Yearly Archives: 2020

News: TaskRabbit is resetting customer passwords after finding ‘suspicious activity’ on its network

TaskRabbit has reset an unknown number of customer passwords after confirming it detected “suspicious activity” on its network. The IKEA -owned online marketplace for on-demand labor said it reset user passwords out of an abundance of caution and that it “took steps to prevent access to any user accounts,” a TaskRabbit spokesperson told TechCrunch. The

TaskRabbit has reset an unknown number of customer passwords after confirming it detected “suspicious activity” on its network.

The IKEA -owned online marketplace for on-demand labor said it reset user passwords out of an abundance of caution and that it “took steps to prevent access to any user accounts,” a TaskRabbit spokesperson told TechCrunch.

The company later confirmed it was a credential stuffing attack, where existing sets of exposed or breached usernames and passwords are matched against different websites to access accounts.

“We acted in an abundance of caution and reset passwords for many TaskRabbit accounts, including all users who had not logged in since May 1, 2020, as well as all users who logged in during the time period of the attack, even though most of the latter activity was attributable to users’ regular use of our services,” the spokesperson said.

“As always, the safety and security of the TaskRabbit community is our priority, and we will continue to be vigilant about protecting our users’ personal information,” said the spokesperson.

TaskRabbit customers were alerted to the incident in a vague email that only noted their password had been recently changed “as a security precaution,” without saying what specifically prompted the account change. TechCrunch confirmed that the email was legitimate.

The password reset email sent to TaskRabbit customers. (Image: Sarah Perez/TechCrunch)

It’s not uncommon for companies to reset passwords after a security incident where customer or account information is accessed or stolen in a breach.

Last year, online apparel marketplace StockX reset customer passwords after initially citing “system updates,” but later admitted it took action after it found suspicious activity on its network. Days later, a hacker provided TechCrunch with 6.8 million StockX account records stolen from the company’s servers.

TaskRabbit’s freelance labor marketplace was founded in 2008, and grew over time from an auction-style platform for negotiating tasks and errands to a more mature and tailored marketplace to match customers with contractors. That eventually attracted the attention of furniture retailer IKEA, which bought the startup in September 2017 after TaskRabbit put itself on the market for a strategic buyer.

The year after the acquisition, however, TaskRabbit had to take its website and app down due to a “cybersecurity incident.” The company later revealed an attacker had gained unauthorized access to its systems. Then-TaskRabbit CEO Stacy Brown-Philpot said the company had contracted with an outside forensics team to identify what customer information had been compromised by the attack, and urged both users and providers to stay vigilant in monitoring their own accounts for suspicious activity.

Following the attack, the company said it was implementing several new security measures and would work on making the log-in process more secure. It also said it would reduce the amount of data retained about taskers and customers as well as “enhance overall network cyber threat detection technology.”

Brown-Philpot left TaskRabbit earlier this year, and the CEO role has since been filled by former Airbnb and Uber Eats leader, Ania Smith.

Updated with additional comment from TaskRabbit.

News: Daily Crunch: Stimulus bill increases penalties for illegal streaming services

The stimulus bill includes significant changes to copyright law and enforcement, the Biden administration may have to build a presidential Twitter following from scratch and we round up the startups that shut down this year. This is your Daily Crunch for December 22, 2020. The big story: Stimulus bill increases penalties for illegal streaming services

The stimulus bill includes significant changes to copyright law and enforcement, the Biden administration may have to build a presidential Twitter following from scratch and we round up the startups that shut down this year. This is your Daily Crunch for December 22, 2020.

The big story: Stimulus bill increases penalties for illegal streaming services

While we wrote several stories yesterday about the tech implications of the new stimulus bill (and highlighted it in yesterday’s Daily Crunch), more details are emerging — like the fact that it will make illegal streaming for profit a felony, punishable by fines or up to 10 years of imprisonment.

The language of the bill seems to focus on commercial piracy services, rather than individuals or Twitch streamers — a point that one of its sponsors, Senator Thom Tillis, emphasized in a statement, claiming that “no individual streamer has to worry about the fear of prosecution.”

On the copyright front, the bill also creates a new Copyright Claims Board to handle copyright infringement claims of up to $30,000.

The tech giants

Google, Cisco and VMware join Microsoft to oppose NSO Group in WhatsApp spyware case — A coalition of companies have filed an amicus brief in support of a legal case brought by WhatsApp accusing NSO Group of using an undisclosed vulnerability to hack into at least 1,400 devices.

Twitter’s POTUS account will reportedly be reset to zero followers when Biden takes over — Twitter, meanwhile, says it has “been in ongoing discussions with the Biden transition team on a number of aspects related to White House account transfers.”

