime, we have every reason to believe that algorithmic discrimination is rampant, largely because the industry has also been slow to adopt the language of academia that the last few years have brought. Little excuse remains for enterprises failing to take advantage of this new field of fairness, and to root out the predictive discrimination that is in some ways guaranteed. And the EU agrees, with draft laws that apply specifically to AI that are set to be adopted some time in the next two years.

The field of machine learning fairness has matured quickly, with new techniques discovered every year and myriad tools to help. The field is only now reaching a point where this can be prescribed with some degree of automation. Standards bodies have stepped in to provide guidance to lower the frequency and severity of these issues, even if American law is slow to adopt.

Because whether discrimination by algorithm is intentional, it is illegal. So, anyone using advanced analytics for applications relating to healthcare, housing, hiring, financial services, education or government are likely breaking these laws without knowing it.

Until clearer regulatory guidance becomes available for the myriad applications of AI in sensitive situations, the industry is on its own to figure out which definitions of fairness are best.

News: Crypto’s coming of age moment

This week Danny and Alex and Chris took to Twitter Spaces to chat about the current state of the crypto economy, and hang out with friends in a live Twitter Space. We’re doing more of these, so make sure that you are following the show on Twitter. As a small programming note, I forgot to

This week Danny and Alex and Chris took to Twitter Spaces to chat about the current state of the crypto economy, and hang out with friends in a live Twitter Space. We’re doing more of these, so make sure that you are following the show on Twitter.

As a small programming note, I forgot to tell the folks who chimed in during the chat that we were recording it, so we had to cut most the Q&A portion of the show. We got Ezra’s permission, thankfully. The mixup was a bummer as we learned a lot. In the future, we’ll not make that mistake and keep all the voices.

So, what did we talk about? The following:

Ok, we’re back Monday with your regularly scheduled programming!

Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday morning at 7:00 a.m. PST, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

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News: Growth roundup: Storytelling for startups, early-stage influencers, retail media spend

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who no longer wears Nike shoes

“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who no longer wears Nike shoes every day. And that bugs them.”

Shapiro comes from a technical background, as a repeat startup founder and open-source web developer. But these days, as the co-founder of growth education company Demand Curve and startup growth agency Bell Curve, he advocates telling your story by speaking from the heart. We interviewed him earlier this week to hear more about how he sees marketing in 2021.

Elsewhere on TechCrunch and Extra Crunch this week, we published guest columns about using influencers in early-stage brands, the global retail media spending trend and talked to Growth Folks, a growth marketing organization in India.

But first, here are a couple of the most recent recommendations from founders in our startup growth marketer survey. (If there’s a growth marketer that you’ve enjoyed working with, please tell us here.)

Marketer: Bili Sule, alGROWithm
Recommended by: Femi Aiki, Foodlocker
Testimonial: “Bili has a proven track record of driving growth, as the former vice president of Growth Marketing at Jumia Nigeria and as a senior growth consultant for Founders Factory Africa. She’s able to cut through the jargon/vanity metrics and has found a way to consistently and reliably engineer growth for us. What’s unique about Bili’s approach is that her strategy moves beyond just marketing. She is data driven and takes an iterative experimental approach to unlocking growth across various business pillars, from marketing to product and operations.”

Marketer: Jack Abramowitz
Recommended by: Marwen Refaat, GameFi
Testimonial: “Jack is incredibly talented at both growth hacking as well as building an automated growth engine. He has been tremendously helpful to our team.”

Building a growth community in India with Ayush Srivastava of Growth Folks: India is producing a huge, well-funded new generation of startups and increasing sophistication in growth marketing is one reason why. “Companies have started realizing the true importance of having a fully functional growth team and they have started acknowledging their one metric that matters as well,” Srivastava told us in a recent interview. “The growth marketers have also started setting up a lot of experiments and have taken a data-driven approach to solving a problem. Now, I see many startups going out of the box and putting in efforts to find new ways of acquisition. They haven’t restricted them to acquiring users via the traditional ways and that’s why you see so many ideas going viral so easily.”

(Extra Crunch) Early-stage brands should also unlock the power of influencers: Jonathan Martinez, an experienced growth marketer, breaks down influencer marketing. Martinez notes, “When reaching out to influencers, it’s a sheer numbers game in capturing their attention and pitching your brand, but there are myriad ways to increase response conversion.”

