Monthly Archives: February 2021

News: Kindred Ventures just closed its second fund with $100 million in capital commitments

Two years after launching its $56 million debut fund, Kindred Ventures, a San Francisco-based pre-seed and seed-stage venture fund founded by Steve Jang and Kanyi Maqubela, has closed its second fund with $100 million in capital commitments. Jang is himself a founder who later jumped into investing. In more recent years, he cofounded Bitski, a

Two years after launching its $56 million debut fund, Kindred Ventures, a San Francisco-based pre-seed and seed-stage venture fund founded by Steve Jang and Kanyi Maqubela, has closed its second fund with $100 million in capital commitments.

Jang is himself a founder who later jumped into investing. In more recent years, he cofounded Bitski, a crypto-asset wallet startup, and previously founded Schematic Labs, an early social music app that was brought into Rhapsody in 2014, and co-created the music streaming service imeem, whose assets were later acquired by MySpace.

Jang was also an early advisor to Uber, and individually invested in a number of breakout companies, including the delivery company Postmates, the synthetic biology company Zymergen, the fitness company Tonal, and the crypto exchange Coinbase — deals that he rolled into Kindred’s first fund.

Maqubela has similarly worn the hats of both founder and investor, spending six years as an investor with the seed- and early-stage firm Collaborative Fund before joining forces with Jang, as well as cofounding Heartbeat Health — a platform that invites patients who are at risk of heart disease and other chronic ailments to talk remotely with experts for care management.

The fund is notable, including because it doesn’t zero in on one or two sectors of tech. Why is that interesting? Well, because the venture landscape is now so crowded that institutional investors typically prefer to see seed-stage funds with a specific sector focus or an angle of some sort. It’s a way for these limited partners to better diversify their own investments and keep from backing managers who are investing in the very same deals.

Indeed, that Jang and Maqubela secured commitments from a mix of major university endowments, foundations, fund-of-funds, and strategic investors despite being generalists is something a feat.

No doubt investor interest ties to some of their earlier investments, like Coinbase — bets that underscore they are in the right entrepreneurial circles. Yet they say that another aspect of their pitch also resonated with investors, which is their “high concentration, high conviction” approach. Part of their workflow, for example, involves creating a Signal group or Slack channel as soon as they invest in a team so there can be a constant back-and-forth and to bolster the sense that Jang and Maqubela are extensions of a founding team.

Kindred says it also schedules weekly one-on-one chats with the founders it funds until their startup has designated a product launch date, after which “we move into a less rigorous, less frequent meetings,” says Jang, describing the firm’s approach very “programmatic and designed.”

But another way Kindred tries to gain an edge over competitors is by moving as close to the concept stage as possible — even helping to form startups. Jang and  Maqubela point back to Heartbeat Health and Bitski, which they helped incubate and spin out. Another startup born of their “formation investing” approach is a payments company called Otto, and they say to expect more to come.

In some cases, they start the company and assemble the founding team. In other cases, they help a new founder evolve from concept to prototype to landing the right cofounder. What it asks for in exchange is an ownership stake that ranges from between 5% of a company to 20% percent, with an average ownership position of 11%, they say, and ticking upward as the firm matures.

As for deal flow, they say they source their deals through introductions from the founders in their portfolio, through their own outreach based on ideas that excite them, and from employees of past portfolio companies.

Interestingly, though the bets they make range widely in focus, different themes do emerge, including around digital health, where in addition to Heartbeat Health and Tonal they backed Color, whose at-home tests can help people understand if they are at risk of hereditary cancer, as well as whether they have been exposed to COVID-19. (It closed its newest round at a $1.5 billion valuation earlier this month.)

Kindred is focused on community, too, with bets that include the audio social network Clubhouse. And Kindred is writing checks to the occasional security company, including Anjuna Security, which aims to protects applications and data from insiders by seamlessly encrypting everything end to end.

Not last, finance is plainly an area of interest. In addition to Coinbase, for example, Kindred more recently invested in dYdX, an open trading platform for crypto assets that just last announced it had raised $10 million in Series B funding.

As for how the two — who wound up funding 25 companies altogether in their first fund — can continue to cover so much ground as they set out to invest this new, bigger vehicle, Maqubela says the question came up “more than half the time” in conversations about this next fund with its investors. But their secret sauce is no great mystery, they insist. They say they just happen to be incredibly curious people who are willing to get up to speed however possible when they meet a founder with whom they want to partner.

“It ultimately comes down to who Kanyi is and who I am,” says Jang, “and we’re both voracious about learning, it’s what drives us.”

Though both have experience and know-how about a wide number of verticals at this point, they’re “absolutely novices” at times, and they don’t let that stop them, both explain.

“If we’re inspired by the founder, their intellect, their dedication to a problem, and why they’re doing what they’re doing, we’re happy to go learn as quickly as possible,” says Jang. “We’re very dutiful students.”

