Monthly Archives: August 2021

News: Cheeterz Club wants to make reading glasses hip

• August 31, 2021
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Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap, disposable items you pick up from a rotating display rack at your local drug store to being something you’d actually be proud to wear. To

Can reading glasses actually be cool? A new eyewear company called Cheeterz Club thinks so. The startup is working to change the perception of reading glasses from being just cheap, disposable items you pick up from a rotating display rack at your local drug store to being something you’d actually be proud to wear. To do so, the company is designing its glasses with quality lenses and frames in range of styles, while still keeping the pricing affordable.

The startup — whose name is a reference to the slang term for glasses, “cheaters,” — was founded by Jennifer Farrelly, whose background includes work in advertising and sales at companies like Uber and Virool.

She said the idea to make a better set of readers came to her because she found herself frustrated by the current options on the market.

“It all started a few years ago. My friends were posting on social media these really depressing comments and posts like: ‘I’m old and turning into my parents, this is awful.’ And I [thought to myself] why does it have to be like that? I feel just as young today as I did ten years ago,” Farrelly explains. “Why are my friends and I feeling forced to feel old because of something that happens overnight?,” she says, of what felt like the sudden onset of middle age and the hardships it brings.

What’s worse, Farrelly says, is that when you finally make your way to the drugstore to pick out some reading glasses, all you’ll find are bad, plastic pairs that both look and feel cheap.

“That’s even more demoralizing,” she adds.

So Farrelly teamed up with a former Warby Parker and Pair Eyewear Head of Product, Lee Zaro, to design a new line of more fashion-forward eyewear.

Zaro, who’s based in the L.A. area, immediately saw the opportunity.

“Drugstore reading glasses are typically poor in quality, and can feel like they are designed with our parents in mind, leaving a huge unmet need for sophisticated eyewear options,” he said. “When Jennifer approached me to help design her first line of eyewear, I knew it was a brilliant idea.”

To differentiate itself from lower-end readers, Cheeterz Club glasses are made with 100% acetate and feature spring hinges and stainless steel. The lenses, meanwhile, offer more clarity than is often found in reading glasses.

Typically, ophthalmic plastic lens materials have an Abbe value — a measure of the degree at which light is dispersed or separated — between 30 and 58. The higher number offers better optical performance. Crown glass can have an Abbe value as high as 59, but polycarbonate readers (like those from Warby Parker, Farrelly notes) would have an Abbe value of 30. Cheeterz Club lenses, which are CR-39 lenses, are at at 58. This is a difference you can tell when trying the glasses on alongside your drugstore readers.

Cheeterz’ lenses also offer 100% UVA/UVB protection, and are oil and water repellent. They can optionally be bought in one of eight fashion tints, from pink to blue, or in two sun shades. Consumers can also opt to add Blue Light coating to help with screen-induced eye fatigue or they can choose Progressive lenses, which combine distance vision with a reading lens.

Tints are an extra $10, Blue Light protection is $25, and Progressive lenses are $40.99 — lower than market rates.

At launch, Cheeterz Club offers 14 different styles ranging from traditional to the more modern, starting at $28.99.

Farrelly says finding the right price was key, because unlike regular glasses, consumers often buy multiple pairs of readers to leave around the house or car, pack in purses and bags, and so on.

“If I break something that costs me a couple $100, I’d be really upset about it,” she says. “But at a drugstore price of under $30, I can have them in all sorts of colors and different tints.”

For Farrelly, making the startup a success goes beyond brining higher-quality reading glasses to market. It’s also about serving a demographic that often gets overlooked.

“Founders in their forties do not get representation, and it’s unfortunate. And there are also people in their forties and fifties that have disposable income and are looking for cute things. They’re spending so much money on facial creams and Botox,” she says, “but then you’re forced to put this really ugly pair of glasses on your face that make you feel bad about yourself.”

While Cheeterz Club today is selling direct to the consumer, the company is talking to eye doctors, boutiques and others who may eventually resell for them, as more of a B2B model. It’s also testing selling on Amazon with one pair of Blue Light glasses.

Cheeterz Club plans to start discussing fundraising with seed investors later this fall.

News: A popular smart home security system can be remotely disarmed, researchers say

• August 31, 2021
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A cybersecurity company says a popular smart home security system has a pair of vulnerabilities that can be exploited to disarm the system altogether. Rapid7 found the vulnerabilities in the Fortress S03, a home security system that relies on Wi-Fi to connect cameras, motion sensors, and sirens to the internet, allowing owners to remotely monitor

A cybersecurity company says a popular smart home security system has a pair of vulnerabilities that can be exploited to disarm the system altogether.

