April 2021 – Page 15 – Digital Pulse

News: Learn how to create an effective earned media strategy with Rebecca Reeve Henderson at TC Early Stage 2021

April 27, 2021
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TechCrunch’s Early Stage 2021 is back for part two of our bootcamp-for-entrepreneurs event, with a focus on marketing and fundraising. Building on the first half of the event in April, this two-day virtual sprint will take place July 8 & 9, and we’re thrilled to welcome Rebecca Reeve Henderson as one of our all-star slate of experts. Rebecca will be joining us to share insight on how to build an effective earned media strategy for your startup, building on her deep expertise developing effective communications programs for some of the top business software companies in the world.

Earned media, aka the kind of exposure you get from a TechCrunch article, is a key element of any startup’s marketing strategy. It’s something that is best used as a complementary component to paid marketing and owned channel promotional efforts, but it’s also one of the trickiest things to get right, especially for first-time founders. Rebecca has worked with companies ranging from Slack, to Shopify, to Zapier, to Canva and many more, helping craft effective earned media strategies in one of the most difficult areas of all: B2B SaaS.

Image Credits: Rsquared Communications

Rebecca is also a founder herself, having built her communications company Rsquared from the ground up into an international business spanning the U.S. and Canada. Rsquared’s clients included startups at all stages of growth, from their very beginnings through to successful exits, including public market debuts, so she’s run effective communications campaigns at every point on the growth spectrum. Then in 2019, Rsquared had its own exit, with an acquisition by global communications firm Archetype.

We’ll hear tips from Rebecca on how earned media contributes to an effective overall communications strategy, and how you go about earning that media — including how to pitch media, and how to build successful long-term relationships with key reporters and publications in your industry.

Tickets for TC Early Stage: Marketing & Fundraising are available until this Friday at the early bird rate which gives you an instant $100 savings! Secure your seat before this weekend!

News: Internal rates of return in emerging US tech hubs are starting to overtake Silicon Valley

April 27, 2021
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Tech innovation is becoming more widely distributed across the U.S. amid moves from the Bay Area. Startups are booming in emerging markets — and getting a bigger piece of the VC pie.

Abe Othman
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Abe Othman is the head of data science at AngelList Venture, where he leads a small team creating the new field of quantitative venture capital. He has founded two machine-learning companies with successful exits and invested in more than a dozen seed-stage companies. He received his A.B. from Harvard in Applied Math and a Ph.D. in Computer Science from Carnegie Mellon.

News: Announcing the Agenda for TC Sessions: Mobility 2021

April 27, 2021
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TC Sessions: Mobility is back and we’re excited to give you the first look at who is coming to the main stage and what we plan to talk about. The event will be virtual, but never fear, we will bring you the same informative panels and provocative one-on-one interviews and networking you’re used to. The

The new format has provided one massive benefit: democratizing access. If you’re a startup or investor, you can listen in, network and connect with other participants here in Silicon Valley. Plus, you’ll be able to meet all of the attendees through our matchmaking platform, CrunchMatch.

You’ll need to make sure you have your ticket to join us at the event online. Our Early Bird savings end in just a couple of days, so make sure to book your $95 pass now, and save $100 before prices go up.

TechCrunch reporters and editors will interview some of the top leaders in transportation to tackle topics such as scaling up an electric vehicle company, the future of automated vehicle technology, building an AV startup and investing in the industry. Our guests include Scale AI founder Alexandr Wang, Zoox co-founder and CTO Jesse Levinson, Amy Jones Satrom of Nuro, famed investor Reid Hoffman, Joby Aviation founder JoeBen Bevirt, GM’s vice president of innovation Pamela Fletcher, Karl Iagnemma of Motional and Aurora co-founder and CEO Chris Urmson, to name a few.

Don’t forget, Early Bird Passes (including $100 savings) are currently available for a limited time; grab your tickets here before prices increase.