News: Google to pay $2.59 million to settle allegations of discrimination

Google has agreed to pay $2.59 million to more than 5,500 current employees and former job applicants as part of a settlement with the U.S. Department of Labor over allegations of systemic discrimination as it relates to compensation and hiring. Google has also agreed to reserve $250,000 a year for the next five years to

Google has agreed to pay $2.59 million to more than 5,500 current employees and former job applicants as part of a settlement with the U.S. Department of Labor over allegations of systemic discrimination as it relates to compensation and hiring. Google has also agreed to reserve $250,000 a year for the next five years to address any potential pay equity adjustments that may come up. That brings Google’s total financial commitment to $3.8 million — a drop in the bucket for the company, whose parent company Alphabet has a market cap of $1.28 trillion.

The settlement comes after the DOL’s Office of Federal Contract Compliance Programs found pay disparities affecting female software engineers at Google’s offices in Mountain View, as well as in offices in Seattle and Kirkland, Washington. The OFCCP also found differences in hiring rates that “disadvantaged female and Asian applicants” for engineers roles at Google’s locations in San Francisco, Sunnyvale and Kirkland. The OFCCP’s evaluation covered September 1, 2014 through August 31, 2017.

As part of the settlement, Google has agreed to pay $1.35 million in back pay and interest to 2,565 female software engineers at the company ($527.50 per employee), and $1.25 million in back pay and interest to 1,757 women and 1,219 Asian applicants for software engineering roles for which they were not hired ($414 per person).

Lastly, Google will reserve $1.25 million of the money to go toward pay-equity adjustments for the next five years for U.S. engineers at Google’s Mountain View, Kirkland, Seattle and New York offices.

“We believe everyone should be paid based upon the work they do, not who they are, and invest heavily to make our hiring and compensation processes fair and unbiased,” a Google spokesperson said in a statement to TechCrunch. “For the past eight years, we have run annual internal pay equity analysis to identify and address any discrepancies. We’re pleased to have resolved this matter related to allegations from the 2014-2017 audits and remain committed to diversity and equity and to supporting our people in a way that allows them to do their best work.”

“The U.S. Department of Labor acknowledges Google’s willingness to engage in settlement discussions and reach an early resolution,” Office of Federal Contract Compliance Programs Regional Director Jane Suhr said in a press release. “The technology industry continues to be one of the region’s largest and fastest growing employers. Regardless of how complex or the size of the workforce, we remain committed to enforcing equal opportunity laws to ensure non-discrimination and equity in the workforce.”

News: Former Asana employees want to take on Discord with a positive platform for creator communities

In a creator-economy world, if you’re only as good as your last YouTube video, then your next YouTube video had better be bigger and louder than the last. Vibely, a new startup co-founded by Asana alumni Teri Yu and Theresa Lee, wants to turn the constant, and often exhausting, beast of content creation on its

In a creator-economy world, if you’re only as good as your last YouTube video, then your next YouTube video had better be bigger and louder than the last.

Vibely, a new startup co-founded by Asana alumni Teri Yu and Theresa Lee, wants to turn the constant, and often exhausting, beast of content creation on its head. The startup has created a premium, creator-controlled community platform that allows fans to gather and be monetized in new ways, beyond what is possible on YouTube or TikTok.

The core of Vibely, and what the co-founders hope will keep users coming back, is the ability to let any creator make a challenge for their fans to enjoy. For example, a creator whose brand evokes thoughtfulness could ask fans to sketch out their personal growth goals or take action around a new year’s resolution everyday. Or a fitness influencer could motivate fans to work out for a sprint of days.

“Most people in the creator economy are thinking about how to immediately monetize and get that instant gratification of like money here,” Yu said, which is why creators sell merchandise or hop on Cameo. “We’re focusing on long-term strategic communities.” Yu describes her startup’s shift as a mindset change, from a linear relationship between creators and fans to a multi-directional relationship between fans, superfans, new fans and creators.

Image Credits: Vibely

Vibely’s pitch is two-fold. For fans, the platform gives them a chance to chat with other fans from around the world. It also lets fans participate in community challenges and have a place to plan virtual hangouts over shared love for makeup or dance. The startup helps creators simultaneously, by giving them a one-stop shop to announce plans, do call to actions and create an ambassador program. It lets the “creator scale their time and have a multi-directional relationship with the community under or beneath them.”

Notably, Vibely is trying to be different from Patreon or OnlyFans, which is basically paywalled content for fans. Vibely doesn’t need creators to post more content, it just needs them to pop into a premium community and interact with fans in a meaningful way.

The startup is formalizing a sporadic daily occurrence: When a creator posts content, their comment sections in YouTube, Instagram and TikTok light up with fans discussing every detail you can imagine, from a suggestive hair flip to if that background poster has a hidden message. Creators often pop in to respond to a spicy thread or a random compliment, which incentivizes fans to keep swarming the content section.