(Extra Crunch) What’s driving the global surge in retail media spending? Cynthia Luo, head of marketing at Epsilo, discusses what modern marketing is in 2021. Luo also talks about how businesses have had to adapt during the COVID-19 pandemic. Luo says, “As e-commerce turns into a dream marketing channel, reaping the benefits of retail marketing is only possible if the marketplace equips brands with the right tools and data sets.”

The art of startup storytelling with Julian Shapiro: Eric Eldon, Extra Crunch managing editor, spoke with Julian Shapiro, about how companies communicate with the public. Shapiro offered insights from his experience as an angel investor, “I’m interested in businesses with product-led growth, brand affinity moats and who get harder to compete with the larger they get.”

(Extra Crunch) Growth tactics that will jump-start your customer base: Jenny Wang, principal investor at Neo, gives insights on the challenges startups now face to launch their customer base and provides some tactics to help them do so. In this article, Wang discusses what the playbook was like five years ago and says, “ … it’s never been harder to corral eyeballs and hit a breakout adoption trajectory.”

Salesforce State of Marketing: Salesforce published a marketing report that uses data from a double-blind survey they conducted. The survey has five main chapters, “Marketers Embrace Change with Optimism,” “As Customers Go Digital, Marketing Steps Up,” “Collaboration Drives the Market-from-Anywhere Era,” “Marketing Is Spelled D-A-T-A” and “Metrics and KPIs Continue to Evolve.” When looking at digital channels, they mentioned that, “Even those digital channels that may have been classified as emerging in recent years are seeing mass adoption. Mobile messaging, for instance, is used by 69% of marketers, and nearly two-thirds of organizations use audio media like podcasts and streaming ads.” The report lists out the five “Most Valuable Marketing Metrics/KPIs” and looks ahead at “Digital Marketing Tactics.”

Is there a startup growth marketing expert that you want us to know about? Let us know by filling out our survey.

News: Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom

Thanks very much for reading Extra Crunch this week! Have a great weekend.

Although older adults are one of the fastest-growing demographics, they’re quite underserved when it comes to consumer tech.

The global population of people older than 65 will reach 1.5 billion by 2050, and members of this cohort — who are leading longer, active lives — have plenty of money to spend.

Still, most startups persist in releasing products aimed at serving younger users, says Lawrence Kosick, co-founder of GetSetUp, an edtech company that targets 50+ learners.

“If you can provide a valuable, scalable service for the older adult market, there’s a lot of opportunity to drive growth through partnerships,” he notes.


Full Extra Crunch articles are only available to members.
Use discount code ECFriday to save 20% off a one- or two-year subscription.


Cropped photo a photo of author Sukhinder Singh Cassidy

Image Credits: Sukhinder Singh Cassidy

On Thursday, August 19, Managing Editor Danny Crichton will interview Sukhinder Singh Cassidy, author of “Choose Possibility,” on Twitter Spaces at 2 p.m. PDT/5 p.m. EDT/9 p.m. UTC.

Singh Cassidy, founder of premium talent marketplace theBoardlist, will discuss making the leap into entrepreneurship after leaving Google, her time as CEO-in-Residence at venture capital firm Accel Partners and the framework she’s developed for taking career risks.

They’ll take questions from the audience, so please add a reminder to your calendar to join the conversation.

Thanks very much for reading Extra Crunch this week! Have a great weekend.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

Dear Sophie: Can I hire an engineer whose green card is being sponsored by another company?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

I want to extend an offer to an engineer who has been working in the U.S. on an H-1B for almost five years. Her current employer is sponsoring her for an EB-2 green card, and our startup wants to hire her as a senior engineer.

What happens to her green card process? Can we take it over?

— Recruiting in Richmond

3 lies VCs tell ourselves about startup valuations

Image of a Pinocchio silhouette.

Image Credits: Dmitrii_Guzhanin (opens in a new window) / Getty Images

In a candid guest post, Scott Lenet, president of Touchdown Ventures, writes about the cognitive dissonance currently plaguing venture capital.

Yes, there’s an incredible amount of competition for deals, but there’s also a path to bringing soaring startup valuations back to earth.

