Monthly Archives: April 2021

News: Remote hiring startup Deel raises $156M at a $1.25B valuation after 20x growth in 2020

Many of the world’s organizations shifted to remote work due to the COVID-19 pandemic. But even as more people are vaccinated and offices are planning re-openings, it’s clear that for some organizations, remote work is here to stay.  Deel, a startup which provides payroll, compliance tools and other services to help businesses hire remotely, has

Many of the world’s organizations shifted to remote work due to the COVID-19 pandemic. But even as more people are vaccinated and offices are planning re-openings, it’s clear that for some organizations, remote work is here to stay. 

Deel, a startup which provides payroll, compliance tools and other services to help businesses hire remotely, has seen increased demand in the wake of this shift.

And today, the San Francisco company has announced that it has raised $156 million in Series C funding led by the YC Continuity Fund and existing backers Andreessen Horowitz and Spark Capital. Uber CEO Dara Khosrowshahi, former Stripe payments guru Lachy Groom, Jeffrey Katzenberg, Jeff Wilke, and Anthony Schiller also participated in the round, among others. 

The raise is notable for a few reasons. For one, it comes just over seven months after Deel raised a $30 million Series B financing. So it is essentially more than 5x the size of that round. It’s also a big deal because it propels Deel, a 3 year-old company, to unicorn status with a $1.25 billion valuation. The raise also comes after a massive year of growth for Deel, which says it saw a “20x” increase in revenue in 2020 with over 1,800 business clients. That’s up from 500 at the time of its September raise.

Co-founded by MIT alumni Alex Bouaziz and Shuo Wan, Deel aims to allow businesses “to hire anyone, anywhere, in a compliant manner.” It claims that by using its services, businesses can hire and onboard international employees or contractors in under 5 minutes, with no local entity required and that “paying them in 120+ currencies takes just a click.”

Deel plans to use its new capital to continue an international expansion and set up 80 new Deel-owned entities across the world in 2021. Deel also plans to do some hiring itself, and grow its product offerings. The company’s own team is entirely remote, and has grown from 7 employees to over 120 across 26 countries since January 2020. CB Insights projects the industry for virtual HR software will grow to $43 billion by 2026 as technology platforms like Deel help businesses make the transition to remote-first work.

YC Continuity’s Ali Rowghani, who has joined Deel’s board as part of the funding, believes Deel was already at the forefront of remote work pre-pandemic and that “it will be long after.”

“The way people work is fundamentally changing… the [Deel] team is uniquely equipped to remove the obstacles of remote work so companies hire the best talent in the world, instead of only those nearest to them,” he said in a written statement.

As TechCrunch previously reported, Deel today already provides various tools to employees and the organizations that they work for, such as payroll services, tax compliance information, assistance on building contracts, invoicing services and a range of insurance options covering health and other areas related to working life.

Now the plan is to continue building out that stack with more services aimed at both the workers and their employers. That includes loans based on salary for workers, more insurance and benefits options and other offerings.

News: The rise of the next Coinbase, thanks to Coinbase

 Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. For this week’s deep dive Natasha and Alex and Danny wanted to chat crypto. No, not cryptography, but cryptocurrency. The topic has been hot in recent months thanks to Coinbase, recent weeks thanks to the rapid price appreciation in the



Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

For this week’s deep dive Natasha and Alex and Danny wanted to chat crypto. No, not cryptography, but cryptocurrency. The topic has been hot in recent months thanks to Coinbase, recent weeks thanks to the rapid price appreciation in the value of many coins, and in recent days because dogecoin went crazy.

Vote for Equity to win a Webby so that our parents are proud!

So with our minds tuned to the future of money, and commerce, and content, here’s the show’s rundown:

  • Recent crypto news has been more than busy, with Venmo adding crypto support, Brian Brooks joining Binance, and the Coinbase direct listing.
  • But that’s not all, there have been a host of NFT marketplaces that have raised millions in the past week. We talk about Rarible, SuperRare, OpenSea, and Dapper Labs. We talk about differentiation, UX, and if more than one marketplace can win.
  • Dogecoin’s to the moon moment had reached a new price high and come down some before our show recorded, but the cryptocurrency’s joke apparently is still funny after all these years. Here’s a tweet and an article about it.
  • And the idea that Coinbase’s successful direct listing will matter for investors betting on crypto-focused startups is true, at least according to investors. More on that here, and hit us up if you want a sweet discount code to get past that paywall.