The startup has spent little on customer acquisition cost and relied heavily on word of mouth. In December, Vibely launched a part-in-person, part-virtual creator house to pair top TikTok creators with their followers, generating some buzz. In 2020, Vibely had more than 600 communities with 392,000 messages sent and 37,000 challenges completed. Creators include Lavendaire, with 1.3 million YouTube subscribers and Rowena Tsai, who has 520,000 subscribers.

Yu says that there is one day where Kim Kardashian might have a community on the platform, but the main “bread and butter” of Vibely is searching for creators who represent a true interest, value or belief system. This can be a book influencer or a religious creator, for example.

“[Creators] are controlling their own destiny,” Yu said. “On Instagram or Facebook, you might create content but the algorithm decides at the end of the day whether or not your audience sees it. With Vibely, they have 100% control since this is their community.” The startup is planning to make money through membership dues and in-app mechanics like social currencies and rewards.

Vibely’s moonshot goal is to be a more positive, and supportive, Discord, a platform used by gamer communities across the world. So far, Yu says that less than .1% of Vibely users have been flagged by other users, although notably would not share total user numbers. There is also an ambassador program that appoints a user to oversee a community, as well as a global community manager on the team.

“The ceiling of where [Discord] can support is really only going to be gamers,” she said. “But creators want to protect their brand right now and make sure people have a positive experience,” so they are looking for another place to set up.

Image Credits: Vibely

While moderation is apparently going well so far, Vibely will most certainly encounter problems as more and more users join its platform. In the world of challenges, craze and hype led by fanatics could potentially become harmful if someone takes it too far. While Vibely aims to be a judgement-free zone for people to connect around the world, scale has a uniquely pessimistic way of forking that from time to time. Some consumer apps have responded to this truth by aggressively hiring on-staff moderators, but that too can become grueling work.

To hit the ground running, Vibely announced today that it has raised $2 million in seed financing from backers including Steve Chen, the co-founder of YouTube; Justin Rosenstein, the co-founder of Asana and co-creator of Netflix’s “Social Dilemma” documentary; Scott Heiferman, the co-founder of Meetup; Turner Novak, formerly an investor at Gelt, and more.

 

News: Daily Crunch: Google shutters internal game studios

Google rethinks its gaming strategy, Microsoft rolls out its quantum computing platform and UiPath is now valued at $35 billion. This is your Daily Crunch for February 1, 2021. The big story: Google shutters internal game studios When Google announced its Stadia cloud platform, it also said it was forming Stadia Games and Entertainment, an

Google rethinks its gaming strategy, Microsoft rolls out its quantum computing platform and UiPath is now valued at $35 billion. This is your Daily Crunch for February 1, 2021.

The big story: Google shutters internal game studios

When Google announced its Stadia cloud platform, it also said it was forming Stadia Games and Entertainment, an internal studio that would create titles for the platform. Now it seems the company is abandoning this approach.

It’s a surprising move, not just because Google has yet to release a single game from the studio, but also because the company opened studios in Montreal and Los Angeles, as well as acquiring Typhoon Studios — so it seems like a real investment.

“Given our focus on building on the proven technology of Stadia as well as deepening our business partnerships, we’ve decided that we will not be investing further in bringing exclusive content from our internal development team SG&E, beyond any near-term planned games,” Google exec Phil Harrison said in a blog post.

The tech giants

Microsoft’s Azure Quantum platform is now in public preview — Azure Quantum is Microsoft’s cloud-based platform for using quantum hardware and software tools from partners like Honeywell Quantum Solutions, IonQ, 1QBit and others.

Xiaomi sues the US government over blacklisting — The filing, which was submitted on Friday, calls the decision “unlawful and unconstitutional.”

Google now gives you more information about the sites in your search results — Clicking the new hamburger-style menu icon will pop up a new info panel with additional information about the site.

Startups, funding and venture capital

Robotic process automation platform UiPath raises $750M at $35B valuation — The company’s automation platform aims to “transform the way humans work” by giving companies a way to build out and run automations across departments.

Databricks raises $1B at $28B valuation as it reaches $425M ARR — Databricks is a data-and-AI focused company that interacts with corporate information stored in the public cloud.

Weights & Biases raises $45M for its machine learning tools — Weights & Biases says it now has more than 70,000 users across more than 200 enterprises.

Advice and analysis from Extra Crunch

Robinhood’s Q4 2020 revenue shows a return to growth — Robinhood has been the world’s most discussed startup over the last week.

Best practices as a service is a key investment theme to watch in 2021 — It’s one thing to give people and businesses tools, and something else to train them to use those tools effectively.