Rapid7 found the vulnerabilities in the Fortress S03, a home security system that relies on Wi-Fi to connect cameras, motion sensors, and sirens to the internet, allowing owners to remotely monitor their home anywhere with a mobile app. The security system also uses a radio-controlled key fob to let homeowners arm or disarm their house from outside their front door.

But the cybersecurity company said the vulnerabilities include an unauthenticated API and an unencrypted radio signal that can be easily intercepted.

Rapid7 revealed details of the two vulnerabilities on Tuesday after not hearing from Fortress in three months, the standard window of time that security researchers give to companies to fix bugs before details are made public. Rapid7 said its only acknowledgment of its email was when Fortress closed its support ticket a week later without commenting.

Fortress owner Michael Hofeditz opened but did not respond to several emails sent by TechCrunch with an email open tracker. An email from Bottone Riling, a Massachusetts law firm representing Fortress, called the claims “false, purposely misleading and defamatory,” but did not provide specifics that it claims are false, or if Fortress has mitigated the vulnerabilities.

Rapid7 said that Fortress’ unauthenticated API can be remotely queried over the internet without the server checking if the request is legitimate. The researchers said by knowing a homeowner’s email address, the server would return the device’s unique IMEI, which in turn could be used to remotely disarm the system.

The other flaw takes advantage of the unencrypted radio signals sent between the security system and the homeowner’s key fob. That allowed Rapid7 to capture and replay the signals for “arm” and “disarm” because the radio waves weren’t scrambled properly.

Vishwakarma said homeowners could add a plus-tagged email address with a long, unique string of letters and numbers in place of a password as a stand-in for a password. But there was little for homeowners to do for the radio signal bug until Fortress addresses it.

Fortress has not said if it has fixed or plans to fix the vulnerabilities. It’s not clear if Fortress is able to fix the vulnerabilities without replacing the hardware. It’s not known if Fortress builds the device itself or buys the hardware from another manufacturer.

Read more:

• Many smart home device makers still won’t say if they give your data to the government
• Window Snyder’s new startup Thistle Technologies raises $2.5M seed to secure IoT devices
• Peloton’s leaky API let anyone grab riders’ private account data
• Amazon says government demands for user data spiked by 800% in 2020

News: UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play

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Heroes, one of the new wave of startups aiming to build big e-commerce businesses by buying up smaller third-party merchants on Amazon’s Marketplace, has raised another big round of funding to double down on that strategy. The London startup has picked up $200 million, money that it will mainly be using to snap up more

Heroes, one of the new wave of startups aiming to build big e-commerce businesses by buying up smaller third-party merchants on Amazon’s Marketplace, has raised another big round of funding to double down on that strategy. The London startup has picked up $200 million, money that it will mainly be using to snap up more merchants. Existing brands in its portfolio cover categories like baby, pets, sports, personal health and home and garden categories — some of them, like PremiumCare dog chews, the Onco baby car mirror, gardening tool brand Davaon and wooden foot massager roller Theraflow, category best-sellers — and the plan is to continue building up all of these verticals.

Crayhill Capital Management, a fund based out of New York, is providing the funding, and Riccardo Bruni — who co-founded the company with twin brother Alessio and third brother Giancarlo — said that the bulk of it will be going towards making acquisitions, and is therefore coming in the form of debt.

Raising debt rather than equity at this point is pretty standard for companies like Heroes. Heroes itself is pretty young: it launched less than a year ago, in November 2020, with $65 million in funding, a round comprised of both equity and debt. Other investors in the startup include 360 Capital, Fuel Ventures and Upper 90.

Heroes is playing in what is rapidly becoming a very crowded field. Not only are there are tens of thousands of businesses leveraging Amazon’s extensive fulfillment network to sell goods on the e-commerce giant’s Marketplace; but some days it seems we are also rapidly approaching a state of nearly as many startups launching to consolidate these third-party sellers.

Many a roll-up play follows a similar playbook, which goes like this: Amazon provides the Marketplace to sell goods to consumers, and the infrastructure to fulfill those orders, by way of Fulfillment By Amazon and its Prime service. Meanwhile, the roll-up business — in this case Heroes — buys up a number of the stronger companies leveraging FBA and the Marketplace. Then, by consolidating them into a single tech platform that they have built, Heroes creates better economies of scale around better and more efficient supply chains, sharper machine learning and marketing and data analytics technology, and new growth strategies. 