Equity is back on Friday with our weekly news roundup. It’s going to be a treat. Chat soon!

Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday morning at 7:00 a.m. PST, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

News: SoftBank bets big on a ‘digital Ellis Island’

Welcome Tech, which has built a digital platform aimed at immigrants and their families, has raised $35 million in a Series B funding round co-led by TTV Capital, Owl Ventures and SoftBank Group Corp.’s SB Opportunity Fund. Crosscut Ventures, Mubadala Capital, Next Play Capital and Owl Capital also participated in the financing, which brings the

Welcome Tech, which has built a digital platform aimed at immigrants and their families, has raised $35 million in a Series B funding round co-led by TTV Capital, Owl Ventures and SoftBank Group Corp.’s SB Opportunity Fund.

Crosscut Ventures, Mubadala Capital, Next Play Capital and Owl Capital also participated in the financing, which brings the Los Angeles-based company’s total raised to $50 million since its 2010 inception. Welcome Tech, which has an office in San Antonio, Texas, raised an $8 million Series A in March of 2020.

Built by immigrants for immigrants, Welcome Tech aims to do just what its name indicates — help immigrants feel more welcome, have an easier transition and achieve greater success when moving to the United States.

The company’s approach was different in that rather than launch a banking product and then set out to earn the trust of the community it aims to serve, it first worked hard to earn that trust and understand the community’s needs. 

So in its first years of existence, Welcome Tech has focused on building out a platform that provides educational resources, information and services that “they need to thrive in a  new country.” Its efforts are initially primarily focused on the Hispanic community in the U.S.

The goal of its platform, dubbed SABEResPODER (meaning Knowledge is Power in Spanish), is to serve as “a widely recognized and trusted resource” to members of the Hispanic community in the U.S., the company says.

Armed with knowledge and data that it has gathered over the years, Welcome Tech six months ago launched a banking service, including a debit card and bilingual mobile app. And in January, it launched a monthly subscription offering that gives users access to discounted resources such as medical and dental professionals.

Gardiner Garrard, co-founder and partner, TTV Capital, points out that the Hispanic market represents the largest minority cohort in the U.S., with a population of 62.8 million. 

“That said, less than half of Hispanic households are ‘fully banked’, meaning they cannot open an account, which then negatively impacts their ability to secure other products or services,” Garrard said. “To not serve this community is a major failure. Welcome Tech is addressing this issue head on.”

Today, Welcome’s platform is approaching 3 million active users, according to co-founder and CEO Amir Hemmat. Its ultimate goal, he said, is to serve as “digital Ellis Island.” 

“The way we leave immigrants’ success to chance is pretty crazy,” he told TechCrunch. “If you think of countries the way you think of companies and the way they want to attract and retain…here, we almost do the opposite.”

Image Credits: Welcome Tech

In particular, Hemmat and co-founder Raul Lomeli-Azoubel recognized that access to financial services was crucial to immigrants’ success.

“Although we ultimately see ourselves building towards a better future for immigration and a broader platform, the foundation and beachhead for that is definitely in financial services,” Hemmat said.  

Welcome offers a free banking account that is fully bilingual for English and Spanish speaking communities with “key features that are very tailor made for this community.”

A number of new digital banks targeting Latino and immigrant communities in general have emerged in recent years, including TomoCredit and Greenwood. Welcome aims to differentiate itself from competitors in being a more broad-based platform. Its subscription offering — at $10 a month — does things like offer discounts to healthcare professionals and free televisits, for example.

“When we dug in, we realized that immigrants are not being provided data-driven recommendations,” Hemmat said. “It’s very much a word of mouth and trial of error, and in some cases highly predatory, experience. We’re working to aggregate a historically fragmented audience and that gives us massive leverage to source better offerings, pricing and experiences for consumers across multiple categories.”

The company plans to use its new capital to build more partnerships so that it can do the above, as well as spread awareness about its services.

Gosia Karas, investment director and head of growth stage investments at SoftBank’s Opportunity Fund, told TechCrunch that the fact that the immigrant population in the U.S. is “growing really fast and underserved creates an opportunity for someone to come in and serve them well with a financial services offering.”

In particular, SoftBank was attracted to Welcome Tech’s approach to truly understand, and gather data around, its target market.

“Before even jumping head first into building a fintech company, they did a lot of work prior,” Karas said. “They spent years building an understanding of this audience of the immigrant population, including building trust within that demographic. And at the same time, they have been building targeted content. This serves as a really great backbone to build a company that is very well-suited to serve that audience and to roll out things like the debit card and other financial services offerings.”