Lightspeed’s Gaurav Gupta and Grafana Labs’ Raj Dutt will tell us why they financially tied the knot (twice!) — The new and improved Extra Crunch Live pairs founders and the investors who led their earlier rounds.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Everything else

Amazon says government demands for user data spiked by 800% in 2020 — Amazon said it processed 27,664 government demands for user data in the last six months of 2020.

What investors need to know about research and inspiration in the COVID-19 era — Remote research will remain the rule even as the worst of the pandemic mercifully ends.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

News: Battery companies are the latest SPAC target as EVs get a huge regulatory boost

Batteries are the latest landing pad for investors. In the past week alone, two companies have announced plans to become publicly traded companies by merging with special purpose acquisition companies. European battery manufacturer FREYR said Friday it would become a publicly traded company through a special purpose acquisition vehicle with a valuation at $1.4 billion. Houston

Batteries are the latest landing pad for investors.

In the past week alone, two companies have announced plans to become publicly traded companies by merging with special purpose acquisition companies. European battery manufacturer FREYR said Friday it would become a publicly traded company through a special purpose acquisition vehicle with a valuation at $1.4 billion. Houston area startup Microvast announced Monday its own SPAC, at a $3 billion valuation.

A $4.4 billion combined valuation for two companies with a little over $100 million in revenue (FREYR has yet to manufacture a battery) would seem absurd were it not for the incredible demand for batteries that’s coming.

Legacy automakers like GM and Ford have committed billions of dollars to shifting their portfolios to electric models. GM said last year it will spend $27 billion over the next five years on the development of electric vehicles and automated technology. Meanwhile, a number of newer entrants are either preparing to begin production of their electric vehicles or scaling up. Rivian, for instance, will begin delivering its electric pickup truck this summer. The company has also been tapped by Amazon to build thousands of electric vans.

The U.S. government could end up driving some of that demand.  President Biden announced last week that the U.S. government would replace the entire federal fleet of cars, trucks and SUVs with electric vehicles manufactured in the U.S. That’s 645,047 vehicles. That’s going to mean a lot of new batteries need to be made to supply GM and Ford, but also U.S.-based upstarts like Fisker, Canoo, Rivian, Proterra, Lion Electric and Tesla.

Meanwhile, some of the largest cities in the world are planning their own electrification initiatives. Shanghai is hoping to have electric vehicles represent roughly half of all new vehicle purchases by 2025 and all public buses, taxis, delivery trucks, and government vehicles will be zero-emission by the same period, according to research from the Royal Bank of Canada.

The Chinese market for electric vehicles is one of the world’s largest and one where policy is significantly ahead of the rest of the world.

A potential windfall from China’s EV market is likely one reason for the significant investment into Microvast by investors including the Oshkosh Corp., a 100 year-old industrial vehicles manufacturer; the $8.67 trillion money management firm, BlackRock; Koch Strategic Platforms; and InterPrivate, a private equity fund manager. That’s because Microvast’s previous backers include CDH Investments and CITIC Securities, two of the most well-connected private equity and financial services firms in China.

So is the company’s focus on commercial and industrial vehicles. Microvast believes that the market for commercial electric vehicles could be $30 billion in the near term. Currently, commercial EV sales represent just 1.5% of the market, but that penetration is supposed to climb to 9% by 2025, according to the company.

“In 2008, we set out to power a mobility revolution by building disruptive battery technologies that would allow electric vehicles to compete with internal combustion engine vehicles,” said Microvast chief executive Yang Wu, in a statement. “Since that time we have launched three generations of battery technologies that have provided our customers with battery performance far superior to our competitors and that successfully satisfy, over many years of operation, the stringent requirements of commercial vehicle operators.”

Roughly 30,000 vehicles are using Microvast’s batteries and the investment in Microvast includes about $822 million in cash that will finance the expansion of its manufacturing capacity to hit 9 gigawatt hours by 2022. The money should help Microvast meet its contractual obligations which account for about $1.5 billion in total value, according to the company.

If Chinese investors stand to win big in the upcoming Microvast public offering, a clutch of American investors and one giant Japanese corporation are waiting expectantly for FREYR’s public offering. Northbridge Venture Partners, CRV, and Itochu Corp. are all going to see gains from FREYR’s exit — even if they’re not backers of the European company.

Those three firms, along with the International Finance Corp. are investors in 24m, the Boston-based startup licensing its technology to FREYR to make its batteries.

FREYR’s public offering will also be another win for Yet-Ming Chiang, a serial entrepreneur and professor who has a long and storied history of developing innovations in the battery and materials science industry.

The MIT professor has been working on sustainable technologies for the last two decades, first at the now-defunct battery startup A123 Systems and then with a slew of startups like the 3D printing company Desktop Metal; lithium-ion battery technology developer, 24m; the energy storage system designer, Form Energy; and Baseload Renewables, another early-stage energy storage startup.