Startups, funding and venture capital

Remembering the startups we lost in 2020 — A look back at startups large and small that didn’t make it through hell year.

Horizon Robotics, a Chinese rival to Nvidia, seeks to raise over $700M — Horizon Robotics is a five-year-old unicorn specializing in AI chips for robots and autonomous vehicles.

Austin-based ReturnSafe raises $3.25M for its employee health management tools — Management toolkits that track employee health are piling into the market.

Advice and analysis from Extra Crunch

To win post-pandemic, edtech needs to start thinking big — After a noisy 2020, can the sector maintain momentum?

One final $100M ARR company and the startups we want to meet in 2021 — Let’s talk about Nexthink.

With a $50B run rate in reach, can anyone stop AWS? — AWS has taken advantage of first-to-market status to become the most successful player in the space.

(Extra Crunch is our membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

Gift Guide: TechCrunch’s Favorite Things of 2020 — Many of the podcasts, songs, movies, people and more that got us through this year.

NASA opens new launchpad at Kennedy Space Center meant to serve multiple commercial launch customers — The purpose of LC-48 is very explicitly to fill “a need for new, low-cost launch systems with very fast turnaround cycles.”

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

News: Substack explains its ‘hands-off’ approach to content moderation

Content moderation has been a thorny topic in 2020. And when I say “thorny,” I mean in the sense of having multiple congressional hearings on the subject. Twitter and Facebook in particular have been mired in concerns around the subject, fielding complaints that they both haven’t done enough to weed out problematic content and suggestions

Content moderation has been a thorny topic in 2020. And when I say “thorny,” I mean in the sense of having multiple congressional hearings on the subject. Twitter and Facebook in particular have been mired in concerns around the subject, fielding complaints that they both haven’t done enough to weed out problematic content and suggestions that they’re a censorship-happy, shadow-banning enemy of the First Amendment.

The latter appears to be the sole reason for the existence of the right wing-focused Twitter competitor, Parler.

As Substack grows in popularity, the newsletter platform is going to face some tremendously difficult questions around content moderation. Today it published a lengthy blog post hoping to nip some of those concerns in the bud. The write-up offers some caveats, but largely espouses the platform’s commitment to free speech, noting:

In most cases, we don’t think that censoring content is helpful, and in fact it often backfires. Heavy-handed censorship can draw more attention to content than it otherwise would have enjoyed, and at the same time it can give the content creators a martyr complex that they can trade off for future gain. We prefer a contest of ideas. We believe dissent and debate is important. We celebrate nonconformity.

The stance reflects Substack’s commitment to a subscription-based model, rather than the ads that currently keep the lights on for services like Twitter and Facebook. Instead, it takes a 10% cut of writers’ subscription revenue. Certainly that frees it up from sponsorship boycotts to some degree. The subscription model also means that users have to opt into specific content more so than on platforms like Twitter and Facebook, where content boundaries are far more fluid.

“We are happy to compete with ‘Substack but with more controls on speech’ just as we are happy to compete with ‘Substack but with advertising,’ ” the company writes.

Of course, there are financial considerations — there always are. Substack has a vested interest in supporting right-wing and conservative voices who have decried Facebook and Twitter’s practices. Notably, The Dispatch is at the top of the service’s politics leaderboard. In an interview with TechCrunch earlier this year, editor Stephen Hayes called the service, “unapologetically center-right,” while its current blurb refers to it as “conservative.”

“None of these views are neutral,” Substack writes. “Many Silicon Valley technology companies strive to make their platforms apolitical, but we think such a goal is impossible to achieve.” There’s no doubt some truth in that. Any position on content moderation can be viewed as a political one to some degree. And equally, none will make everyone — or even most people — completely happy.

But it’s also easy to see the service facing some major tests of its current hands-off approach as the service continues to grow in popularity. The service’s approach has involved putting its name out there in front of consumers, meaning it won’t be viewed as a kind of invisible publishing platform.

Substack is quick to add that there is, naturally, content that crosses the line in spite of this. “Of course, there are limits,” it writes. “We do not allow porn on Substack, for example, or spam. We do not allow doxxing or harassment.”

News: Elon Musk claims he tried selling Tesla to Apple but Tim Cook wasn’t interested

Tesla stock’s miraculously bizarre 2020 might have a gone different way had Apple’s Tim Cook agreed to a meeting in recent years, or so says Elon Musk. Reacting to Reuters’ recent news that Apple has not abandoned its electric car program and is still pursuing plans to build a physical vehicle, Musk tweeted that in

Tesla stock’s miraculously bizarre 2020 might have a gone different way had Apple’s Tim Cook agreed to a meeting in recent years, or so says Elon Musk.