AGENDA

Self-Driving Deliveries with Ahti Heinla (Starship), Amy Jones Satrom (Nuro) and Apeksha Kumavat (Gatik)

Autonomous vehicles and robotics were well on their way transforming deliveries before the pandemic struck. In the past year, these technologies have moved from novel applications to essential innovations. We’re joined by a trio of companies — each with individual approaches that span the critical middle and last mile of delivery.

Supercharging Self-Driving Super Vision with Alexandr Wang (Scale AI)

Few startups were as prescient as Scale AI when it came to anticipating the need for massive sets of tagged data for use in AI. Co-founder and CEO Alex Wang also made a great bet on addressing the needs of lidar sensing companies early on, which has made the company instrumental in deploying AV networks. We’ll hear about what it takes to make sense of sensor data in driverless cars and look at where the industry is headed.

Will Venture Capital Drive the Future of Mobility? with Clara Brenner (Urban Innovation Fund), Quin Garcia (Autotech Ventures) and Rachel Holt (Construct Capital)

Clara Brenner, Quin Garcia and Rachel Holt will discuss how the pandemic changed their investment strategies, the hottest sectors within the mobility industry, the rise of SPACs as a financial instrument and where they plan to put their capital in 2021 and beyond.

From Concept to Commuter Car — and Beyond with Jesse Levinson (Zoox)

Zoox unveiled the design of its fit-for-purpose autonomous vehicle for the first time, after years of development and much anticipation. Meanwhile, the company was also acquired by Amazon in a high-profile deal that looks to give the company ample runway, while keeping its operations independent. We’ll hear from co-founder and CTO Jesse Levinson about what it’s like building an autonomous car company in the shadows of a commerce giant.

EV Founders in Focus with Ben Schippers (TezLab)

We sit down with the founders poised to take advantage of the rise in electric vehicle sales. We’ll chat with Ben Schippers, co-founder and CEO of TezLab, an app that operates like a Fitbit for Tesla vehicles (and soon other EVs) and allows drivers to go deep into their driving data. The app also breaks down the exact types and percentages of fossil fuels and renewable energy coming from charging locations.

The Future of Flight with JoeBen Bevirt (Joby Aviation) and Reid Hoffman (Reinvent Technology Partners)

Joby Aviation founder JoeBen Bevirt spent more than a decade quietly developing an all-electric, vertical take-off and landing passenger aircraft. Now he is preparing for a new phase of growth as Joby Aviation merges with the special purpose acquisition company formed by famed investor and Linked co-founder Reid Hoffman. Bevirt and Hoffman will come to our virtual stage to talk about the how build a startup (and keep it secret while raising funds), the future of flight and, of course, SPACs.

Equity, Accessibility and Cities with Tamika L. Butler (Tamika L. Butler Consulting), Tiffany Chu (Remix) and Frank Reig (Revel)

Can mobility be accessible, equitable and remain profitable? We have brought together community organizer, transportation consultant and lawyer Tamika L. Butler; Remix co-founder and CEO Tiffany Chu and Revel co-founder and CEO Frank Reig to discuss how (and if) shared mobility can provide equity in cities, while still remaining a viable and even profitable business. The trio will also dig into the challenges facing cities and how policy may affect startups.

The Rise of Robotaxis in China with Tony Han (WeRide), Jewel Li (AutoX) and Huan Sun (Momenta Europe)

Silicon Valley has long been viewed as a hub for autonomous vehicle development. But another country is also leading the charge. Executives from three leading Chinese robotaxi companies (that also have operations in Europe or the U.S.) will join us to provide insight into the unique challenges of developing and deploying the technology in China and how it compares to other countries.