Desktop Metal went public last year after it was acquired by a Special Purpose Acquisition Company, and now 24m is getting a potential boost from a big cash infusion into one of its European manufacturing partners, FREYR.

The Norwegian company, which has plans to build five modular battery manufacturing facilities around a site in its home country intends to develop up to 43 gigawatt hours of clean batteries over the next four years.

For FREYR chief executive Tom Jensen there were two main draws for the 24m technology. “It’s the production process itself,” said Jensen. “What they basically do is they mix the electrolyte with the active material, which allows them to make thicker electrodes and reduce the inactive materials in the battery. Beyond that, when you actually do that you remove the need fo a number of traditional production steps… Compared to conventional lithium battery production it reduces production from 15 steps to 5 steps.”

Those process efficiencies combined with the higher volumes of energy bearing material in the cell leads to a fundamental disruption in the battery production process.

Jensen said the company would need $2.5 billion to fully realize its plans, but that the float should get FREYR there. The company is merging with Alussa Energy Acquisition Corp. in a SPAC backed by investors including Koch Strategic Platforms, Glencore, Fidelity Management & Research Company LLC, Franklin Templeton, Sylebra Capital and Van Eck Associates.

All of these investments are necessary if the world is to meet targets for vehicle electrification on the timelines that have been established.

As the Royal Bank of Canada noted in a December report on the electric vehicle industry. “We estimate that globally, battery electric vehicles (BEVs) will represent ~3% of 2020 global demand, while plug-in hybrid-electric vehicles (PHEVs) will represent another ~1.3%,” according to RBC’s figures. “But we see robust growth off these low figures. By 2025, when growth is still primarily regulatory driven, we see ~11% BEV global penetration of new demand representing a ~40% CAGR from 2020’s levels and ~5% PHEV penetration representing a ~35% CAGR. By 2025, we see BEV penetration in Western Europe at ~20%, China at ~17.5%, and the US at 7%. Comparatively, we expect internal combustion engine (ICE) vehicles to grow (cyclically) at a 2% CAGR through 2025. On a pure unit basis, we see “peak ICE” in 2024.”

News: Canon takes tentative step towards eliminating photographers with robotic PICK camera

Canon is embracing the AI-infused future with a strange new robotic camera called the PowerShot PICK. This little device swivels and keeps its subjects in view, taking commands or snapping shots on its own. It’s a bit like a smart security camera or Facebook’s Portal, but meant to be taken with you wherever you go,

Canon is embracing the AI-infused future with a strange new robotic camera called the PowerShot PICK. This little device swivels and keeps its subjects in view, taking commands or snapping shots on its own.

It’s a bit like a smart security camera or Facebook’s Portal, but meant to be taken with you wherever you go, attached to a selfie stick, and so on. Its body is about the size of a juice box, making it portable but not quite pocketable.

The camera company appears to be hedging its bets by offering the PICK not as a retail product but through the Japanese crowdfunding site Makuake, where it has already blasted through its trumpery $10,000 goal (currently at about ten times that, which is still just a fraction of what it must have cost to develop this thing).

The Canon Pick camera tracks a strange looking guy on a BMX bike.

“PICK… stop watching me.” “I’m afraid I can’t do that, Dennis.”

A promo video for the campaign shows the PICK being used in a variety of circumstances: recognizing faces and shooting during a party; tracking a person riding a bike around their yard; activating itself on demand in someone’s kitchen and following their position.

The idea is fun — a device you just set down and it snaps candid photos while you do your thing, or keeps you in view while you do you vlog — but the proof is in the pudding.

The sensor is small, an old point-and-shoot’s 1/2.3″ 12MP, though the F/2.8 zoom lens and image stabilization should help it out in uneven light. We won’t know what the shots look like until they send a few of these out to backers and reviewers.

Is this a ridiculous dead-end gadget from a company desperate to escape the photography industry’s death spiral? Or is it a smart, easy solution for people tired of thinking “ah – someone should get a shot of this”? You can still, of course, tweak and operate the camera from a companion app.

One thing it doesn’t appear to be is a webcam, which seems like a missed opportunity. A swiveling, smart webcam that takes voice commands would be a godsend to many people tired of taking every call in the same shabby rectangle of their improvised home office. Now that we’ve all thoroughly stopped caring about “looking professional” (and if you haven’t stopped… this is your cue) maybe we can start taking meetings while cleaning the kitchen or sitting on the patio.

Hopefully this little experimental device bears fruit for Canon and we’ll all have robot camera buddies we take around with us everywhere. Sounds creepy now, sure, but just wait a few years.

News: Salesforce promotes former Vlocity CEO David Schmaier to president and CPO

Last year I penned a post positing that Salesforce’s propensity to purchase mature enterprise companies not only provided new technology, but was also helping to produce a profusion of executive talent.. As though to prove my point, the company announced today that it was promoting former Vlocity CEO, David Schmaier to president and chief product

Last year I penned a post positing that Salesforce’s propensity to purchase mature enterprise companies not only provided new technology, but was also helping to produce a profusion of executive talent.. As though to prove my point, the company announced today that it was promoting former Vlocity CEO, David Schmaier to president and chief product officer.