Reacting to Reuters’ recent news that Apple has not abandoned its electric car program and is still pursuing plans to build a physical vehicle, Musk tweeted that in “the darkest days” of scaling Model 3 production, he reached out to Apple CEO Tim Cook and raised the possibility of the Cupertino company acquiring Tesla. Musk says that Cook refused to take the meeting.

TechCrunch has reached out to Apple for comment.

During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.

Elon Musk (@elonmusk) December 22, 2020

Musk’s short tweet did not clarify exactly when this timeline was, though given public information about Tesla’s Model 3 production, it was likely between 2017 and 2019. In regards to Musk’s proposed sales price, 1/10th of Tesla’s current market capitalization is about $60 billion, which isn’t too far from the stock’s public value last year before it reached stratospheric heights in recent months.

Though Tesla is now worth more than $600 billion on the public markets after joining the S&P 500 this week, most Wall Street analysts seem perplexed by the stock’s recent growth, which has been owed to young and first-time investors rallying behind Tesla’s products and its CEO.

News: Bandit ML helps e-commerce businesses present the most effective offer to each shopper

Bandit ML aims to optimize and automate the process of presenting the right offer to the right customer. The startup was part of the summer 2020 class at accelerator Y Combinator . It also raised a $1.32 million seed round in September from YC, Haystack Fund, Webb Investment Network, Liquid 2 Ventures, Jigsaw Ventures, Basecamp Fund,

Bandit ML aims to optimize and automate the process of presenting the right offer to the right customer.

The startup was part of the summer 2020 class at accelerator Y Combinator . It also raised a $1.32 million seed round in September from YC, Haystack Fund, Webb Investment Network, Liquid 2 Ventures, Jigsaw Ventures, Basecamp Fund, Pathbreaker Ventures and various angels — including what CEO Edoardo Conti said are 10 current and former Uber employees.

Conti (who founded the company with Lionel Vital and Joseph Gilley) is a former Uber software engineer and researcher himself.

The idea, as he explained via email, is that one customer might be more excited about a $5 discount, while another might be more effectively enticed by free shipping, and a third might be completely uninterested because they just made a large purchase. Using a merchant’s order history and website activity data, Bandit ML is supposed to help them with determine which offer will be most effective with which shopper.

Bandit ML screenshot

Image Credits: Bandit ML

Conti acknowledged that there’s other discount-optimizing software out there, but he suggested none of them offers what Bandit ML does: “off the shelf tools that use machine learning the way giants like Uber, Amazon and Walmart do.”

He added that Bandit ML’s technology is unique in its support for full automation (“some stores sent their first batch of offers within 10 minutes of signing up”) and its ability to optimize for longer-term metrics, like purchases over a 120-day period, rather than focusing on one-off redemptions. In fact, Conti said the technology the startup uses to make these decisions is similar to the ReAgent project that he worked on at Facebook.

Bandit ML is currently focused on merchants with Shopify stores, though it also supports other stores not on Shopify, like Calii. Conti said the platform has been used to send millions of dollars’ worth of promotions since July, with one clothing company seeing a 20% increase in net revenue.

“Starting with an always-on incentive engine for every online business, we aim to build functioning out-of-the-box machine learning tools that a small online business needs to compete with the Walmarts and Amazons of the world,” he said.

 

News: NASA opens new launchpad at Kennedy Space Center meant to serve multiple commercial launch customers

NASA has finished work on a new launchpad at its Kennedy Space Center in Florida – Launch Complex 48 (LC-48), a pad that will be able to support smaller launch vehicles than either LC-39A or B, or SLC-41, which currently host SpaceX, SLS and ULA launches respectively. It’s designed to be able to be used

NASA has finished work on a new launchpad at its Kennedy Space Center in Florida – Launch Complex 48 (LC-48), a pad that will be able to support smaller launch vehicles than either LC-39A or B, or SLC-41, which currently host SpaceX, SLS and ULA launches respectively. It’s designed to be able to be used by multiple providers, with an absence of permanent structures that allows for flexible configuration depending on who’s using it.

The purpose of LC-48 is very explicitly to fill “a need for new, low-cost launch systems with very fast turnaround cycles,” according to KSC senior project manager Keith Britton speaking to NASASpaceflight.com. That sounds an awful lot like some of the forthcoming launch models being developed and tested by companies including Astra, a small launcher that designed its business around the now-ended DARPA competition for a responsive launch demonstration.