For example, early investors have an inherent conflict of interest with later participants and many VCs are thirsty “logo hunters” who just want bragging rights.

At some point, “venture capitalists need to stop engaging in self-delusion about why a valuation that is too high might be OK,” writes Lenet.

‘The tortoise and the hare’ story is playing out right now in VC

HARE & TORTOISE WITH RACE NUMBERS ON GRASS

Image Credits: Getty Images under a GK Hart/Vikki Hart (opens in a new window) license.

Aesop’s fable about the determined tortoise who defeated an arrogant hare has many interpretations, e.g., the value of perseverance, the virtue of taking on bullies, how an outsized ego can undermine natural talent.

In the case of venture capital, the allegory is relevant because a slow, steady and more personal approach generates better outcomes, says Marc Schröder, managing partner of MGV.

“We simply must take the time to get to know founders.”

What’s driving the global surge in retail media spending?

Shopping cart with dollar sign and colorful shopping bags.

Image Credits: Getty Images under a jayk7 (opens in a new window) license.

As the pandemic changed consumer behavior and regulations began to reshape digital marketing tools, advertisers are turning to retail media.

Using the reams of data collected at the individual and aggregate level, retail media produce high-margin revenue streams. “And like most things, there is a bad, a good and a much better way of doing things,” advises Cynthia Luo, head of marketing at e-commerce marketing stack Epsilo.

New York City’s enterprise tech startups could be heading for a superheated exit wave

“We lied when we said that The Exchange was done covering 2021 venture capital performance,” Anna Heim and Alex Wilhelm admit.

Yesterday, they reviewed a detailed report from NYC-based VC group Work-Bench on the city’s enterprise tech startups.

“New York City’s enterprise footprint is now large enough that it must be considered a leading market for the startup varietal,” Anna and Alex conclude, “making its results a bellwether to some degree.”

“And if New York City is laying the groundwork for a huge wave of unicorn exits in the coming four to eight quarters, we should expect to see something similar in other enterprise markets around the world.”

Disaster recovery can be an effective way to ease into the cloud

Ladder leaning on white puffy cloud on blue studio background, white surface, drop shadow

Image Credits: PM Images (opens in a new window) / Getty Images

Given the rapid pace of digital transformation, nearly every business will eventually migrate some — or most — aspects of their operations to the cloud.

Before making the wholesale shift to digital, companies can start getting comfortable by using disaster recovery as a service (DRaaS). Even a partially managed DRaaS can make an organization more resilient and lighten the load for its IT team.

Plus, it’s also a savvy way for tech leaders to get shot-callers inside their companies to get on board the cloud bandwagon.

Regulations can define the best places to build and invest

A view of a woman's eye looking through a hole in some colorful paper

Image Credits: PeopleImages (opens in a new window) / Getty Images

“The decisions of government, the broader legal system and its combined level of scrutiny toward a particular subject” can affect market timing and the durability of an idea, Noorjit Sidhu, an early-stage investor at Plug & Play Ventures, writes in a guest column.

There are three areas currently facing regulatory scrutiny that have the potential to “provide outsized returns,” Sidhu writes: taxes, telemedicine and climate.

VCs unfazed by Chinese regulatory shakeups (so far)

“China’s technology scene has been in the news for all the wrong reasons in recent months,” Anna Heim and Alex Wilhelm write about the Chinese government’s crackdown on a host of technology companies.

“The result of the government fusillade against some of the best-known companies in China was falling share prices,” they write.

But has it affected the venture capital market? SoftBank this week said it would pause investments in China, but the numbers through Q2 indicate China is steadier than Alex and Anna expected.

Perform a quality of earnings analysis to make the most of M&A

Hand counting pieces of m&ms making up pie chart

Image Credits: Westend61 (opens in a new window) / Getty Images under a license.

If you’re a startup founder, odds are, at some point, you’ll raise a Series A (and B and C and D, hopefully), perform a strategic acquisition, and maybe even sell your company.

When those things occur, you’ll need to know how to do a quality of earnings (QofE) to maximize value, Pierre-Alexandre Heurtebize, investment and M&A director at HoriZen Capital, writes in a guest column.

He walks through a framework for thinking and organizing a QofE for “every M&A and private equity transition you may be part of.”

VCs are betting big on Kubernetes: Here are 5 reasons why

3d rendering of Staircase and cloud.