Schmaier came to the organization last year when Salesforce acquired his company for $1.33 billion. It seemed like a good match given that Vlocity sold Salesforce solutions designed for certain niches like financial services, health, energy and utilities and government and nonprofits.

As a result, Schmaier knew the product set and the company well. Last June, he was named CEO of the Salesforce Industries division, which was created after the Vlocity acquisition. The connection was clear to Schmaier as he told me at the time of his promotion last year:

“I’ve been involved in various mergers and acquisitions over my 30-year career, and this is the most unique one I’ve ever seen because the products are already 100% integrated because we built our six vertical applications on top of the Salesforce platform. So they’re already 100% Salesforce, which is really kind of amazing. So that’s going to make this that much simpler,” he said.

Brent Leary, founder and principal analyst at CRM Essentials, says that Schmaier’s history in building Vlocity makes this promotion pretty easy given the direction of the company, as well as the industry. “Over the last several years we’ve seen just how important developing industry-specific solutions have become to the major players in the space, and Schmaier’s promotion reaffirms this while illustrating how important creating verticals is to their platform [and] to the future of Salesforce,” he told me.

In a Q&A on the Salesforce website announcing the promotion, Schmaier talked about the challenges companies faced in the last year. “There’s no question 2020 was a challenging year. We are operating in this all-digital, work from anywhere world and things won’t go back to where they were, nor should they. One of the silver linings has been seeing what companies can do when there is no alternative and the imperative is to connect with their customers in entirely new ways,”

In his new position it will be Schmaier’s job to figure out how to help them do that.

It’s worth noting that there has been some turnover in the C Suite recently at Salesforce. Just today the company also announced that long-time CFO Mark Hawkins was retiring. He will be replaced by Amy Weaver, who was formerly the company’s Chief Legal Officer. Meanwhile, last week the company hired former Hearsay Social co-founder and CEO Clara Shih to run Salesforce Service Cloud.

News: Trading app Public drops payment for order flow in favor of tips

Perhaps Public is correct in deciding that it needed another way to stand out from its in-market competitors.

Soon all tech news will be fintech news, all fintech news will be trading platform news and all trading platform news will concern the business mechanics of such services.

So, after looking into Robinhood’s fourth-quarter payment for order flow (PFOF) revenues this morning, we’re back with a related story. This time, however, we’re talking about Public.

Public, like Robinhood, is a zero-cost trading service. Its founders have worked to build a community-first platform, including offering ways to let groups chat about their investments.

And like Robinhood, Public has seen its growth skyrocket in recent days. Company representatives told TechCrunch today it was seeing “steady ~30%” month-over-month growth until Thursday, when “new user signups went up 20x.”

Both share strong backing from investors: Robinhood raised billions in new capital this week to ensure it has enough cash to meet clearinghouse deposit requirements. It managed to do so in part because its Q4 2020 numbers show that its PFOF business is ticking along nicely.

Public, flush with a recent $65 million Series C, took a different tack this morning and announced it would “stop participating in the practice of Payment for Order Flow.”

ANNOUNCEMENT: To better align our incentives with those of our members, we will stop participating in the practice of Payment for Order Flow.https://t.co/s9Vd2MyLcJ

— Public.com (@public) February 1, 2021

To which we say … all right.

On one level, this is neat. Public is not going to sell its order flow to market makers for fees. That’s good for users, but how will it make up the lost revenue? Tips, which will prove an interesting experiment in monetization.

TechCrunch asked the company if it believes tips will compensate for PFOF revenue, to which founders Leif Abraham and Jannick Malling replied via email that they were “optimistic that the difference will be offset by the optional tipping feature.”

However, dropping payment for order flow is only so brave a move from Public. After all, Public was not making Robinhood-level amounts of fetti from its PFOF business. Indeed, as we wrote when Public raised its Series C:

Before chatting with Public, I dug into its trading partner Apex’s filings to learn about its payment for order flow results from its recent filings. The resulting sums are somewhat modest for Apex’s collected clients. This means that Public’s revenue metrics, a portion of the aggregate sums, are even more unassuming.

News: Expectful’s new chief executive experienced the trauma she just raised millions to solve

Nathalie Walton almost didn’t become a mother. Her risky pregnancy caused her placenta to burst during childbirth, almost killing her and her son last year. Walton, who feels lucky to have survived, says the haunting experience made her an example of a reality she had long known: To be a pregnant Black woman is to

Nathalie Walton almost didn’t become a mother. Her risky pregnancy caused her placenta to burst during childbirth, almost killing her and her son last year. Walton, who feels lucky to have survived, says the haunting experience made her an example of a reality she had long known: To be a pregnant Black woman is to be at risk, regardless of economic background.