While companies like Virgin Orbit are aiming to create responsive, mobile launch capabilities by obviating the need for a specialized pad altogether, they are in the minority when it comes to small launch startups in terms of skipping the need for vertical take-off altogether. Many more companies, including Astra, as well as Firefly, Orbex, and the newly-revived Vector Launch are focusing on small rockets that can be launched with scaled down requirements in terms of both people and infrastructure required on site to add flexibility and mobility into their models.

LC-48 doens’t yet have any actual customers booked – NASA says it’s in discussions with a number of companies, but none are yet officially signed customers. The agency does, however, anticipate some launches potentially taking place from the new pad as early as next year.

News: With a $50B run rate in reach, can anyone stop AWS?

AWS, Amazon’s flourishing cloud arm, has been growing at a rapid clip for more than a decade. An early public cloud infrastructure vendor, it has taken advantage of first-to-market status to become the most successful player in the space. In fact, one could argue that many of today’s startups wouldn’t have gotten off the ground

AWS, Amazon’s flourishing cloud arm, has been growing at a rapid clip for more than a decade. An early public cloud infrastructure vendor, it has taken advantage of first-to-market status to become the most successful player in the space. In fact, one could argue that many of today’s startups wouldn’t have gotten off the ground without the formation of cloud companies like AWS giving them easy access to infrastructure without having to build it themselves.

In Amazon’s most-recent earnings report, AWS generated revenues of $11.6 billion, good for a run rate of more than $46 billion. That makes the next AWS milestone a run rate of $50 billion, something that could be in reach in less than two quarters if it continues its pace of revenue growth.

The good news for competing companies is that in spite of the market size and relative maturity, there is still plenty of room to grow.

While the cloud division’s growth is slowing in percentage terms as it comes firmly up against the law of large numbers in which AWS has to grow every quarter compared to an ever-larger revenue base. The result of this dynamic is that while AWS’ year-over-year growth rate is slowing over time — from 35% in Q3 2019 to 29% in Q3 2020 — the pace at which it is adding $10 billion chunks of annual revenue run rate is accelerating.

At the AWS re:Invent customer conference this year, AWS CEO Andy Jassy talked about the pace of change over the years, saying that it took the following number of months to grow its run rate by $10 billion increments:

123 months ($0-$10 billion) 23 months ($10 billion-$20 billion) 13 months ($20 billion-$30 billion) 12 months ($30 billion to $40 billion)

Image Credits: TechCrunch (data from AWS)

Extrapolating from the above trend, it should take AWS fewer than 12 months to scale from a run rate of $40 billion to $50 billion. Stating the obvious, Jassy said “the rate of growth in AWS continues to accelerate.” He also took the time to point out that AWS is now the fifth-largest enterprise IT company in the world, ahead of enterprise stalwarts like SAP and Oracle.

What’s amazing is that AWS achieved its scale so fast, not even existing until 2006. That growth rate makes us ask a question: Can anyone hope to stop AWS’ momentum?

The short answer is that it doesn’t appear likely.

Cloud market landscape

A good place to start is surveying the cloud infrastructure competitive landscape to see if there are any cloud companies that could catch the market leader. According to Synergy Research, AWS remains firmly in front, and it doesn’t look like any competitor could catch AWS anytime soon unless some market dynamic caused a drastic change.

Synergy Research Cloud marketshare leaders. Amazon is first, Microsoft is second and Google is third.

Image Credits: Synergy Research

With around a third of the market, AWS is the clear front-runner. Its closest and fiercest rival Microsoft has around 20%. To put that into perspective a bit, last quarter AWS had $11.6 billion in revenue compared to Microsoft’s $5.2 billion Azure result. While Microsoft’s equivalent cloud number is growing faster at 47%, like AWS, that number has begun to drop steadily while it gains market share and higher revenue and it falls victim to that same law of large numbers.

News: To win post-pandemic, edtech needs to start thinking big

If 2020 showed us how hard “Zoom school” really is, then 2021 should not be about creating more versions of Zoom schools.

The edtech market raked in more than $10 billion in venture capital investment globally in 2020, but for students, parents and teachers, the year was defined more by its scramble than its surge.

Nandini Talwar, a student and teacher’s assistant at Columbia University, wants to hold more efficient office hours so students don’t have to wait on a Zoom call. TraLiza King, a director at PWC and single mother, needs a Zoom alternative for her 4-year-old, who is too young to understand how to mute and unmute. Brian Kinglsey, chief academic officer at Charlotte-Mecklenburg Schools in North Carolina, is looking for ways to reengage remote students that don’t require socially distant home visits.