What is notable about Heroes, though — apart from the fact that it’s the first roll-up player to come out of the UK, and continues to be one of the bigger players in Europe — is that it doesn’t believe that the technology plays as important a role as having a solid relationship with the companies it’s targeting, key given that now the top Marketplace sellers are likely being feted by a number of companies as acquisition targets.

“The tech is very important,” said Alessio in an interview. “It helps us build robust processes that tie all the systems together across multiple brands and marketplaces. But what we have is very different from a SaaS business. We are not building an app, and tech is not the core of what we do. From the acquisitions side, we believe that human interactions ultimately win. We don’t think tech can replace a strong acquisition process.”

Heroes’ three founder-brothers (two of them, Riccardo and Alessio, pictured above) have worked across a number of investment, finance and operational roles (the CVs include Merrill Lynch, EQT Ventures, Perella Weinberg Partners, Lazada, Nomura and Liberty Global) and they say there have been strong signs so far of its strategy working: of the brands that it has acquired since launching in November, they claim business (sales) has grown five-fold.

Collectively, the roll-up startups are raising hundreds of millions of dollars to fuel these efforts. Other recent hopefuls that have announced funding this year include Suma Brands ($150 million); Elevate Brands ($250 million); Perch ($775 million); factory14 ($200 million); Thrasio (currently probably the biggest of them all in terms of reach and money raised and ambitions), Heyday, The Razor Group, Branded, SellerX, Berlin Brands Group (X2), Benitago, Latin America’s Valoreo and Rainforest and Una Brands out of Asia. 

The picture that is emerging across many of these operations is that many of these companies, Heroes included, do not try to make their particular approaches particularly more distinctive than those of their competitors, simply because — with nearly 10 million third-party sellers today on Amazon globally — the opportunity is likely big enough for all of them, and more, not least because of current market dynamics.

“It’s no secret that we were inspired by Thrasio and others,” Riccardo said. “Combined with Covid-19, there has been a massive acceleration of e-commerce across the continent.” It was that, plus the realization that the three brothers had the right e-commerce, fundraising and investment skills between them, that made them see what was a “perfect storm” to tackle the opportunity, he continued. “So that is why we jumped into it.”

In the case of Heroes, while the majority of the funding will be used for acquisitions, it’s also planning to double headcount from its current 70 employees before the end of this year with a focus on operational experts to help run their acquired businesses. 

News: Whoop raises another $200M for its athlete-focused fitness wearable

• August 31, 2021
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Founded in 2012, Whoop is far from a household name in the world of fitness trackers. But over the years, the company has attracted its share of converts. It hasn’t had any issue attracting venture capital over the years, either. Last time we checked in on the Boston-based company was in late-2019, when it raised

Founded in 2012, Whoop is far from a household name in the world of fitness trackers. But over the years, the company has attracted its share of converts. It hasn’t had any issue attracting venture capital over the years, either. Last time we checked in on the Boston-based company was in late-2019, when it raised $55 million. Now it’s back with a massive $200 million raise.

The Series F round brings Whoop’s total funding to nearly $405 million — a pretty massive investment for a company of its size. The round, led by SoftBank’s Vision Fund 2, puts the valuation at a jaw-dropping $3.6 billion valuation.

Additional investors include IVP, Cavu Venture Partners, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures and Animal Capital. They join a long list of former backers, including the National Football League Players Association, Jack Dorsey and a number of professional athletes.

The company’s targeting of athletes marks a strong contrast with leading consumer wearables like the Apple Watch and Fitbit. In fact, the company has a specific offering for sports teams, as well as solutions for businesses, healthcare and government/defense.

Whoop’s name made the rounds recently when Fitbit announced a “Daily Readiness Score” for the Charge 5, which many likened to the company’s more advanced analytics.

The company cites “rapid growth” in its membership offering over the past year as a motivation behind seeking additional funding. That was likely driven, in part, by the decision in 2019 to make the $500 wearable free, while focusing on a subscription service that starts at $18 a month for an 18-month membership (the shorter the membership, the more the monthly fee).

Whoop is eying international expansion beyond the U.S. and using the massive influx of cash on R&D for its hardware, software and analytics solutions. Money will also go toward expanding headcount, which is currently in excess of 500 (with nearly half of those employees having joined in the past year).