The stress of her pregnancy led Walton to download Expectful, a meditation and sleep app for new mothers. She recalls stabilizing, emotionally and physically, within a week, bringing an otherwise “soft landing” to a volatile pregnancy.

Weeks after delivering her son, Everett, Walton just so happened to hear of an advisory role opening at Expectful. Even though she was mid-maternity leave from her managerial role at Airbnb, she jumped at the opportunity.

“I definitely had a full-time job, I had a newborn baby,” Walton said. But, she says, it was an opportunity to be entrepreneurial in a sector she cared about. Even if it was just for a few months.

And now, Walton is the chief executive of the company. The business is pivoting its product strategy to grow beyond recorded meditations. Walton helped it raise its first millions in venture capital, making her one of the few dozen Black female founders to do so. New financing and the boom of the mental health focus amid the coronavirus pandemic puts Expectful in a coveted spot. And it puts Walton, who is at the helm of a company for the first time, in a pressure-cooker spotlight.

Even in the world of startups, going from user to chief executive in less than a year is a remarkable feat. But it’s not one that she rushed.

A quarter-life crisis

Walton graduated from Georgetown and immediately joined the New York banking world. After a few years as an analyst at JP Morgan, though, she became unsatisfied with the work.

“I think I had a quarter-life crisis,” Walton said. Searching for new opportunities, she ended up at a prospective students day at Stanford University in what would become a pivotal moment in her life.

“For the first time, I met entrepreneurs and saw an actual concept that you can pursue a career you like, be successful and make a difference in the world,” she said. Walton eventually applied, and got accepted, to Stanford Graduate School of Business (GSB), a prestigious program that produces founders and top executives. It was then that she realized she wanted to be a chief executive one day.

“I admired them, but I just didn’t see the pathway for me to get there,” she said, of the entrepreneurs she met, who were then largely white and male. “I didn’t have the confidence.”

So, she set that hope aside and pursued intrapreneurship, which would let her join a stable organization and act as a mini-founder within it. Employees in this role are tasked with building a startup within a startup, whether that is rooting an innovative idea or leading an experiential team. Corporations have long embraced this idea to bring momentum to otherwise red-tapey processes.

Walton joined eBay and soon rose to work as the head of business operations and development. Her work helped the company break into 3D printing.

Over the years, this has been the defining characteristic of Walton: join an organization, build a scrappy idea from scratch, and then do it all over again. She has held roles in Airbnb and Google that all required her to have the agility of a founder convincing people on a moonshot vision, and the rigor of a manager who can get a deal done.

She had the same vision heading into an advisory role at Expectful. But when Walton landed a key Expectful partnership with Johnson & Johnson, then-CEO and founder Mark Krassner had an idea.

‘It was on my mind from day No. 1’

Before starting Expectful, Krassner experienced the benefits of meditation firsthand. He also saw his mother face depression, which made him realize how meditation could have a positive impact on others. After seeing research that showed how meditation could positively impact a pregnancy, he began thinking of a solution in this cross-section. He eventually started a course on Teachable, a startup that lets anyone create and monetize an online class, with 15 moms and a guided meditation.

Over time, the idea stuck. Krassner eventually turned his course into a 12-person startup. Under his leadership, Expectful grew to profitability and over 13,000 paid users. Its conversion rate from free to paid users was five times higher than industry standards, the company claims.

That said, from the moment Mark Krassner started Expectful, he knew he was an unlikely founder. He doesn’t have any children, so leading a meditation and sleep app for new mothers comes with its own hurdles.

“As a male founder with no kids, it was on my mind from day No. 1,” Krassner said. He eventually wanted to put a female at the head of the company, he says. Walton was the obvious choice.

Walton returned to Airbnb after her maternity leave right as Airbnb had aggressive COVID-19 layoffs. While her job was saved, her team disappeared as part of the cuts. She started looking for jobs, and received lucrative offers from Facebook, Apple, Google and Amazon. When she told Krassner she was leaning toward a lead product manager position at Amazon, he replied with an offer to take over Expectful’s entire business.

“I think it caught her off guard,” Krassner said, who is still a board member at the company. “Usually you don’t think a CEO is looking for [a new CEO] unless things are going to hell in a handbasket.”

The new Expectful

Expectful began as a guided meditation library, which will continue to be its core. But now, Walton wants to take advantage of that momentum and evolve the company into a “go-to wellness resource for hopeful, expecting and new parents.”

The language suggests that the startup is evolving in how it markets itself. Right now, the site has a number of references to “motherhood” and women. But Walton says Expectful defines a mother by anyone who identifies themselves as one. While the startup primarily has content geared toward the gestational parent, or the one who gives birth to the child, Walton says they have a “a partner’s library for non-gestational parents that identify as non-gestational mothers, fathers, or however they choose to identify.”