Image Credits: Getty Images under a akinbostanci (opens in a new window) license.

“What was once solely an internal project at Google has since been open-sourced and has become one of the most talked about technologies in software development and operations,” Ben Ofiri, the co-founder and CEO of the Kubernetes troubleshooting platform Komodor, writes of Kubernetes, which he calls “the new Linux.”

“This technology isn’t going anywhere, so any platform or tooling that helps make it more secure, simple to use and easy to troubleshoot will be well appreciated by the software development community.”

News: Daily Crunch: 3 US Senators ask Amazon how biometric payment system will handle customers’ palm prints

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.

Hello and welcome to Daily Crunch for August 13, 2021. We made it to Friday, everyone. Congratulations! Despite it being the end of the week, we still have lots to talk about. Reddit taking on TikTok. Valuation changes in a key startup sector. And what it may really mean for a workplace to be apolitical. So read on, friends — there’s a lot to talk about! — Alex

The TechCrunch Top 3

  • Reddit takes on TikTok: Recently TikTok announced that it was going to shake up its controls to make its service a bit less addictive. While the social video service works on itself, other companies want to challenge its huge market presence. Reddit is joining YouTube, Snap and others in the war. I wonder where Reddit’s product domain will reach by the time it’s done expanding its feature set.
  • Privately loved, publicly panned: The cohort of insurtech companies that went public in the last year were riding high while private. And they had some pretty reasonable IPOs. Then their valuations began to fall. And fall. And fall some more. TechCrunch explores what’s going on and what it could mean for startups.
  • What does apolitical mean, anyway? A new essay written by Elastic exec Mandy Andress digs into the question. As some companies attempt to banish politics from their workplace, she asks “What might that mean for me as an LGBTQIA+ person in the workplace?” Read it.

Startups/VC

  • Latin American fintech stays busy: This time ‘round it’s Ualá that has raised more money, a $350 million Series D that values the company at $2.45 billion, to be precise. The Argentine company builds personal financial products, and its new round and resulting multi-unicorn valuation helps underscore just how global the fintech revolution is proving to be.
  • Gopuff, but for Latin America: Sticking to the region, Orchata just put together $4 million in new capital. The company wants to replicate the magic that Gopuff has managed to conjure, but farther south of where the U.S. company operates. Given how amply SoftBank has backed Gopuff, we’re counting down until the second Vision Fund arrives to pour cash into the hands of the Y Combinator-backed startup.
  • Rapid ARR growth helps Kiddom raise more funds: Kiddom, a “platform that offers a digital curriculum that fits the core standards required by states,” per our own reporting, is growing like a weed. Natasha reports that Kiddom’s ARR scaled 300% from 2020 to 2021. That pace of revenue accretion helped the company secure a $35 million Series C.
  • Reskilling could be big: Investors just put $7 million into Retrain.ai, a startup that wants to use AI and ML to “help governments and organizations retrain and upskill talent for jobs of the future, enable diversity initiatives, and help employees and jobseekers manage their careers.” All that sounds rather good. Especially as I keep reading about blogging robots that are set to take my job away.
  • Tablevibe wants to limit what restaurants pay delivery apps: The food game is a hard one. Margins are low. Customers are whiny. And lately staffing has been an issue. Tablevibe is helping with one particular vector of restaurant pain, namely how much food venues pay the likes of DoorDash and Uber Eats to get their product to customers. Anything to help the small business world makes us sit up and take notice. The company was part of the current Y Combinator batch, notably, so we should hear more from them at demo day.
  • If you need more startup news, Equity’s roundup from the week is here. Enjoy!

There could be more to the Salesforce+ video streaming service than meets the eye

Salesforce announced this week that it plans to launch a video streaming service.

The industry analysts enterprise reporter Ron Miller interviewed said the initiative has tremendous potential, but one noted that Salesforce will have to dig deep to compete in today’s crowded media landscape.

Salesforce hasn’t released details on the type of programming it plans to offer, but given its vast and diverse customer base, its options are many. Said Brent Leary of CRM Essentials:

A customer could sponsor a show, advertise a show or possibly collaborate on a show. And have leads generated from the show [which could be] directly tied to the activity from those options and track ROI. And it’s all done on one platform. And the content lives on with ads living on with them.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Big Tech Inc.