“We are thrilled to deepen our partnership with SoftBank as we grow internationally,” founder and CEO Will Ahmed said in a release. “While we have experienced amazing growth in the past year, the potential of our technology and the vast market for health monitoring remains largely untapped.”

News: Challenger bank Bunq rolls out Spanish IBANs

• August 31, 2021
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Amsterdam-based challenger bank Bunq is updating its service with a handful of new features. In addition to Dutch, German and French bank account numbers, existing and new users in Spain can now get a Spanish IBAN. European IBANs are supposed to work across Europe. Your employer or internet provider can’t force you to get a

Amsterdam-based challenger bank Bunq is updating its service with a handful of new features. In addition to Dutch, German and French bank account numbers, existing and new users in Spain can now get a Spanish IBAN.

European IBANs are supposed to work across Europe. Your employer or internet provider can’t force you to get a local IBAN. And yet, that’s rarely the case. When you move to another European country, chances are the first thing you do is that you open a local bank account.

While European fintech companies have teamed up to create a lobbying effort called ‘Accept my IBAN’, some challenger banks, such as Bunq, are adding the ability to get local bank account numbers as an intermediary fix. Bunq users can also choose to associate IBANs from multiple European countries with their account. You have to pay a one-time fee of €9.99 every time you add a new local IBAN.

Bunq is also drawing inspiration from Revolut, Wise, Vivid Money and others as you’ll soon be able to receive, convert and hold other currencies. For instance, if you’re going to a non-Euro country for an internship, you will be able to receive your salary on your Bunq account. Bunq is starting with USD accounts with plans to add more currencies down the road.

Other new features include the ability to receive reminders the day before a direct debit occurs, a subscription view that lets you view current subscriptions and when they’re set to expire, an improved search feature and the ability to automatically accept direct debits and payment requests from your friends — make sure you set up a limit before enabling that feature.

Bunq recently announced plans to raise $228 million (€193 million) at a $1.9 billion valuation (€1.6 billion). The investment round hasn’t been approved by the Netherlands’ banking regulator just yet. Bunq is currently operating in 29 European markets and has more than €&billion in user deposits.

News: Tiger Global in talks to make Apna India’s fastest unicorn

• August 31, 2021
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Apna, a 21-month-old startup that is helping millions of blue and gray-collar workers in India upskill themselves, find communities and land jobs, is inching closer to becoming the fastest tech firm in the world’s second largest internet market to become a unicorn. Tiger Global is in advanced stages of talks to lead a $100 million

Apna, a 21-month-old startup that is helping millions of blue and gray-collar workers in India upskill themselves, find communities and land jobs, is inching closer to becoming the fastest tech firm in the world’s second largest internet market to become a unicorn.

Tiger Global is in advanced stages of talks to lead a $100 million round in Apna, according to four sources familiar with the matter. The proposed terms value the startup at over $1 billion, the sources said.

The round hasn’t closed yet so terms of the deal may change, some of the sources cautioned.

If the round materializes, Apna will become the youngest Indian startup to attain the much coveted unicorn status. The startup, which launched its app in December 2019, was valued at $570 million in its Series B financing round in June this year. It will also be the third financing round Apna would have secured in a span of less than seven months.

Tiger Global, an existing investor in Apna, didn’t respond to a request for comment earlier this month. Apna founder and chief executive Nirmit Parikh, an Apple alum, declined to comment on Tuesday.

Indian cities are home to hundreds of millions of low-skilled workers who hail from villages in search of work. Many of them have lost their jobs amid the coronavirus pandemic that has slowed several economic activities in the world’s second-largest internet market.

Apna, whose name is inspired from a 2019 Bollywood song, is building a scalable networking infrastructure so that these workers can connect to the right employers and secure jobs. On its eponymous Android app, users also upskill themselves, review their interview skills, and become eligible for more jobs.

As of June this year, Apna had amassed over 10 million users and was facilitating more than 15 million job interviews each month. All jobs listed on the Apna platform are verified by the startup and free of cost for the candidates.

The startup has also partnered with some of India’s leading public and private organizations and is providing support to the Ministry of Minority Affairs of India, National Skill Development Corporation and UNICEF YuWaah to provide better skilling and job opportunities to candidates.

The investment talks further illustrate Tiger Global’s growing interest in India. The New York-headquartered firm has made several high-profile investments in India this year including in BharatPe, Gupshup, DealShare, Classplus, Urban Company, Coinswitch Kuber, and Groww.