As we enter the rest of the decade, the sector will have to shake off its short-term-fix mentality to evolve from tunnel vision to wide-pan ambition.

Naturally, any company that shifts overnight from being a tool to a necessity will have growing pains, and edtech as a sector is no exception. Startups with the long-term ambitions of solving education’s inequities had to come up with quick fixes that would serve millions of learners. A sector that was notoriously undercapitalized had to reach venture scale while adapting to the realities of a remote work landscape like never before. As schools seesawed between hybrid and remote, education technology companies had to be nimble as well. The ubiquity of remote learning surely brought a boom to new users, but may have in fact limited the sector’s ability to innovate in lieu of fast, easy scale.

For edtech in 2020, flexible and scrappy was a survival tactic that led to profits, growth and most of all, aha moments that technology was needed in the way we learn. Now, as we enter the rest of the decade, the sector will have to shake off its short-term-fix mentality to evolve from tunnel vision to wide-pan ambition.

The innovation that must grow

If nothing else is clear after a tumultuous remote learning experience, it’s that the world needs effective and accessible technology that allows education to scale with learning for all in mind. In fact, the comeback story and surges of massive open online course providers (MOOCS) shows how in-demand digital curricula truly are.

However, usage is not a replacement for effectiveness. In reality, most people don’t have the drive, motivation or comprehension capabilities to learn from a one-hour lecture — even if they technically show up.

The mad rush to track engagement is underway. In the past few months, Zovio launched Signalz, a tool that helps universities track student engagement and see who is most at risk for dropping out of courses. Piazza also launched a tool focused on college and high school student participation that allows instructors to send personalized messages and measure activity on their assignments. There’s also Rhithm, an app that allows educators to check in daily with students for emotional-learning insights, and Edsights, a chatbot for undergraduate students. 

Still, instead of bringing the classroom experience online and trying to track the heck out of it, what if you completely upend it? The answer might begin with flashcards.

Quizlet, which started off as a flashcard app, has spent the past three years building out its artificial-intelligence-powered tutoring arm. CEO Matthew Glotzbach says the feature is now the most-used Quizlet offering, signaling how students want a more in-depth solution than flashcards.

The most recent example I saw of innovation was Sketchy, a startup that teaches medical concepts through illustrations. It allows students to skip notecards and textbooks and comprehend through animated videos; think of a countryside kingdom scene about coronavirus or a salmon dinner about salmonella.

While the technology itself isn’t from Mars, Sketchy’s strategy does what many edtech solutions don’t: learning theory. The company uses the memory-palace technique to help students replace textbooks with videos and actually retain information. Plus, after seven years as a bootstrapped company, Sketchy just raised $30 million dollars in venture capital. The round was led by TCG with involvement from Reach Capital.

Zach Sims, the founder of Codecademy, told me that the startups that will “win” the next wave are the ones that are “using interactivity and technology to create an educational experience you just couldn’t have in the classroom.”

To retain recent gains, edtech companies need to replicate Sketchy’s strategy: Replace outdated systems and methods with new, tech-powered solutions. No more of the endless bundling and unbundling of the school experience. As we evolve into a world of life-long learning and cohort-based learning platforms, founders will need to be especially innovative with the way they deliver content. Don’t simply put engaging content on a screen, but innovate on what that screen looks like, tracks and offers. Is it rooted in true learning principles, or is it just a repacked lecture?

In other words, if 2020 showed us how hard “Zoom school” really is, then 2021 should not be about creating more versions of Zoom schools. It should be about playing an entirely different universe.

Image Credits: Bryce Durbin

The hurdle that remains

The biggest elephant in the room for edtech is the one that every human in the world can’t wait for: the end of the coronavirus pandemic. And with promising vaccine news, the light at the end of the tunnel certainly feels within reach for those who dare to dream.

When the world recovers, startups that have based their entire business around remote learning and remote work will likely see a drop in usage. The surge will slow, and everyone in edtech is wondering how to extract post-pandemic value.

This in mind, Ashley Bittner, co-founding partner of Firework Ventures, a new future of work fund, thinks that the next generation of edtech founders should continue to make moonshot bets, but be realistic about what will work for the decades ahead.

“Anyone can pitch an idea about how we should do math curriculum,” she said. “But there’s a reason behind why we teach kids to do it this way. I don’t think there’s enough respect for the experience learning science behind products.”