News: Discount grocery startup Misfits Market raises $200M

Misfits Market, a startup known for selling “ugly” fruits and vegetables at discount prices, announced this morning that it has raised $200 million in Series C funding. The company says this brings its total funding to $301.5 million and moves its valuation into unicorn territory (i.e., above $1 billion). It isn’t getting any more specific

Misfits Market, a startup known for selling “ugly” fruits and vegetables at discount prices, announced this morning that it has raised $200 million in Series C funding.

The company says this brings its total funding to $301.5 million and moves its valuation into unicorn territory (i.e., above $1 billion). It isn’t getting any more specific about that valuation, though Bloomberg reports that it’s $1.1 billion.

Founder and CEO Abhi Ramesh told me that the Delanco, New Jersey-based startup has expanded beyond produce into a variety of grocery categories. At the same time, he said all of its products remain united by a focus on “a single word, which is value.”

Misfits Market products are discounted by up to 40% compared to what you’d find in other grocery stores (in-person or online), which Ramesh said the company achieves by purchasing products that regular stores won’t buy or sell, often for “crazy, random” reasons. For example, he said the company had recently purchased 50,000 bottles of perfectly good olive oil “where the labeling was just angled the wrong way.”

The company says its active customer base and order volume grew 5x last year, when it shipped 77 million pounds of food to more than 400,000 customers. Ramesh said it was a challenge meeting increased consumer demand, but Misfits had advantages that many other grocery companies did not.

Misfits Market CEO Abhi Ramesh

Misfits Market CEO Abhi Ramesh

“Fortunately, because we operate our own fulfillment centers and we have our own internal tech built around this, we were not constrained by the same constraints that physical grocery store have, where we have to close at 9pm every day, where we have to make room for regular foot traffic and Instacart shoppers,” he said. “For us, we just have to scale our fulfillment centers, which is easier said than done.”

The new round was led by Accel and D1 Capital, with participation from Valor Equity Partners, Greenoaks Capital, Sound Ventures, Third Kind Ventures and others. Accel’s Ryan Sweeney is joining Misfits’ board of directors.

“Direct-to-consumer models aren’t anything new in the food industry, but the approach Misfits Market has taken is,” Sweeney said in a statement. “Instead of focusing only on their end customer, they’ve managed to create a dynamic solution that also supports food suppliers at every level.”

With the new funding, Misfits Market plans to continue expanding into new grocery categories and new geographies. For example, it’s taking its first orders from Oregon and Washington today, and Ramesh said his goal is to be shipping to “100 percent of zip codes in the 48 lower states” in the next 12 months.

News: Amazon is bringing its Amazon One palm scanner to select Whole Foods as a payment option

Amazon is bringing its new biometric device, the Amazon One scanner, to Whole Foods store. The retail giant this past fall first introduced the Amazon One scanner, which allows shoppers to enter a store by having their palm scanned. The customer’s palm signature can be associated with their payment mechanism in a retail environment —

Amazon is bringing its new biometric device, the Amazon One scanner, to Whole Foods store. The retail giant this past fall first introduced the Amazon One scanner, which allows shoppers to enter a store by having their palm scanned. The customer’s palm signature can be associated with their payment mechanism in a retail environment — like Amazon’s cashier-less Amazon Go stores, where customers shop then walk out without having to go through a traditional checkout process. Now at Whole Foods, the Amazon One scanner will be added as a payment option at checkout.

That means customers could choose to scan their palm over the reader to pay for their purchases, instead of paying with cash or a credit or debit card, for example. It will not replace other payment options, Amazon stressed.

Amazon says it’s initially adding the Amazon One palm scanner to the Whole Foods Market store at Madison Broadway in Seattle, but plans to roll it out to seven more Whole Foods Market stores in the greater Seattle area in the months to come. Seattle will likely serve as a test market for the new technology before Amazon chooses to roll it out more broadly.

Since its launch in September, Amazon One scanners have already been installed in several Amazon stores in the Seattle area, including Amazon Go, Amazon Go Grocery, Amazon Books, Amazon 4-star, and Amazon Pop Up. The retailer says “thousands” of customers have now enrolled their palm signatures.

With the Whole Foods launch, customers will be able to sign up for Amazon One at a kiosk or device in the participating Whole Foods stores, where they can choose to enroll one or both palms. The scanner uses computer vision technology to create the unique palm signature, which is associated with the payment card the customer inserts into the device.