More than two dozen Indian startups have become a unicorn this year, up from 11 last year, as several high-profile investors including Tiger Global, SoftBank, and Falcon Edge have increased the pace of their investments in the world’s second most populous nation.

Apna also counts Insight Partners, Lightspeed, and Sequoia Capital among its existing investors.

News: 6 tips for establishing your startup’s global supply chain

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A global supply chain is, well, global. Each region, supplier and subcontractor in your chain needs to work in harmony with each other, because a single snag can ruin the whole process.

Startups are hard work, but the complexities of global supply chains can make running hardware companies especially difficult. Instead of existing within a codebase behind a screen, the key components of your hardware product can be scattered around the world, subject to the volatility of the global economy.

I’ve spent most of my career establishing global supply chains, setting up manufacturing lines for 3D printers, electric bicycles and home fitness equipment on the ground in Mexico, Hungary, Taiwan and China. I’ve learned the hard way that Murphy’s law is a constant companion in the hardware business.

But after more than a decade of work on three different continents, there are a few lessons I’ve learned that will help you avoid unnecessary mistakes.

Expect cost fluctuations, especially in currency and shipping

Shipping physical products is quite different from “shipping” code — you have to pay a considerable amount of money to transport products around the world. Of course, shipping costs become a line item like any other as they get baked into the overall business plan. The issue is that those costs can change monthly — sometimes drastically.

At this time last year, a shipping container from China cost $3,300. Today, it’s almost $18,000 — a more than fivefold increase in 12 months. It’s safe to assume that most 2020 business plans did not account for such a cost increase for a key line item.

Similar issues also arise with currency exchange rates. Contract manufacturers often allow you to maintain cost agreements for any fluctuations below 5%, but the dollar has dropped much more than 5% against the yuan compared to a year ago, and hardware companies have been forced to renegotiate their manufacturing contracts.

As exchange rates become less favorable and shipping costs increase, you have two options: Operate with lower margins, or pass along the cost to the end customer. Neither choice is ideal, but both are better than going bankrupt.

The takeaway is that when you set up your business, you need to prepare for these possibilities. That means operating with enough margin to handle increased costs, or with the confidence that your end customer will be able to handle a higher price.

Overorder critical parts

Over the past year, many businesses have lost billions of dollars in market value because they didn’t order enough semiconductors. As the owner of a hardware company, you will encounter similar risks.

The supply for certain components, like computer chips, can be limited, and shortages can arise quickly if demand increases or supply chains get disrupted. It’s your job to analyze potential choke points in your supply chain and create redundancies around them.

News: Extra Crunch roundup: Toast and Freshbook S-1s, pre-pitch tips, flexible funding lessons

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The digital transformation currently sweeping society has likely reached your favorite local restaurant. Since 2013, Boston-based Toast has offered bars and eateries a software platform that lets them manage orders, payments and deliveries. Over the last year, its customers have processed more than $38 billion in gross payment volume, so Alex Wilhelm analyzed the company’s

The digital transformation currently sweeping society has likely reached your favorite local restaurant.

Since 2013, Boston-based Toast has offered bars and eateries a software platform that lets them manage orders, payments and deliveries.

Over the last year, its customers have processed more than $38 billion in gross payment volume, so Alex Wilhelm analyzed the company’s S-1 for The Exchange with great interest.

“Toast was last valued at just under $5 billion when it last raised, per Crunchbase data,” he writes. “And folks are saying that it could be worth $20 billion in its debut. Does that square with the numbers?”

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Airbnb, DoorDash and Coinbase each debuted at past Y Combinator Demo Days; as of this writing, they employ a combined 10,000 people.

Today and tomorrow, TechCrunch reporters will cover the proceedings at YC’s Summer 20201 Demo Day. In addition to writing up founder pitches, they’ll also rank their favorites.

Even remotely, I can feel a palpable sense of excitement radiating from our team — anything can happen at YC Demo Day, so sign up for Extra Crunch to follow the action.

Thanks very much for reading; I hope you have an excellent week.

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

How Amazon EC2 grew from a notion into a foundational element of cloud computing

In August 2006, AWS activated its EC2 cloud-based virtual computer, a milestone in the cloud infrastructure giant’s development.

“You really can’t overstate what Amazon was able to accomplish,” writes enterprise reporter Ron Miller.