Sponsored by Plus: Delivering Supervised Autonomous Trucks Globally with Shawn Kerrigan (Plus)

Plus is applying autonomous driving technology to launch supervised autonomous trucks today in order to dramatically improve safety, efficiency and driver comfort, while addressing critical challenges in long-haul trucking — driver shortage and high turnover, rising fuel costs, and reaching sustainability goals. Mass production of our supervised autonomous driving solution, PlusDrive, starts this summer. In the next few years, tens of thousands of heavy trucks powered by PlusDrive will be on the road. Plus’s COO and Co-Founder Shawn Kerrigan will introduce PlusDrive and our progress of deploying this driver-in solution globally. He will also share our learnings from working together with world-leading OEMs and fleet partners to develop and deploy autonomous trucks at scale.

Driving Innovation at General Motors with Pam Fletcher (GM)

GM is in the midst of sweeping changes that will eventually turn it into an EV-only producer of cars, trucks and SUVs. But the auto giant’s push to electrify passenger vehicles is just one of many efforts to be a leader in innovation and the future of transportation. We’ll talk with Pam Fletcher, vice president of innovation at GM, one of the key people behind the 113-year-old automaker’s push to become a nimble, tech-centric company.

AVs: Past, Present and Future with Karl Iagnemma (Motional) and Chris Urmson (Aurora)

TechCrunch Mobility will talk to two pioneers, and competitors, who are leading the charge to commercialize autonomous vehicles. Karl Iagnemma, president of the $4 billion Hyundai-Aptiv joint venture known as Motional, and Chris Urmson, the co-founder and CEO of Aurora, will discuss — and maybe even debate — the best approach to AV development and deployment, swap stories of the earliest days of the industry and provide a few forecasts of what’s to come.

EV Founders in Focus

We sit down with the founders poised to take advantage of the rise in electric vehicle sales. This time, we will chat with Kameale Terry, co-founder and CEO of ChargerHelp! a startup that enables on-demand repair of electric vehicle charging stations.

Sponsored by: Wejo: Making Mobility Data Accessible to Governmental Agencies to Meet New Transportation Demands with Bret Scott (Wejo)

Wejo provides accurate and unbiased unique journey data, curated from millions of connected cars, to help local, state, province and federal government agencies visualize traffic and congestion conditions. Unlock a deeper understanding of mobility trends, to make better decisions, support policy development and solve problems more effectively for your towns and cities.

Mobility’s Robotic Future with James Kuffner (Toyota Research Institute)

More than ever, automotive manufacturers are looking to robotics as the future of mobility, from manufacturing to autonomy and beyond. We’ll be speaking to the head of robotics initiatives at one of the world’s largest automakers to find out how the technology is set to transform the industry.

TICKETS

As a special “Easter egg” thank you for making it to the end of the article, you can save an additional 15% on tickets with promo code “agenda2021“. Put it in the ticket widget below, and save! Early Bird pricing ends in a couple of days so be sure to book your passes today for maximum savings.

News: Banana Capital’s debut fund is for internet-first founders

April 27, 2021
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You might know him for his viral tweets, but Turner Novak wasn’t always a master meme-maker. Instead, Novak grew up with a single mother in the United States. The financial situation of his family led to the internet being not always accessible. They often hop-scotched between discounted trials and went months without access. The experience,

You might know him for his viral tweets, but Turner Novak wasn’t always a master meme-maker.

Instead, Novak grew up with a single mother in the United States. The financial situation of his family led to the internet being not always accessible. They often hop-scotched between discounted trials and went months without access. The experience, he says, was formative in his relationship with technology more broadly.

“It really made me appreciate just how impactful and how important the internet is” he said. “And it [taught] me how to use it efficiently.”

Now, the investor has started a firm peeled from the ethos. Banana Capital is a firm that will seed and source consumer tech founders from the corners of the web. The oversubscribed debut fund is $9.99 million and the average check size is between $25,000 to $300,000. Investors in Banana Capital include Winnie co-founder Sara Mauskopf, Andreessen Horowitz general partner Sriram Krishnan and GGV managing partner Hans Tung. VC Starter Kit, a meme account for tech Twitter, is also an LP.