Existing customers who had previously enrolled in Amazon One at a different location will have to re-insert their credit card one time in the Whole Foods store to continue to use the service in those stores, Amazon said.

In addition, customers will be able to link their Amazon One ID with their Amazon account in order to get their Prime membership discount to apply to their Whole Foods Market purchases via the Amazon One device in the future.

“At Whole Foods Market, we’re always looking for new and innovative ways to improve the shopping experience for our customers,” said Arun Rajan, senior vice president of technology and chief technology officer at Whole Foods Market, in a statement about the expansion. “Working closely with Amazon, we’ve brought benefits like Prime member discounts, online grocery delivery and pickup, and free returns to our customers, and we’re excited to add Amazon One as a payment option beginning today. We’re starting with an initial store at Madison Broadway in Seattle and look forward to hearing what customers think as we expand this option to additional stores over time,” he added.

The device, of course, comes with concerns given Amazon’s track record with biometric technology. The company has sold biometric facial recognition services to law enforcement in the U.S.; its facial recognition technology was the subject of a data privacy lawsuit; and its Ring camera company continues to work in partnership with police. It was also found to be keeping Alexa voice records indefinitely, with no option for customers to delete them. (Amazon later changed that — and, to be fair, Google and Apple were mishandling customer voice data, too.)

Just yesterday, Amazon announced tests of other retail and AR technology in a London area hair salon, which would involve cameras capturing customer images. The company said it wasn’t retaining “customer data,” but declined to answer a question about the non-personal data being collected at the salon.

In today’s announcement, Amazon notes that the Amazon One device is “protected by multiple security controls, and palm images are never stored on the Amazon One device.” It says the images are encrypted and sent to a secure area built for Amazon One in the cloud where Amazon creates the customers’ palm signatures. It also offers a way for customers to unenroll from Amazon One from either a device itself or from one.amazon.com, which also deletes their biometric data when all their transactions have completed.

News: Stix expands from at-home pregnancy and ovulation tests to UTI products with $3.5M seed

Companies like Ro and Hims have capitalized on the need for more seamless and discreet access to health and wellness products that are part of everyday life. For men. Stix is looking to do the same for women, and has today announced the raise of a $3.5 million seed round. The financing was co-led by

Companies like Ro and Hims have capitalized on the need for more seamless and discreet access to health and wellness products that are part of everyday life. For men.

Stix is looking to do the same for women, and has today announced the raise of a $3.5 million seed round. The financing was co-led by Resolute Ventures and SWAT equity partners, with participation from Entrepreneurs Roundtable Accelerator, Bullish, and a variety of strategic angels. This brings the total amount raised by the company to $5 million.

Stix launched in 2019 with a D2C pregnancy test that was easy to buy and use, and that eliminated some of their associated stigma. For example, some pregnancy tests show a smiley face when a woman tests positive, despite the fact that not all women taking a pregnancy test want to be pregnant.

The company then expanded to ovulation tests and prenatal supplements. Most recently, Stix has moved into UTI diagnostics tests, pain relief products, and preventative supplements. This last product category is particularly important. First of all, women are 30 times more likely to get a UTI than men, according to womenshealth.gov, and more than half of all women will have at least one UTI in their lifetime. It’s a huge market.

Secondly, and perhaps more importantly, there are few if any diagnostic products out on the market that women can buy over the counter. In other words, it’s taxing for a woman to diagnose a UTI (usually having to go see a doctor) despite the fact that UTIs are incredibly common.

The FDA-cleared UTI test makes it much easier for women to take action and get some answers from the comfort of their own home. Stix offers these products as a subscription and gives customers the option to choose how frequently they’d like them delivered.

Stix was cofounded by Cynthia Plotch and Jamie Norwood. The startup is looking to build a full suite of not only products, but educational resources and content to help guide women through these hyper common, but difficult, experiences.

Stix has eight people on the team, including the cofounders, three of whom are people of color. All are women.

The startup is not alone in the market. Modern Fertility, for example, is selling ovulation and pregnancy tests direct to consumer and has distribution through big box retailers like Wal-Mart.

News: Someone minted an NFT of the low-key photoshop we made to try to get people to vote for Equity in the Webbys

Our venture capital-focused podcast Equity made it to the finals of its category in the Webbys, a digital awards show for digital things. We were pretty stoked about it. Natasha, in fact, was both excited and ready to go to battle with editing tools so that we could share an image of sorts in an

Our venture capital-focused podcast Equity made it to the finals of its category in the Webbys, a digital awards show for digital things. We were pretty stoked about it.