  • Facebook takes privacy stand: As Apple struggles to retain the mantle of the privacy-first technology leader, Facebook is making inroads. Of a sort. The company has “extended the option of using end-to-end encryption for Messenger voice calls and video calls,” TechCrunch reports. Good.
  • Lawmakers ask Amazon what it plans to do with biometric data: Amazon’s push to collect palm prints for its brick-and-mortar stores caught the eye of Congress. But don’t worry, when has any megacorp abused the privacy of the citizenry? Never, right? Right?
  • To close out today’s news, Twitter’s head of Indian operations is moving to the States in a new role. Twitter and India have been arguing with one another for some time now, a scrap that included the current Indian government straight up trying to intimidate the U.S. company. It’s pretty gross, frankly, and now Manish Maheshwari is shaking up his job. Look, regulation is fine, but trying to abuse companies and harass their staff for political reasons sucks.

TechCrunch Experts: Growth Marketing

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TechCrunch wants to help startups find the right expert for their needs. To do this, we’re building a shortlist of the top growth marketers. We’ve received great recommendations for growth marketers in the startup industry since we launched our survey.

We’re excited to read more responses as they come in! Fill out the survey here.

News: Building a growth community in India with Ayush Srivastava of Growth Folks

To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).

Indian startups of all sizes are raising record amounts of investment funding this year and getting public exits, as we’ve been covering in recent months. To hear more about the growth behind the numbers we caught up with Ayush Srivastava, a cofounder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).

The organization, which describes itself as “India’s largest community of growth enthusiasts,” began as in-person events for growth marketers across major cities, but made the jump to online networking during the pandemic. From there it began an online speaker series for its 1300-some members, introduced more community networking groups and virtual events, and one-on-one mentoring.

In the interview below, part of our ongoing series profiling growth marketers around the world, he says India’s startup scene has quickly gotten more sophisticated about growth in recent years. Companies are centering high-quality user growth as a shared team goal, not as a side job, and are thinking more creatively about where and how to find users. “I am amazed at how the startups are focusing on tier 2-3 cities here in India. With the pace with which internet access has grown… they are making sure they are solving the problem faced by rural Indians as well. [I] just love the fact that proper solutions are being built in the right manner for the concerned pain point.

Editor’s note: This interview has been edited for length and clarity.

You describe Growth Folks as “India’s largest community of growth enthusiasts,” with more than 1,300 members. What does “growth enthusiast” mean to you, and how does that term define you?

The terms ‘growth’ and ‘growth marketing’ have picked up a lot in the last five years in the Indian startup ecosystem. All of a sudden there are more than a million heads who are interested to be a part of this circle or are already a part of this community. This had a positive impact as more and more people started to look at their growth problems and not only just promoting their business. For us, growth enthusiasts are everyone and anyone who is even a percent excited about how to grow a particular brand/service.

How did the focus and efforts of Growth Folks change during the pandemic for community engagement?

In the pre-COVID era, Growth Folks was heavily functional in the offline space. We used to manage and engage the community online but most of the efforts went in and success used to come from the offline activities that we used to organize. From December 2018 through the end of 2019, we organized more than 80+ offline events in nine cities of India. These events were previously panel discussions, industry talks or seminars followed by networking sessions…

[H]owever, once COVID came into the picture, our operations shifted completely online and I must say the shift was quite smooth but exciting for me.
We started hosting bi-weekly online webinars with industry leaders and tried giving our community folks (and new attendees) a look and feel of the physical event in the form of this virtual gathering so that they feel connected.

Ever since lockdown began, we have done over 25+ events and have had speakers from companies like SEMRush, Baremetrics, Zynga, Indigo Airlines, Adjust, Myntra and many more. Not only this, we started a lot of interesting threads on our Facebook group to get people to engage more. Within the same period, we launched our website to give people an idea about all our services.

We made sure that we are having dedicated networking sessions after the webinars for people to interact with each other. In October 2020, we re-launched the online version of “Brunch Sessions” that we used to have in the pre-COVID times. These brunch sessions helped the fellow community people to come together on a single day and interact and chill with each other virtually. We started producing more online content knowing the fact that this could be a way to have a value add and it worked.

Help TechCrunch find the best growth marketers for startups.