Novak will be investing in the broad consumer sector, with specific interest in early-stage startups in the social, healthcare and e-commerce sector. He is targeting ownership between 0.2% to 3%. Comparatively, Cleo Capital, a pre-seed stage with the same assets under management, leads checks and targets between 15% to 20% ownership in its rounds.

Novak says he made a choice to actively target low ownership instead of leading rounds to give him flexibility in what stages to play in long term.

Memes and banana peels

Novak describes Banana Capital as an internet-first fund. But while that phrase can often be a buzzword, his track record gives some color on how a network built by the internet, instead of geography, looks.

Does illustrate the power of meme culture in fundraising?

Novak’s vibe might be best shown in his meme game. Novak was part of the Eye Mouth Eye ( ) campaign that rocked Silicon Valley in June 2020, that used meme culture to illustrate how FOMO and hype are what catch investor attention. He is one of a handful of investors who religiously post memes on Twitter and TikTok about tech. He has a recurring series about audio social app Clubhouse and its fundraisers. One of his viral tweets was a mock video of a startup pitching to a VC, which racked up more than 186,200 views on Twitter, as well as a handful of duets on TikTok.

While some of his tweets are simply for the spice, the memes have become somewhat of a strategy for the emerging fund manager. His mock pitch video, for example, led to an investment in a company. Founders often directly message him after a tweet inviting him to join an open cap table slot. The strategy is part of his differentiation when it comes to deal flow. Banana Capital’s portfolio has 11 known investments, including Flexbase, Skillful and Bottomless.

announcing TikTok startup pitch: duet this video pitching your startup

https://t.co/gNTBfrUzW7 pic.twitter.com/aJUtmcYgIx

— Turner Novak (@TurnerNovak) October 20, 2020

“It just kind of happens where [my investments] are people who understand the culture of the internet, to understand memes and understand wit and humor and appreciate that a little bit more,” he said. “Those are probably the people that are more naturally intuitive investments, so it definitely does skew that direction.”

While Novak didn’t share explicit targets or mandates around investment in diverse founders, he pointed to his track record at Gelt VC, in which 41% of capital went to woman CEOs. To date, 65% of Banana Capital’s portfolio founding teams include non-white founders and 50% of the teams include more than one gender.

Novak plans on staying in Ann Arbor, Michigan for the foreseeable future, but couldn’t resist a poke at Miami, a growing, buzzy tech hub. URL jokes aside, his geography, so to speak, will be the internet.

“My network is not in San Francisco and New York, it’s more so just people like on the internet,” he said. “That’s just how I meet people.”

Novak had multiple explanations for why he is choosing to call his firm Banana Capital. First, bananas are one of the most consumed fruits out there and have been through numerous iterations and bio-engineering processes throughout history, with a nod to the focus of his investments in the consumer sphere.

Second? “There really are no fruit funds out there,” he said. “My vibe is that I take myself a little less seriously than other people and the name just reflected that.

Venture capital is going to get even bigger, faster and more expensive this year

News: Stripe acquires TaxJar to add cloud-based, automated sales tax tools into its payments platform

April 27, 2021
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Stripe, the privately-held payments company now valued at $95 billion, has made an acquisition to expand the range of tools (and services) that it provides to online businesses. It has acquired TaxJar, a popular provider of a cloud-based suite of tax services, which can be used to automatically calculate, report and file sales taxes. One

One key point about TaxJar is that it works across a number of geographies and the many different sales tax regimes that each uses — a complex area for a lot of companies that do business online.

Financial terms of the deal are not being disclosed but for some context the company was valued at $179 million post-money when it last raised money, in January 2019, according to PitchBook data.

Stripe has confirmed that all 200 employees of Woburn, MA-based TaxJar are joining the company.

Stripe will be integrating TaxJar technology into its revenue platform — where it will sit alongside Stripe Billing (its subscription tools) and Radar (its fraud prevention technology), and potentially build new services using AI and other technology to automate more functions — but businesses can continue to use TaxJar directly, too.