Natasha, in fact, was both excited and ready to go to battle with editing tools so that we could share an image of sorts in an attempt to garner more votes. We’d like to win, frankly.

Then Patrick Sutton who works at Avalanche, a finance-focused blockchain, minted an NFT of Natasha’s work, which she described as “too ugly to share.” 2021 is full of all sorts of surprises, it appears. So now, you can vote for Equity — please do, we will love you for eternity — or you can buy an NFT of our excellent photoshop work.

How it started:

How it’s going:

 

Equity drops every Monday at 7:00 a.m. PST, Wednesday, and Friday at 6:00 AM PST, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts!

 

News: OneSoil raises $5 million for its farm monitoring tech

OneSoil, a company selling technology to help farmers monitor fields and increase yields, has raised $5 million from international investors Almaz Capital and PortfoLion. The company’s tech integrates satellite imagery with mobile and desktop applications for farming analytics. These offerings include both remote crop monitoring, variable-rate seed and fertilizer applications that can reduce the time

OneSoil, a company selling technology to help farmers monitor fields and increase yields, has raised $5 million from international investors Almaz Capital and PortfoLion.

The company’s tech integrates satellite imagery with mobile and desktop applications for farming analytics. These offerings include both remote crop monitoring, variable-rate seed and fertilizer applications that can reduce the time spent on field scouting and improve efficiency as it relates to inputs.

OneSoil already has more than 200,000 farmers and consultants using its service across over 180 countries just two and a half years after its launch.

The company claims that roughly 5% of the world’s total arable land (197 mln acres) is covered by OneSoil users, which include major ag companies like BASF and Krone.

The financing from Almaz and PortfoLion will be used to expand on its market position in the Americas and Europe, the company said.

“We aim to help farmers make informed decisions for their agricultural operations, reduce input waste, and increase their profits. To do that, we provide digital tools that combine real-time, global-scale satellite imagery processing for the best analytics and insights for our users,” says Slava Mazai, CEO at OneSoil, in a statement. “We aim to build the biggest digital platform for informed solutions and precision agriculture. To move faster down this path, we will hire tech and marketing professionals in Europe and the CIS, and we’re looking for consultants and business partners in the field of agronomy in North and South America”

 For Almaz investor, Pavel Bogdanov, it was the company’s impressive adoption rates among farmers that convinced the firm to invest in the OneSoil round. “[Farmers’] adoption of new tools has been slow due to the complexity of the products, cost, and a degree of risk aversion among farmers. At least, we thought adoption was slow before we met OneSoil. OneSoil is very popular with farmers; the growth in global usage was so impressive that we decided to invest in OneSoil to help them add even more valuable solutions for farmers”, said Bogdanov, in a statement.

News: AppOmni raises $40M for tools to secure enterprise SaaS apps

Enterprises are adopting an ever-wider range of SaaS applications to work and interface with customers, and that is proving to be a major security concern: it’s not just the prospect of phishing, credential stuffing and other malicious tricks to get into systems that are a worry, but the fact that more applications mean more attack

Enterprises are adopting an ever-wider range of SaaS applications to work and interface with customers, and that is proving to be a major security concern: it’s not just the prospect of phishing, credential stuffing and other malicious tricks to get into systems that are a worry, but the fact that more applications mean more attack surfaces, and more integrations between apps mean more inadvertent holes that get exposed in the process.

And that is leading to surge of interest in security applications that can help. Today, a startup called AppOmni — which has built a platform to help monitor SaaS apps and their activity, provide guidance to warn or block when things might go wrong, and fix problems when they do occur — is announcing some funding to fuel its growth.

The startup has raised $40 million in a Series B round led by Scale Venture Partners, with Salesforce Ventures and ServiceNow Ventures, as well as previous backers ClearSky, Costanoa Ventures, Inner Loop Capital and Silicon Valley Data Capital also participating.

The funding is coming on the back of a huge year for AppOmni. The company grew 900%, co-founder and CEO Brendan O’Connor told TechCrunch, and it has managed to stay at 100% customer retention — that is, AppOmni has yet to lose a single customer since it was founded.

The company today integrates with over 100 connectors, platforms used by developers and IT teams at companies to manage the apps that their businesses use, tools Splunk and Sumo Logic. Through this, AppOmni is able to aggregate and normalize event data around those apps, in addition to deeper monitoring in cases where it can integrate with apps themselves (those integrations to date include some of the most popular apps that enterprises use today, including Salesforce and Slack, Zoom, Microsoft 365, Box and Github).