In the 15 years since, EC2 has enabled clients of any size to test and run their own applications on AWS’ virtual machines.

To learn more about a fundamental technological shift that “would help fuel a whole generation of startups,” Ron interviewed EC2 VP Dave Brown, who built and led the Amazon EC2 Frontend team.

3 ways to become a better manager in the work-from-home era

Most managers agree that OKRs foster transparency and accountability, but running a team effectively has different challenges when workers are attending all-hands meetings from their kitchen tables.

Instead of just discussing key metrics before board meetings or performance reviews, make them part of the day-to-day culture, recommends Jeremy Epstein, Gtmhub’s CMO.

“Strengthen your team by creating authentic workplace transparency using numbers as a universal language and providing meaning behind your team’s work.”

The pre-pitch: 7 ways to build relationships with VCs

Many founders must overcome a few emotional hurdles before they’re comfortable pitching a potential investor face-to-face.

To alleviate that pressure, Unicorn Capital founder Evan Fisher recommends that entrepreneurs use pre-pitch meetings to build and strengthen relationships before asking for a check:

“This is the ‘we actually aren’t looking for money; we just want to be friends for now’ pitch that gets you on an investor’s radar so that when it’s time to raise your next round, they’ll be far more likely to answer the phone because they actually know who you are.”

Pre-pitches are good for more than curing the jitters: These conversations help founders get a better sense of how VCs think and sometimes lead to serendipitous outcomes.

“Investors are opportunists by necessity,” says Fisher, “so if they like the cut of your business’s jib, you never know — the FOMO might start kicking hard.”

Lessons from COVID: Flexible funding is a must for alternative lenders

FischerJordan’s Deeba Goyal and Archita Bhandari break down the pandemic’s impact on alternative lenders, specifically what they had to do to survive the crisis, taking a look at smaller lenders including Credibly, Kabbage, Kapitus and BlueVine.

“Only those who were able to find a way through the complexities of their existing capital sources were able to maintain their performance, and the rest were left to perish or find new funding avenues,” they write.

Inside Freshworks’ IPO filing

Customer engagement software company Freshworks’ S-1 filing depicts a company that’s experiencing accelerating revenue growth, “a great sign for the health of its business,” reports Alex Wilhelm in this morning’s The Exchange.

“Most companies see their growth rates decline as they scale, as larger denominators make growth in percentage terms more difficult.”

Studying the company’s SEC filing, he found that “Freshworks isn’t a company where we need to cut it lots of slack, as we might with an adjusted EBITDA number. It is going public ready for Big Kid metrics.”

News: Kai-Fu Lee and Chen Qiufan will share their vision of our AI-powered future at Disrupt

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We’ve had visionary investors onstage before, and we’ve had science fiction authors onstage — but never at the same time, let alone a pair who collaborated on a unique book of stories and essays that make an optimistic prediction of our AI-infused future. Sinovation founder Kai-Fu Lee and author of “Waste Tide” and others Chen

We’ve had visionary investors onstage before, and we’ve had science fiction authors onstage — but never at the same time, let alone a pair who collaborated on a unique book of stories and essays that make an optimistic prediction of our AI-infused future. Sinovation founder Kai-Fu Lee and author of “Waste Tide” and others Chen Qiufan will join us at Disrupt (September 21-23) for a discussion of the fiction and fact of today’s hottest technology.

Lee, born in Taiwan, attended CMU and obtained a PhD in computer science, working initially on speech recognition before working for Apple, SGI and Microsoft, then establishing Google China as its president. His research and investment company, Sinovation (originally Innovation Works) has been his focus since its founding in 2009, and he has grown to become a leading mind and influential figure in AI.

When we last spoke with Lee, at Disrupt SF 2018, he emphasized that China was catching up to the U.S. on AI research, and had surpassed it in some ways. And certainly his own investments have contributed to that. Since then, as someone who thinks frequently about what the future holds, he has found a kindred spirit in Chen Qiufan.

Qiufan is a Chinese author whose 2013 novel “Waste Tide” propelled him to literary fame, though like many authors, that wasn’t enough to make him quit his day job until a few years later (Wired only just ran a profile on him). But by that time he had attracted the attention of Lee, who proposed a novel project: a collaborative book where the two would put their heads together to create a fictitious future informed by fact and realistic extrapolation.

The result is “AI 2041”: 10 stories by Qiufan set in the titular year, all over the world, with people from all walks of life encountering AI in the many ways that the authors speculate it may come to shape society over the next two decades. Each is followed by an explanatory essay by Lee that goes into the technical aspects and why they might lead to that future.