Launched in 2013, TaxJar today has around 23,000 customers. Stripe didn’t comment on how much of an overlap the two companies have in terms of users, but both have over the years gained a lot of traction with startups and other online businesses, which is likely one reason why TaxJar caught Stripe’s attention.

“There’s a reason TaxJar has been a top choice for businesses: their software tools make it incredibly easy to handle sales tax,” said Dhivya Suryadevara, Stripe’s CFO, in a statement. “With TaxJar, we will help millions of internet businesses running on Stripe with their sales tax and make it easier for them to sell internationally. And as a CFO, I’m delighted to welcome so many new colleagues who care deeply about tax calculation and reporting!”

When TaxJar last raised money — a $60 million round led by Rincon Venture Partners and Daher Capital in January 2019 — it said it had 15,000 customers, so that base has been growing (specifically, 53% in two years).

Stripe has actually made some moves in the area of tax before, buying Payable back in 2017 to help with 1099 reporting for customers who pay contractors and partnering with Intuit to help on-demand workers manage their finances. The TaxJar acquisition, however, is filling a noticeable gap in its native product set, as well as a pain point for its customers, specifically in the area of sales tax.

Stripe says that adding in sales tax collection and remittance — a complex system that covers as much as 11,000 tax jurisdictions in the U.S. alone — was one of the most-requested features among users, a fact that users themselves have lamented openly:

Every week I see someone from @stripe tweet “What should we build next for y’all?” and the #1 reply is always people screaming “US sales tax collection and remittance!”… then I watch OP respond to every *other* reply. It drives me insane.

— Justin Klemm (@justinklemm) January 21, 2021

Ironically, if you link through on the above Tweet, you’ll see in one thread, TaxJar comes up in the conversation.

Indeed, TaxJar was already “fully integrated” with Stripe as a partner, meaning businesses could use TaxJar to calculate and manage sales taxes on transactions powered by Stripe. But using the two together required logging into TaxJar, creating a separate account, and then getting a unique URL to paste into your Stripe Orders settings to run the services together: not the picture of simplicity that Stripe generally presents to users.

Some of that will now become smoother for Stripe customers as part of its bigger push for more automated tools to cover the more repetitive aspects of the online sales transactions process. (Other automated areas include algorithms around payment rejection, billing methods, and so on.)

“Like everyone at Stripe, we think every day about how we can help startups and multinational companies alike remove barriers to growing their business,” said Mark Faggiano, CEO and founder of TaxJar, in a statement. “And what that means is making the complicated work of sales tax compliance as straightforward as possible. We know that to grow the GDP of the internet, compliance is critical. We couldn’t be more excited to join Stripe and help power millions of businesses around the world.”

Stripe noted that the sorts of services that TaxJar covers includes providing accurate, localized sales tax rates at checkout, submitting tax returns to local jurisdictions and remitting the sales tax collected, producing itemized, local jurisdiction reports to show sales and sales tax collected, and suggesting the right product tax code based on a company’s products.

That TaxJar is coming into the deal with its own customer base and revenue model is important for another reason: it’s a sign of more diversification for Stripe — key as the $95 billion company continues to grow and inch potentially towards a public listing, now being considered for late 2021 or early 2022, according to rumors. Other signs of that diversification strategy include Stripe’s acquisition of Paystack last year out of Nigeria to help it break into payments in Africa, a deal it made for over $200 million.

(TaxJar’s SaaS pricing starts at $19/month and goes up from there, including an enterprise tier that will be handy for Stripe’s platform product.)

Stripe made $1.6 billion in revenue in 2020, but as this profile in WSJ shows, it was also buffeted pretty significantly by the Covid-19 pandemic. Some sectors where Stripe has played strong, like travel, saw a big drop in transactions, while others, like e-commerce, saw a much bigger surge.

One takeaway from that might be: regardless of what our “new normal” will look like, it seems that e-commerce in one form or another will continue to grow, so offering a wider range of services, like automatic sales tax calculations and reporting, around its core business of payments will help Stripe grow revenues per user to offset the ups and downs of specific business lines when and if they arise again.