Walton plans to pivot the startup in three phases: content, marketplace and community.

For content, Expectful wants to organize pregnancy-related information. Currently, a lot of information or advice around pregnancy lives in books or in-person classes. But the learning experience, which Walton says is similar to middle school-style lectures, doesn’t feel built for this century.

The next step in her plan is digitizing the service providers that help women through pregnancy. In simpler words, replace the disorganized recommendations in Facebook groups for parents.

“When I went to ask my OB-GYN for recommendations for a doula, she gave me a sheet of paper with the names of 10 doulas,” she said. “You have to text the doula, ask them questions and if they want to meet up — it all feels yucky.” Expectful wants to put all that information in one platform so moms can access tips and recommendations from the ease of their homes.

The end-product here would be a peer-reviewed platform that can help a mom find everything from a therapist to a live-in nanny, with reviews built-in.

Finally, Walton wants to invest in the community. Expectful recently launched Mother Circles, which connects postpartum mothers into support cohorts led by a doula facilitator. The circles include six weekly video calls, a group chat and 500 hours of on-demand doula support.

Image Credits: Expectful

Part of Walton’s focus through all of these priorities is to invest in Black maternal health outcomes. Her own experience, she says, showed her how even a “Stanford-educated wellness junkie” such as herself can be at a high-risk for pregnancy because of her skin color.

It’s a lofty goal, even with the promising growth and strong library of guided meditations. The competition is steep. One of Expectful’s closest competitors is Peanut, a social network for moms used by over 1.2 million people. Mahmee, a digital support network for postpartum mothers, has raised $3 million and views itself as complementary to Expectful. Headspace has launched its own motherhood meditation series, but it is not as comprehensive as Expectful’s.

“I think we’re able to connect with women in a way that some of these other companies aren’t,” Walton said. “People are paying for the service, so they clearly need it.”

While Walton declined to share new user metrics, she said that the company’s revenue has grown 100% since March 2020.

Long-term, Expectful wants to mimic Peloton’s playbook in terms of getting premium content and community to the right audience. Still, growing from a startup to a venture business requires more than just ambition and market fit. It requires the ability to exponentially grow and keep growing.

A handful of investors believe that Walton’s Expectful can do it. Expectful raised $3 million in a seed financing round led by Harlem Capital. Indicator Ventures, Sequoia Scout Fund, Joyance Partners, Break Trail Ventures, Chinagona Ventures, Powerhouse Capital, AVG Basecamp Fund and Babylist also participated. Angel investors included Ellen Pao, Mike Smith and Ashley Mayer. The round also included $1.2 million in convertible SAFE notes, making the financing round a total of $4.2 million.

“Historically when I look at what black women raise fundraising, I feel fortunate that I’ve been able to raise this round,” Walton said.

Harlem Capital founding partner Henri Pierre-Jacques said that “obviously, given our focus we weren’t going to invest in a white male.” Walton’s “founder-market fit” is what made the firm invest, even with the hairy dynamic of an exiting CEO.

Mayer, head of communications at Glossier, was the one who introduced Walton to the woman who told her about the advisory role of Expectful. She says that Nathalie’s “path to entrepreneurship feels inevitable.

“It was always just a question of finding the space where her passions collided,” Mayer said.

As a new mother and new founder, Walton has had a busy balancing act of a year.

“I’m working more now than I have really in the last decade,” she said. “But I’ve never been more fulfilled because, as someone who went through this, and I’m still going through this, I feel so personally the level of pain that so many women suffer through.”

News: Best practices as a service is a key investment theme to watch in 2021

Enterprise IT has been completely transformed by SaaS the past decade. Okta last week published a report that showed that the largest companies now use 175 apps, a doubling over the past few years. More professionals have more tools to do their jobs than ever before. It’s an explosion of creativity and expressiveness and operational

Enterprise IT has been completely transformed by SaaS the past decade. Okta last week published a report that showed that the largest companies now use 175 apps, a doubling over the past few years. More professionals have more tools to do their jobs than ever before. It’s an explosion of creativity and expressiveness and operational latitude — but also a recipe for disaster.

It’s one thing to give people and businesses tools — and something else to train them to use those tools effectively. Worse, as the number and complexity of software has skyrocketed the past decade, it’s only become harder for end users to grapple with offering their customers the best possible experience.

That’s the opportunity for a range of new tools that are designed to guide — sometimes forcefully — people to use the software they have in the best possible way, in what you might dub best-practices-as-a-service. It’s software that is opinionated on what “best” looks like within its domain, and ensures that as many people follow that model as possible with minimal dissension. It’s simplicity in a box for a complex world.

Let me give some examples from a few major fields of startups in ecommerce, security, and web development and finally, in my chosen profession, writing to illustrate what I mean.

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