News: Twitter’s POTUS account will reportedly be reset to zero followers when Biden takes over

In this country, we have a longstanding peaceful transfer of power for the executive office, even in the wake of the hardest-fought elections. Certain circumstances have led many to question whether the tradition will continue come January 20. Despite his very vocal protestations, however, the current president has agreed to step aside, should all of

In this country, we have a longstanding peaceful transfer of power for the executive office, even in the wake of the hardest-fought elections. Certain circumstances have led many to question whether the tradition will continue come January 20. Despite his very vocal protestations, however, the current president has agreed to step aside, should all of his legal maneuvers fall short (something that seems all but a certainty at this point).

There is, of course, nothing in the Constitution that offers guidance the peaceful transition of passwords — strangely, the forefathers of this country didn’t possess the foresight to predict Twitter . The service has already outlined what happens to Trump’s account when he leaves office. Namely, he loses the protections that come with being a political figure.

CEO Jack Dorsey noted this at last month’s congressional hearings, stating, “If an account suddenly is not a world leader anymore, that particular policy goes away.” But what of the incoming president? What will the transition look like for Biden? And what happens if Trump doesn’t willingly give up the official @Potus account as has also been suggested?

Biden transition says Trump admin has refused to transfer the @POTUS and @WhiteHouse Twitter accounts with followers and that Biden must start from zero — reversing goodwill gesture from Obama admin in 2016.

— Hugo Lowell (@hugolowell) December 22, 2020

He hasn’t exactly been eager to accept the results of this election and he’s not the sort to willingly give up a platform — particularly one with 33 million followers (admittedly a fraction of Trump’s main account).

Nick Pacilio, of Twitter’s Communications, Government & News team, offered TechCrunch the following statement, on the matter: “Twitter has been in ongoing discussions with the Biden transition team on a number of aspects related to White House account transfers.”

The company, perhaps understandably, didn’t answer the question directly, but working with the incoming team is a simple enough way to circumvent any issues transferring more than one dozen accounts, as The Wall Street Journal notes. As has been reported, existing tweets will be deleted and the incoming administration will start from scratch — a net positive for the Biden team, given the…polarizing nature of the previous president’s feed.

According to Biden’s digital director, the POTUS and White House accounts will also reset to zero followers, marking a change over the Obama to Trump transition. Donald Trump’s personal Twitter account has already lost one prominent follower. Earlier this week, CEO Jack Dorsey unfollowed the president, along with other prominent politicians, including Biden and Vice President-elect Kamala Harris.

News: Remembering the startups we lost in 2020

Even in a non-hell year, running a successful startup is a tremendous lift. After the events of 2020, however, no doubt many already lean businesses are hanging on by the skin of their teeth. For every company that saw increased interest in their offerings during the pandemic, there were several that simply couldn’t make it

Even in a non-hell year, running a successful startup is a tremendous lift. After the events of 2020, however, no doubt many already lean businesses are hanging on by the skin of their teeth. For every company that saw increased interest in their offerings during the pandemic, there were several that simply couldn’t make it through the finish line.

We’ve put this list together for several years now. It’s not a fun task, but it seems worthwhile to commemorate the startups that have closed up shop over the past 12 months. (Some of them were acquired by larger companies before shutting down, but all of them began their life as startups, and it still felt worthwhile to mark the end of their stories.) It also offers an opportunity to examine those issues from a bit of distance to see if there are any broader takeaways for the community at large.

This year’s list is among the most diverse we’ve done, ranging from standard smaller-name closures to big blockbuster crashes like Quibi and Essential . For some, the pandemic was the final nail in the coffin, but in many cases, cracks in business models were already starting to surface well before COVID-19 ground the global economy to a screeching halt.

Atrium (2017-2020)

Total Raised: $75 million

Atrium, a 100-person legal tech startup founded by Justin Kan, shut down in March after failing to find an efficient way to replace the arduous systems of law firms. The startup even returned some of its $75.5 million in funding to its investors, including Andreessen Horowitz.

The shutdown comes after the platform had pivoted just months earlier, laying off in-house lawyers and turning into a clearer SaaS play. Ultimately, Atrium’s failure shows how difficult and unprofitable it could be to disrupt a traditional and complicated system.

The closure came just three years after it launched with the goal to build software for startups to navigate fundraising, hiring, acquisition deals and collaboration with their legal team.

Essential (2017-2020)

Total Raised: $330 million

Image Credits: Darrell Etherington

Big plans, big names and a boatload of money should have been enough to buy Essential a lengthy runway. Sure, Essential was entering a mature and oversaturated market, but the Playground-backed startup was doing so with $330 million in funding, a team of top industry executives and some genuinely innovative ideas.

When I spoke to the company at launch, an executive outlined a 10-year plan to become a major player in both the mobile and smart home categories. Ultimately, the company was able to eke out just under three years of life after coming out of stealth. And while it did give the world a promising handset, its connected home hub never arrived.