The area of tax-tech sits somewhere between e-commerce and fintech and has found its own steam in recent years, following both the growing size of the e-commerce market, and the evolution in fintech, where startups are building the complex processes that are not the core competency of their target customers and putting them into products that are easy to use and integrate. Others in the same space as TaxJar include Avalara, Vertx and Sovos among a wider field of startups.

News: What can the OKR software sector tell us about startup growth more generally?

April 27, 2021
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In the never-ending stream of funding rounds, from time to time, a group of startups working on the same problem will raise money nearly in unison. So it was with OKR software last year.

In the never-ending stream of venture capital funding rounds, from time to time, a group of startups working on the same problem will raise money nearly in unison. So it was with OKR-focused startups toward the start of 2020.

How were so many OKR-focused tech upstarts able to raise capital at the same time? And was there really space in the market for so many different startups building software to help other companies manage their goal-setting? OKRs, or “objectives and key results,” a corporate planning method, are no longer a niche concept. But surely, over time, there would be M&A in the group, right?

During our first look into the cohort, we concluded that it felt likely that there was “some consolidation” ahead for the group “when growth becomes more difficult.” At the time, however, it was clear that many founders and investors expected the OKR software market to have material depth.

They were right, and we were wrong. A year later, in early 2021, we asked the same group how their previous year had gone. Nearly every single company had a killer year, with many players growing by well over 100%.

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.

OKR company Ally.io grew 3.3x in 2020, for example, while its competitor Gtmhub grew by 3x over the same time period. More capital followed. Ally.io raised $50 million in a Series C in the first quarter, while Gtmhub put together a $30 million Series B during the same period.

They won’t be the final startups in the OKR cohort to raise this year. We know this because we reached out to the group again this week, this time probing their Q1 performance, and, critically, asking the startups to discuss their level of optimism regarding the rest of 2021.

As before, the group’s recent results are strong, at least when compared to their own planning. But notably, the collection of competing companies is more optimistic than before about the rest of the year than they were before Q1 2021. Things are heating up for the OKR startup world.

A takeaway from our work today is that our prior notes about how impressively deep the software market is proving to be may have been too modest. And frankly, that’s super-good news for startups and investors alike. So much for SaaS-fatigue.

In a sense, we should not be surprised that OKR startups are doing well or that the startup software market is so large. You’d imagine that the historic pace of venture capital investment that we’ve seen so far in 2021 in Europe and the United States was based on results, or evidence that there was lots more room for software-focused startups to grow.

Interestingly, while these companies look similar to outsiders, they are each betting on strategies and differentiators that could help them win in their selected portion of the OKR space. Which also means that the sector may not be as crowded as it seems.

Don’t take our word for it. Let’s hear from Gtmhub COO Seth Elliott, Workboard CEO and co-founder Deidre Paknad, Koan CEO and co-founder Matt Tucker, Ally.io CEO and co-founder Vetri Vellore, and Perdoo CEO and founder Henrik-Jan van der Pol about just what the software market looks like to them.

We’ll start with how the startups performed in Q1 2021, dig into how they feel about the rest of the year, and then talk about how differentiation among the cohort could be helping them not step on each other’s toes.

Rapid growth

WorkBoard is having a strong start to 2021. Paknad’s company, which raised in both March of 2019 and January of 2020, told The Exchange that it hired 82 people in the first three months of 2021, and that it plans on doing it again in the current quarter. WorkBoard is “investing heavily,” Paknad said via DM, and “made [its] Q1 targets.”

News: Robotic vision startup Plus One raises $33M

April 27, 2021
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San Antonio-based Plus One Robotics today announced a $33 million Series B. The round follows an $8.3 million Series A announced in 2018 and brings the company’s total funding to north of $40 million. The round, led by McRock Capital and TransLink Ventures, features BMWi Ventures, Kensington Capital Partners and Ironspring Ventures, along with existing

Launched in 2016, the company is primarily focused on computer vision software for robotics in logistics and warehouse settings — clearly a hot category as more companies look to automate their back end. Specifically, the system is designed to be adaptable to a wide range of robotic arms and grippers, which tend to fill different needs for the end user.