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Growth Folks is multifaceted, offering traditional growth marketing services as well as hosting a “growth hackathon” and community activities. What can a startup expect when working with Growth Folks? How is it different from existing services?

We have been virtually able to connect with so many people and we continue to do so… [W]e started something which is called “growth huddle”. It is a highly curated one-on-one mentorship session with a few of the best talents out there in the growth space. You can book your session and we will take you through the entire process to make sure that the session is right on point and you learn what you want, not what we want.

All of the mentors who were onboarded vary from experience level to expertise and provide the right set of guidance needed for individuals and startups to grow further. We also partnered with startups and companies for various online events to promote them and make sure that the right voice reaches out to the right set of people who matter to them – the Growth Folks. We have collaborated with companies like Adjust, Microsoft, Rocketium, Canva and many more and we have been able to make people learn the right things.

What are startups doing better now than ever before? In India? Around the world?

Companies have started realizing the true importance of having a fully functional growth team and they have started acknowledging their one metric that matters as well. The growth marketers have also started setting up a lot of experiments and have taken a data-driven approach to solving a problem. Now, I see many startups going out of the box and putting in efforts to find new ways of acquisition. They haven’t restricted them to acquiring users via the traditional ways and that’s why you see so many ideas going viral so easily. And all in different ways…

I see so many founders not restricting themselves to hiring just a growth marketer for leading all growth initiatives. Rather, they have spent time understanding the importance of it and have ended up building a full force growth team of marketers, PMs, tech people, designers etc. I feel that is the best way to look at any growth problem statement.

I am amazed at how the startups are focusing on tier 2-3 cities here in India. With the pace with which internet access has grown… they are making sure they are solving the problem faced by rural Indians as well. [I] just love the fact that proper solutions are being built in the right manner for the concerned pain point.

Lastly, companies have started considering the importance of the entire customer experience more seriously than ever before. This is helping brands to grow via communities easily and create a strong brand presence.

News: Google infringed on five Sonos patents, according to preliminary ruling

Way back in January 2020, Sonos sued Google over patent infringement. Today, the streaming speaker company scored an early victory with the U.S. International Trade Commission. A preliminary ruling penned by ITC chief administrative law judge Charles Bullock finds that Google infringed on five patents. “Today the ALJ has found all five of Sonos’ asserted

Way back in January 2020, Sonos sued Google over patent infringement. Today, the streaming speaker company scored an early victory with the U.S. International Trade Commission. A preliminary ruling penned by ITC chief administrative law judge Charles Bullock finds that Google infringed on five patents.

“Today the ALJ has found all five of Sonos’ asserted patents to be valid and that Google infringes on all five patents,” Sonos Chief Legal Officer Eddie Lazarus said in a statement to TechCrunch. “We are pleased the ITC has confirmed Google’s blatant infringement of Sonos’ patented inventions. This decision re-affirms the strength and breadth of our portfolio, marking a promising milestone in our long-term pursuit to defend our innovation against misappropriation by Big Tech monopolies.”

The finding is still very much early days for what’s likely to be an even more protracted battled battle between the two companies. Sonos’ complaint stems from Google’s own family of streaming speakers. Google entered the category, long dominated by Sonos, roughly four and a half years ago with the original Home speaker. The line now includes a number of products now listed under the Nest banner.

“Google has been blatantly and knowingly copying our patented technology,” Sonos CEO Patrick Spence said in a statement when the suit was initially filed. “Despite our repeated and extensive efforts over the last few years, Google has not shown any willingness to work with us on a mutually beneficial solution. We’re left with no choice but to litigate.”

Sonos noted similar issues with Amazon devices (Google’s chief competitor in the category) at the time, but the company opted to focus its time, money and resources on a battle with Google, instead.

Ultimately, Sonos is hoping to use the ITC to block the import of those smart speakers, along with other Google hardware, including the Chromecast and Pixels. Such a decision would be a massive hit to Google’s hardware ambitions. A final ruling isn’t expected until December 13, however, after which point a potential import ban would take 60 days to go into effect.

“We do not use Sonos’ technology, and we compete on the quality of our products and the merits of our ideas,” Google Spokesperson José Castañeda said in a statement. “We disagree with this preliminary ruling and will continue to make our case in the upcoming review process.”

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