As O’Connor describes it, the sheer number of apps that enterprise teams use and adopt has made managing security around them very complex. Partly because of how SaaS is set up for usage by as many people in and outside the organization as possible (to make the apps more useful), AppOmni estimates that some 95% of enterprises “overprovision” permissions for external users.

On top of that, some of the biggest problems occur indirectly, specifically when applications are linked up together, creating a flow of sensitive data. AppOmni says that some 55% of companies have sensitive data living in SaaS systems that has been inadvertently exposed to the anonymous internet, sitting there completely unguarded, in this way. (See Zack’s story here for a recent example of how this can play out.)

This is an issue, he said, that is unique to SaaS, which he describes different architecturally to any software that companies might have used in the past. “There is no operating system, no network that is exposed to customers,” he said.

The idea is that AppOmni provides a dashboard to make that monitoring much less murky. “One of our customers described using AppOmni as being akin to turning a light on in a dark room,” O’Connor said.

O’Connor and his co-founder, Brian Soby (the CTO), have first-hand knowledge of the challenges of securing SaaS applications: both spent years at Salesforce — with O’Connor the company’s SVP and “chief trust officer”, a role he left to join ServiceNow as its security CTO, before leaving there to co-found AppOmni with Soby.

It’s partly that track record, along with AppOmni’s own track record, that has given the startup the attention that it has from investors. Interestingly, Scale came to know AppOmni not over a coffee or a pitch deck, but as one of those satisfied customers, which eventually led the VC to offer to invest.

“Scale Venture Partners became an AppOmni customer in 2020. We know firsthand how powerful and differentiated the AppOmni product when it comes to protecting our sensitive SaaS data, and we’re excited to now be both a customer and an investor,” said Ariel Tseitlin, a partner at Scale Venture Partners, in a statement. “AppOmni’s 9x growth last year, driven by the acquisition of customers across a wide range of industries, proves that AppOmni is the market leader in the increasingly important SaaS Security Management market. We expect the momentum to continue in 2021 and beyond as companies accelerate their shift to cloud applications to support their larger remote workforces.”

The company has raised $53 million to date, and it is not disclosing valuation.

News: Authzed scores $3.9M seed to build permissions API service

Authzed, an early stage startup that wants to make it easier for developers to build permissions in their applications, announced a $3.9 million seed round today. The investment was led by Work-Bench with participation from Y Combinator and Amplify Partners. CEO and co-founder Jake Moshenko says the service is an API that is designed to

Authzed, an early stage startup that wants to make it easier for developers to build permissions in their applications, announced a $3.9 million seed round today. The investment was led by Work-Bench with participation from Y Combinator and Amplify Partners.

CEO and co-founder Jake Moshenko says the service is an API that is designed to help developers quickly add permissions to an application. “Authzed is a platform to store, compute and validate application permissions. So based on our experience at Google and Red Hat and Amazon, we think that this is the proper way that companies should be doing application permissions,” Moshenko told me.

The way the service works is by helping to define groups of users, and based on the membership of a given group, defining what data they can see and what functions they have permissions to access. While it may rely on Active Directory or LDAP as the basis of permissions groups, he says that it simplifies the actual permissions implementation.

“So, by itself Active Directory doesn’t actually fully solve the problem. You still have to bind to that group membership to a set of permissions that it implies. With our system, you can actually unify the way that you talk about both the permissions and group members,” Moshenko said.

The company has built out the framework for the service, But Moshenko says the links to Active Directory and other directory services are on the road map. For now, they have been working with design partners to get the basics of the product down, and today the company is opening the service for any developer who wants to use it.

For starters, it will be free, but over time he expects they will have pricing tiers. He likens his service to other API companies like Twilio for communications or Stripe for payments and expects the cost will be low when an application is just starting out and then go up over time as it gets more popular and needs to check the permissions more regularly.

It’s early days for the company and other than the three co-founders, they have just one employee. The plan is to hire additional engineers using the money from this round, while trying to build traction in the developer community for the product. He says that the number of new employees they add this year will really depend on how well the product is doing in the market.

The founders previously founded Quay, a private registry for Docker containers, which they sold to CoreOS in 2014. Red Hat bought CoreOs in January 2018 for $250 million. IBM then bought Red Hat for $34 billion later in the year.

WordPress Image Lightbox Plugin