The company plans to use the funding to expand operations internationally to keep up with the accelerated demand for robotics. The system also allows for group management, controlling up to 50 robots at once.

“We are excited to grow alongside our clients here and abroad. Like our clients, our investors have a global footprint representing Asia and the EU as well as North America,” CEO and co-founder Erik Nieves said in a release tied to the news. “This potent combination sets Plus One on a course to continue growing our international installed base.”

The round also finds Whitney Rockley of McRock Capital and Toshi Otani of TransLink joining Plus One’s board.

Where top VCs are investing in manufacturing and warehouse robotics

News: Materials Zone raises $6M for its materials discovery platform

April 27, 2021
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Materials Zone, a Tel Aviv-based startup that uses AI to speed up materials research, today announced that it has raised a $6 million seed funding round led by Insight Partners, with participation from crowdfunding platform OurCrowd. The company’s platform consists of a number of different tools, but at the core is a database that takes

The company’s platform consists of a number of different tools, but at the core is a database that takes in data from scientific instruments, manufacturing facilities, lab equipment, external databases, published articles, Excel sheets and more, and then parses it and standardizes it. Simply having this database, the company argues, is a boon for researchers, who can then also visualize it as needed.

Image Credits: Materials Zone

“In order to develop new technologies and physical products, companies must first understand the materials that comprise those products, as well as those materials’ properties,” said Materials Zone founder and CEO Dr. Assaf Anderson. “Understanding the science of materials has therefore become a driving force behind innovation. However, the data behind materials R&D and production has traditionally been poorly managed, unstructured, and underutilized, often leading to redundant experiments, limited capacity to build on past experience, and an inability to effectively collaborate, which inevitably wastes countless dollars and man-hours.”

Image Credits: Materials Zone

Before founding Materials Zone, Anderson spent time at the Bar Ilan University’s Institute for Nanotechnology and Advanced Materials, where he was the head of the Combinatorial Materials lab.

Assaf Anderson, Ph.D., founder and CEO of Materials Zone

Assaf Anderson, PhD, founder/CEO of Materials Zone. Image Credits: Materials Zone

“As a materials scientist, I have experienced R&D challenges firsthand, thereby gaining an understanding of how R&D can be improved,” Anderson said. “We developed our platform with our years of experience in mind, leveraging innovative AI/ML technologies to create a unique solution for these problems.”

He noted that in order to, for example, develop a new photovoltaic transparent window, it would take thousands of experiments to find the right core materials and their parameters. The promise of Materials Zone is that it can make this process faster and cheaper by aggregating and standardizing all of this data and then offer data and workflow management tools to work with it. Meanwhile, the company’s analytical and machine learning tools can help researchers interpret this data.

Data scientists: Bring the narrative to the forefront

News: Amazon announces it’s open sourcing DeepRacer device software

April 27, 2021
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When Amazon debuted AWS DeepRacer in 2018, it was meant as a fun way to help developers learn machine learning. While it has evolved since and incorporated DeepRacer competitions, today the company announced it was adding a new wrinkle. It’s open sourcing the software the company created to run these miniature cars. At its core,

At its core, the DeepRacer car is a mini computer running Ubuntu Linux and Amazon’s Robot Operating System (ROS). The company believes that by opening up the device software to developers, it will encourage more creative uses of the car by enabling them to change the car’s default behavior.

“With the open sourcing of the AWS DeepRacer device code you can quickly and easily change the default behavior of your currently track-obsessed race car. Want to block other cars from overtaking it by deploying countermeasures? Want to deploy your own custom algorithm to make the car go faster from point A to B? You just need to dream it and code it,” the company wrote in a blog post announcing the open .