I’ll be posting a full review of the book ahead of the event, but I can certainly say that it’s unlike any collection I’ve read before. Each story is independent but takes place in something like a shared world, and each illustrates a potential application, conflict or change in thinking that AI could lead to. And, importantly, the AI is recognizable as descended directly from existing technologies.

For instance, one story concerns a talented deepfake creator working out of Lagos, one who knows the ins and outs of generative adversarial networks, image inspection, media pathways and so on. He’s tasked with creating a video of a long-dead celebrity that fools not just people watching it but the hosting service’s automated scanners, the government’s facial recognition algorithms and all the rest — but he begins to suspect there’s an unsavory motive behind it all (I won’t spoil the rest).

What follows the story is Lee’s essay on GANs, facial recognition and deepfakes that explains the concepts in an understandable but not patronizing way, then explores the risks and benefits in a non-narrative way. It helps ground the stories as real possibilities, not just imagined situations.

With both Qiufan and Lee onstage (virtually this time), the discussion of the book and the issues it brings up should be a lively one — not least because it will be moderated by yours truly. But to catch this session, you’ll need to grab a pass to attend Disrupt happening September 21-23. Get yours today for less than $100 for a limited time!

News: TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

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TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator Marketplace website, launched in late

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform.

On the Creator Marketplace website, launched in late 2019, marketers have been able to discover top TikTok personalities for their brand campaigns, then create and manage those campaigns and track their performance.

The new API, meanwhile, allows partnered marketing companies to access TikTok’s first-party data about audience demographics, growth trends, best-performing videos, and real-time campaign reporting (e.g. views, likes, shares, comments, engagement, etc.) for the first time.

They can then bring this data back into their own platforms, to augment the insights they’re already providing to their own customer base.

TikTok is not officially announcing the API until later in September, but it is allowing its alpha partners to discuss their early work.

One such partner is Capitv8, which tested the API with a NRF top 50 retailer on one of their first TikTok campaigns. The retailer wanted to discover a diverse and inclusive group of TikTok creators to partner with on a new collaboration and wanted help with launching its own TikTok channel. Captiv8 says the branded content received nearly 10 million views, and the campaign resulted in a “significant increase” in several key metrics, which performed about the Nielsen average. This included familiarity (+4% above average), affinity (+6%), purchase intent (+7%) and recommendation intent (+9%).

Capitv8 is now working with TikTok’s API to pull in audience demographics, to centralize influencer offers and activations, and to provide tools to boost branded content and monitor campaign performance. On that last front, the API allows the company to pull in real-time metrics from the TikTok Creator Marketplace API — which means Capitv8 is now one of only a handful of third-party companies with access to TikTok first-party data.

Another early alpha partner is Influential, who shared it’s also leveraging the API to access first-party insights on audience demographics, growth trends, best-performing videos, and more, to help its customer base of Fortune 1000 brands to identify the right creators for both native and paid advertising campaigns.

One partner it worked with was DoorDash, who launched multiple campaigns on TikTok with Influential’s help. It’s also planning to work with McDonald’s USA on several new campaigns that will run this year, including those focused on the chain’s new Crispy Chicken Sandwich and the return of Spicy McNuggets.

Other early alpha partners include Whalar and INCA. The latter is currently only available in the U.K. and its integration stems from the larger TikTok global partnership with WPP, announced in February. That deal provided WPP agencies with early access to new advertising products marketing API integrations, and new AR offerings, among other things.

Creator marketplaces are now common to social media platforms with large influencer communities as this has become a standard way to advertise to online consumers, particular the younger generation. Facebook today offers its Brands Collabs Manager, for both Facebook and Instagram; YouTube has BrandConnect; while Snapchat recently announced a marketplace to connect brands with Lens creators. These type of in-house platforms make it easier for marketers to work with the wider influencer community by offering trusted data on metrics that matter to brands’ own ROI, rather than relying on self-reported data from influencers or on data they have to manually collect themselves. And as campaigns run, marketers can compare how well their partnered creators are able to drive results to inform their future collaborations.

TikTok isn’t making a formal announcement about its new API at this time, telling TechCrunch the technology is still in pilot testing phases for the time being.

“Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way,” said Melissa Yang, TikTok’s Head of Ecosystem Partnerships, in a statement provided to select marketing company partners.