Timing, broader marketing issues and troubling allegations of sexual misconduct were all contributing factors that stopped Essential’s big plans dead in their tracks.

HubHaus (2016-2020)

Total Raised: $11.4 million

Image Credits: HubHaus

HubHaus, founded by Shruti Merchant, was a long-term housing rental platform rooted in the belief that adult dormitories would take off. The startup targeted working professionals in cities, and raised only around $11 million in known venture capital. When it came to raising a Series B, Merchant says the company struggled to close and lost investor interest due to WeWork’s failed IPO.

After then pivoting to a self-funded company, HubHaus was just finding footing when the coronavirus pandemic arrived in the United States, drastically hurting the rental market (as shown by Airbnb’s public struggles, as well). The housing company eventually decided to close down in September, leaving landlords, members and vendors in limbo and bringing on a fresh sweep of critique and controversy.

Affordable housing continues to be an issue in the Bay Area, and HubHaus’s departure from the scene underscores this truth.

Hipmunk (2010-2020)

Total Raised: $55 million

Image Credits: Hipmunk

Hipmunk, founded by Adam J. Goldstein and Reddit co-founder Steve Huffman, was one of the first travel aggregation platforms on the market. The company put together information on flights, hotels and car rental all into one place so consumers could compare and contrast prices with ease.

The focus was enough for the platform to get acquired by Concur, but now after four years, the travel startup shut down. Notably, the travel startup’s closure wasn’t necessarily tied to the coronavirus pandemic. The site officially went dark on January 23, months before lockdowns came to the United States.

IfOnly (2012-2020)

Total Raised: $51.4 million

Photo: Thomas Barwick/Getty Images

IfOnly had created a marketplaces of exclusive events — such as “goat yoga” — a business that faced obvious challenges during the pandemic. The startup was actually acquired by one of its investors, Mastercard, late last year, but the acquisition wasn’t announced until IfOnly revealed over the summer that it was shutting down.

Mastercard also said IfOnly’s team and technology are still part of its Priceless experience marketplace: “The IfOnly platform will continue to help advance our Priceless strategy and our combined team will be even better positioned and equipped to deliver exclusive experiences for cardholders globally.”

Mixer/Beam Interactive (2014-2020)

Total Raised: $520,000

Image Credits: Microsoft

Microsoft shut down its Twitch competitor Mixer this year, handing off its partnerships to Facebook Gaming. The service had its roots in the software giant’s acquisition of Beam Interactive shortly after the startup won TechCrunch’s Startup Battlefield in 2016.

Before giving up, Microsoft made some big investments in Mixer’s success, most notably signing streaming superstars Ninja and Shroud to exclusive deals. (They became free agents after the shutdown.) However, Microsoft’s gaming chief Phil Spencer said the company suffered from starting out “pretty far behind” the biggest players in the streaming market.

The Outline (2016-2020)

Total Raised: $10.2 million

Image Credits: The Outline

Despite a busy year of innovation and venture for news media platforms, The Outline, which branded itself as “the next generation version of the New Yorker” was shut down. The media site was started by Josh Topolsky and had an explicit focus on serving millennials with a digital-first news media brand.

The shutdown was part of a broader layoffs at Bustle Digital Group, which acquired the publication in 2019. Pre-acquisition, The Outline had already scaled back its editorial staff and refocused on freelance articles. (Input — a tech site that Topolsky founded for BDG — continues to publish.)

Periscope (2015-2020)

Periscope went out with more of a whimper than a bang. The startup was acquired by Twitter before it had even launched a product. With Meerkat bursting on the scene that year at SXSW, Twitter went on the offensive, buying the startup to build out its own live video offering.

Periscope’s run was decent as far as these things go, and its technology will live on as part of Twitter’s video offerings, even after the app is officially discontinued next March. But in the end, Periscope was a shell of its former self. In fact, this is a rare instance where the pandemic may have actually delayed its shutdown.

The company notes, “We probably would have made this decision sooner if it weren’t for all of the projects we reprioritized due to the events of 2020.”

PicoBrew (2010-2020)

Total Raised: $15.1 million

Image Credits: PicoBrew

The company made beer-brewing machines that used coffee pod-style PicoPaks, then expanded into other categories like coffee and tea, but never quite attracted enough customers to make the business viable. It sold its assets earlier this year to PB Funding Group — a group of lenders recruited by then-CEO Bill Mitchell in 2018 to keep it afloat.