After introducing the cars in 2018, the company has developed in person DeepRacer leagues, and more recently virtual races. In fact, the company reorganized the leagues last month to encourage new people to get involved with the technology. Adding an open source component could increase interest further as developers get a chance to make this their own, and really add new layers of usage to the cars that haven’t been possible up until now.

AWS reorganizes DeepRacer League to encourage more newbies

The idea behind all of this to teach developers the basics of machine learning, as AWS’ Marcia Villalba wrote in a blog post last month:

“AWS DeepRacer is an autonomous 1/18th scale race car designed to test [reinforcement learning] models by racing virtually in the AWS DeepRacer console or physically on a track at AWS and customer events. AWS DeepRacer is for developers of all skill levels, even if you don’t have any ML experience. When learning RL using AWS DeepRacer, you can take part in the AWS DeepRacer League where you get experience with machine learning in a fun and competitive environment.”

If you want to get involved customizing your car’s software, the project documentation is available on GitHub and on the AWS DeepRacer Open Source page, where you can get started with six sample projects.

Why AWS is building tiny AI race cars to teach machine learning

News: Ford to open new lab to develop next-gen lithium-ion and solid-state batteries

April 27, 2021
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Ford Motor Company will open a $185 million R&D battery lab to develop and manufacture battery cells and batteries, a first step toward the automaker possibly making battery cells in-house. The facility comes as yet another signal to consumers and other automakers that the auto giant is no longer hedging its bets on the transition

Company executives declined to provide a timeline on when Ford might scale its battery manufacturing, but it is clear that the company intends this facility to lay the groundwork for such a future.

The Ford Ion Park will be based in southeast Michigan and will be home to more than 150 employees across battery technology development, research and manufacturing. The facility will likely be around 200,000 square feet and will open at the end of 2022. The facility will be supported by Ford’s batteries benchmarking test laboratories in nearby Allen Park, Michigan, which is already testing battery cell construction and chemistries. Also nearby are Ford’s product development center in Dearborn and Ford’s battery cell assembly and e-motor plant in Rossville.

The new facility will be led by Anand Sankaran, who is currently Ford’s director of electrified systems engineering. He described it as a “learning lab” to create both “lab-scale and pilot-scale assembly of cells,” including next-gen lithium-ion and solid-state batteries.

Ford is thinking about the transition to BEVs in phases, Hau Thai Tang, Ford’s chief product platform and operations officer, explained. In this first phase, when BEVs are being largely purchased by early adopters, Ford’s working with external supplier partners. The company is now preparing for phase two, when Ford will bring more products to market and BEVs will take more of the market share. “So in preparation for that next transition into the second phase, we want to give Ford the flexibility and the optionality to eventually vertically integrate,” Tang said.

“Our plan to lead the electric revolution will certainly be dependent on the progress that we make on battery energy density, as well as cost,” Tang told reporters Tuesday.

“The formation of the Ford Ion Park team is a key enabler for Ford to vertically integrate and manufacture batteries in the future,” Tang said. “This will help us better control our supply and deliver high-volume battery cells with greater range, lower cost and higher quality.”

This would be a huge boost for domestic manufacturing of battery cells, which is dominated by companies based in Asia, such as Panasonic (Tesla’s main supplier), South Korea-based LG Chem and SK Innovation, Ford’s current battery cell supplier. Executives said the global pandemic and the semiconductor shortage have highlighted the importance of having a localized and domestically controlled supply chain.

“We know in terms of batteries, it’s a very capital-intensive business to be in,” Tang said. “The best tier one suppliers in the world spend a large amount of their revenue on R&D spending, and then the capital expenditure required to build and stand up battery plants is quite high. So as we think about this, the scale and volume that we would need to have dedicated sites for Ford is a big consideration, and we’ve talked about how bullish we see this transition happening. We’re at a point where now, there’s sufficient scale for us to entertain having greater levels of vertical integration at some point.”

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Monthly Archives: April 2021