It’s possible that PicoBrew will live on in some form, as PB Funding Group says it’s seeking buyers for the company’s patents and other intellectual property, and that it will keep the website running in the short term so that the machines don’t stop working.

Quibi (2018-2020)

Total Raised: $1.75 billion

Quibi CEO Meg Whitman speaks about the short-form video streaming service for mobile Quibi

Quibi CEO Meg Whitman speaks about the short-form video streaming service for mobile Quibi during a keynote address January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. (Photo by ROBYN BECK/AFP via Getty Images)

More so than any tech company in recent memory (with the possible exception of Theranos), Quibi’s existence feels like a fever dream. $1.75 billion in funding later and what do we have to show for it? “Fierce Queens,” a nature documentary about female animals. The HGTV-style program, “Murder House Flip.” And, of course, “The Shape of Pasta.” A show about pasta.

Early reports of the service’s demise seemed premature — if only because there was seemingly no way a company could burn through that much capital that quickly. By late-October, however, it was over. “All that is left now is to offer a profound apology for disappointing you and, ultimately, for letting you down,” founders Jeffrey Katzenberg and Meg Whitman wrote in an open letter.

Sometimes startup failures are bad timing. Sometimes it’s just plain bad luck. With Quibi, the diagnoses of what went wrong can be summed up in one word: everything.

Rubica (2016-2020)

Total Raised: $15 million

Rubica

Image Credits: Rubica

Rubica spun out of security company Concentric Advisors with the aim of offering tools that were more advanced than antivirus software, while still remaining accessible to individuals and small businesses. CEO and co-founder Frances Dewing said that when customers cut back on spending during the pandemic, the company tried to shift its focus to larger enterprise, but it failed to convince investors there was a business there.

“We were all really surprised given how relevant and needed this is right now,” she said. “Investors didn’t agree with that or see it in the same way.”

ScaleFactor (2014-2020)

Total Raised: $104 million

Businessman’s hands with calculator and cost at the office and Financial data analyzing counting on wood desk. Image Credits: Sarinya Pinngam/EyeEm / Getty Images

ScaleFactor was a startup claiming to offer artificial intelligence tools that could replace accountants for small businesses; it blamed the pandemic for cutting its revenue in half and forcing the company to shut down. However, former employees and customers told Forbes a different story — that ScaleFactor actually relied on human accountants (including an outsourced team in the Philippines) to do the work.

While it’s hardly unprecedented for a startup to fudge the truth about their level of automation versus human labor, this reportedly resulted in error-filled accounting for ScaleFactor clients. (Responding to a fact-checking email, former CEO Kurt Rathmann said the email was “filled with numerous factual inaccuracies and misrepresentation” and declined to comment further.)

Starsky Robotics (2015-2020)

Total Raised: $20 million

Self-driving trucks startup Starksy Robotics began with this first, and problematic truck. Image Credits: Starsky Robotics

“In 2019, our truck became the first fully-unmanned truck to drive on a live highway,” Starsky Robotics co-founder and CEO Stefan Seltz-Axmacher wrote in a Medium post in March. “And in 2020, we’re shutting down.” After five years and $20 million in funding, the autonomous trucking company shut its doors that month. It wasn’t for lack of ambition or demand — it seems safe to assume there’s still a bright future for self-driving trucks.

Ultimately, however, Starsky won’t be along for that ride — a fact Seltz-Axmacher blames largely on timing. A crowded market is certainly at play, as well, with countless companies currently pushing to bring autonomous technology to the road.

Stockwell/Bodega (2018-2020)

Total Raised: $10 million

stockwell bodega

Image Credits: Bryce Durbin

Founded in 2018 by ex-Googlers, Stockwell AI shut down after being unable to find business for its in-building smart vending machines that stocked everything from condoms to La Croix. The company blamed the “current landscape” (also known as the global pandemic we are experiencing) for its closure.

Stockwell AI, formerly known as Bodega, was well-funded and well-known, with more than $45 million in funding from investors that included NEA, GV, DCM Ventures, Forerunner, First Round and Homebrew. Still, even venture capital couldn’t make vending machines work well enough.

Trover (2011-2020)

Total Raised: $2.5 million

Image Credits: Trover

Another travel-focused startup bites the dust as the coronavirus limits the chance to safely explore the world (let alone your neighborhood). Trover, a photo-sharing hub for travelers acquired by Expedia, shut down in August. The startup was founded by Rich Barton and Jason Karas and was meant to connect people travelling to the same places. The startup had quite the life: it began out of the remains of TravelPost, a travel review site, and got scooped up by its parent company when it only had $2.5 million in funding. Unfortunately, its nine-year journey is over for now.

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